The James Museum of Western & Wildlife Art

What The James Museum of Western & Wildlife Art does

The James Museum of Western & Wildlife Art is a non-profit art museum founded in 2018 by Tom and Mary James in St. Petersburg, Florida. It operates a single 26,000-square-foot facility housing more than 400 works from the Jameses' collection of over 2,500 pieces of Western, wildlife, and Native American art, including a significant Edward S. Curtis photography archive. The museum serves general visitors, tourists, K-12 students (notably through a county-wide partnership with Pinellas County Schools bringing all 2nd graders to the museum), members, and private event clients.

Revenue is generated through five primary streams: one-time admission tickets (summer 2026 promotional pricing of $17.76-$19 for adults), annual membership subscriptions, event venue rentals for weddings and corporate functions, donations and corporate sponsorships, and fee-based educational programs such as summer art camps ($270 general / $240 member) and docent-led tours ($15 general / $10 member). Marketing is conducted through the museum's own website, Instagram, Facebook, email newsletter, and earned media partnerships with WUSF/NPR/WSMR. Operational technology is limited to standard museum infrastructure: Veevart for ticketing, Google Analytics, and a third-party payment processor; no proprietary platform, API, or software product exists. The museum maintains an 11-50 employee headcount supplemented by a 35-docent volunteer force trained specifically for school tours.

Name

The James Museum of Western & Wildlife Art

Legal name

The James Museum of Western & Wildlife Art

Website

https://thejamesmuseum.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The James Museum of Western & Wildlife Art is a non-profit museum in St. Petersburg, Florida, founded in 2018 by Tom and Mary James, displaying over 400 works of Western, wildlife, and Native American art in 26,000 square feet of gallery space for visitors, K-12 students, members, and private event clients.

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (71211), Museums (712110)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

History Museums (THAJADAB), Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Western art museum
• Wildlife art exhibitions
• Museum educational programs
• Event venue rental
• Art museum membership

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Admission Tickets: General admission fees for museum visitors, with special promotional pricing during summer months and discounted rates for online advance purchase.
2. Museum Membership: Annual membership program providing free admission, discounts in shop and café, exclusive event invites, and member-only experiences. Multiple tiers including Sustainer level with additional perks.
3. Event Venue Rental: Premium event spaces available for private rentals including weddings, corporate events, meetings, and celebrations. Museum Store and café amenities included.
4. Donations & Sponsorship: Donations from individuals, corporate sponsorships, and planned giving programs. Partnership program with various sponsors supporting exhibitions and programs.
5. Educational Programs: Revenue from summer art camps, specialty tours, and educational programs. Docent-led tours available for groups.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The James Museum of Western & Wildlife Art operates a 26,000-square-foot art museum in downtown St. Petersburg, Florida, displaying over 400 premier works of Western, Native American, and wildlife art. It sells admission tickets, annual memberships, and docent-led guided tours, and it generates additional revenue through venue rentals, summer art camps, school field trips, a retail museum store, donations, and corporate sponsorships.

Product overview

The James Museum of Western & Wildlife Art is a single physical museum venue offering admission-based access to its permanent collection of over 400 premier works of art in 26,000 square feet of gallery space. The museum's offerings include general admission tickets, guided tours, and annual memberships as core products. Educational programming encompasses school tours, youth and family programs, adult programs, and accessibility services. Event hosting capabilities include venue rentals for weddings, corporate events, and celebrations. The museum also operates a retail store and manages volunteer docent and membership programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Admission Tickets Day-of and advance online tickets providing visitors access to the museum's permanent collection galleries and special exhibitions in 26,000 square feet of space.
• Annual Membership Program Recurring annual membership tiered program providing free admission, discounts in the museum store and café, exclusive event invitations, member-only travel, and access to member-exclusive events.
• Docent-Led Guided Tours Docent-led tours providing interpretive overviews of the permanent collection and special exhibitions; available daily for general visitors and groups, and as specialty tours including accessibility tours.
• Event Space Rentals Premium museum event spaces available for private rental for weddings, corporate events, meetings, and celebrations, with museum store and café amenities included.
• Summer Art Camp Multi-day summer art camp for children, with sessions priced at $270 general and $240 for members, limited to 12 campers per session.
• School Field Trips & K-12 Tours Curriculum-aligned educational tours for K-12 school groups, with a county-wide 2nd Grade Initiative partnership with Pinellas County Schools that reached 2,600+ students across 34 schools in 2025-2026.
• Adult Programs Educational programming for adults including artist talks, book clubs, documentary screenings, and workshops, priced individually or included with admission.
• Accessibility Programs Multi-sensory and Beyond Sight tours designed for visitors with disabilities, including those with low or limited vision, supporting the museum's Autism Friendly designation.
• Museum Store On-site retail shop offering art-related merchandise, books, jewelry, and souvenirs to museum visitors, with member discounts.
• Docent Volunteer Program Volunteer docent program that trains community members to lead tours, with a one-time $125 fee covering training materials, background check, ID badge, and nametag; requires leading a minimum of 2 tours per month.
• Member-Exclusive Raymond James Office Art Tours Exclusive member-only guided tours of the Raymond James Financial corporate headquarters art collection, featuring over 3,000 works from the James family's collection.

Quantifiable outcome

• Over 2,600 2nd graders visited from Pinellas County Schools in 2025-2026 school year
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Florida Arts and CulturecoreGTM or Marketing PartnerState arts organization providing funding and support for museum exhibitions and programs.
• City of St. PetersburgcoreGTM or Marketing PartnerMunicipal partner supporting museum as cultural institution in downtown St. Petersburg.
• Keep Pinellas BeautifulminorStrategic or Co-development PartnerCommunity cleanup and environmental initiative affiliate of Keep America Beautiful.
• Pinellas Suncoast Transit Authority (PSTA)minorGTM or Marketing PartnerPublic transit partner supporting visitor access to museum.
• Honey's Mini Therapy AdventuresminorStrategic or Co-development PartnerTherapy animal partner providing animal-assisted therapy experiences at museum events.
• Raymond James FinancialcoreGTM or Marketing PartnerCo-founder employer; houses over 3,000 works from Tom and Mary James art collection in corporate offices; offers member-exclusive tours of corporate art collection.
• Center for Autism & Related Disabilities (CARD)coreStrategic or Co-development PartnerAutism Friendly Partners designation providing accessibility programs for visitors with autism and related disabilities.
• WUSF/NPR/WSMRminorGTM or Marketing PartnerLocal public radio partnership for community outreach and cultural programming visibility.
• Museums for AllcoreStrategic or Co-development PartnerAccessibility initiative providing free or reduced admission to museum for visitors with EBT cards.
• Big Brothers Big Sisters of AmericaminorStrategic or Co-development PartnerYouth development organization partner for community outreach programs.
• Pinellas County SchoolscoreStrategic or Co-development PartnerEducational partnership bringing all 2nd graders in the county to museum for curriculum-aligned field trips; 34 schools participating in 2026 with 6,000+ expected in 2026-2027.
• National Geographic SocietycoreStrategic or Co-development PartnerCo-creator of Wolves: Photography by Ronan Donovan traveling exhibition.
• National Museum of Wildlife ArtcoreStrategic or Co-development PartnerCo-creator of Wolves: Photography by Ronan Donovan traveling exhibition.
• The New York HistoricalcoreStrategic or Co-development PartnerOrganizer of Kay WalkingStick / Hudson River School exhibition featuring landscape paintings.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Gilcrease Museum: Tulsa-based museum with one of the world's most comprehensive collections of Western art and Native American artifacts; directly comparable Western art specialization and non-profit operating structure.
• Amon Carter Museum of American Art: Fort Worth museum focused on American art including Western and Native American works; comparable collection focus, similar scale of permanent collection, and parallel educational programming.
• Eiteljorg Museum of American Indians and Western Art: Indianapolis-based museum combining Western art and Native American art collections; directly comparable dual Western/Native focus and similar size and programming mix to The James Museum.
• National Museum of Wildlife Art: Located in Jackson, Wyoming, this is one of the most directly comparable peers — both museums focus on wildlife and Western art, and the two organizations co-created the Wolves: Photography by Ronan Donovan traveling exhibition, indicating deep curatorial alignment.
• Booth Western Art Museum: Kennesaw, Georgia museum housing the largest permanent exhibition of Western art in the U.S.; directly comparable Western-art focus and similar non-profit museum operating model, though at a larger scale.
• Sid Richardson Museum: Fort Worth museum focused on Western art by Frederic Remington and Charles M. Russell; smaller but directly comparable Western-art specialization and non-profit museum model.
• C.M. Russell Museum Complex: Great Falls, Montana museum dedicated to the art and life of Western artist Charles M. Russell; comparable Western-art focus and similar-sized non-profit museum operating model.
• National Cowboy & Western Heritage Museum: Oklahoma City-based museum dedicated to Western art, Native American culture, and American frontier history — directly comparable subject matter and audience overlap with The James Museum's Western and Native collections.

Regional players

• Tampa Museum of Art: Tampa-based contemporary and classical art museum operating in the same Tampa Bay cultural market; not a direct competitor in Western art but competes for the same visitor, member, and corporate sponsor dollars regionally.
• Museum of Fine Arts, St. Petersburg: Direct St. Petersburg neighbor operating as a generalist art museum; competes for walk-in tourism, membership sign-ups, and corporate event rentals in the same downtown corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jamesmuseum
• Instagraminstagram.com/jamesmuseum
• Xx.com/jamesmuseum
• LinkedInlinkedin.com/company/jamesmuseum

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The James Museum of Western & Wildlife Art