The Mob Film Co.

What The Mob Film Co. does

The Mob Film Co. (legal entity: The Mob Film Co (North) Ltd) is an independent, privately held film and TV production company founded circa 1998–1999 and headquartered in Manchester, United Kingdom, with additional offices in London and Riyadh, Saudi Arabia. The company delivers end-to-end production services—from pre-production through post-production—for global brands, advertising agencies, and sports rights holders, generating revenue primarily through project-based professional services fees ranging from £10k to £2 million per engagement. Its core offerings span commercials and branded content (full-service), sports-specific production (Mob Sport), and post-production finishing (Rabble Post, an in-house facility providing ADR, audio, colour grading, VFX, motion graphics, and AI-assisted workflows). Mob also operates a director representation business via its global network of elite film directors, which it matches to client briefs.

The company serves enterprise customers across automotive (Audi, Volkswagen, McLaren), technology (Sony PlayStation), beverage (Johnnie Walker, Cadbury), sports (Manchester United, Manchester City, Liverpool FC, Everton FC, Adidas, Etihad, Aramco), and other sectors. Its go-to-market is sales-led and direct, leveraging long-standing relationships with creative agencies and brand marketing teams, and it advertises a premium positioning validated by awards including BAFTA, Cannes Lions, Clio, IPRA, and D&AD. The Mob Film Co. is a portfolio company of 54, and additional sub-brands include Mob Sport and Rabble Post. Recent strategic activity includes geographic expansion into Saudi Arabia, vertical integration through post-production capabilities, and the introduction of AI-assisted post services supported by a dedicated AI Prompt Engineer hire.

Name

The Mob Film Co.

Legal name

The Mob Film Co (North) Ltd

Website

https://wearemob.tv

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mob Film Co. is an independent UK-based film and TV production company delivering end-to-end commercial, branded content, sports, and post-production services for global brands, agencies, and sports rights holders, with offices in Manchester, London, and Riyadh.

Ownership category

akta.pro rank

Product category

Commercial Film & Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

Keywords

• Commercial film production
• Sports video production
• Post-production services
• Branded content creation
• Advertising production services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Production Services: Full-service production of TV commercials, branded content, and promotional films for global brands and agencies. Revenue generated through project-based fees for concept development, production, and post-production services.
2. Content Production: Production of longer-form content including documentaries, sports films, and entertainment programming for rights holders and broadcasters.
3. Director Representation: Representation and management of a roster of film directors who are matched with client projects based on creative requirements and genre expertise.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Mob Film Co. is an independent, full-service film and TV production company producing commercials and branded content for global brands and agencies. It delivers end-to-end services spanning pre-production, production, and post-production, and operates specialised divisions including Mob Sport (sports-focused production) and Rabble Post (in-house post-production facility offering ADR, audio, colour grading, VFX, motion graphics, and AI-assisted workflows). The company also curates a global director roster matched to client briefs.

Product overview

The Mob Film Co. operates as a global commercial and content production company offering a unified service portfolio centered on video production. The core offering encompasses full pre-production, production, and post-production services for commercials and branded content. The company operates specialized divisions including Mob Sport (sports-focused production) and Rabble Post Production (post-production finishing services). The product architecture follows a service-based model where clients engage The Mob for complete production workflows or specific service modules. AI capabilities are integrated into post-production for motion graphics and titles. The company also operates Brocky's Trust, a charitable initiative focused on youth sports development.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial & Content Production Full-service film and TV production offering end-to-end pre-production, production, and post-production services for TV commercials, branded content, music videos, and longer-form entertainment. Delivered to global brands, advertising agencies, sports rights holders, and broadcasters.
• Mob Sport

Quantifiable outcome

• Produced over 1,000 sports films for multiple football sponsors, brands, and agencies
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Manchester UnitedcoreStrategic or Co-development PartnerMob Film maintains a trusted supplier relationship with Manchester United, producing player reveals, kit launches, and commercial partnerships for the Premier League club. They've worked on numerous player signing announcements and branded content.
• Manchester CitycoreStrategic or Co-development PartnerMob Film partners with Manchester City for various content productions including sponsorship activations, player content, and branded campaigns. They've worked on Etihad Airways partnerships and player projection content.
• Liverpool FCcoreStrategic or Co-development PartnerMob Film produces commercial content and branded partnerships for Liverpool FC, including NH Foods collaborations and Joie family campaigns.
• Everton FCcoreStrategic or Co-development PartnerMob Film works with Everton FC on sponsorship and branded content including Carling and Hummel partnerships.
• Johnnie WalkercoreStrategic or Co-development PartnerMob Film produced the award-winning Johnnie Walker 'Less Talking, Keep Walking' campaign featuring Milla Jovovich, shot in Manchester for Eastern European markets across 14 countries.
• Sony PlayStationmajorStrategic or Co-development PartnerMob Film has produced commercial content for Sony PlayStation including PlayStation Plus campaigns directed by Paul WS Anderson.
• Paul WS AndersoncoreStrategic or Co-development PartnerHollywood director Paul WS Anderson is part of Mob Film's director roster. His films have grossed over $3.2 billion worldwide. He directed the Johnnie Walker campaign for Mob.
• AdidasmajorStrategic or Co-development PartnerMob Film produces content for Adidas including Manchester United third kit reveals and broader sports marketing campaigns.
• Etihad AirwaysmajorStrategic or Co-development PartnerMob Film produces content for Etihad Airways including flight simulator challenges and partnerships with Manchester City players.
• AramcomajorStrategic or Co-development PartnerMob Film produces golf series content for Aramco Team Series including trophy openers and player features across global locations.
• EtisalatmajorStrategic or Co-development PartnerMob Sport produced tribute content for Etisalat celebrating Manchester City's 2017/18 and 2018/19 back-to-back title-winning campaigns in partnership with Deja Vu Productions.
• Mo SalahmajorStrategic or Co-development PartnerMob Film has produced multiple campaigns featuring Mo Salah including Oppo Reno commercials and Exxon Mobil 'Moving Millions' campaigns specifically for the Egyptian market.
• Cristiano RonaldomajorStrategic or Co-development PartnerMob Film produced Castrol commercial featuring Cristiano Ronaldo as part of their sports marketing portfolio.
• MarriottmajorStrategic or Co-development PartnerMob Film produced Marriott Bonvoy campaign with Manchester United including 'Changing Room' content.
• AudimajorStrategic or Co-development PartnerMob Film has produced multiple Audi commercials including E-tron vehicle campaigns and S-Line Style content.
• VolkswagenmajorStrategic or Co-development PartnerMob Film has produced numerous VW commercials including Transporter, Made For Real Life campaigns, and VW Cuckoo content.
• McLarenmajorStrategic or Co-development PartnerMob Film produces automotive content for McLaren including Google Chrome livery reveals, 60th birthday celebrations, and Optimum Nutrition 'Unlocked' documentary series.
• 54 (Portfolio Company)minorOthersThe Mob Film Co (North) Ltd is a 54 portfolio company, providing corporate structure and investment backing.
• Rabble PostcoreOthersRabble Post is a trading name of The Mob Film Co providing full end-to-end post production services including ADR, voice-over, audio, colour grading, VFX and motion graphics.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hungry Man: Hungry Man is a global commercial production company with offices in LA, London, and other markets, representing a roster of award-winning directors producing for major brands. Its structure and client portfolio directly parallel Mob Film's.
• MJZ: MJZ is a leading global commercial production company headquartered in New York and London with an elite director roster. It is one of the most established competitors in the same commercial production space as Mob Film.
• Partizan: Partizan is an internationally recognized production company producing commercials, music videos, branded content, and feature films. Its director-led model and global brand client work make it a strong comparable to Mob Film.
• RSA Films: RSA Films is Ridley Scott's global commercial and long-form production company, headquartered in London with offices in LA. It is one of the most direct comparables to Mob Film in commercial/live-action production for global brands and director representation.
• Pulse Films: Pulse Films is a London-based global production company producing commercials, music videos, branded content and feature documentaries. Its director roster, brand-client focus, and full-service model closely mirror Mob Film's positioning.
• SMUGGLER: SMUGGLER is a globally operating commercial and content production company headquartered in Los Angeles with offices in London and elsewhere. It competes head-to-head with Mob Film for premium commercial briefs from global brands and agencies.
• Radical Media: Radical Media is a global production company producing commercials, branded content, documentaries and feature films for leading brands. Its full-service, director-driven approach is directly comparable to Mob Film's positioning.
• Anonymous Content: Anonymous Content is a leading global production company with a director-driven model producing commercials, branded content, TV and film. Its roster of award-winning directors and global brand client base make it a direct comparable to Mob Film.
• Stink Studios: Stink Studios is an international production company spanning commercials, branded content, and digital/film work, with a strong director roster. Its multi-territory commercial production model is directly comparable to Mob Film's operations.

Broad incumbents

• Sky Sports / IMG (Endeavor): IMG, part of Endeavor, produces premium sports content and manages rights across global sports properties. While broader and incumbent, it overlaps with Mob Sport in sports-content production for rights holders and sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/the_mob_film_co
• Facebookfacebook.com/TheMobFilmCompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mob Film Co.