Propel
- Company typePrivate
- Founded2002
- HeadquartersChicago, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Propel firmographics
Firmographics- Name
- Propel
- Legal name
- Stokely-Van Camp, Inc.
- Website
- https://propelwater.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Ownership category
- akta.pro rank
Propel industry classification
Industry- Product category
- Sports Hydration Beverages
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Sports Drinks & Hydration Beverages (CRADAHAK)
- akta.pro secondary industries
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Functional Hydration & Electrolyte Water Production (AFAFAFAH), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where Propel is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Propel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Beverage Product Sales: Propel generates revenue through direct sales of enhanced water beverages and powder formats. Products are sold through major retail channels (Walmart, Amazon, Target) and direct-to-consumer online. Zero sugar positioning appeals to fitness-conscious consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clear Protein Powder |
| Unit Pricing | Pay-as-you-go | Electrolyte Hydration Powder |
| Unit Pricing | Pay-as-you-go | Bottled Water Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Propel product offering
Product offeringCore offering
Propel manufactures and sells zero-sugar enhanced water beverages formulated with Gatorade Electrolytes and fortified with vitamins B3, B5, B6, C and E. The product portfolio includes Electrolyte Hydration water and powder, Energy Boost with caffeine for mental focus, Immune Support with 100% Daily Value of Vitamin C and Zinc, and Clear Protein combining 20g whey protein, 3g fiber, and electrolytes. Products are sold in ready-to-drink bottles and single-serve powder formats across multiple flavors and sizes through major retailers and online channels.
Product overview
Propel is a fitness hydration beverage brand from the makers of Gatorade. The product portfolio consists of four distinct product lines: Electrolyte Hydration (the core zero-sugar enhanced water with Gatorade-level electrolytes and vitamins for general hydration), Energy Boost (caffeine-infused electrolyte water for mental focus), Immune Support (vitamin C and zinc fortified electrolyte water for immune health), and Clear Protein (whey protein powder mixed with water for muscle support and hydration). Products are available in both ready-to-drink water bottles and single-serve powder formats across multiple flavors and sizes. All products are developed in consultation with the Gatorade Sports Science Institute.
Differentiator
Problem solved
Functional benefit
Brands
- Electrolyte Hydration: Propel's core product line featuring flavored fitness water with Gatorade Electrolytes, zero sugar, and vitamins B3, B5, B6, C and E.
- Energy Boost
- Immune Support
- Clear Protein
Products and services
- Propel Electrolyte Hydration Zero-sugar fitness water enhanced with Gatorade-level electrolytes to replace what is lost in sweat, fortified with vitamins B3, B5, B6, and antioxidant vitamins C and E. Available in ready-to-drink bottles (Berry, Black Cherry, Grape, Kiwi Strawberry, Lemon, Mango, Peach, Strawberry Lemonade, Watermelon in 16.9oz, 20oz sports cap, and 1L sizes) and powder packets (8-count cartons). Designed for fitness enthusiasts seeking hydration with functional benefits during and after workouts.
- Propel Energy Boost Electrolyte water formulated with caffeine (100mg per 16.9oz, 118mg per 20oz serving) for mental focus, combined with Gatorade Electrolytes and vitamins B6 and E. Zero sugar and no added colors. Available in ready-to-drink bottles (Passionfruit Guava, Raspberry with Green Tea, Blueberry Acai in 16.9oz and 20oz sizes) and powder packets (8-count cartons). Targeted at fitness enthusiasts seeking both hydration and mental energy boost.
- Propel Immune Support
Quantifiable outcome
- 100% Daily Value of Vitamin C in Immune Support products
- +2 more outcomes
Companies that use Propel
Customer profileSegments2 records
Ideal customer profiles2 records
Propel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Propel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Propel Your City Project - 75 Run Club PartnerscoreIn 2025, Propel partnered with 75 run clubs across 30+ US cities including Atlanta Run Club, Balance Running, Motion Run Club (Atlanta); The Morning Jo's (Austin); A Tribe Called Run (Baltimore); Castle Island Track Club, PIONEERS Run Crew, TrailblazHers Run Co. (Boston); 7 on Sundays Run Club, Family Style Run Club, Grocery Run Club, Old Town Run Club (Chicago); Ampersand Running Club, Run It Up Dallas, We're Not Really Runners Dallas (Dallas-Fort Worth); Run the Bird in Wash Park (Denver); We Run 313 (Detroit); Lover Girl Run Club, ZFT Run Club Houston (Houston); Grace Run Club (Las Vegas); Boyle Heights Bridge Runners, Koreatown Run Club, Queer Run Club LA, South Bay Coffee Club, WalkGood LA (Los Angeles); Nine Oh Run (Memphis); Brickell Run Club, Downtown Doral Run Club, In Paradise Running, Miami Lakes Run Club, Miami Run Club, South Beach Track Club, The Herd (Miami); Run Minnesota (Minneapolis); JXN Run Club (Mississippi); 6Run5 Nash Running Club, Girls Run Nash (Nashville); Boring Run Club, Nola Miles Club, The 504th Run Crew (New Orleans); Boogie Down Bronx Runners, Central Park Run Club, Goldfinger Track Club, No More Lonely Runs, Ridgewood Runners, Run Hustle Run, Slow Girl Run Club, We Run Uptown, Women Make Moves (New York); Hella Bae Running (Oakland); Me vs Me Training Club (Philadelphia); BLK Arizona Run Club, Unlisted Run Club (Phoenix); Kool Run Club (Pittsburgh); Deadstock Run Club (Portland); 001 Running Club (Salt Lake City); Alamo City Trail Runners, Coffee Run Club, Cowpoke Run Club, Downtown Run Group, Dreamers Run Club, Urban Run Club (San Antonio); SD Girls Run (San Diego); Bay Area Run Club, BV Run Club, Fat Boys Run Club, Unseen Run Club (San Francisco); Cascade Run Club, PNW Ladies Running Group, Rain City Runners (Seattle); Run Club Greenville (South Carolina); DC Run Crew (Washington DC). The program hosts #WhatPropelsYou? Runs to celebrate unique motivations of run club partners.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Propel competitors and assessment
Company assessmentDirect peers
- BodyArmor: BodyArmor (owned by Coca-Cola) is a sports hydration competitor with premium positioning and athlete endorsements, competing with Propel in the active-lifestyle hydration occasion.
- Gatorade Water: Gatorade's zero-sugar enhanced water line is a direct sibling competitor under PepsiCo, competing for the same fitness hydration consumer with similar electrolyte positioning and overlapping flavors.
- Liquid IV: Liquid IV is the leading direct competitor in the electrolyte/hydration mix-in category, offering powdered electrolyte sticks that compete head-to-head with Propel's powder products on convenience and electrolyte delivery.
- Pedialyte: Pedialyte is a direct competitor in the electrolyte-replenishment category, with its zero-sugar Sport variant targeting the same active consumer as Propel's Electrolyte Hydration line.
- Nuun: Nuun is a direct competitor in the tablet-based electrolyte hydration category, serving runners, cyclists, and fitness consumers with low-sugar dissolvable tablets.
Broad incumbents
- Vitaminwater: Vitaminwater (Coca-Cola) is a broader enhanced water incumbent with vitamins and flavor positioning, competing with Propel in the same retail shelf set and casual hydration occasion.
- Smartwater: Smartwater (Coca-Cola) is an established premium bottled water incumbent that competes with Propel for health-conscious hydration occasions, though without the electrolyte/sports positioning.
- Celsius: Celsius is a broader functional beverage incumbent in the fitness energy category, competing with Propel's Energy Boost line for the active consumer's caffeine-hydration occasion.
Emerging players
- DripDrop Hydration: DripDrop is an emerging electrolyte hydration brand focusing on ORS (oral rehydration solution) positioning, competing with Propel in the dehydration and electrolyte replacement use case.
- Skratch Labs: Skratch Labs is a niche sports hydration brand focused on endurance athletes, competing with Propel in the powdered electrolyte and exercise hydration category among serious fitness consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Propel social profiles
Digital presencePropel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propel leadership team
Management profileNumber of profiles
Propel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propel
What does Propel do?
Propel manufactures and sells zero-sugar enhanced water beverages formulated with Gatorade Electrolytes and fortified with vitamins B3, B5, B6, C and E. The product portfolio includes Electrolyte Hydration water and powder, Energy Boost with caffeine for mental focus, Immune Support with 100% Daily Value of Vitamin C and Zinc, and Clear Protein combining 20g whey protein, 3g fiber, and electrolytes. Products are sold in ready-to-drink bottles and single-serve powder formats across multiple flavors and sizes through major retailers and online channels.
Is Propel a public or private company?
Propel is a private company. It is classified as corporate owned and is currently operating.
When was Propel founded?
Propel was founded in 2002.
Where is Propel based?
Propel is headquartered in Chicago, United States, in the North America region.
How does Propel make money?
One revenue line is on record: beverage Product Sales.
Who are Propel's main competitors?
Direct peers on record are BodyArmor, Gatorade Water, Liquid IV, Pedialyte and Nuun. Broad incumbents are Vitaminwater, Smartwater and Celsius. Emerging players are DripDrop Hydration and Skratch Labs.
Does Propel have an API?
No public API is recorded for Propel.
What industry is Propel in?
Propel's product category is Sports Hydration Beverages. Its primary akta.pro industry code is CRADAHAK, Sports Drinks & Hydration Beverages, with a secondary code of AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte). Its NAICS code is 312112 and its SIC code is 2080.