East Horton

What East Horton does

East Horton is a private members golf club and event venue operated by East Horton Limited on 260 acres of Hampshire countryside near Winchester, United Kingdom. The business is built around three golf courses — the Greenwood Championship-standard 18-hole course (6,186 yards), the Parkland 9-hole course, and the Marwell short course (938 yards) — together with a driving range, a Pro Shop affiliated to FOREMOST GOLF, and the 16th-century Greenside Barn converted into a bar, restaurant, and catering facility. Membership is offered through tiered annual subscriptions (Bronze, Platinum with unlimited weekday golf, Twilight) plus a dedicated Seniors Section established in 1999 with over 85 members, while non-members access the courses via pay-as-you-go green fees booked through BRS Golf online portals.

The venue side monetizes physical event infrastructure across corporate conferences (up to 260 delegates), weddings in two converted barns with dedicated coordinators, parties and celebrations (up to 260 guests), wakes and memorials, and Christmas party nights with live entertainment. Pricing is transparent for golf (green fees £9.50–£46 depending on course and day, twilight discounts available) and bespoke/quote-based for events. The company is privately held by East Horton Limited, has 11–50 employees, and serves exclusively the Hampshire market with no disclosed revenue, funding, or external investors.

Distribution is predominantly direct-to-consumer, supported by an on-site sales function for memberships, weddings, and corporate enquiries, the BRS Golf self-serve booking system, and an accommodation cross-referral partnership with sister property Marwell Hotel. Marketing is conducted through the company website, downloadable brochures across each event vertical, email newsletter signup, and proximity-driven corporate and society group bookings. 2025 planning applications signal forthcoming capital investment in a relocated driving range and course enhancements, with 2025/26 and 2026/27 membership pricing under review.

Name

East Horton

Legal name

East Horton Limited

Website

https://easthorton.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

East Horton is a private members golf club and event venue in Hampshire, UK, operating three courses (including the Greenwood Championship 18-hole), the Greenside Barn restaurant, a pro shop, and converted-barn function rooms for weddings, corporate events, and celebrations serving members, visitors, and Hampshire event clients.

Ownership category

akta.pro rank

Product category

Golf and country club services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYCRAMAGAA

Golf Clubs & Club Fitting Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYCRAMACAH

Golf Footwear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

Keywords

• Golf club memberships
• Wedding venue hire
• Corporate event hosting
• Golf course green fees
• Hospitality venue catering

Headquarters

HQ city

Winchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Golf Membership Subscriptions: Annual membership subscriptions with tiered Bronze, Platinum, and Twilight options providing unlimited or discounted golf access, advance tee booking privileges, and food/beverage discounts at the Greenside Barn.
2. Visitor Green Fees: Per-round green fee revenue from non-member visitors playing any of the three courses (Greenwood, Parkland, Marwell) at weekday or weekend rates, with twilight discounts available.
3. Pro Shop Sales: Retail sales of golf equipment, clothing, and kit from leading golf brands. Services include club shaft replacement, re-gripping, gift vouchers, and custom fitting.
4. Event Venue Hire: Hire of function rooms for corporate events, weddings, parties, wakes, memorials, and Christmas celebrations. Rooms include Greenwood Room (up to 200 guests), Garden Room (up to 50 guests), and Greenside Barn. Revenue from room hire, catering, and bespoke packages.
5. Seniors Section Membership: Annual Seniors Section fee of £20 for dedicated male and female senior golfers with weekly competitions, inter-club matches, and social events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

East Horton is a members' golf club operating three golf courses (the Greenwood Championship 18-hole course, the Parkland 9-hole course, and the Marwell short course), a driving range, and an on-site Pro Shop, set across 260 acres near Winchester, Hampshire. It sells annual golf memberships (Bronze, Platinum, Twilight) and visitor green fees, and also operates converted historic barns as wedding, corporate, party, wake, and Christmas event venues, with on-site catering at the Greenside Barn restaurant. Bookings are handled through an online BRS Golf tee-time portal and dedicated wedding and corporate sales teams.

Product overview

East Horton is a golf club and event venue operating as a single unified hospitality business, not a platform-based technology product. The offering centres on three golf courses (The Greenwood Championship Course, The Parkland Course, and The Marwell Course) complemented by practice facilities including a driving range. Additional revenue streams include venue hire for weddings, corporate events, parties, wakes, and Christmas celebrations, with on-site dining at the Greenside Barn restaurant. Golf membership is available through tiered packages (Bronze, Platinum, Twilight), and a dedicated Seniors Section provides community-focused golfing activities. The Pro Shop offers equipment retail and services including custom fitting and re-gripping. Planning applications indicate future improvements including a new driving range facility and course enhancements.

Differentiator

Problem solved

Functional benefit

Products and services

• The Greenwood Course (Championship 18-hole) An 18-hole Championship-standard course (6,186 yards) offering challenging golf in 260 acres of Hampshire countryside; available to members, visitors, and group bookings at weekday and weekend green fee rates with twilight discounts.
• The Parkland Course (9-hole) A 9-hole course providing an accessible golfing option for players of varying skill levels at lower green fee rates than the Championship course, with twilight pricing available.
• The Marwell Course (Short 9-hole) A compact 9-hole course spanning 938 yards, suitable for quick games and practice sessions, with its own weekday and weekend pay-as-you-go green fees.
• Pro Shop On-site golf retail outlet selling equipment and clothing from leading brands via FOREMOST GOLF, with expert advice, gift vouchers, and services including club shaft replacement, re-gripping, and custom fitting.
• Greenside Barn Restaurant and Bar A 16th-century tithe barn converted into a bar and restaurant with flagstone flooring, private patio overlooking the golf course, and catering for events open to members and the public.
• Wedding Venue Hire Bespoke wedding packages in two converted barns (Greenwood Room up to 200 guests and Garden Room up to 50 guests, plus Greenside Barn up to 80) with dedicated wedding co-ordinators, civil ceremony licensing, and catering on 260 acres of Hampshire countryside.
• Corporate Event and Conference Hire Meeting rooms and conference facilities accommodating up to 260 delegates across the Greenwood Room, Garden Room and Greenside Barn, with WiFi, free parking, and bespoke catering packages, with optional overnight stays via the sister Marwell Hotel.
• Parties and Celebrations Hire Function room hire for birthdays, anniversaries, and private celebrations accommodating up to 260 guests in the Greenwood Room, Garden Room, and Greenside Barn, with catering packages.
• Wakes and Memorials Hire Hire of the Greenwood Room, Garden Room, and Greenside Barn for bereaved families hosting wakes or memorial gatherings, with catering and a peaceful countryside setting.
• Christmas Party Nights Festive Christmas party packages including live entertainment (e.g., saxophonist), festive 3-course dinner, and decorations for groups of 20 to 260 guests in converted barns and function rooms, with optional overnight stays at the sister Marwell Hotel.
• Golf Membership Program (Bronze, Platinum, Twilight) Annual golf subscription program offering three tiers (Bronze entry, Platinum unlimited weekday golf with 50% weekend rates, and Twilight unlimited play within twilight hours) with benefits including 10–17 day advanced tee reservations, 10% food and beverage discounts at Greenside Barn, club handicap, and weekly competitions.
• Seniors Section An annual £20 senior membership section (established 1999, 85+ members) for male and female golfers providing weekly competitions, inter-club matches, charity events, and a social golfing community, open to members with a registered WHS handicap.
• Golf Society Group Bookings Group booking packages for golf societies with coordinated tee times on any of the three East Horton courses, including crested goods and welcome packs, and preferential group rates.

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• FOREMOST GOLFminorChannel Partner/ Reseller/ DistributorEast Horton Golf Club is a member of FOREMOST GOLF, enabling the pro shop to offer competitive pricing against internet suppliers and providing access to professional advice, custom-fit services, and the ability to try equipment on site.
• Marwell HotelcoreGTM or Marketing PartnerSister hotel property located just minutes from East Horton offering best available bedroom rates for event delegates and party guests who want to make an overnight stay of their event. Partnership provides accommodation cross-referral for corporate events, Christmas parties, and weddings.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Others

• Foremost Golf: Channel partner that supplies East Horton's Pro Shop with golf equipment, fitting services, and competitive pricing. Not a competitor but a relevant ecosystem participant for benchmarking retail performance.
• Marwell Hotel: Sister property and cross-referral partner of East Horton, located minutes away on the same estate. Provides accommodation bundles for event guests and is operationally aligned but is itself an accommodation venue rather than a competitor.

Direct peers

• The Wisley Golf Club: Premier multi-course UK members' club (Surrey) with championship courses, weddings, and corporate hire. Larger scale, but same integrated golf + events business model as East Horton.
• Hockley Golf Club: Hampshire club competing for the same membership and visitor pool, with on-site events and pro shop offerings broadly overlapping East Horton's profile.
• Royal Winchester Golf Club: Closest geographic competitor — another established Hampshire members' club within minutes of East Horton offering a similar 18-hole course plus event hire. Comparable on pricing tier, customer segment, and multi-revenue model.
• Cams Hall Estate Golf Club: South-coast multi-course venue with comparable scale, comparable green fee structure, and venue hire for events and weddings — a near-perfect like-for-like competitor to East Horton.
• Basingstoke Golf Club: Hampshire-based members' and visitors' golf club offering 18-hole play, societies, and event hosting in the same M3-corridor catchment as East Horton. Directly competes for both member acquisitions and corporate/wedding event hires.

Broad incumbents

• David Lloyd Clubs: Multi-site UK health and racquets operator with selected locations offering golf alongside gym, swim, and family leisure. Broad incumbent in the membership-based leisure club space relevant to East Horton's subscription model.
• Celtic Manor Resort: Large UK resort with multiple championship courses, conference/event venues, and wedding spaces. Comparable business architecture (golf + events + accommodation) but at national-brand scale.
• The Belfry Hotel & Resort: Iconic multi-course UK golf destination with hotel, spa, conference, and wedding facilities. Operates broadly in the same golf + events + accommodation space but at far greater scale and brand recognition than East Horton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/easthorton
• Facebookfacebook.com/EastHorton1
• LinkedInlinkedin.com/company/east-horton-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Horton