Foremost Golf

What Foremost Golf does

Foremost Golf Limited is a privately held, UK-incorporated company (registered in High Wycombe, company number 01857845) founded in 1984 that operates the country's largest golf retail buying and services group for PGA professionals. Its core proposition is a membership-based platform serving more than 1,000 head professionals and golf clubs across the UK and Ireland, providing an integrated suite of retail and business tools: Foremost POS (a golf-specific point-of-sale system priced at £40/month, integrated with Dojo/Paymentsense terminals, Apple Pay, Google Pay and Xero), Central Payment/Central Invoicing (a bi-weekly consolidated supplier invoice and Direct Debit settlement service), the Elite Marketing Programme (EMP, a digital and in-store marketing service with eight regional marketing editors), and the Online Lesson Booking System (OLBS, launched in 2019, now used by 550+ members and processing 1M+ bookings).

The platform also encompasses ForeSignage (branded price tickets), an Affiliated Online Shop (click-and-collect e-commerce), and a Business Performance Analysis service delivered in person by four regional Business Development Consultants. Members transact through a combination of monthly subscriptions on the software modules, core membership fees, and supplier volume rebates negotiated with 50+ approved brands including PING, Titleist, TaylorMade, Callaway, FootJoy, Adidas and Under Armour; over £25M has been paid back to members as retros. Go-to-market is sales-led and event-driven, with personal in-club visits by BDCs, roadshows, the annual Foremost Championship Week, and an internal membership team reachable via phone and email. The Managing Director is Andy Martin; the senior team includes a Head of Membership Services (Ian Melham) and a Head of Supplier Partnerships (Chris Glenday). In 2026 the group extended its reach into health and safety through a long-term partnership with the Melanoma Fund covering the UK and Ireland.

Name

Foremost Golf

Legal name

Foremost Golf Limited

Website

https://foremostgolf.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Foremost Golf Limited is a UK-founded (1984) membership group serving more than 1,000 PGA golf professionals with an integrated platform of point-of-sale, central invoicing, online lesson booking, and digital marketing tools, monetised through subscriptions and negotiated supplier rebates.

Ownership category

akta.pro rank

Product category

Golf Pro Shop Retail Management Software

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Golf retail software
• Golf pro shop management
• Golf point of sale
• Golf marketing services
• Online lesson booking

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Membership Subscriptions: Golf professionals pay for membership to access Foremost's suite of tools including POS, Central Payment, OLBS, and EMP. Revenue is generated through monthly subscriptions for individual services.
2. Foremost POS Subscription: Foremost POS is priced at £40 per month, added to monthly Foremost invoice. Includes free 7-day support, full reporting & analytics, unlimited operators, and automatic updates.
3. Online Lesson Booking System: Commission-free booking platform. Free for EMP Premium members; £7.42/month for EMP Lite members. No commission charged on bookings.
4. Supplier Retro/Volume Rebates: Members earn Annual Foremost Group Retro on purchases with Approved Suppliers. Retro is calculated on total net spend across the year and paid as a credit to member accounts (100% of retro paid back). Foremost generates revenue through volume purchasing power with suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Foremost Golf is a UK membership-based golf retail group providing PGA professionals and golf clubs with an integrated suite of cloud-based business tools — Foremost POS, Central Payment invoicing, the Elite Marketing Programme, and the Online Lesson Booking System — alongside in-person consultancy support and supplier buying programmes that drive retail profitability.

Product overview

Foremost Golf operates as a platform-plus-services model offering a unified portfolio of business, retail, and marketing tools for golf professionals. The core ecosystem consists of Foremost POS (point-of-sale system), Central Payment (centralised invoicing and payments), Elite Marketing Programme (EMP, a digital marketing service), and Online Lesson Booking System (OLBS, a scheduling tool). These products are designed to work both independently and as an integrated suite — POS integrates directly with Central Invoicing for automatic order book-ins, and both POS and OLBS connect with EMP. Supporting services include Business Performance Analysis, ForeSignage (signage creation), an affiliated online shop, and regional consultant support through Business Development Consultants and EMP Marketing Editors.

Differentiator

Problem solved

Functional benefit

Brands

• Foremost POS: Point of Sale system designed exclusively for Foremost members, offering payment processing, stock management, and business insights for golf retail shops.
• Elite Marketing Programme (EMP)
• Central Payment
• Online Lesson Booking System (OLBS)
• ForeSignage

Products and services

• Foremost POS Cloud-based point-of-sale system designed exclusively for golf pro shops. Enables fast sales transactions, customer account management, integrated card payments via Dojo/Paymentsense, Apple Pay and Google Pay support, Xero accounting integration, stock control, an Android app for stock takes, and full reporting and analytics. Priced at £40 per month.
• Central Payment (Central Invoicing) Centralised invoicing and payment service that settles approved supplier invoices on behalf of members, consolidating multiple supplier invoices into one bi-weekly invoice processed via Direct Debit. Includes an Online Document Manager for secure 24/7 document access and a dedicated finance team for dispute resolution. Saves members up to 20 hours per month in administrative work.
• Elite Marketing Programme (EMP) Digital retail marketing service for golf professionals providing newsletter, website (EMP Lite), full Premium Service, regional consultant support, personal marketing editor monthly meetings, local content system publishing across newsletter/social/website/EMP TV, and social media automation. Available in a free Lite tier and a paid Premium tier.
• Online Lesson Booking System (OLBS) 24/7 online booking platform for golf professionals to manage lessons, fittings and events. Includes automated confirmations, reminders, post-lesson surveys, Google Calendar sync, package management, deposit/payment collection, and EMP integration. Free for EMP Premium members; £7.42/month for EMP Lite members; 100% commission-free.
• ForeSignage Standalone signage solution that lets golf pro shops create branded price tickets and shop signage, helping retail spaces appear polished, clear and customer-ready.
• Foremost POS Business Performance Analysis Data-driven consultancy service using POS data to review sales, margin, stock levels and category performance against market benchmarks across the Foremost member base. Delivered through annual planning and in-season reviews alongside Business Development Consultants, and underpinned by Foremost POS analytics.
• Business Development Consultant Support Dedicated regional consultancy provided by Business Development Consultants covering four UK regions — South East, South West, Midlands & North, and North East/Scotland/Ireland — through structured personal club visits providing retail insight, in-store guidance and business performance feedback.
• EMP Marketing Editor Support Personal Marketing Editor consultancy allocated across eight geographic regions, providing monthly online meetings with member professionals to promote club messages, plan content, and coordinate marketing campaigns.

Quantifiable outcome

• Save up to 20 hours per month in admin through Central Invoicing
• +5 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

One partnership is on record.

• Melanoma FundcoreStrategic or Co-development Partner · 6 July 2026Foremost Golf became Official Partner for golf of the Melanoma Fund in a long-term partnership designed to make sun safety a normal part of golf. The partnership equips Foremost members with knowledge, confidence, and practical resources to encourage healthier habits through education, behaviour change, and early detection. Members can access CPD-accredited Sunguarding course, educational content, and become Sunguard Ambassadors.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teesnap: Teesnap is a golf-specific management platform offering tee time booking, POS, and club management software for golf courses and pro shops. Direct comparable as a vertically-integrated SaaS suite targeting golf operations with similar functionality to Foremost's POS + OLBS combination.
• Club Prophet Systems: Club Prophet provides point-of-sale and management software specifically designed for golf clubs and pro shops in North America. Direct comparable to Foremost POS as a vertical SaaS platform serving golf retail operations with integrated pro shop management functionality.
• PGA of America Buying Group: The PGA of America operates a buying group and member benefits programme for US PGA professionals, aggregating purchasing volume and providing retail support services. Closest direct comparable to Foremost's UK membership-based buying group + service platform model.

Broad incumbents

• Lightspeed Golf: Lightspeed's golf division provides POS and commerce solutions for golf retailers and pro shops globally. A broader incumbent POS platform competing against Foremost POS with deeper integration ecosystems but less golf-specific customisation.
• American Golf: American Golf is the UK's largest golf retailer operating multiple physical stores. Functions in an adjacent capacity as a large-scale golf retail operator that Foremost members compete with and learn from, providing benchmark data.

Emerging players

• Golf Genius: Golf Genius provides tournament management and event software for golf clubs, leagues, and professionals. Adjacent emerging player in golf-specialised software serving similar PGA professional customers with complementary event management functionality.
• Club Champion: Club Champion is a US golf club fitting and retail chain specialising in custom fitting services. Comparable to Foremost members' core custom fitting business, and a participant in similar golf supplier ecosystem dynamics.
• Northstar Management Systems: Northstar provides golf club management and POS software solutions, primarily in North America. Direct comparable to Foremost POS for golf club retail operations with comparable vertical functionality.

Regional players

• Worldwide Golf: Worldwide Golf is a large US-based golf retailer. Regional peer operating in a different geography (US vs UK) but serving the same golf retail customer segment with comparable pro shop supplier relationships.

Others

• Acushnet Holdings (Titleist/FootJoy): Acushnet is the parent company of Titleist and FootJoy - both major Foremost supplier partners. Functions as a key ecosystem participant and supplier within the same golf retail value chain that Foremost intermediates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ForemostOnline
• Facebookfacebook.com/ForemostOnline
• LinkedInlinkedin.com/company/foremost-golf-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foremost Golf