Blivakker.no

What Blivakker.no does

Blivakker.no is Norway's largest online beauty retailer, founded in 2007 and headquartered in Kristiansand. The company operates a direct-to-consumer e-commerce platform selling an extensive multi-brand assortment spanning skincare, makeup, haircare, fragrances, men's grooming, K-Beauty, premium/luxury beauty, health and wellness, parent and baby care, jewelry and accessories, and home products. Brands carried include Dyson, Olaplex, bareMinerals, Kérastase, Sol de Janeiro, Cosrx, ma:nyo, Centellian24, Torriden, Buxom, and Lacoste, among others. The underlying technology stack is a standard e-commerce platform with an integrated loyalty program (Kundeklubb), member-exclusive pricing, Mix & Match promotional logic, a salon booking system, and a content platform ("Let's Talk Beauty"). Revenue is generated through one-time product sales at unit pricing with member discounts and promotional offers; orders placed before 12:00 ship same day, and the minimum order is 299 kr.

The business operates an omnichannel model, combining the national e-commerce storefront with 10+ physical retail stores and salons across major Norwegian cities including Kristiansand, Oslo, Stavanger, Trondheim, Ski, Strømmen, Jessheim, Sartor, and Moa. Free shipping to stores and online salon booking (e.g., booking.markens.blivakker.no) extend the model into service revenue. Customers are segmented across general female consumers (primary), men's grooming, K-Beauty enthusiasts, premium beauty seekers, parents and children, and health and wellness buyers. Marketing is driven by email/newsletter, content marketing through "Let's Talk Beauty," social media, and a points-based loyalty/referral program. Blivakker.no is a subsidiary of Brandsdal Group AS, a Norwegian retail conglomerate, and has no public listing, no disclosed funding rounds, and no disclosed revenue figures. The company has been recognized as Årets Nettbutikk (Online Store of the Year) in 2025 and 2026 and Prisjakt Store of the Year in Beauty & Health in 2024, and holds Trygg E-Handel safe e-commerce certification.

Name

Blivakker.no

Legal name

Blivakker.no

Website

https://blivakker.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Blivakker.no is Norway's largest online beauty retailer, selling a multi-brand assortment of skincare, makeup, haircare, fragrances, K-Beauty, and premium beauty products to Norwegian consumers via e-commerce, 10+ physical stores, and salon services. It operates as a subsidiary of Brandsdal Group AS.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Health & Beauty Value Variety Stores (Non-Pharmacy) (CRAEAGAG)

akta.pro secondary industries

K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Online beauty retail
• Skincare products
• Cosmetics e-commerce
• Fragrance retail
• Beauty salon services

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Blivakker.no operates as an online beauty retailer selling products across multiple categories including skincare, makeup, haircare, fragrances, and more. Revenue is generated through direct product sales at listed prices with member-exclusive discounts and promotional offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Blivakker.no is Norway's largest online beauty store, founded in 2007 and headquartered in Kristiansand. The company sells a broad assortment of skincare, makeup, hair care, fragrances, men's grooming, health and wellness, parent and baby, jewelry and accessories, and home products, complemented by physical retail stores and beauty salon services. It also operates an outlet section for discounted beauty goods and offers a customer loyalty club with member discounts and promotions.

Product overview

Blivakker.no is Norway's largest online beauty store (Norges største skjønnhetsbutikk på nett), operating as an e-commerce platform offering an extensive portfolio of beauty and personal care products. The core offering spans multiple categories: K-Beauty (Korean skincare), Premium (luxury brands), Hudpleie (skincare), Hårpleie (hair care), Sminke (makeup), Dufter (fragrances), Mann (men's grooming), Helse & velvære (health & wellness), Foreldre & barn (parent & baby), Smykker & tilbehør (jewelry & accessories), Hjem (home products), and Outlet. The platform operates through a Mix & Match membership program offering 20% discount on select products, a free Kundeklubb loyalty program, physical store locations with salon services, and the Let's Talk Beauty community content platform. The business also sells third-party branded products from manufacturers like Dyson, Olaplex, bareMinerals, Kérastase, Sol de Janeiro, Cosrx, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• K-Beauty Selection of Korean beauty brands and skincare products targeted at consumers interested in K-beauty trends and routines.
• Premium Premium and luxury beauty, skincare, and grooming products aimed at consumers seeking high-end brands.
• Hudpleie (Skincare) Skincare assortment including facial care, body care, sun care, and targeted treatments for men and women.
• Hårpleie (Hair Care) Hair care products such as shampoos, conditioners, styling agents, and hair treatments for everyday and specialty use.
• Sminke (Makeup) Makeup assortment including foundations, mascaras, lipsticks, eyeshadows, and nail products for face, eyes, lips, and nails.
• Dufter (Fragrances) Fragrance assortment including perfumes, eau de toilette, and body sprays for men and women.
• Mann (Men's Grooming) Men's grooming products including skincare, shaving, beard care, and men's fragrances.
• Helse & velvære (Health & Wellness) Health and wellness assortment including dietary supplements, intimate care, hygiene, and self-care products.
• Foreldre & barn (Parent & Baby) Products for parents and children including pregnancy care, baby skincare, and child-friendly hygiene items.
• Smykker & tilbehør (Jewelry & Accessories) Beauty-adjacent jewelry and accessories sold through the Blivakker.no online store.
• Hjem (Home) Home fragrance and small home lifestyle products such as candles, diffusers, and decorative items.
• Outlet Outlet section offering discounted beauty, skincare, makeup, and lifestyle products at reduced prices.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brandsdal Group AScoreOthersBlivakker.no is a part of Brandsdal Group AS, a Norwegian retail group. This corporate parent relationship provides the company with group-level resources, synergies, and organizational support.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Regional players

• Beautylish: Beautylish is a US-based online beauty retailer specializing in curated skincare, makeup, and haircare including K-Beauty and prestige brands. Comparable in online-only beauty merchandising model, though it does not currently serve Norway directly.

Direct peers

• Kicks: Kicks is the largest beauty retailer in the Nordics with a strong physical store and e-commerce presence, including a dedicated Norwegian site. Directly competes with Blivakker across the same skincare, makeup, fragrance, and haircare categories with a similar premium and mid-market brand portfolio.
• Eleven (Eleven.se / Eleven.no): Eleven is a Nordic online beauty retailer operating in Norway and Sweden with a comparable focus on skincare, makeup, haircare, and brands from K-Beauty to prestige. Direct Nordic competitor with similar size and online-first GTM motion.
• Matas: Matas is Denmark's largest drugstore and beauty chain with a strong online platform, offering cosmetics, skincare, wellness, and personal care. Closely comparable as a Nordic multi-category health and beauty retailer with both physical stores and e-commerce; serves as a cross-Nordic benchmark.
• Lyko: Lyko is a Nordic omnichannel beauty retailer (e-commerce + salons) operating across Sweden, Norway, Finland, and Denmark with a similar category mix of skincare, makeup, haircare, and fragrances. Direct head-to-head competitor in the Norwegian online beauty segment with comparable brand assortment and salon integration.
• Cocopanda: Cocopanda is a Nordic online beauty and personal care retailer active in Norway with comparable assortment in skincare, makeup, and fragrances. Competes directly on price-led positioning and broad brand portfolio in the Norwegian online channel.
• Nordicfeel: Nordicfeel is a Norwegian/Nordic online beauty retailer specializing in skincare, makeup, haircare, and wellness with frequent promotional mechanics. Direct Norwegian e-commerce competitor with overlapping customer segments and similar category breadth.

Broad incumbents

• Sephora: Sephora is a global prestige beauty retailer with a Norwegian e-commerce presence and curated assortment of premium skincare, makeup, and fragrance brands. Overlaps directly with Blivakker's premium segment and represents the larger, better-funded competitive threat in the prestige category.
• Notino: Notino is one of Europe's largest online beauty retailers, with a dedicated Norwegian storefront covering fragrances, skincare, makeup, and haircare. A larger, broader incumbent that competes for the same Norwegian online beauty shopper with deeper assortment and aggressive pricing.

Others

• Brandsdal Group AS: Brandsdal Group AS is Blivakker.no's parent company and a Norwegian diversified retail conglomerate. Adjacent comparability via shared resources, supplier relationships, and Norwegian retail footprint rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BliVakkerNO

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blivakker.no