Pure Maintenance
Pure Maintenance Holdings, LLC is a private franchisor and technology licensor that leases and licenses its patented VaPURE™ vapor-based mold remediation system to 189 independently owned affiliates delivering residential and commercial mold remediation, testing, and disinfection services.
- Company typePrivate
- Founded2007
- HeadquartersLayton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pure Maintenance does
Pure Maintenance Holdings, LLC is a private US franchisor and technology licensor headquartered in Layton, Utah. The company does not perform mold remediation services directly; instead it licenses its patented VaPURE™ vapor-based mold remediation system to a network of 189 independently owned and operated affiliates (a mix of franchisees and licensees) that deliver remediation services to residential and commercial customers across the United States and internationally. Customers access the network through a website-based affiliate locator, and Pure Maintenance's revenue is generated primarily from upfront franchise fees and ongoing royalty and licensing payments tied to use of the VaPURE™ technology, brand, training, and marketing infrastructure.
The VaPURE™ technology is the company's only product platform. It centers on a proprietary vapor peracetic acid (PAA) system engineered to a 7.5μm particle size, deployed in a two-stage process: a positive-pressure vapor treatment that fills a building's volume to denature and eradicate mold in voids and airspace, followed by a covalent-bond antimicrobial coating that forms an electrostatic mechanical-defense layer against regrowth. The system is covered by a US patent awarded in 2012, the VaPURE™ trademark, and additional patents and trademarks disclosed in franchise marketing. End-customer service offerings built on the platform include residential mold remediation, commercial mold solutions for offices, shops, and warehouses, mold testing and inspections using diagnostic instrumentation, and sanitization/disinfection services. The company has served over 100,000 customers cumulatively and reports a 4.8 average Google rating across 10,000+ five-star reviews.
Pure Maintenance makes money through three largely converging streams: (i) upfront and ongoing fees from franchisees to join and remain in the network, (ii) royalties and licensing payments tied to use of the patented VaPURE™ device and method, and (iii) franchisee development services (application review, FDD process, financing support). There is no publicly disclosed pricing or revenue data; treatment pricing is set at the affiliate level and varies by geography.
Pure Maintenance firmographics
Firmographics- Name
- Pure Maintenance
- Legal name
- Pure Maintenance Holdings, LLC
- Website
- https://puremaintenance.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Maintenance Holdings, LLC is a private franchisor and technology licensor that leases and licenses its patented VaPURE™ vapor-based mold remediation system to 189 independently owned affiliates delivering residential and commercial mold remediation, testing, and disinfection services.
- Ownership category
- akta.pro rank
Pure Maintenance industry classification
Industry- Product category
- Mold Remediation Services
- NAICS
- Waste Management and Remediation Services (562), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533110)
- SIC
- Patent Owners & Lessors (6794)
- akta.pro primary industry
- Mold Remediation & Indoor Air Quality (IAQ) Mitigation (BPALALAC)
- akta.pro secondary industry
- Mold Remediation & Odor Control (HVAC/IAQ) (HSAOAIAE)
Keywords
Where Pure Maintenance is headquartered
LocationHeadquarters
- HQ city
- Layton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Maintenance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Technology Licensing: Pure Maintenance Holdings, LLC serves as the leasing and licensing entity for its VaPURE technology. The company licenses its patented technology to independently owned and operated affiliates (franchisees) who pay for the right to use the VaPURE system and brand in their designated territories.
- Franchise Fees: Pure Maintenance offers franchise opportunities where franchisees pay to join the brand, gain access to proprietary technology, training, support, and ongoing business development assistance. The franchise model includes foundational training, day-to-day operational support, and marketing support including brand collateral, SEO/SEM strategies, and social media platforms.
- Franchise Development: The company generates revenue through franchise development, with a structured application process including application review, corporate visits, Franchise Disclosure Document (FDD) review, and financing support for qualified franchisees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Treatment costs vary by provider and location |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Pure Maintenance product offering
Product offeringCore offering
Pure Maintenance Holdings, LLC is the leasing and licensing entity for its patented VaPURE technology — a vapor-based mold remediation system using peracetic acid (PAA) condensed to 7.5μm particle size, applied via positive vapor pressure to penetrate building voids and hard-to-reach areas, followed by a covalently bonded antimicrobial coating. The company licenses this system to 189 independently owned affiliates who deliver residential mold remediation, commercial mold solutions, mold testing and inspections, and sanitization/disinfection services to end customers.
Product overview
Pure Maintenance offers a portfolio of mold remediation products and services centered on its proprietary VaPURE™ Technology platform. The core offering is a patented vapor-based mold remediation system consisting of the VaPURE™ Device, a 4-step remediation process (property inspection, mold treatment, antimicrobial prevention coating, and independent lab verification), and associated testing and sanitization services. The company operates through a franchise/licensee model with 189 licensees worldwide, providing residential mold remediation, commercial mold solutions, mold testing & inspections, and sanitization & disinfection services—all utilizing the same core VaPURE™ technology platform and method.
Differentiator
Problem solved
Functional benefit
Brands
- VaPURE: Proprietary mold remediation technology developed and patented by Pure Maintenance, providing an innovative treatment solution using vapor peracetic acid to eradicate mold.
Products and services
- VaPURE Technology Patented mold remediation technology using vapor-based application of peracetic acid (PAA) condensed to 7.5μm particle size, designed to penetrate building voids, hard surfaces, and permeating airspace to eradicate mold. Licensed to affiliates for use in residential and commercial remediation.
- Mold Remediation Services 1-day mold remediation service for residential and commercial properties using the VaPURE technology. Treatments typically completed in 4–6 hours for typical homes, often avoiding the need for demolition and reconstruction.
- Mold Testing & Inspections Specialist mold testing and home inspection services using hygrometers, protimeters, thermal imaging cameras, and moisture mappers to identify mold presence, severity, strains, and underlying causes for residential and commercial customers.
- Sanitization & Disinfection Services Whole-building bacteria and virus eradication services using the VaPURE system, originally developed for hospital sanitization, adapted to apply registered disinfectants throughout residential and commercial buildings.
- Commercial Mold Solutions Commercial-grade mold remediation services for offices, shopfronts, and warehouses, providing mold eradication without costly demolition or tear-outs, designed to minimize treatment cost and business disruption for commercial clients.
- Franchise Opportunities Home-based franchise opportunity offering proprietary VaPURE technology, turnkey business model with 18 years of operating experience, training, day-to-day operational support, and access to the recession-resistant remediation industry. Franchisees gain brand collateral, SEO/SEM strategies, and social media support.
Quantifiable outcome
- Up to 90% reduction in job completion time compared to traditional methods
- +5 more outcomes
Companies that use Pure Maintenance
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pure Maintenance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pure Maintenance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Element LabscoreElement Labs conducted independent testing of the VaPURE system, providing objective verification of efficacy in addressing diverse threats including fungal infections, antibiotic-resistant bacteria, and mold spores. The testing produced GLP (Good Laboratory Practice) study reports published in 2024 that validate the system's effectiveness.
- US Army Corps of EngineerscoreThe US Army Corps of Engineers conducted testing demonstrating the effectiveness of Pure Maintenance's dry fog mold remediation technology. This independent government testing validates the efficacy of the VaPURE system for institutional and commercial applications.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pure Maintenance competitors and assessment
Company assessmentBroad incumbents
- Servpro Industries: Servpro is the largest US franchise network in fire, water, and mold remediation with 1,900+ franchises. It is comparable as the dominant scaled franchisor in the same mold/restoration category where Pure Maintenance competes with its smaller 189-unit network and proprietary vapor technology.
- BELFOR Property Restoration: BELFOR is the largest global property restoration company offering commercial and residential mold remediation, water damage restoration, and disaster recovery. It is a broad incumbent competing with Pure Maintenance affiliates on large commercial and institutional mold jobs where speed and non-invasive methods are valued.
- Paul Davis Restoration:
Direct peers
- PuroClean: PuroClean is a national franchise system specializing in property damage restoration including mold remediation, serving residential and commercial customers through a licensee/operator model. It is directly comparable to Pure Maintenance in franchise-based mold and restoration service delivery to similar SMB and consumer end-customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure Maintenance social profiles
Digital presencePure Maintenance compliance and trust
Trust signalCompliance2 records
Pure Maintenance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Maintenance leadership team
Management profileNumber of profiles
Profiles1 record
Pure Maintenance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Maintenance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Maintenance
What does Pure Maintenance do?
Pure Maintenance Holdings, LLC is the leasing and licensing entity for its patented VaPURE technology — a vapor-based mold remediation system using peracetic acid (PAA) condensed to 7.5μm particle size, applied via positive vapor pressure to penetrate building voids and hard-to-reach areas, followed by a covalently bonded antimicrobial coating. The company licenses this system to 189 independently owned affiliates who deliver residential mold remediation, commercial mold solutions, mold testing and inspections, and sanitization/disinfection services to end customers.
Is Pure Maintenance a public or private company?
Pure Maintenance is a private company. It is classified as family owned and is currently operating.
When was Pure Maintenance founded?
Pure Maintenance was founded in 2007. It employs 11 to 50 people.
Where is Pure Maintenance based?
Pure Maintenance is headquartered in Layton, United States, in the North America region.
How does Pure Maintenance make money?
Three revenue lines are on record. Technology Licensing is the primary driver. The others are franchise Fees and franchise Development.
Who are Pure Maintenance's main competitors?
Broad incumbents on record are Servpro Industries, BELFOR Property Restoration and Paul Davis Restoration. PuroClean is listed as a direct peer.
Does Pure Maintenance have an API?
No public API is recorded for Pure Maintenance.
What industry is Pure Maintenance in?
Pure Maintenance's product category is Mold Remediation Services. Its primary akta.pro industry code is BPALALAC, Mold Remediation & Indoor Air Quality (IAQ) Mitigation, with a secondary code of HSAOAIAE, Mold Remediation & Odor Control (HVAC/IAQ). Its NAICS code is 562 and its SIC code is 6794.