What Servpro Industries does

Servpro Industries is the master franchisor of the SERVPRO brand, recognized as the largest provider of property cleaning and restoration services in the United States. Operating through a franchise distribution model, Servpro Franchisor, LLC (U.S.) and Servpro Industries (Canada) ULC license the SERVPRO brand, training programs, operational systems, and marketing infrastructure to independently owned and operated franchise locations across the US and Canada. These franchisees deliver services directly to end customers in defined geographic territories on a 24/7, 365-day basis under a go-to-market that combines channel-partner (franchise) and direct-to-consumer (franchisee-to-property-owner) motions.

The franchise system offers a comprehensive service portfolio organized around property damage restoration and cleaning: water damage restoration, fire and smoke damage restoration, mold remediation, storm and disaster response (including emergency roof tarping and structural board-up), post-loss construction and reconstruction, commercial restoration services, specialty cleaning (biohazard/crime scene cleanup, virus/pathogen cleaning, odor removal, document restoration, sewage cleanup), and general cleaning services (carpet, upholstery, HVAC/air ducts, drapes/blinds). End customers span residential homeowners and commercial property owners/managers, with a meaningful share of revenue flowing through property insurance carrier claims and IICRC-certified technician delivery.

Servpro Industries generates revenue primarily through franchise fees and ongoing royalties from its network of franchisees under a licensing_royalties revenue model. The corporate franchisor provides brand, training, operational systems, and marketing support in exchange for these fees; individual franchisees set their own pricing locally, and prices are not publicly disclosed. The company has established a whole business securitization structure through Servpro Master Issuer, LLC since 2019, with the Series 2025-1 notes marking its fifth securitization series—evidence of institutional-grade, recurring cash flows at the franchisor level. The company has no disclosed parent entity and operates as a private, founder-held organization. No proprietary technology stack, AI capabilities, or in-house software platform is disclosed in available sources, consistent with the business being primarily a brand-and-network franchisor rather than a technology company.

Name

Servpro Industries

Legal name

Servpro Franchisor, LLC

Website

https://servpronorthwestalbuquerque.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Servpro Industries is the master franchisor of SERVPRO, the largest US property cleaning and restoration franchise system. It licenses its brand, training, and operations to independently owned franchisees serving residential and commercial customers across the US and Canada.

Ownership category

akta.pro rank

Product category

Property Restoration Services

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Other General Purpose Machinery Manufacturing (3339), Machinery Manufacturing (333)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), General Industrial Machinery & Equipment (3560), Motors & Generators (3621)

akta.pro primary industry

Merchandising, Character & Brand Licensing (MPADALAF)

akta.pro secondary industry

Whole-Business & Franchise Securitization (FSACACAF)

Keywords

• Property restoration services
• Water damage restoration
• Fire damage restoration
• Disaster recovery services
• Commercial cleaning services

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Franchise Fees and Royalties: SERVPRO generates revenue through a franchise model where independently owned franchisees pay fees and ongoing royalties to the corporate franchisor for brand rights, training, marketing support, and operational systems. The franchisees in turn generate revenue from providing restoration and cleaning services directly to customers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Servpro Industries is a master franchisor that licenses the SERVPRO brand, training, and operational systems to independently owned franchise locations delivering property cleaning and restoration services. Franchisees provide 24/7 emergency response for water, fire, mold, and storm damage, alongside construction, commercial, specialty cleaning, and general cleaning services to residential and commercial customers. The corporate franchisor earns revenue through franchise fees and ongoing royalties.

Product overview

Servpro Industries operates as a property cleaning and restoration franchise system offering emergency disaster response services through a network of independently owned and operated franchise locations. The company provides a comprehensive suite of restoration and cleaning services including water damage restoration, fire damage restoration, mold remediation, storm/disaster response, construction, commercial services, specialty cleaning, and general cleaning. Additional offerings include packout and contents restoration, roof tarping, and board-up services. The portfolio is delivered through a franchise business model where individual franchisees operate under the SERVPRO brand, with services available 24/7, 365 days per year. The company positions itself as the largest provider of property cleaning and restoration services in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency water extraction, drying, and structural restoration services for properties affected by water damage from floods, leaks, or plumbing failures. Available 24/7 through local franchise locations.
• Fire Damage Restoration

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• BELFOR Holdings: BELFOR is the world's largest property restoration company, offering direct (not franchised) fire, water, and disaster recovery services globally. It is the most direct large-scale competitor to SERVPRO in commercial and large-loss restoration, and is a useful comp for size and service-line breadth.
• Neighborly Inc. Neighborly is the parent company of multiple franchise service brands including Rainbow International and other home-services franchises. Comparable as a multi-brand franchisor platform that benchmarks service-brand roll-ups against SERVPRO Industries' single-brand franchisor model.

Direct peers

• Paul Davis Restoration: Paul Davis Restoration is a franchise network offering fire, water, mold, and storm damage restoration plus reconstruction. Operates a comparable franchise-driven model across North America and is a relevant direct peer on service breadth and franchise unit economics.
• Stanley Steemer: Stanley Steemer is a national carpet, upholstery, and tile cleaning franchise with adjacent water-damage services. Comparable to SERVPRO in commercial/residential cleaning and in franchise-driven service delivery.
• PuroClean: PuroClean is a national franchise system for commercial and residential property damage restoration and remediation. Closely mirrors SERVPRO's franchise model, service mix, and insurance-driven customer base, making it a head-to-head peer for franchise expansion and market share.
• ServiceMaster Restore (ServiceMaster Brands): ServiceMaster Restore is a competing franchise network offering water, fire, and smoke damage restoration. Operates within ServiceMaster Brands (owned by Roark Capital), providing similar services through a franchise model — the most direct national franchise peer to SERVPRO.
• Rainbow International Restoration: Rainbow International is a franchise-based restoration brand under Neighborly Inc., offering water, fire, and mold restoration services. Directly comparable to SERVPRO on service category, customer segments, and franchise distribution model.
• Coit Group (Coit Cleaning & Restoration Services): Coit provides carpet cleaning, air duct cleaning, and restoration services across North America. It overlaps with SERVPRO's general and specialty cleaning lines and competes for similar commercial and residential customers, though it is more cleaning-weighted.

Regional players

• Allied Universal (Allied Restoration): Allied Universal provides facility services and restoration support across North America with overlap to SERVPRO's commercial services line. Relevant comp for commercial and enterprise restoration channel economics, though not a franchise-led model.

Emerging players

• Chem-Dry (Harris Research, Inc.): Chem-Dry is a franchise carpet and upholstery cleaning brand with light overlap to SERVPRO's general cleaning and specialty cleaning categories. Less of a direct restoration competitor but comparable as a service-brand franchise operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/ServproNWABQ
• Facebookfacebook.com/servpronwalbuquerque
• LinkedInlinkedin.com/company/servpro-of-northwest-albuquerque

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servpro Industries