What HAVEP does

HAVEP is a Netherlands-headquartered textile manufacturer, founded around 1865-1874 and legally registered as B.V. Textielfabrieken H. van Puijenbroek, that designs and sells tailor-made workwear, multinorm protective wear, and high-visibility clothing for industrial and public-sector end users. Its portfolio spans roughly 302 SKUs organized into workwear collections (Basic, Worker, Shift, Attitude, Revolve) and protective wear collections (5-Safety, 5-Safety Image+, 5-Safety Image Flex, Force, Force+, Multi Protector, Multi Protector+, Multi Shield, Protector Pro, High Visibility, High Visibility Plus, RWS+, Tricot). Protective wear is certified against multiple EN safety standards (e.g., EN ISO 20471, 11611, 11612, 1149, 13034, 61482-2), with the 5Safety Image Flex line meeting up to eight standards and using PFAS-free LAMORAL finishes and XLANCE stretch fibers. Sustainability is positioned centrally, evidenced by bluesign-certified Shift fabrics, recycled-mono-material construction in the RWS+ line, and a Collect & Recycle take-back program.

The company generates revenue by selling finished garments on a per-unit basis through an authorized dealer network covering the Netherlands, Belgium, Germany, and France. Dealers access product data, brochures, pricelists, and EDI ordering via the DealerNet portal, and they handle local sales, fitting, and customer support. Pricing is tiered across product lines, ranging from approximately €39.94 for entry-level work jackets to €389.45 for premium GORE-TEX parkas, with multinorm protective wear (Multi Protector+ at €173.58-€321.64) commanding premium price points driven by safety certifications. Beyond standard catalog sales, HAVEP offers fully customized projects through Easy Design (self-service configuration), Custom Made (tailoring), and Easy Sizing (3D body-scan fitting), and provides an Analysis and Advice consulting service for workwear lifecycle optimization. The company operates under the holding company VP Capital and serves end customers in construction, agriculture, transport, manufacturing, welding, and high-visibility applications.

Name

HAVEP

Legal name

B.V. Textielfabrieken H. van Puijenbroek

Website

https://havep.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

101–250 employees

Short description

HAVEP is a Netherlands-based textile manufacturer, founded circa 1865, that sells tailor-made workwear, multinorm protective wear, and high-visibility clothing through an authorized European dealer network to industrial and public-sector end users.

Ownership category

akta.pro rank

Headquarters

HQ city

Goirle

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Workwear and Protective Clothing Sales: Direct sales of workwear and protective clothing through dealer network across Europe. Products include work trousers, jackets, overalls, parkas, and accessories. B2B focused with custom-made options available.
2. Custom-Made Projects: Fully customized work clothing solutions tailored to individual company needs and worker requirements. Includes Easy Design configuration service.
3. Dealer Network: Products distributed through authorized dealer network providing local sales, fitting services, and customer support across multiple European countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HAVEP is a Dutch textile manufacturer that designs, produces, and supplies workwear, protective wear, and corporate/identity clothing for businesses across Europe. The company sells primarily through an authorized dealer network in the Netherlands, Belgium, Germany, and France, offering both ready-made collections and custom-made uniform programs supported by services such as sizing, design, EDI ordering, recollect & recycle, and analysis & advice.

Product overview

HAVEP is a tailor-made workwear and protective clothing company offering a comprehensive portfolio of branded collections and services. The core product portfolio consists of two main categories: Workwear (including HAVEP® Revolve, HAVEP® Attitude, HAVEP® Shift, HAVEP® Basic, HAVEP® Worker, and HAVEP® Tricot Workwear) and Protective Wear (including HAVEP® 5-Safety, HAVEP® 5-Safety Image Flex, HAVEP® 5-Safety Image+, HAVEP® Force, HAVEP® Force+, HAVEP® RWS+, HAVEP® Multi Protector+, HAVEP® Multi Protector, HAVEP® Multi Shield, HAVEP® Protector Pro, HAVEP® High Visibility, HAVEP® High Visibility+, and HAVEP® Tricot Protective Wear). The collections are supported by a suite of service tools including HAVEP Easy Sizing (3D body scanning for perfect fit), HAVEP Easy Design (online configuration), Custom Made (full personalisation), EDI Ordering, and a Collect & Recycle sustainability programme. The company positions itself around appearance, comfort, safety, and personalised service, with a tagline of 'You'll never work alone.'

Differentiator

Problem solved

Functional benefit

Brands

• HAVEP Attitude: Workwear collection with modern, sporty appearance and pre-shaped trouser legs for comfort
• HAVEP Basic
• HAVEP Force
• HAVEP Shift
• HAVEP Revolve
• HAVEP 5Safety
• HAVEP 5Safety Image Flex
• HAVEP 5Safety Image+
• HAVEP Multi Protector
• HAVEP Multi Protector+
• HAVEP Multi Shield
• HAVEP High Visibility
• HAVEP High Visibility Plus
• HAVEP Protector Pro
• HAVEP RWS+

Products and services

• Attitude workwear collection Workwear collection aimed at general corporate/identity wear customers across HAVEP's European dealer network.
• Basic workwear collection Entry-level general workwear collection for everyday employee uniform programs.
• Force workwear collection Workwear collection positioned for heavier-duty general work use.
• Shift workwear collection Workwear collection targeting shift-based and operational employee roles.
• Revolve workwear collection Workwear collection within HAVEP's general workwear lineup.
• Worker workwear collection Core workwear collection focused on industrial worker roles.
• Tricot Workwear collection Tricot (knitted) workwear range within HAVEP's general workwear portfolio.
• 5Safety protective wear line Certified protective wear line for workers requiring safety-rated garments.
• 5Safety Image Flex protective line Protective wear variant combining safety certification with corporate image flexibility.
• 5Safety Image+ protective line Protective wear line emphasizing corporate image presentation alongside safety certification.
• Force protective wear line Protective wear line for heavy-duty roles requiring reinforced garments.
• Force+ protective wear line Enhanced protective wear line extending the Force protective range.
• RWS+ protective wear line Protective wear line within the certified protective clothing portfolio.
• Multi Protector protective line Multi-norm protective wear line addressing multiple workplace hazard standards in a single garment.
• Multi Protector+ protective line Enhanced multi-norm protective wear line extending the Multi Protector range.
• Multi Shield protective line Multi-norm protective wear line within HAVEP's protective clothing portfolio.
• Protector Pro protective line Professional-grade protective wear line within HAVEP's certified safety range.
• High Visibility protective wear line High-visibility protective wear line for workers in low-visibility and traffic-adjacent environments.
• High Visibility+ protective line Enhanced high-visibility protective wear line extending the High Visibility range.
• Tricot Protective Wear line Knitted (tricot) protective wear range within HAVEP's protective clothing portfolio.
• Custom Made service Custom manufacturing service producing made-to-order uniforms tailored to client specifications for corporate image and protective wear programs.
• Easy Sizing service Sizing service supporting consistent fit across employee uniform rollouts.
• Easy Design service Design service enabling customization of corporate identity apparel.
• EDI Ordering service Electronic Data Interchange-based ordering service streamlining purchase orders between dealers/enterprise customers and HAVEP.
• Collect & Recycle service End-of-life garment collection and recycling service supporting sustainability in uniform programs.
• Analysis and Advice service Consultative analysis and advisory service to help customers design and optimize their uniform and protective wear programs.

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engelbert Strauss: German workwear and protective clothing manufacturer with a similar B2B focus across construction, industrial, and trade segments; overlaps with HAVEP on multinorm protective wear, custom solutions, and European dealer reach.
• Mascot International: Danish workwear manufacturer selling tested workwear, safety footwear, and accessories across Europe — directly comparable to HAVEP in product breadth, certification depth, and B2B dealer model.
• Blåkläder: Swedish workwear brand with strong profile in construction, transport, and industrial segments — comparable on functional workwear, safety certifications, and European multi-country distribution.
• Snickers Workwear (Hultafors Group): Premium workwear brand owned by Hultafors Group, competing directly with HAVEP in tradesmen workwear and protective wear across Europe with strong dealer presence.
• Fristads: Swedish workwear and PPE brand (part of Hultafors Group) with comparable sustainable workwear and multinorm protective collections, serving similar B2B European industrial customers.
• Portwest: Irish-headquartered manufacturer of safety workwear, footwear, and PPE with broad European and global distribution — comparable in multinorm protection and B2B dealer-led sales.
• U-Power: Italian safety footwear and workwear brand with multinorm protection lines, competing with HAVEP in construction and industrial protective wear across Europe.

Emerging players

• Tranemo: Swedish flame-retardant and arc-rated workwear specialist — directly overlapping with HAVEP's Multi Protector/Protector Pro lines and welding segment on technical protective wear.

Broad incumbents

• Helly Hansen Workwear: Broader Scandinavian apparel/workwear incumbent with dedicated workwear line — overlaps with HAVEP on protective wear and outerwear but operates a wider portfolio beyond workwear.
• Carhartt: Established North American workwear brand with growing European presence — overlaps with HAVEP on durable workwear but addresses a broader consumer/professional audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/havepworkwear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAVEP