Right To Bear

What Right To Bear does

Right To Bear (legal entity: Right To Bear, Arms and Supply LLC) is a veteran-owned, US-based e-commerce retailer founded in 2021 and headquartered in Edgewater. The company sells AR-15 rifle parts, build kits, accessories, optics, complete firearms, and adjacent categories including Glock aftermarket parts, holsters, apparel, knives, and survival/outdoor gear through a BigCommerce-powered storefront. Products span both resale of 60+ third-party manufacturer brands (Magpul, BCM, Daniel Defense, Aero Precision, among others) and the company's own RTB private-label barrel line covering calibers such as .22LR, 5.56, 300 Blackout, and 6.5 Creedmoor. The company also offers custom laser engraving services for AR and Glock components.

The business operates a hybrid distribution model: direct-to-consumer e-commerce with tiered unit pricing, multi-pack discounts, monthly promotional email campaigns, and free shipping on select items, alongside a wholesale dealer program serving FFL and non-FFL businesses with bulk pricing on firearms parts. The core value proposition emphasizes live inventory with no backorders, fast shipping, veteran ownership, and broad selection enabling customers to build or upgrade AR-platform rifles. The company does not ship to certain states due to firearms regulations (e.g., California AB 1263 effective January 2026, Washington under HB1240, and multiple states prohibiting unserialized 80% lowers), which materially constrains the addressable geographic market.

Revenue is generated entirely through one-time product sales and custom engraving services. No revenue figures, funding rounds, institutional investors, board composition, or executive leadership details are publicly disclosed. The company employs 11-50 people and operates as an independent, privately held LLC with no parent entity or subsidiaries.

Name

Right To Bear

Legal name

Right To Bear, Arms and Supply LLC

Website

https://righttobear.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Right To Bear is a veteran-owned US e-commerce retailer selling AR-15 parts, build kits, complete firearms, optics, and adjacent tactical accessories via its BigCommerce storefront, serving individual gun builders and FFL/non-FFL dealers through direct-to-consumer and wholesale channels.

Ownership category

akta.pro rank

Product category

Firearms Parts and Accessories Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Hunting, Shooting Sports & Archery Retail (CRAMABAK), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

Keywords

• AR-15 parts
• Firearms accessories
• Build kits
• Lower receivers
• Custom engraving

Headquarters

HQ city

Edgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: The company generates revenue through direct retail sales of firearms parts and accessories via its e-commerce platform. Products include AR-15 parts, build kits, accessories, optics, and related components sold at competitive prices with tiered volume pricing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Right To Bear is an online retailer that sells AR-15 rifle parts, complete build kits, 80% and 100% lower receivers, Glock aftermarket parts, optics, complete firearms, and related accessories through its own e-commerce storefront. The company also operates a custom laser engraving service for AR and Glock components and offers a wholesale dealer program for licensed and unlicensed resellers, while running its own RTB private-label line of barrels.

Product overview

Right To Bear is a veteran-owned online e-commerce retailer specializing in firearms parts, accessories, and complete firearms. The company operates as a multi-brand marketplace offering its own RTB private-label barrels alongside products from over 60 third-party manufacturers including Magpul, BCM, Aero Precision, Daniel Defense, and others. Core product lines include AR-15 parts and build kits (featuring 80% lower receivers, complete upper and lower receiver assemblies, buffer tube kits, triggers, BCGs, handguards, barrels, magazines, and muzzle devices), Glock aftermarket parts, custom engraving services, optics and sights, and complete firearms. The platform also offers an AR15 dealer program for wholesale and bulk purchasing.

Differentiator

Problem solved

Functional benefit

Brands

• Right To Bear Products (RTB): Company's own line of AR parts and accessories including barrels, bolt carrier groups, and accessories manufactured for Right To Bear.

Products and services

• AR-15 Parts & Accessories Comprehensive range of AR-15 rifle build kits, gun parts, and accessories including upper receivers, lower receivers, triggers, bolt carrier groups, handguards, barrels, magazines, and muzzle devices sold to gun enthusiasts and AR-15 builders.
• Buffer Tube Kits & Parts Complete buffer tube assembly kits including mil-spec buffer tubes, pistol buffer tubes, carbine buffers, buffer springs, castle nuts, and end plates for AR-15 and AR-10 platforms.
• AR-15 Fore Grips Vertical forward grips, angled fore grips, and hand stops for AR-15 rifles from brands including Magpul MOE, BCM Gunfighter, and FAB Defense in multiple colors.
• AR-15 Build Kits Complete rifle and pistol build kits including the $300 Rifle Build Kit and $400 Two-Piece AR Build Kit, featuring all necessary components for assembling AR-15 rifles.
• 80% Lower Receivers 80% unfinished lower receivers and 100% complete lower receivers for AR-15 platforms, allowing customers to build custom rifles, subject to state-level restrictions.
• RTB Brand Barrels Right To Bear's private-label line of precision-manufactured AR-15 barrels including .22LR, 5.56, 300 Blackout, and other calibers sold under the RTB brand.
• Glock Aftermarket Parts Complete aftermarket Glock parts offering including triggers, slides, barrels, magazines, guide rods, springs, sights, and complete build kits from brands such as GlockStore.
• Custom Engraving Services Engraving service offering custom laser engraving on AR parts including charging handles, lower receivers, upper receivers, ejection port covers, and Glock parts.
• Optics & Sights Red dot sights, iron sights, scopes, magnifiers, mounts, and binoculars for AR-15 and Glock platforms from brands including Aimpoint, Holosun, EOTech, and Trijicon.
• Firearms Complete firearms including handguns (Glock, Taurus, Ruger, Sig Sauer, Smith & Wesson, Springfield), shotguns, bolt action rifles, and AR-type pistols and rifles.
• Dealer Program (Wholesale) Wholesale and bulk firearms parts program for FFL and non-FFL dealers offering dealer pricing on firearms parts and accessories, with competitive BCG wholesale pricing on top manufacturer bolt carrier groups.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Firearms Parts ManufacturerscoreChannel Partner/ Reseller/ DistributorThe dealer program provides access to an expanding selection of quality wholesale gun parts from reliable manufacturers including upper receivers, sights, barrels, and bolt carrier groups. Competitive BCG wholesale pricing is offered for top bolt carrier group manufacturers in the industry. Specific manufacturer partners mentioned on the site include Magpul, BCM, Daniel Defense, Aero Precision, and many others.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Midway USA: Major online firearms and shooting sports retailer offering parts, accessories, ammunition, and complete firearms. Comparable to Right To Bear across core SKUs, target customer (hunters/shooters/builders), and multi-channel e-commerce plus catalog model.
• Brownells: One of the largest US retailers of firearms parts, accessories, and gunsmithing supplies. Directly comparable to Right To Bear in product category (AR parts, optics, accessories), customer base (gun builders and enthusiasts), and business model (DTC e-commerce plus B2B dealer program).
• Palmetto State Armory (PSA): Vertically integrated AR-15 manufacturer and retailer with strong DTC presence and aggressive pricing. Closely comparable to Right To Bear on AR-platform focus, builder customer segment, and value-tier positioning—though PSA manufactures most of what it sells.
• Cheaper Than Dirt: Online firearms, ammunition, and accessories retailer with both consumer and dealer programs. Comparable to Right To Bear in product mix, promotional pricing model, and customer segment (shooting sports and self-defense buyers).

Emerging players

• Aero Precision: Manufacturer of AR-15 uppers, lowers, and complete rifles that sells both DTC and through dealers like Right To Bear. Comparable as both a partner and partial competitor—shares the same builder customer and many of the same SKUs (BCGs, uppers, lowers).
• Daniel Defense: Premium AR-15 manufacturer selling complete rifles and parts both DTC and through dealer networks. Comparable to Right To Bear as both a partner brand and selective competitor in the higher-end AR builder segment.
• Bravo Company Manufacturing (BCM): Manufacturer of professional-grade AR-15 rifles, uppers, and components sold DTC and through dealers. Comparable to Right To Bear as a carried brand and as a premium-tier benchmark for AR builder quality.

Broad incumbents

• OpticsPlanet: Large online retailer of optics, firearms accessories, and tactical gear. Overlaps with Right To Bear in optics (Aimpoint, Holosun, Trijicon), weapon lights, and AR accessories, serving a similar firearms enthusiast base with a broader product footprint.

Others

• Magpul: Manufacturer of AR-15 furniture, magazines, and accessories. Not a retailer but a key supplier whose products Right To Bear resells; comparable as a brand competitor for private-label RTB product development and as a pricing benchmark in the builder market.

Regional players

• Eurooptic: Specialty optics and firearms retailer serving US shooters. Overlaps with Right To Bear's optics category (scopes, red dots, magnifiers) and AR builder accessories, though with a more niche optics-led assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/RightToBear_
• Facebookfacebook.com/righttobeararmsandsupply
• LinkedInlinkedin.com/company/right-to-bear-arms-and-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right To Bear