Collective Action
Collective Action is a Netherlands-based profit-with-purpose platform founded in 2020 that enables institutional investors — pension funds, insurers, fiduciary managers, and family offices — to jointly commit capital to specialist private markets impact funds across eight themes including water, biodiversity, climate, and healthcare.
- Company typePrivate
- Founded2020
- HeadquartersLaren, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Collective Action does
Collective Action B.V. is a Netherlands-based, profit-with-purpose investment collaboration platform founded in 2020 that enables institutional investors to jointly commit capital to specialist private markets impact funds. The firm targets pension funds, insurance companies, sovereign wealth funds, fiduciary managers, and family offices — addressing a funding gap between institutional impact ambitions and the fragmented universe of approximately 500 specialist impact GPs. Its core technology is the proprietary MyCelium platform, which supports deal sourcing, GP screening, due diligence tracking, and impact measurement workflows for a limited membership of like-minded institutional investors. Complementary products include the Collective Action Platform (deal-by-deal investments, investor-specific mandates, shared fund structures) and Planet&People One, a €150M thematic impact Private Equity Multi-Manager strategy co-developed with Nordic Investment Opportunities (NIO) that allocates to 8-12 funds across water, circularity, food & agriculture, climate solutions, education, and healthcare.
The firm operates an enterprise field sales motion, proactively engaging institutional investors through direct relationships, industry events, and content marketing rather than self-service or marketplace distribution. Revenue is generated through subscription/recurring fees from platform members and investors accessing collaboration services, supplemented by fund management economics on Planet&People One. The founding team of six co-founders — drawing on senior experience at Russell Investments, JP Morgan, Kempen, Willis Towers Watson, LeapFrog Investments, and KOIS — has expanded to approximately 11-12 professionals across six nationalities. Strategic partnerships with Van Lanschot Kempen (October 2024) and NIO (January 2023), plus membership in the Dutch National Advisory Board for Impact Investing and the Global Impact Investing Network (GIIN), anchor the firm's positioning within the European impact investing ecosystem.
Collective Action firmographics
Firmographics- Name
- Collective Action
- Legal name
- Collective Action B.V.
- Website
- https://collectiveaction.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Collective Action is a Netherlands-based profit-with-purpose platform founded in 2020 that enables institutional investors — pension funds, insurers, fiduciary managers, and family offices — to jointly commit capital to specialist private markets impact funds across eight themes including water, biodiversity, climate, and healthcare.
- Ownership category
- akta.pro rank
Collective Action industry classification
Industry- Product category
- Impact Investment Management Services
- NAICS
- Management of Companies and Enterprises (55111)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro industry
- Thematic / Sector-Focused Multi-Manager PlatformsCo-Investment / Direct Allocation Platforms (alongside FoF)
Keywords
Where Collective Action is headquartered
LocationHeadquarters
- HQ city
- Laren
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Collective Action business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Platform / Collaboration Services: Collective Action charges fees for access to its impact investment platform and collaboration services, facilitating joint commitments of institutional capital to specialist thematic impact funds. The firm is a profit-with-purpose organization that earns fees from its members and investors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Collective Action product offering
Product offeringCore offering
Collective Action is a profit-with-purpose organisation that helps institutional investors collectively commit capital to specialist private-markets thematic impact funds. It facilitates collaboration through deal-by-deal investments, investor-specific mandates, and shared fund structures, supported by the proprietary MyCelium platform for deal sourcing, GP screening, due diligence tracking, and impact measurement. The firm co-manages the €150M Planet&People One thematic impact private equity multi-manager strategy alongside NIO.
Product overview
Collective Action Investment Partners operates as a profit-with-purpose organization offering a suite of investment collaboration services for institutional investors. Its core product is the Collective Action Platform — a collaboration platform facilitating institutional investors to jointly commit capital to specialist private market thematic impact funds. The company also operates the MyCelium Platform, a digital investment portal for deal-sourcing, due diligence, and portfolio management. Through its thematic focus areas, the firm supports investments across eight impact themes: Biodiversity, Climate Solutions, Food & Agriculture, Waste & Circularity, Water, Education, Healthcare, and Financial Inclusion. Collective Action also co-manages Planet&People One, a EUR 150M thematic impact private equity multi-manager strategy investing across six of these themes via specialist fund managers.
Differentiator
Problem solved
Functional benefit
Brands
- Planet&People: A joint thematic impact Private Equity Multi-Manager Strategy co-developed with Nordic Investment Opportunities (NIO), allocating to 8-12 leading thematic impact funds investing in water, circularity, food & agriculture, climate solutions, healthcare, and education.
- MyCelium
Products and services
- Collective Action Platform A collaboration offering for institutional investors to jointly commit capital to specialist private-markets thematic impact funds, providing deal-by-deal investments, investor-specific mandates, and shared fund structures with a limited number of like-minded members.
- MyCelium Platform A digital investment platform enabling institutional investors to access, manage, and monitor their impact fund commitments and portfolios, serving as the user-facing portal for deal-sourcing, due diligence, and investment workflow management across the Collective Action investment community.
- Planet&People One A EUR 150 million thematic impact private equity multi-manager strategy that allocates to 8-12 leading thematic impact funds across six impact themes: water, circularity, food & agriculture, climate solutions, education, and healthcare.
Quantifiable outcome
- Pre-screened 1,350+ private markets' funds, analysed 685+ thematic funds, and meets with 150+ thematic impact investment managers per year
- +2 more outcomes
Companies that use Collective Action
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Collective Action technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Collective Action partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Dutch National Advisory Board for Impact Investing (NAB)coreCollective Action joined the NAB as a member in 2026. The NAB brings together leading Dutch impact ecosystem players to strengthen collaboration and drive the growth of impact investing. Both organisations share the conviction that institutional capital deployed with purpose can drive systemic change.
- Van Lanschot Kempen Investment ManagementcoreVan Lanschot Kempen, a Dutch fiduciary manager, entered a partnership with Collective Action to broaden its knowledge and experience in impact investing and gain better market access. Collective Action provides thematic expertise, manager selection, and access to its MyCelium platform, while Van Lanschot Kempen contributes institutional client relationships and capital.
- NIO (Nordic Investment Opportunities)coreNIO and Collective Action launched Planet&People One, a EUR 150m impact-focused Private Equity Multi-Manager Strategy allocating to 8-12 leading thematic impact funds. The partnership combines NIO's Nordic investor network with Collective Action's impact investing and manager selection expertise to provide investors with a diversified portfolio across water, circularity, food & agriculture, climate solutions, education, and healthcare.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Collective Action competitors and assessment
Company assessmentDirect peers
- Toniic: Toniic is a global network of impact investors (institutions and family offices) that facilitates co-investment and peer learning, directly comparable as a membership-based impact investor collaboration platform.
- Mission Investors Exchange: Mission Investors Exchange is a US-based impact investing network of foundations and institutional investors that supports collaboration and shared learning, comparable as a peer network for institutional impact allocators.
- Bridges Fund Management: Bridges is a specialist impact-focused private markets investor and fund manager serving institutional capital across strategies, comparable as a UK-based institutional impact platform with thematic exposure.
- Phenix Capital Group: Phenix Capital operates an impact investor network and fund-of-funds platform connecting institutional investors to private markets impact funds across Europe, closely mirroring Collective Action's investment-club and multi-manager model.
- Anthos Fund & Asset Management: Anthos is a Dutch impact and ESG-focused multi-manager platform offering pooled and bespoke impact mandates to institutional investors, directly comparable in geography, investor type, and multi-manager structure.
Broad incumbents
- BlueOrchard Finance: BlueOrchard is a leading global impact investment manager running multiple impact strategies for institutional investors, comparable as a much larger incumbent operating in the same institutional impact space.
- Triodos Investment Management: Triodos IM is a large European sustainable and impact investment manager offering impact strategies to institutional clients, comparable as an incumbent in the same impact investing category.
Emerging players
- KOIS: KOIS is an innovative finance and impact investing firm structuring impact investment products for institutional investors, partially comparable in the institutional impact advisory and structuring space; prior employer of one of Collective Action's team members.
- LeapFrog Investments: LeapFrog is an emerging-markets-focused impact private equity firm serving institutional investors, partially comparable given the shared institutional impact thesis and prior employer of one of Collective Action's co-founders.
- Big Issue Invest: Big Issue Invest channels institutional and social-investor capital into impact enterprises in the UK, comparable as an institutional impact intermediary working across multiple impact themes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Collective Action social profiles
Digital presenceCollective Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Collective Action leadership team
Management profileNumber of profiles
Profiles13 records
Collective Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Collective Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Collective Action
What does Collective Action do?
Collective Action is a profit-with-purpose organisation that helps institutional investors collectively commit capital to specialist private-markets thematic impact funds. It facilitates collaboration through deal-by-deal investments, investor-specific mandates, and shared fund structures, supported by the proprietary MyCelium platform for deal sourcing, GP screening, due diligence tracking, and impact measurement. The firm co-manages the €150M Planet&People One thematic impact private equity multi-manager strategy alongside NIO.
Is Collective Action a public or private company?
Collective Action is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Collective Action founded?
Collective Action was founded in 2020. It employs 1 to 10 people.
Where is Collective Action based?
Collective Action is headquartered in Laren, Netherlands, in the Europe region.
How does Collective Action make money?
One revenue line is on record: platform / Collaboration Services.
Who are Collective Action's main competitors?
Direct peers on record are Toniic, Mission Investors Exchange, Bridges Fund Management, Phenix Capital Group and Anthos Fund & Asset Management. Broad incumbents are BlueOrchard Finance and Triodos Investment Management. Emerging players are KOIS, LeapFrog Investments and Big Issue Invest.
Does Collective Action have an API?
No public API is recorded for Collective Action.
What industry is Collective Action in?
Collective Action's product category is Impact Investment Management Services. Its primary akta.pro industry code is FSANAGAH, Thematic / Sector-Focused Multi-Manager Platforms, with a secondary code of FSANAGAK, Co-Investment / Direct Allocation Platforms (alongside FoF). Its NAICS code is 55111 and its SIC code is 8600.