What PDW Group does

PDW Group (legal entity: PDW Group (UK) Ltd) is a UK-based B2B professional services firm founded in 2004 and headquartered at Colwick Quays Business Park in Nottingham. It provides training, coaching, and people assessment services targeting HR teams, L&D professionals, business owners, CEOs/MDs, departmental heads, and professional services firms. Its core product portfolio spans three pillars: Training & Coaching (leadership development, management training, sales, negotiation, customer relationship management, account management, commercial/business acumen, coaching solutions, and specialist workshops); People Assessment (assessment centres, behavioural profiling, and 360° feedback surveys); and Feedback Surveys (employee engagement and customer feedback surveys), with adjacent offerings in corporate away days, mental toughness training, business advisory consultancy, and training room hire.

The company's core technology is an experiential learning methodology built around high-quality video filming of simulated scenarios led by expert scenario consultants, designed to drive self-awareness and behavioural change through practice and feedback rather than slides or lecture-based delivery. Delivery is carried out through in-house training programs (at client premises or the Nottingham facility), one-to-one coaching (face-to-face or online), corporate away days, and facilitated team development sessions, supported by a content library of free guides, blog content, and an active YouTube and social media presence.

Commercially, PDW operates a professional services revenue model with custom quote-based pricing, multi-year contract cadences, and a direct-to-enterprise sales motion targeting HR and L&D buyers across the UK and selectively in Europe. Its customer base is broadly diversified across enterprise and mid-market segments, with named clients including Sky, Center Parcs, Armstrong Watson, Princes Group, Rölig Logistics, PKF, Flexfab, Symingtons, Kreston Group, Walker Morris, Kaplan, and Teleware, spanning accountancy, media, retail/hospitality, manufacturing, logistics, legal, agriculture, and education verticals.

Name

PDW Group

Legal name

PDW Group (UK) Ltd

Website

https://pdwgroup.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

PDW Group is a Nottingham-based B2B professional services firm delivering leadership, management, sales, and coaching training plus people assessment and feedback surveys to enterprise and mid-market clients in the UK and Europe, using a proprietary experiential learning methodology built around video-simulated scenarios and expert facilitation.

Ownership category

akta.pro rank

Product category

Corporate Training and Coaching Services

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Organizational Development (OD) Training (EDABAIAJ)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Leadership training
• Management development
• Experiential learning
• Sales training
• 360 degree feedback

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training and Development Programs: In-house training programs delivered to corporate clients focusing on leadership, management, sales, and behavioral development. Programs are tailored to organization needs and delivered in workshop format.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

PDW Group provides experiential learning-based corporate training, coaching, and people assessment services to UK businesses. Core offerings include leadership, management, sales, negotiation, customer relationship management, and business acumen training programs delivered through in-house workshops and 1:1 coaching, alongside assessment centres, behavioural profiling, 360° feedback, and employee/customer engagement surveys.

Product overview

PDW Group is a UK-based training and coaching services provider offering a comprehensive portfolio of experiential learning solutions. The core offering centres on transforming the behaviour and performance of people, teams and organisations through unique practice and feedback-based approaches using high-quality filming of simulated scenarios. The product portfolio comprises three main pillars: (1) Training & Coaching services including Leadership Training & Development, Management Development Training, Sales Training, Negotiation Skills, Customer Relationship Management, Account Management, Business Acumen, Coaching Solutions, and Specialist Workshops; (2) People Assessment solutions including Assessment Centres, Behavioural Profiling, and Flexible 360° Feedback Surveys; and (3) Feedback Surveys covering Employee Engagement, Customer Feedback, and Assessment Days. Additional offerings include Corporate Away Days, Mental Toughness Training, and Business Advisory Consultancy. All programs are delivered through in-house training, 1:1 coaching, and facilitated team development sessions, primarily targeting UK businesses across HR, leadership, sales, and professional services sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Training & Development
• Management Development Training
• Sales And Business Development Training
• Negotiation Skills Training Courses
• Customer Relationship Management Training
• The Science Of Account Management
• Commercial, Financial & Business Acumen Training
• Coaching Solutions
• Other Workshops
• Assessment Centres
• Behavioural Profiling
• Flexible 360° Feedback Surveys
• Employee Engagement Survey
• Customer Feedback Surveys
• Assessment Days
• Corporate Away Days / Team Development
• Mental Toughness Training
• Business Advisory Consultancy

Quantifiable outcome

• Described as 'life changing' by many thousands of delegates
• +2 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lane4: UK-based performance and leadership development consultancy using experiential and sport-psychology-inspired methodologies. Direct comparable as both firms focus on behavioral change through practice and feedback with UK enterprise clients.
• BTS: Global strategy execution and leadership/sales capability firm using experiential simulations and business simulations. Closely comparable methodology (simulated scenarios, video feedback) and similar target market of enterprise leadership teams.
• DDI (Development Dimensions International): Global leadership development specialist offering assessment, training, and coaching for sales and management behavior. Overlapping product set (assessment centres, 360 feedback, behavioral training) with similar enterprise L&D buyer.
• Center for Creative Leadership (CCL): Global nonprofit specializing in leadership research, assessment, and experiential development programs. Directly comparable in leadership behavior change methodology and enterprise audience.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a large leadership development and coaching practice. Overlaps with PDW's leadership behavior, coaching, and assessment offerings as part of a much broader portfolio.
• FranklinCovey: Global leadership and effectiveness training company (7 Habits, etc.). Comparable in the leadership and management development category it serves, but operates at significantly greater scale and primarily with standardized content rather than bespoke experiential simulations.
• Dale Carnegie Training: Long-established global training firm focused on leadership, sales, and communication skills. Comparable target market (corporate L&D) and content overlap, though PDW differentiates through bespoke filmed scenario methodology.
• Mind Tools: B2B digital learning and toolkits provider for leadership, management, and professional skills. Comparable buyer (L&D professionals) and topic coverage, though Mind Tools delivers via subscription digital content rather than in-person experiential workshops.
• QA (QA Limited): Large UK-based corporate training provider covering leadership, management, and technology training. Comparable UK enterprise L&D buyer, though QA operates at significantly larger scale and with broader technology and IT training focus.

Emerging players

• Filter (Filtered): AI-driven learning recommendation and content curation platform targeting L&D professionals. Emerging competitor addressing the same buyer (L&D teams) with a digital-first approach that contrasts PDW's in-person experiential model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PDWGroup
• YouTubeyoutube.com/channel/UCUJAUtQW4AbYWEtJc2B5WFQ
• Facebookfacebook.com/pages/PDW-Group/215022238528197
• LinkedInlinkedin.com/company/pdw-group-uk-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDW Group