Royal Palm Hotels & Resorts

What Royal Palm Hotels & Resorts does

Royal Palm Hotels & Resorts is a privately held Brazilian hospitality group, founded in 1997 and controlled by Arcel Empreendimentos e Participações S.A., operating an integrated multi-property portfolio in São Paulo state, Brazil. The group operates six core properties: the Royal Palm Plaza Resort (luxury 5-star resort with 7 pools and extensive leisure facilities in Campinas), The Palms boutique hotel, Royal Palm Tower Anhanguera and Royal Palm Tower Indaiatuba (upper midscale 4-star business hotels with 226 and 190 apartments respectively), Hotel Contemporâneo (economy 'chic & basic' hotel), and Royal Palm Hall — a convention center featuring Brazil's largest ballroom (Salão Monumental, 4,500 m², 5,200-person capacity) and 89 event spaces within the Royal Palm Campinas Events Complex.

The underlying platform integrates centralized booking (reservas.royalpalm.com.br), property management across categories from luxury to economy, dedicated event sales, and a points-based vacation club (Royal Palm Signature, rebranded in 2025 from Royal Palm Vacation Club). The group's technology backbone is an in-house hospitality management system, but no AI/ML capabilities, proprietary models, or external AI integrations are disclosed.

Royal Palm derives revenue from four streams: accommodation across tiered hotel brands, events and conventions hosted at Royal Palm Hall, food and beverage across 12 on-site restaurants and bars (Italian, French bistro, contemporary, buffet, wine bar, live-music bar), and recurring membership fees/sales from the Royal Palm Signature vacation club. Go-to-market combines direct-to-consumer bookings through own website and WhatsApp, dedicated corporate sales for enterprise events, and entertainment-driven demand through the Royal Palm Ao Vivo live show series. Primary customer segments are corporate event organizers (Honda South America, Superlógica, Costa Brava Viagens e Eventos), leisure/family travelers, and couples on romantic getaways served by tiered packages starting at R$700 per night.

Name

Royal Palm Hotels & Resorts

Legal name

Royal Palm Plaza Participações e Empreendimentos Ltda.

Website

https://royalpalm.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Royal Palm Hotels & Resorts is a privately held Brazilian hospitality group operating six integrated properties in São Paulo state — including a luxury resort, boutique hotel, two business hotels, an economy hotel, and Brazil's largest convention center — serving leisure travelers, corporate event organizers, and vacation club members across tiered accommodation, F&B, events, and timeshare offerings.

Ownership category

akta.pro rank

Product category

Hospitality and Convention Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Luxury MICE & Conference Resorts (THAGACAN), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Hospitality management services
• Convention and event hosting
• Hotel accommodations
• Vacation club memberships
• Restaurant and catering services

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Accommodation Services: Room bookings across 6 properties including Royal Palm Plaza Resort (luxury), The Palms boutique hotel, Royal Palm Tower Anhanguera (upper midscale), Royal Palm Tower Indaiatuba, and Hotel Contemporâneo (economy). Properties offer various room categories from Standard to Presidential Suites.
2. Events and Conventions: Major revenue stream from hosting corporate events, conventions, weddings, congresses, and fairs. The Royal Palm Hall offers 89 event spaces and the complex can accommodate up to 5,200 people. Services include catering, venue rental, and event coordination.
3. Food and Beverage: Multiple restaurants and bars including Vila Royal, La Palette Bistrô, Amati Restaurante, Simetria Restaurante, Bar Pessoa, Cave do Douro Wine Bar, and more. Restaurants offer Italian, contemporary, French bistro, and buffet cuisines across the properties.
4. Vacation Club / Time Sharing: Royal Palm Vacation Club / Signature - a points-based vacation club allowing members to access hotels and resorts worldwide. The program evolved and rebranded as Royal Palm Signature.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Royal Palm Hotels & Resorts operates a portfolio of six hospitality properties in São Paulo state spanning luxury (Royal Palm Plaza Resort), boutique (The Palms), upper midscale business hotels (Royal Palm Tower Anhanguera and Indaiatuba), economy (Hotel Contemporâneo), and a large convention center (Royal Palm Hall with 89 event spaces). The group sells accommodation, integrated corporate and social event hosting, multiple gastronomic venues, and a point-based vacation club (Royal Palm Signature), functioning as an integrated hospitality, events, and F&B operator under a single brand and centralized booking system.

Product overview

Royal Palm Hotels & Resorts is a Brazilian hospitality group founded in 1997, part of Arcel Empreendimentos e Participações S.A., comprising six distinct properties: Royal Palm Plaza Resort (luxury resort with leisure and events), The Palms (boutique hotel), two Royal Palm Tower hotels (upper midscale in Campinas and Indaiatuba), Hotel Contemporâneo (economy), and Royal Palm Hall (convention center). The portfolio also includes Royal Palm Signature (vacation club), multiple gastronomic venues, and an integrated events complex offering 89 spaces and 920+ apartments. The group serves leisure travelers, business guests, and event organizers with offerings spanning from budget-friendly accommodations to five-star luxury experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Palm Plaza Resort: Luxury resort offering comprehensive leisure facilities with 7 pools, event spaces, multiple dining options, spa services, and family entertainment in Campinas.
• Hotel Contemporâneo
• Royal Palm Tower
• The Palms
• Royal Palm Hall
• Royal Palm Signature

Products and services

• Royal Palm Plaza Resort Luxury 5-star resort in Campinas with 7 pools (4 heated, 2 children's pools, 1 outdoor jacuzzi), comprehensive leisure facilities including Miniville and Arena do Caco kids' clubs, Kata Kuka adventure area (zip line, climbing wall, labyrinth), multiple restaurants, Manuia Spa with over 20 years of experience, fitness center, and event spaces. Targets leisure families, couples, and corporate event guests.
• The Palms Boutique Hotel Exclusive five-star boutique hotel within the Royal Palm Plaza Resort featuring master apartments with flexible bed configurations and Café Autêntico, with full access to the resort's leisure and dining infrastructure. Targets guests seeking exclusivity combined with full resort amenities.
• Royal Palm Tower Anhanguera Four-star upper midscale business hotel in Campinas with 226 apartments across Standard, Luxo (Luxury), and Suite categories, featuring fitness center, sauna, pool, Amati Restaurante (Italian cuisine, buffet and à la carte), and 670 m² of event space. Targets business travelers and small corporate events.
• Royal Palm Tower Indaiatuba Modern 4-star hotel in Indaiatuba with 190 apartments across five categories (Superior, Luxo, Suite Long Stay, Suite Studio, Suite Executiva), featuring Simetria Restaurante (contemporary cuisine), fitness center, sauna, jacuzzi, and 542 m² event space for up to 500 people. Targets corporate travelers and small-to-mid-sized events.
• Hotel Contemporâneo Economy hotel under the chic & basic concept featuring 20 m² Standard and Superior rooms, high-speed Wi-Fi, Smart TV, Restaurante Contemporâneo (self-service for up to 250 guests), and integration with the Royal Palm Campinas Events Complex. Targets business and leisure travelers seeking practical, value accommodations.
• Royal Palm Hall Convention Center Major convention center within the Royal Palm Campinas Complex with 89 event spaces, 13,500 m² of halls and foyers, 2,615 m² exhibition area, and Brazil's largest ballroom — Salão Monumental at 4,500 m² with capacity for 5,200 people in auditorium configuration or 3,500 in banquet setup. Offers single-point-of-contact event coordination, plug-and-play agility, and integrated hospitality, gastronomy, and venue services. Targets professional event organizers, corporations hosting conventions, and large-scale social events.
• Royal Palm Signature Vacation Club Premium points-based vacation club offering members recurring access to Royal Palm hotels and resorts worldwide, with exclusive benefits and personalized experiences. Originally launched in 2012 as Royal Palm Vacation Club and rebranded in 2025 to Royal Palm Signature, signaling a premium repositioning.
• Royal Palm Gastronomic Venues Collection of 12 dining options across the Royal Palm complex available to hotel guests, event attendees, and outside visitors. Includes La Palette (French bistro), Bar Pessoa (live-music bar), Amati Restaurante (Italian), Cave do Douro (wine bar and fondues during the Winter Festival), Simetria Restaurante (contemporary cuisine), Vila Royal (buffet restaurant), Restaurante Contemporâneo (self-service), Bar da Beira (pool bar), Café Autêntico, and Bar Quiosque. Targets hotel guests, event participants, and external visitors.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Urban Arts GalleryminorStrategic or Co-development PartnerArt curation partnership for Royal Palm Plaza. The gallery provides curated art collections for restaurants and bars within the resort, rotating exhibitions featuring over 3,000 artworks. Partnership focuses on promoting artistic environments through art weeks, cinema events, and artistic interventions.
• IndigominorOthersParking services provider for Royal Palm Plaza Resort. Indigo is a national leader in parking services providing valet and parking lot operations for the resort.
• ParebemminorOthersParking services provider for Royal Palm Tower Indaiatuba. Provides third-party parking with valet service at the property.
• Costa Brava Viagens e EventoscoreChannel Partner/ Reseller/ DistributorLong-standing travel and events agency partner that brings corporate clients to Royal Palm for events and leisure travel. Characterized as a key player in Brazil for events of any profile and size.

Scale indicators11 records

Recent moves19 records

Expansion highlights5 records

Direct peers

• Nobile Hotéis: Brazilian multi-brand hotel chain operating economy to upscale properties across multiple states. Directly comparable to Royal Palm's tiered portfolio strategy and Brazilian regional operating model.
• Hot Beach Resort & Conventions: Brazilian family resort in Olímpia (SP) with significant convention capacity. Comparable in blending resort leisure with MICE infrastructure at similar scale.
• Bourbon Hotéis & Resorts: Brazilian resort and business hotel operator with properties across southern and southeastern Brazil. Directly comparable resort-plus-convention positioning and similar geographic scope.
• Slaviero Hotéis: Brazilian hotel chain headquartered in Paraná/São Paulo with multiple brands and a strong MICE focus. Closely comparable in size, multi-brand approach, and corporate event orientation.
• Atlantica Hotels: Brazilian hotel management company operating multiple brands (Soft Inn, Sleep Inn, Comfort, Quality) across the country. Comparable in multi-brand operations and broad price-tier coverage.
• Tauá Resorts: Brazilian resort group operating large convention-oriented resorts in Minas Gerais and São Paulo. Direct peer in combining resort leisure with large-scale event/convention facilities.

Broad incumbents

• Tivoli Hotels & Resorts: Brazilian-origin luxury hotel brand (now part of Minor Hotels) with flagship resort properties. Competes in the upper-tier leisure and events segment in Brazil.
• Pestana Hotel Group: Portuguese-origin hotel group with significant Brazilian presence across multiple tiers. Competes for MICE and leisure demand in Brazilian metros with international loyalty infrastructure.
• Accor (Brazil operations): Global hospitality giant with hundreds of Brazilian properties across all tiers. Competes for the same corporate event and leisure bookings, but with global loyalty programs and broader geographic reach.

Others

• FOHB (Fórum de Operadores Hoteleiros do Brasil): Industry association representing the largest Brazilian hotel operators. Useful benchmarking context for Royal Palm's competitive positioning among multi-brand Brazilian operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RoyalPalmHotels
• Facebookfacebook.com/royalpalmhotels
• Instagraminstagram.com/royalpalmhotelsresorts
• Xx.com/royalpalmplaza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Palm Hotels & Resorts