Urban Arts

What Urban Arts does

Urban Arts (legal entity: A.G. GRAFICA LTDA) is a Brazilian e-commerce platform specializing in decorative frames and art photography. Founded in 2009 and headquartered in São Paulo, the company operates an online marketplace aggregating more than 260,000 artworks from over 8,000 independent artists. It serves residential consumers, corporate and commercial clients, architects, interior designers, and resellers across Brazil.

The platform is built on VTEX e-commerce infrastructure and is supported by an in-house manufacturing facility that enables on-demand printing and framing. The catalog spans decorative frames, curated art collections, kits/compositions, and outlet items priced at discounts of up to 70%. Distribution is multi-channel: a direct-to-consumer website, a physical showroom at São Paulo's Oscar Freire Gallery, a B2B corporate sales program, an architect partner program, and a reseller program. The company operates with 101-250 employees and is privately held and bootstrapped, with no external funding rounds disclosed.

Revenue is generated through frame and artwork sales at multiple price tiers across DTC, B2B, partner, reseller, and offline showroom channels. The business model is asset-heavier than a pure aggregator, given the proprietary manufacturing facility that supports custom framing demand. Urban Arts' scale (16 years of operation, eight-figure artwork catalog, and multiple revenue channels) positions it as an established mid-market operator in the Brazilian decorative art e-commerce category.

Name

Urban Arts

Legal name

A.G. GRAFICA LTDA

Website

https://urbanarts.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Urban Arts (A.G. Grafica Ltda) is a Brazilian e-commerce platform founded in 2009 that sells decorative frames and art photography from 8,000+ independent artists via a DTC website, a São Paulo showroom at Oscar Freire, and B2B and partner channels, operating its own manufacturing facility to serve residential, corporate, and design professional customers.

Ownership category

akta.pro rank

Product category

Decorative Wall Art & Custom Framing

NAICS

Art Dealers (459920)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)

Keywords

• Decorative wall art
• Art print marketplace
• Custom framing services
• Curated art collections
• Home decor prints

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Decorative Frame Sales: Direct sales of decorative frames to consumers and businesses through e-commerce. Products are sold as individual frames, curated compositions (kits), and outlet items. No subscription model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Urban Arts is a Brazilian e-commerce retailer and manufacturer of decorative frames (quadros decorativos) and art prints, founded in 2009 and headquartered in São Paulo. The company curates and sells wall art drawn from a marketplace of more than 8,000 independent artists offering 260,000+ designs, producing the physical frames through its own on-demand manufacturing facility. It serves residential consumers via the urbanarts.com.br storefront and the Oscar Freire Gallery showroom, and serves corporate clients and architects through dedicated B2B channels and partner programs.

Product overview

Urban Arts is a Brazilian art gallery specializing in decorative frames/art prints, founded in 2009. The company operates as both a product company (manufacturing decorative frames) and a marketplace platform connecting independent artists with customers. The core product portfolio consists of Decorative Frames available through multiple channels: themed Curated Collections (Abstracts, Brazilian themes, Ethnic Mood, Tropical Jungle, etc.), Best Sellers, Curated Compositions (frame kits), and an Outlet section. Products are organized by room type (kitchen, office, bedroom, etc.) and available in various formats, colors, and sizes. The company maintains its own manufacturing facility and offers custom corporate and residential project services, working directly with architects and builders.

Differentiator

Problem solved

Functional benefit

Products and services

• Quadros Decorativos (Decorative Frames) Ready-made and custom decorative framed art prints sold to residential customers through the urbanarts.com.br storefront and the Oscar Freire Gallery showroom, featuring curated works from more than 8,000 independent artists and produced through the company's on-demand frame manufacturing.
• Curated Compositions (Quadros em Kit) Pre-selected kits of multiple decorative frames sold as a single coordinated unit, intended for consumers and project specifiers who want a matched set of artworks for a single wall or room without curating individual pieces.
• Corporate and Custom Décor Projects Project-based B2B service supplying customized, on-demand framed wall décor for corporate offices, commercial interiors, hospitality, and architect/interior-design client projects, delivered via dedicated corporate sales, architect partner, and reseller channels.

Quantifiable outcome

• Discounts of up to 70% available on outlet items

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Independent Artists NetworkcoreStrategic or Co-development Partner · 1 January 2009Urban Arts collaborates with over 8,000 independent artists from Brazil and worldwide, offering their artworks (260,000+ pieces) on the platform. Artists like Julia Di Sano, André Joaquim, Pâmela Stasczak, Fernando Vieira, Juliana Scheuer, Nato Gomes, Bruna Espinosa Diniz, Carla Belke, and Daniel Malta are featured. Each frame sold directly contributes to valuing the work of these independent artists.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IKEA (art and frames category): Global mass-market home furnishings retailer with a sizeable wall-art and frames assortment. Competes for entry-level and mainstream decor customers that Urban Arts targets in lower price tiers.
• Etsy: Global marketplace for handmade and vintage goods including art prints and wall decor from independent creators. A broader incumbent that competes for artist mindshare and end-customer wall-art demand.
• GreatBigCanvas: Large online art retailer (formerly Art.com) offering framed prints, posters, and wall art across a deep catalog. Overlaps with Urban Arts in DTC framed-art retail but at a much larger scale and broader assortment.

Direct peers

• Society6: Global print-on-demand marketplace where independent artists sell artwork across framed prints, posters, and home decor. Closest peer to Urban Arts on the marketplace-artist side of the business.
• The Poster Club: Curated art print e-commerce brand featuring independent artists across abstract, photography, and illustration categories. Highly comparable catalog model and customer positioning to Urban Arts.
• Poster Store: Nordic poster and framed art e-commerce retailer offering curated collections by room, style, and color with on-demand framing. Operates in the same product category with overlapping DTC and architectural/designer channels.
• Desenio: Swedish-founded poster and framed art e-commerce brand. Sells curated designer prints across styles and formats through DTC, with on-demand framing options — closest direct analogue to Urban Arts' model and customer experience.

Emerging players

• Zazzle: Custom print-on-demand marketplace where independent creators sell customizable wall art and home decor. Adjacent comparable on the customizable, artist-driven marketplace model Urban Arts uses.

Regional players

• Madeira Madeira: Large Brazilian online home and decor retailer with broad assortment including wall art. Operates in the same regional e-commerce home decor category and competes for similar Brazilian consumers.
• Westwing Brasil: Brazilian arm of Westwing, a home and decor e-commerce club with strong curated assortment. Overlaps with Urban Arts in Brazilian home-decoration DTC and competes for the same consumer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/urbanarts
• Pinterestbr.pinterest.com/urbanarts_br
• Xx.com/urbanartsbr
• Facebookfacebook.com/urbanarts.art
• LinkedInlinkedin.com/company/urban-arts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Arts