Asisa Research Group

What Asisa Research Group does

Asisa Research Group is a full-service market research, public opinion, and political polling agency founded in 1988, headquartered in Santo Domingo, Dominican Republic, with a secondary US headquarters in Miami, Florida. The firm operates two legal entities (Asisa Research Group SRL in the Dominican Republic and Asisa Research Group Inc. in the United States) under the direction of Lilian Pagan, Director General. Asisa serves multinational and local corporations, government institutions, multilateral organizations, and political parties across Latin America and the broader Americas, with stated work for clients including Unilever, Diageo, Colgate-Palmolive, British American Tobacco, Cemex, Ambev, Nestlé (Maggi), Frito-Lay, BBDO, Leo Burnett, the Inter-American Development Bank, the World Bank, USAID, the Dominican Republic Presidency, and major Dominican political parties (PLD, PRM).

The company's service portfolio is anchored by proprietary research methodologies (TCSI, Acid Test, X-Plora, Segments, Decision Pro, Mark-TP, B-Pan, Clab, BEB, Align, TCSI-B, TCSI-HR) and three technology platforms: a 15-station bilingual (English/Spanish) CATI center with VoIP and predictive dialing, an in-house mCAPI system with 300+ handheld units capable of completing 25,000 interviews across multiple countries in a single week, and the e-intercept real-time digital data collection system. ASIPOL is a subscription-based political polling product for Dominican electoral candidates, and the LatNet Research Network is a partnership platform extending coordinated multi-country research coverage to all 44 countries of the American continent. Asisa holds Junta Central Electoral certification (REES-2019-04-001) required to conduct electoral research in the Dominican Republic.

Asisa monetizes through project-based professional services fees for custom commercial research, subscription and project fees for political and public opinion research, and rental of focus group facilities in Miami and Santo Domingo to third-party agencies and moderators. Distribution is direct-to-client via enterprise sales, supplemented by the LatNet partner channel. Cumulative lifetime research output exceeds 700,000 surveys, 5,000 focus groups, 2,000 in-depth interviews, and 1,000 ethnographies, supported by a 700+ person certified multilingual field workforce across 40+ countries. The company is privately held with no disclosed funding rounds, acquisitions, or external institutional investment.

Name

Asisa Research Group

Legal name

Asisa Research Group Inc.

Website

https://asisaresearch.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Asisa Research Group is a full-service market research, public opinion, and political polling agency founded in 1988, serving multinational corporations, governments, and political parties across the Americas from headquarters in Santo Domingo and Miami, with proprietary methodologies and the LatNet partner network spanning 44 countries.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Policy, Regulatory & Public Affairs Research (BPAHALAF), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Market research services
• Public opinion polling
• Electoral research
• Consumer behavior research
• Political polling

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Market Research Services: Full-service market research projects for multinational and local corporations across Latin America, including qualitative and quantitative studies, ad testing, brand research, customer satisfaction, segmentation, and mystery shopping. Revenue generated through project-based fees for custom research engagements.
2. Political and Electoral Research: Political polling, electoral surveys, exit polls, and tracking studies for political parties and candidates. Includes subscription-based Asipol system offering monthly polling indicators for electoral districts.
3. Public and Social Opinion Research: Public opinion studies commissioned by government institutions, multilateral organizations, and nonprofits. Projects include social studies, government satisfaction audits, and institutional research.
4. Field Services and Facilities Rental: Field work, data collection, focus group facilities, and moderator services offered independently to other research agencies and independent moderators. Revenue from rental of focus group facilities in Miami and Santo Domingo.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Asisa Research Group is a full-service market and public opinion research firm that designs and executes qualitative and quantitative studies, political and electoral polling, and social opinion research for multinational corporations, governments, and political parties across the Americas. The company delivers projects through proprietary signature methodologies (TCSI, Acid Test, X-Plora, Segments, Decision Pro, Mark-TP, B-Pan, Clab, BEB, Align), subscription-based political polling (ASIPOL), its LatNet Research partner network covering 44 countries, and field service infrastructure spanning over 700 certified professionals.

Product overview

Asisa Research Group is a full-service market and public opinion research agency offering a comprehensive portfolio of proprietary methodologies and research services. The core offerings include signature B2C products (TCSI, Acid Test, X-Plora, Segments), B2B products (Decision Pro, Mark-TP, B-Pan, TCSI-B), and HR/employee products (Clab, BEB, Align, TCSI-HR). The company operates ASIPOL as a specialized political election survey subscription system and LatNet Research Network as a regional platform covering 44 countries. Service offerings span market research, political research, public/social opinion research, focus group management, and on-site services. The company utilizes proprietary technology platforms including e-intercept system, CATI Center, and mCAPI system for data collection.

Differentiator

Problem solved

Functional benefit

Brands

• ASIPOL: A subscription-based joint survey system for elections in the Dominican Republic that allows candidates for elected office to receive key indicators in their electoral district on a monthly basis.
• LatNet Research

Products and services

• TCSI (Total Customer Satisfaction Index) Comprehensive customer satisfaction study providing a 360-degree view from both employee and customer perspectives; registered proprietary methodology.
• Acid Test Quick and cost-effective method for testing TV, radio, or print ads with results delivered within 48 hours; registered proprietary methodology.
• X-Plora Market entry and market refresh tool that helps understand customers and competitor customers for new category entry or panoramic market views; registered proprietary methodology.
• Segments Advanced segmentation service beyond socio-psycho-demographics, offering hybrid approach and custom analysis tools for meaningful segmentation and trend tracking; registered proprietary methodology.

Quantifiable outcome

• 25,000 interviews completed and 33 complete reports delivered in just over seven days using the mCAPI system
• +2 more outcomes

Named customers23 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• LatNet Research Network (LNR) Partner AgenciescoreChannel Partner/ Reseller/ DistributorAsisa has developed a network of certified research partner agencies and consultants across all 44 countries of the American continent. LatNet members are evaluated annually on all aspects of the research process and must adhere to the network's code of ethics and general procedures. The network enables Asisa to conduct coordinated, homogeneous, and comparable multi-country research projects using the same methodological standards as its home markets. Membership is free for applicants; partners include native Spanish, English, French, and Portuguese-speaking account executives.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Toluna: Online consumer panel and MR technology firm delivering survey-based insights via self-serve and managed services. Comparable to Asisa's online survey and panel products and increasingly competing for smaller commercial MR projects.
• Dynata: Global first-party data and online panel provider powering MR and insights programs. Comparable as an emerging panel/fieldwork infrastructure provider addressing the same commercial and public opinion survey demand Asisa serves.
• Cint: Digital MR technology platform providing programmatic access to online panels and survey respondents. Adjacent emerging player in the broader research value chain competing for online sample/data collection work that Asisa supplements with its CAPI/CATI infrastructure.

Direct peers

• NielsenIQ: Global consumer intelligence and market research firm with substantial Americas presence. Competes with Asisa for multinational brand tracking, consumer behavior, and category-level research engagements.
• Kantar: Global market research and consumer insights firm serving multinational clients across consumer goods, retail, and financial services — directly comparable to Asisa's commercial MR division and overlap with its ASIPOL political research adjacency.
• Ipsos: Global full-service market research and public opinion firm with deep LatAm presence. Direct competitor for the same multinational commercial, political, and public opinion engagements that Asisa targets across the Americas.
• Gallup: Premier public opinion and political polling firm with global reach. Overlaps with Asisa's political polling, electoral research, and public/social opinion practices including multilateral and government projects.

Broad incumbents

• Mintel: Global market research provider focused on consumer packaged goods, retail, and innovation insights. Overlaps with Asisa's commercial MR practice serving FMCG advertisers and brand owners.
• GfK: Now operating under the NIQ umbrella, GfK is a broad consumer and market research incumbent across consumer goods, retail, and technology — competing for the same multinational commercial MR engagements Asisa pursues.
• Euromonitor International: Global market research and consumer intelligence provider covering consumer goods, demographics, and country-level insights. Comparable as a broad incumbent in syndicated/custom research that multinationals procure alongside bespoke agencies like Asisa.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asisaresearch
• LinkedInlinkedin.com/company/asisa-research-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asisa Research Group