Finebloom and Haenel

What Finebloom and Haenel does

Finebloom Haenel & Higgins P.A., operating under the consumer-facing brand "Finebloom and Haenel" / "Fight Your Case" / 1-800-FIGHT-IT, is a Florida-based criminal defense law firm founded in 2004 by Darren Finebloom and David Haenel, with Steve Higgins joining in 2005 and AnneMarie Rizzo later added to the partnership. The firm employs 1-10 staff across four Florida offices (Sarasota headquarters, Tampa, Orlando, Clearwater) and serves individual criminal defendants throughout the state. Its core offerings are criminal defense and DUI defense legal representation, with eight additional specialized practice modules including traffic ticket defense, juvenile crime defense, drug crimes, sex crimes, assault and battery, expungement, bench warrant, and probation violation defense. The firm's competitive positioning is built on the prior prosecution and public-defender experience of its four named attorneys, with David Haenel named 2004 Florida DUI Prosecutor of the Year and three published books on DUI defense credited to firm attorneys.

The business is a professional services model with a B2C go-to-market: prospective clients initiate contact via phone, web form, or in-person office visits and receive a free case evaluation. Fees are not publicly disclosed and are quoted on a per-matter basis — typically flat fees for defined case types and hourly billing for complex litigation. Client acquisition relies on a multi-channel approach including an SEO-optimized educational blog, organic social media, professional directory listings (Avvo, Martindale-Hubbell, Super Lawyers), and toll-free phone intake operating 24/7. The firm holds no external investment, no parent company, and no disclosed revenue or funding data, operating as an independent professional association under Florida law with a horizontal (persona-based) customer segmentation. The underlying technology layer is standard legal practice and case management software with no proprietary AI or platform architecture disclosed.

Name

Finebloom and Haenel

Legal name

Finebloom Haenel & Higgins P.A.

Website

https://fightyourcase.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Finebloom Haenel & Higgins P.A. is a Florida criminal defense law firm founded in 2004, employing 4 attorneys across offices in Sarasota, Tampa, Orlando, and Clearwater to represent individual defendants in DUI, criminal, and traffic cases statewide.

Ownership category

akta.pro rank

Product category

Criminal Defense Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Criminal Defense (BPAHAAAN)

Keywords

• Criminal defense representation
• DUI defense services
• Traffic ticket defense
• Felony and misdemeanor defense
• Criminal record expungement

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services - Criminal Defense: Professional legal services billed at attorney hourly rates or flat fees for specific case types. Revenue derived from representing individuals charged with DUI, criminal offenses, traffic violations, and related matters in Florida courts. Services include consultations, representation at hearings, trials, and negotiations with prosecutors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Finebloom Haenel & Higgins P.A. is a Florida-based criminal defense law firm that represents individuals charged with DUI, criminal offenses, traffic violations, and related matters. The firm provides legal representation at hearings, trials, and negotiations with prosecutors across offices in Sarasota (headquarters), Tampa, Orlando, and Clearwater. Services are billed at attorney hourly rates or flat fees, with a free initial case evaluation offered to prospective clients.

Product overview

Finebloom and Haenel (officially Finebloom Haenel & Higgins P.A.) is a Florida-based criminal defense law firm offering comprehensive legal services through a team-based approach. The firm operates as a unified legal practice with core offerings in Criminal Defense and DUI Defense, supplemented by specialized practice modules including Traffic Ticket Defense, Juvenile Crime Defense, Drug Crimes Defense, Sex Crimes Defense, Assault and Battery Defense, Expungement Services, Bench Warrant Defense, and Probation Violation Defense. The firm maintains offices in Sarasota (main office), Tampa, Orlando, and Clearwater to serve clients throughout Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Criminal Defense Legal Services Comprehensive legal representation for individuals charged with misdemeanor and felony criminal offenses throughout Florida, including defense against charges such as domestic violence, sex crimes, drug crimes, juvenile offenses, theft, and assault and battery.
• DUI Defense Legal Services Specialized legal defense for Driving Under the Influence charges, including license suspension challenges, breath test defense, field sobriety test challenges, and representation throughout Florida courts.
• Traffic Ticket Defense
• Juvenile Crime Defense
• Drug Crimes Defense Legal representation for drug-related charges ranging from misdemeanor possession to felony trafficking, including defense strategies based on actual vs. constructive possession distinctions.
• Leaving the Scene of Accident Defense Legal defense for hit and run charges, including both misdemeanor and felony cases involving property damage or personal injury.
• Felony and Misdemeanor Defense Legal representation for both felony (1st, 2nd, 3rd degree) and misdemeanor criminal charges, including murder, rape, grand theft, assault, battery, and various other offenses.
• Sex Crimes Defense Legal defense for sex crime allegations including child molestation, sexual battery, sexual assault, indecent exposure, failure to register, and internet sex offenses.
• Assault and Battery Defense Legal defense for assault and battery charges, including self-defense strategies, with representation for misdemeanor and felony levels of these offenses.
• Expungement Services Legal services to clear arrests from criminal records for cases that were dismissed or where charges were dropped, helping clients remove barriers to employment, housing, and education.
• Bench Warrant Defense Legal representation for individuals with outstanding bench warrants, including failure to appear and probation violation cases, working to resolve warrants and avoid increased penalties.
• Probation Violation Defense Legal representation for probation violation cases, working to prevent or minimize jail time and advocating for clients to continue fulfilling probation obligations.

Quantifiable outcome

• DUI charges reduced to reckless driving or dismissed in multiple documented case results

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Association of Criminal Defense Lawyers (NACDL)minorOthersProfessional association membership providing access to legal resources, continuing education, and peer network for criminal defense attorneys.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Musca Law: Florida-based criminal defense and DUI firm with statewide coverage and a similar B2C intake model including free case evaluations, making it directly comparable to Finebloom Haenel & Higgins on product, geography, and GTM.
• The Law Place: Florida criminal defense and DUI practice with multiple office locations statewide and a comparable client-acquisition approach via SEO and free consultations; directly comparable on services, geography, and channel mix.
• Sammis Law Firm: Florida DUI and criminal defense firm with state-wide practice and similar attorney-led B2C representation model — closely comparable in offering, geography, and target customer.
• The Hannon Law Firm: Florida criminal and DUI defense firm operating across multiple Florida jurisdictions with comparable service mix and consumer-facing intake; comparable on product, geography, and target customer.
• Pumphrey Law Firm: Florida-based criminal defense and DUI practice serving clients across the state; directly comparable in service line and regional customer base.
• The Baez Law Firm: Florida criminal defense firm with statewide practice serving individual defendants; directly comparable on product offering and target customer segment.
• Law Offices of Robert F. Butler, P.A. Florida criminal defense boutique with a DUI and trial-focused practice; comparable on service mix and B2C individual-defendant customer, though typically smaller in scale.
• The All Law Firm: Florida criminal defense and DUI firm with a similar statewide service area and consumer-facing intake model; comparable in product, customer, and channel approach.

Others

• Avvo: Online legal directory used by the firm for lead generation and ratings; not a direct competitor but an ecosystem participant that channels Florida criminal-defense demand and could commoditize intake over time.

Broad incumbents

• BakerHostetler: Large national law firm with broad white-collar and criminal defense capabilities; overlapping practice area but serves institutional and higher-end matters rather than individual misdemeanor/DUI defense — relevant only as a broad incumbent comparator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FinebloomHaenel
• YouTubeyoutube.com/user/1800FIGHTIT
• Facebookfacebook.com/FightYourCase
• LinkedInlinkedin.com/company/finebloom-&-haenel-p-a-
• Instagramplus.google.com/115497268510024299734/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finebloom and Haenel