H.A. Kidd and Company

What H.A. Kidd and Company does

H.A. Kidd and Company Limited is a Canadian wholesale distributor founded in 1924, headquartered at 5 Northline Road in Toronto, Ontario, with a secondary operations support office in Montreal. The company manufactures-equivalent role is as a wholesale distributor of sewing notions, quilting tools, knitting needles, fabrics, and craft accessories, supplying several hundred independent retail boutiques across Canada and offering international delivery to retailers outside Canada upon request. It operates exclusively as a B2B wholesale supplier and does not sell directly to consumers, deliberately preserving its retail customers' competitive position.

The company's product portfolio is organized across eleven major wholesale categories: art supplies, batting and stabilizers, buttons and closures, crafts (including needle felting tools and wool roving under UNIQUE CRAFT and CLOVER brands plus CREATIV COMPANY kits), cutting tools, fabrics, knitting and crochet (with curated yarn brands including DMC, Lion Brand, Fibra Natura, Myboshi, Premier, Rozetti, Universal, and Wisdom), needle arts, notions, thread, and trims. Distribution is supported by a Toronto head office and distribution centre plus a Montreal office providing French-language customer service. Marketing assets include a B2B website with retailer login, digital product catalogues, and free downloadable patterns to support retailer merchandising.

The business model is straightforward wholesale merchandise sales: H.A. Kidd purchases inventory from manufacturers and brand owners and resells at wholesale prices to verified independent retail accounts that have completed an application process. Pricing is not publicly disclosed and is offered to retailers through online accounts or direct sales contact. The company is privately held with no parent company, private equity backing, or institutional investors identified in the source data. There are no proprietary technology platforms, no disclosed AI/ML capabilities, no subsidiaries, no patents or trademarks, and no publicly disclosed funding rounds, acquisitions, or leadership changes.

Name

H.A. Kidd and Company

Legal name

H. A. Kidd and Company Limited

Website

https://hakidd.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Short description

H.A. Kidd and Company Limited is a Canadian wholesale distributor founded in 1924 that supplies sewing notions, quilting tools, knitting needles, fabrics, and craft accessories exclusively to independent retail boutiques across Canada.

Ownership category

akta.pro rank

Product category

Wholesale Craft & Sewing Supplies Distribution

NAICS

Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)

akta.pro secondary industries

Craft Cutting & Sewing Technology Retail (Cutting Machines, Software, Tools) (CRALADAM), Pattern & Sewing Instruction Retail (Patterns, Books, Classes) (CRALADAH), Weaving & Loom Supplies Retail (CRALADAL)

Keywords

• Wholesale craft supplies
• Sewing notions distribution
• Quilting tools wholesale
• Knitting needles supply
• Craft accessories wholesale

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale merchandise sales: Wholesale distribution of sewing, quilting, knitting, and craft supplies to independent retail stores. Products include art supplies, batting and stabilizers, buttons and closures, crafts, cutting tools, fabrics, knitting and crochet supplies, needle arts products, notions, thread, and trims. The company operates exclusively as a wholesale supplier and does not sell directly to consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

H.A. Kidd and Company Limited is a Canadian wholesale distributor that manufactures and distributes sewing notions, quilting tools, knitting needles, yarn, fabrics, and craft accessories to independent retail boutiques across Canada. The company operates exclusively on a B2B wholesale basis, sourcing product lines from brands such as UNIQUE CRAFT, CLOVER, CREATIV COMPANY, DMC, Lion Brand, Fibra Natura, Myboshi, Premier, Rozetti, Universal, and Wisdom, and supplies hundreds of independent specialty retailers who resell to end consumers.

Product overview

H.A. Kidd and Company Limited is a wholesale distributor of sewing, quilting, knitting, and craft supplies serving independent retail stores across Canada. The company offers an extensive portfolio organized into major product categories: Art Supplies (brushes, canvas, paints), Batting & Stabilizers, Buttons & Closures, Crafts (including the UNIQUE CRAFT and CLOVER needle felting product lines), Cutting Tools, Fabrics, Knitting & Crochet (featuring yarn brands such as DMC, Lion Brand, Fibra Natura), Needle Arts, Notions (sewing essentials), Thread, and Trims. The product lines include specialized needle felting tools and wool roving under UNIQUE CRAFT and CLOVER brands, CREATIV COMPANY craft kits, and various other craft supplies. The company operates as a B2B wholesale supplier, not selling directly to consumers, and provides catalog and free pattern resources to retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Supplies Wholesale art supply category for independent retail stores, including brushes, canvas, paint panels, drawing and pastel supplies, easels, mediums, moulding, organizers, pads and sketchbooks, paints (acrylic, fabric, foil, gouache, poster, watercolor), and cabinets and fixtures.
• Batting & Stabilizers Quilting essentials distributed wholesale to retailers, including batting, fabric enhancers, fusible and non-fusible fleece, foam, forms and fillers, interfacing, stabilizers, thermo-adhesives, 3D embroidery foam, and display cabinets.
• Buttons & Closures Wholesale button and closure assortment for retail resellers, including buttons, buttons to cover, craft buttons, embellishments, fasteners (buckles, clasps, snaps, hooks and eyes, parachute clips), hardware (grommets, rivets), hook and loop, toggles, and assorted display cabinets.
• Crafts General crafts wholesale line for independent retailers, covering adhesives and glue, beading supplies, craft fabric, foam, ribbon, thread, tools, dyes, DIY kits, embellishments, fabric markers, felt, kids' crafts, markers, motifs, mounting boards, needle felting, no-sew throws, and project literature.
• Cutting Tools Wholesale precision cutting equipment for retail customers, including cutting mats, precision knives, rotary cutters and blades, rulers (square, rectangular, specialty, triangle), sharpeners, scissors (all purpose, embroidery, pinking, sewing, spring action, thread snips, tailor shears), and educational materials.
• Fabrics Wholesale fabric range for independent retail stores, including canvas, cotton prints and solids, flannel, fleece, novelty fabrics (burlap, cheesecloth, faux fur, muslin, plush, satin, tulle, velvet, vinyl), polycotton solids, quilters' cuts (charms, fat eighths, fat quarter bundles, fat quarters, jelly rolls, super pacs), and licensed fabrics.
• Knitting & Crochet Wholesale knitting and crochet supply line for retailers, including knitwear buttons, crochet cotton, hooks (afghan, circular fixed and interchangeable, single end), knitting looms, needles (circular, double point, single point), storage and travel organizers, tools (blocking, bobbins, gauges, point protectors, row counters, specialty needles, stitch markers), and yarn from brands including DMC, Fibra Natura, Lion Brand, Myboshi, Premier, Rozetti, Universal, and Wisdom.
• Needle Arts Wholesale needlework supply line for retail resellers, including accessories, charts and patterns, embroidery hoops, fabric (cotton Aida, evenweave, linen), floss and thread (cotton floss, cutwork, floche, metallic, pearl cotton, rayon satin, tapestry wool), kits, magnifiers and lighting, mounting boards, rug hooking, tatting and lace making, and weaving.
• Notions Wholesale sewing notions assortment for independent retailers, including adhesives, bag making supplies, fabric care, garment making and repair (boning, cuffs, hem tape, lingerie, shoulder pads), gift and novelty items, hand and machine needles of various types, irons and pressing tools, labels and motifs, marking tools, measuring tools, patterns, pins, quilting tools, sewing kits, machine parts and accessories, storage, zippers, and educational materials.
• Thread Wholesale thread selection for retailers, including cotton hand and machine quilting thread, bobbin thread, denim thread, machine embroidery and decorative thread, metallic thread, polyester all-purpose thread, serging thread, silk thread, specialty thread (functional seams, elastic, fusible, invisible and nylon), thread collections, upholstery thread, and educational materials.
• Trims Wholesale decorative trims for independent retail stores, including cording, elastic (belting, foldover, specialty), ribbons (decorative, grosgrain, organza, picot, satin, wire edge), tapes (bias, blanket binding, hem, seam, twill), trims (decorative, foldover, lace and eyelet, cord and piping, rick rack, webbing), and pre-packaged assortments.
• UNIQUE CRAFT Needle Felting Line Wholesale UNIQUE CRAFT branded needle felting product line for retailers, including ergonomic pen-style and multi-needle felting tools (1-needle, 3-needle, and 7-needle configurations with replacement needles), 100% natural corriedale wool roving in 25g and 50g sizes across a wide color range, and brush-like felting mats in Small (9 x 11 cm) and Large (11 x 16 cm) sizes.
• CLOVER Needle Felting Tools and Refills Wholesale CLOVER branded needle felting line for retailers, including the CLOVER 8900 Felting Needle Tool (5 barb needles, spring action), CLOVER 8901 Pen Style Needle Felting Tool (accepts 1, 2, or 3 needles), CLOVER 8905 Fine felting needle refills (Gauge 40, 5-pack), CLOVER 8906 Heavy felting needle refills (Gauge 36, 5-pack), brush-style felting mats in Small and Large sizes, and the CLOVER 8919 Needle Felting Claw/Mat Cleaner (3-in-1 tool).
• CREATIV COMPANY Needle Felting Craft Kits Wholesale CREATIV COMPANY branded complete needle felting craft kits for retail resellers, including the Animals in Water kit (18.6cm x 5cm x 31.4cm) and the Monster Mini Kit (18.6cm x 5cm x 13.2cm).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Coats Group: Global leader in thread and sewing supplies manufacturing with industrial and consumer brands. Comparable as a major thread and notions supplier whose products H.A. Kidd distributes; competes for the same retailer shelf space with deeper brand investment.
• DMC (Threads & Crafts): Heritage French manufacturer of embroidery floss, threads, and needlework products globally distributed. Comparable as a branded craft supplier whose products H.A. Kidd distributes and which competes for the same independent retail channel.
• Lion Brand Yarn: Major U.S. yarn manufacturer with broad retail and wholesale distribution and direct-to-consumer channels. Comparable as a yarn brand whose products H.A. Kidd distributes; competitive on the knitting/crochet side of the assortment.
• Fiskars (Crafts/Sewing): Global consumer products company owning sewing and craft brands including Gingher scissors and cutting tools. Comparable as a manufacturer of cutting tools and notions whose products overlap with H.A. Kidd's Cutting Tools category.

Direct peers

• Prym Consumer: Global manufacturer and distributor of sewing notions, needles, pins, and haberdashery products serving both retail and wholesale channels. Directly comparable as a sewing notions specialist with overlapping product categories to H.A. Kidd's core assortment.
• Clover Needlecraft (Koala Corp): Japanese-origin manufacturer of high-quality sewing, knitting, quilting, and needle felting tools distributed by H.A. Kidd. Comparable as a specialty needlecraft tool manufacturer whose products compete for the same retail customer basket.
• Spinrite Yarns: Canadian manufacturer and wholesaler of yarns (Bernat, Lily Sugar'n Cream, Caron) and craft supplies with national distribution. Closely comparable as a Canadian craft supply wholesaler with similar customer base and product overlap.
• Connecting Threads: U.S.-based fabric, thread, and notions retailer/wholesaler operating direct-to-consumer with a broad craft assortment. Comparable as a multi-category craft supplier targeting the same quilter/sewer consumer through different distribution models.
• Caron International: Manufacturer and wholesaler of craft yarns (Caron, Red Heart, Bernat lines) with broad retail distribution in North America. Comparable as a yarn wholesaler with overlapping customer base in independent craft retail.

Emerging players

• National Nonwovens: Manufacturer of fleece, batting, and nonwoven craft fabrics serving the independent sewing and craft retail channel. Comparable as a supplier in the batting/stabilizers category that H.A. Kidd distributes and competes against for retailer shelf placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/hakidd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H.A. Kidd and Company