Wizkids

What Wizkids does

Wizkids A/S is a Danish educational software company that develops accessibility and learning-support software for students, schools, municipalities, and enterprises, with headquarters in Albertslund, Denmark. Its product portfolio addresses reading, writing, math, and document-accessibility needs and includes AppWriter (cross-platform reading and writing support featuring text-to-speech, speech-to-text, word prediction, and OCR), TxtAnalyser (real-time grammar and spelling feedback with context-aware error recognition, approved for the Danish national FP9 and FP10 exams), Equatio (a digital math tool with built-in CAS, handwriting recognition, and voice input), and OrbitNote (a PDF reader/editor with annotation and OCR). Supporting tools include EduLife (school data automation), Classroom Manager, and Fleet Management. Following a 2021 acquisition by Everway (formerly Texthelp), Wizkids operates as a wholly-owned subsidiary within a global neurotechnology platform of 10 offices and 500+ employees, while retaining the Wizkids brand in Denmark.

The business model is primarily subscription-based B2B licensing. Schools and municipalities acquire domain-registered site licenses (e.g., @eqskole.dk) that scale across users via SSO through Unilogin, Google, or Microsoft, supplemented by fee-based professional services and training delivered by certified Google Educators. A secondary direct-to-consumer channel sells individual AppWriter licenses through partner Bevilling Danmark via appwriter.dk, and an adjacent workplace line (Everway for Work, plus AppWriter for Workplace) targets enterprise neuroinclusion buyers such as Coca-Cola EuroPacific Partners and KPMG. The go-to-market combines sales-led institutional engagement with product-led distribution via Google Play, the App Store, the Chrome Web Store, and self-serve training resources on the Wizkids Akademi academy platform.

Distribution leverages deep integrations with Google Workspace, Microsoft Office 365, the Chrome Web Store, and Norwegian Feide, supported by Google Cloud Partner status in the Nordics. Approximately 1,000 schools across 80 Danish municipalities have adopted Wizkids tools, and the wider Everway group claims more than 250 million users globally; uptime has remained at 99.9%+ over the recent 30-day period. The Danish entity employs 36 people, with product releases continuing through 2025-2026.

Name

Wizkids

Legal name

Wizkids A/S

Website

https://wizkids.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Wizkids A/S is a Danish educational software company (now part of Everway) that builds accessibility and neurotechnology tools — AppWriter, TxtAnalyser, Equatio, and OrbitNote — serving Danish schools, municipalities, individual consumers, and enterprise neuroinclusion buyers via subscription licenses and professional services.

Ownership category

akta.pro rank

Product category

Educational Accessibility Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Assistive Reading & Writing Tools (Text-to-Speech, Speech-to-Text, OCR, Dyslexia Support) (EDAFAKAA)

akta.pro secondary industries

Assistive Technology for LD (Reading/Writing Tools & Training) (EDAKAJAH), Writing, Grammar, Spelling & Composition Tools (EDAFAOAE), Translation, Language Accessibility & Reading Support Tools (e.g., TTS, Captions, Immersive Reader) (EDAFAOAL)

Keywords

• Reading support software
• Educational accessibility tools
• Dyslexia assistance software
• Neurotechnology platform
• Digital math accessibility

Headquarters

HQ city

Albertslund

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Educational Institution Licensing: Subscription-based licensing model for schools and municipalities. Licenses are domain-registered (e.g., @eqskole.dk) and support SSO through Unilogin, Google, or Microsoft accounts.
2. Private Individual Licensing: Direct-to-consumer licensing for individuals. Available through partner Bevilling Danmark via appwriter.dk.
3. Professional Services and Training: Fee-based training courses, implementation support, and professional development programs for educational institutions conducted by certified Google Educators, Trainers and Innovators.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wizkids (now operating under the Everway brand) develops neurotechnology software providing reading, writing, mathematics, and PDF accessibility support. The product suite — including AppWriter, TxtAnalyser, Equatio, OrbitNote, EduLife, Classroom Manager, Fleet Management, and Everway for Work — delivers text-to-speech, speech-to-text, OCR, word prediction, context-aware grammar checking, and CAS-powered digital mathematics capabilities. The tools are deployed across Windows, Mac, iOS, Android, and Chrome and are used by Danish schools, municipalities, and enterprise workplaces to support learners and employees with reading, writing, and learning difficulties.

Product overview

Wizkids (now Everway) offers a suite of neurotechnology software products designed to help people with reading, writing, and understanding. The portfolio includes AppWriter (reading and writing support for users with dyslexia), TxtAnalyser (grammar and spelling feedback tool), Equatio (digital mathematics accessibility tool with CAS functionality), and OrbitNote (PDF reader and editor). Supporting products include EduLife (school data management), Classroom Manager (classroom management), Fleet Management (grammar for workplace), and Everway for Work (neuroinclusive workplace platform). AppWriter is available across multiple platforms including Cloud (browser extension), Windows, Mac, iOS, and Android. The products are used in educational institutions across Denmark and serve over 250 million users globally. Wizkids Academy provides training and educational resources for implementing these tools in teaching.

Differentiator

Problem solved

Functional benefit

Brands

• AppWriter: Reading and writing support tool for students with dyslexia and other learning difficulties
• TxtAnalyser
• Equatio
• OrbitNote
• EduLife
• Classroom Manager
• Fleet Management
• Everway for Work

Products and services

• AppWriter Reading and writing support tool providing text-to-speech, speech-to-text, word prediction, OCR, and PDF reading for students with dyslexia and other learning difficulties. Available across Windows, Mac, iOS, Android, and Chrome.
• TxtAnalyser Writing tool that delivers real-time grammar and spelling feedback with context-specific error recognition. Supports Danish, English, Norwegian, German, and Swedish. Approved for use in Danish national exams FP9 and FP10.
• Equatio Digital mathematics tool with built-in CAS functionality, handwriting recognition, voice input, screenshot-to-math conversion, formula collection, graphing tool, and STEM resources including periodic table and 3D molecule viewer.
• OrbitNote PDF reader and editor with annotation, highlighting, drawing, text-to-speech reading, OCR, collaboration features, and PDF split/merge capabilities. Compatible with Google Drive and OneDrive.
• EduLife School data management tool that automates and manages school data efficiently. Used by Danish schools as part of the Wizkids/Everway educational ecosystem.
• Classroom Manager Classroom management tool that simplifies how educators manage Google Classroom workflows and student assignments.
• Fleet Management Grammar and language mastery tool designed for workplace use, helping employees communicate more effectively.
• Everway for Work All-in-one neuroinclusive workplace platform that supports inclusive workplace culture and helps employees with diverse communication and learning needs.
• AppWriter for Workplace Workplace-tailored version of AppWriter supporting inclusive workplace communication for employees with reading and writing difficulties.

Quantifiable outcome

• Over 250 million people worldwide have trusted the tools
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability12 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Everway (formerly Texthelp)coreStrategic or Co-development Partner · 1 January 2021In 2021, Wizkids became part of Everway (formerly Texthelp), a global company. Together they share the mission of helping as many people as possible to understand and be understood. This merger created a global neurotechnology platform with 10 global offices and over 500 employees.
• Google CloudcoreTechnology or IntegrationEverway is a Google Cloud Partner in the Nordics. This partnership provides unique expertise in Google products and services, special resources and training, enabling quality and customized solutions for customers.
• Bevilling DanmarkminorChannel Partner/ Reseller/ DistributorPartner reselling private AppWriter licenses to individuals in Denmark through appwriter.dk.
• Valuable 500minorStrategic or Co-development PartnerOrganization focused on disability inclusion in business. Logo displayed on Everway website indicating membership/partnership.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ReadSpeaker (AI Media): Established TTS vendor supplying voice synthesis across publishing, healthcare, education and enterprise — broader than Wizkids, but with overlapping text-to-speech, reading-support and accessibility features for institutions.
• Nuance Dragon (Microsoft): Market-leading speech-to-text product family (Dragon Professional, Dragon Medical) used in workplace productivity and accessibility. Directly comparable on the speech-to-text capability embedded in AppWriter, distributed through a much larger Microsoft channel.

Emerging players

• Speechify: Consumer-first text-to-speech platform with growing education and enterprise tiers. Competes on the same core capability (high-quality TTS across documents/websites) and targets the same individual/prosumer segment via app-store and subscription distribution.

Regional players

• Lingokids: Subscription-based early-literacy and English-language app focused on younger learners. Adjacent to Wizkids in literacy/reading use cases but targets a different age segment and primarily consumer/mobile channels rather than B2B institutional sales.

Direct peers

• Claro Software (ClaroRead / Claro Literacy): UK-based developer of assistive reading/writing software (ClaroRead, ClaroScanPen) for dyslexia and print-disabled users. Highly comparable in product scope and European education/SEN market overlap with Wizkids' dyslexia and reading-difficulty offerings.
• Kurzweil Education (Kurzweil 3000): Long-standing US-based provider of reading, writing and learning-assistance software for K-12 and higher education. Closest direct competitor in dyslexia/reading support, sold into schools and explicitly overlaps AppWriter, TxtAnalyser and Equatio feature sets.
• Microsoft Immersive Reader: Free, built-in reading and writing accessibility tool inside Microsoft 365 and Edge. Reaches the same K-12 and workplace users as AppWriter with TTS, translation, focus modes and reading comprehension — the primary bundled 'good enough' alternative Wizkids must displace.
• Crick Software (Clicker / DocsPlus): UK/US developer of literacy and writing-support tools (Clicker, DocsPlus, Wordbars) sold into K-12 special education. Overlaps Wizkids on text-to-speech, word prediction and writing-scaffolding for students with dyslexia and learning difficulties.
• Don Johnston (Snap&Read / Co:Writer): US EdTech vendor focused on literacy tools for students with disabilities, offering text-to-speech, word prediction, OCR and study-support features. Directly comparable in product scope (TTS + word prediction) and customer base (special education / dyslexia).
• Google Read Along: Google's free reading-tutor app using speech recognition to coach early readers. Targets the same primary-school reading-support use case as part of AppWriter, and benefits from distribution through Google Workspace — Wizkids' enterprise SSO partner and channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/wizkidsedu
• YouTubeyoutube.com/@everwaydanmark
• Facebookfacebook.com/wizkidsedu
• LinkedInlinkedin.com/company/wizkids-a-s
• Instagraminstagram.com/everwaydanmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizkids