CommunityContent

What CommunityContent does

CommunityContent (legal entity: Community Content ApS) is a Copenhagen-based, founder-led communications agency that provides PR strategy, digital content production (video, podcasts, articles, live streaming), and narrative/storytelling consulting to Danish enterprises and public-sector bodies. Founded by journalists — including Helle Retbøll Carl as Founder & Editor — the firm applies journalistic working methods combined with rhetorical and narrative-development tools to translate corporate purpose and sustainability initiatives into campaigns that generate earned media and behavioral change. Its core methodology is human-led storytelling rather than technology-driven automation.

The company's service portfolio is anchored by project-based PR campaigns, an ongoing 'Fast Indholds-abonnement' content subscription, and branded webisodes such as 'De Selvforsynende.' Notable engagements include the Carlsberg Snap Pack plastic-free 6-pack PR campaign (200+ media mentions, KOM19 and Rambuk awards), an ongoing multi-year content subscription with Nykredit (200+ videos, 120+ podcasts since October 2016), digitalization of the Ministry of Foreign Affairs' Eksportfokus magazine and the Business Insights podcast channel (#1 on iTunes in Countries & Organizations), Arbejdsmiljørådet campaigns, and work with brands such as Meny, LEGO, Danish Crown, Tretårnet, and Sparinvest.

The business operates a sales-led B2B professional services model with project-based and recurring subscription engagements, targeting large corporations, financial institutions, and government organizations in Denmark and the broader Nordic region. The firm is privately held with no disclosed external funding, runs a lean 1–10 person team from a central Copenhagen headquarters (Amagertorv 1, 1160 København K), and acquires clients primarily through case studies, industry recognition, and direct outreach.

Name

CommunityContent

Legal name

Community Content ApS

Website

https://communitycontent.dk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

CommunityContent is a Copenhagen-based, founder-led communications agency providing PR strategy, digital content production, and storytelling services to Danish enterprises, financial institutions, and government organizations via project-based and subscription engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Professional services revenue generated through PR campaigns, content production (videos, podcasts, articles), storytelling, and strategic communications consulting for corporate clients. Services are delivered as project-based engagements or ongoing content subscriptions.
2. Content Subscription (Fast Indholds-abonnement): Ongoing content delivery arrangement with clients such as Nykredit, providing regular video content, podcasts, and streaming services on a subscription basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CommunityContent is a Copenhagen-based communications bureau that provides PR strategy, narrative development, media training, and event management, along with digital content production including videos, podcasts, articles, and live streaming. Services are delivered as project-based campaigns or as ongoing content subscriptions to large corporations, financial institutions, and government organizations.

Product overview

CommunityContent is a Copenhagen-based digital communications bureau offering a unified suite of communication and content services. The core offerings center on PR services (strategy, narrative development, media training, event management), digital content production (videos, podcasts, articles, live streaming), and ongoing content subscription models. Supporting offerings include webisode production for branded storytelling, digital magazine and podcast channel development, and comprehensive campaign and promotional efforts. The company specializes in sustainability communications, purpose-driven storytelling, and helping clients translate corporate purpose into impactful narratives that generate media coverage and behavioral change.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Services

Quantifiable outcome

• Carlsberg Snap Pack sales increased 19% in Q1 2019 following PR campaign
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Staerbo CommunicationcoreStrategic or Co-development PartnerCollaboration partner on the Carlsberg Snap Pack campaign. Staerbo Communication worked together with CommunityContent as two small PR agencies that ensured the success of Carlsberg's sustainable strategy. Also partnered on the Tretårnet project.
• IUM/MediabrandsminorStrategic or Co-development PartnerMedia agency responsible for Carlsberg's media procurement and influencer strategy development as part of the Snap Pack campaign. Collaboration involved Felix Smith and Emilie Lilja leading influencer strategy.
• Yellow AdvertisingminorStrategic or Co-development PartnerPartnership in Carlsberg campaign award-winning team along with Staerbo Communication and IUM/Mediabrands.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Geelmuyden Kiese: Leading Nordic communications consultancy with strong Norwegian and Danish operations, offering B2B PR, public affairs, and corporate communications to enterprise clients. Highly comparable business model, geography, and service mix to CommunityContent.
• Rud Pedersen: Nordic public affairs and communications firm advising corporates, financial institutions, and government bodies. Direct competitor for the same enterprise, financial, and public-sector clients CommunityContent serves.
• Kreab: Stockholm-founded Nordic public affairs and communications consultancy with a strong corporate and financial-services client base. Comparable in offering (PR, public affairs, financial communications) and in serving large Nordic enterprises.

Broad incumbents

• Advice A/S: Largest Danish-owned advertising and communications group, offering a full portfolio spanning advertising, PR, digital, and content. Overlaps with CommunityContent on content and PR services but operates at much greater scale and breadth.
• Edelman: Global PR firm with dedicated Nordic operations serving multinational corporates on brand, sustainability, and public affairs. Competes for the same Carlsberg-tier enterprise briefs as CommunityContent but from a global resource base.
• Hill+Knowlton Strategies: Global communications consultancy with strong corporate, public affairs, and brand practice. Competes for the same multinational and government engagement briefs as CommunityContent but at significantly larger scale.

Regional players

• Kunde & Co: Danish creative and brand consultancy serving large Nordic brands with integrated campaigns. Comparable in client profile (premium Danish enterprise) and in providing content/storytelling, though with more of a creative-advertising orientation.
• Wibroe, Duckert & Partners: Danish brand and communications consultancy focused on positioning and strategic storytelling for premium Nordic brands. Comparable service mix (narrative development, brand communications) and Danish enterprise client profile.
• Mannheimer's: Copenhagen-based communications and public affairs consultancy serving corporate and public-sector clients in Denmark. Comparable in target client base and B2B communications offering.
• Have Kommunikation: Danish communications agency providing PR, content, and campaign work for Nordic enterprises and public-sector clients. Comparable in service mix and Danish enterprise/government client overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/communitycontent
• Facebookfacebook.com/CommunityContent
• LinkedInlinkedin.com/company/communitycontent
• Instagraminstagram.com/communitycontentdk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CommunityContent