Advice A/S
Advice A/S, operating as Forte Advice, is a Copenhagen-based Danish consultancy founded in 1991 helping Danish enterprises and government agencies grow through integrated Agendas (strategy), Brands, and Technology services, with its 2024-launched AI analytics product Indblik.
- Company typePrivate
- Founded1991
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Advice A/S does
Advice A/S, now operating as Forte Advice, is a Danish business-to-business consultancy founded in 1991 and headquartered in Copenhagen. The firm organizes its services around three integrated practice areas: Agendas (strategic advisory and agenda-setting), Brands (brand strategy and campaign work), and Technology (technology consulting and implementation). It targets two primary customer segments — Danish enterprises across multiple industries and Danish government agencies — delivering work such as ROFUS de-stigmatization for the Danish Gaming Authority (Spillemyndigheden), whole-grain public-health campaigns for Schulstad, organ-donation public-engagement work for the Danish Health Authority (Sundhedsstyrelsen), transport-efficiency technology projects for Metroselskabet, a calm-and-mental-presence campaign for Volvo, and a new brand platform for Puregym.
The firm's revenue model is professional-services-based: B2B consulting engagements delivered through direct client relationships, with no publicly disclosed pricing structure and project-based, quote-driven engagement. In 2024 the firm launched Indblik, a proprietary AI-enhanced daily analytics panel that combines AI with representative data to produce decision-support insights, marking its first move toward a recurring, productized technology offering alongside its three consulting practices. Underlying modalities include text and structured-data analysis, framed by the firm as predictive analytics grounded in Danish-representative datasets.
Operating status is active, with a current employee count in the 101–250 band and a recent corporate rebrand from Advice A/S to Forte Advice that consolidates the Agendas/Brands/Technology positioning. No parent company, external funding, M&A activity, or disclosed financial metrics appear in the source data; geographic reach is stated as Denmark-only, despite the bilingual Danish/English brand presentation.
Advice A/S firmographics
Firmographics- Name
- Advice A/S
- Legal name
- Advice A/S
- Website
- https://adviceas.dk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Advice A/S, operating as Forte Advice, is a Copenhagen-based Danish consultancy founded in 1991 helping Danish enterprises and government agencies grow through integrated Agendas (strategy), Brands, and Technology services, with its 2024-launched AI analytics product Indblik.
- Ownership category
- akta.pro rank
Advice A/S industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
- akta.pro secondary industry
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
Keywords
Where Advice A/S is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Advice A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Consulting Services: Professional consulting services across three practice areas: Agendas (strategic advisory), Brands (branding/marketing), and Technology (tech solutions). Services delivered to enterprise and government clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Advice A/S product offering
Product offeringCore offering
Advice A/S is a Danish consultancy delivering professional services across three integrated practice areas: Agendas (strategic advisory and messaging), Brands (brand development and marketing communications), and Technology (technology consulting and implementation). The firm complements these services with Indblik, an AI-enhanced daily analytics panel that uses representative data to support business decision-making for Danish enterprises and government agencies.
Product overview
Advice A/S (now Forte Advice) is a consulting firm organized around three core service areas: Agendas, Brands, and Technology. The company operates as a unified platform helping businesses grow with impact through strategic services. Their primary product offering is 'Indblik', an AI-enhanced analytics panel launched in 2024 that leverages representative data and AI capabilities to strengthen decision-making. The three service pillars work together to deliver integrated solutions combining strategic messaging, brand development, and technology implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Agendas Strategic agenda-setting and messaging advisory that helps Danish businesses and public-sector organizations communicate effectively with target audiences and drive behavior change.
- Brands Brand development and branding services that help businesses build and strengthen brand identity, including brand platform creation and campaign execution.
- Technology Technology consulting and integration services that help businesses leverage technology effectively for growth and operational impact, including transport optimization and AI-driven product development.
- Indblik Indblik is an AI-enhanced daily analytics panel ('AI-forstærket hverdagspanel') that uses AI and representative data to create stronger decision-making foundations for businesses through predictive analytics on textual and structured data.
Companies that use Advice A/S
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Advice A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Advice A/S partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Advice A/S competitors and assessment
Company assessmentDirect peers
- Kunde & Co: Danish strategic brand and management consultancy with a similar integrated approach to strategy, branding, and creative work for Nordic enterprises. Closely comparable in service mix and customer profile to Forte Advice's Agendas and Brands practices.
- Implement Consulting Group: Danish-headquartered management and technology consultancy with strong presence across Scandinavia. Comparable to Forte Advice in serving Danish enterprise and public-sector clients with strategy and technology engagements at similar scale.
- Hjelm & Forsberg: Nordic brand and communication consultancy working at the intersection of brand strategy and creative campaigns. Directly comparable to Forte Advice's brand and agenda-setting work for both consumer-facing enterprises and public-sector clients.
- Geelmuyden Kiese: Large Nordic communications and public-affairs consultancy with strong public-sector and corporate clients across Norway, Sweden, and Denmark. Comparable in its blend of strategic communications, campaign work, and advisory engagements.
- Republica: Danish brand and digital consultancy offering strategy, creative, and technology services. Closely overlaps with Forte Advice's three-pillar Agendas/Brands/Technology model for Danish enterprise clients.
- Kreab: Nordic-headquartered public-affairs and strategic communications consultancy with deep government and corporate relationships. Comparable in serving public-sector clients and running large-scale agenda campaigns similar to Forte Advice.
Emerging players
- Valtech: Nordic digital transformation consultancy with Danish operations focused on technology strategy and implementation. Comparable to Forte Advice's Technology practice but with a more engineering-heavy delivery model.
Broad incumbents
- McKinsey & Company (Copenhagen): Global strategy consultancy with a Copenhagen office competing for the same Danish enterprise and government strategy mandates Forte Advice targets, though at a different scale and price point.
- Accenture Denmark: Global technology and management consultancy with a major Danish practice. Comparable on the Technology side of Forte Advice's offering and competes for the same enterprise transformation budgets.
- Deloitte Denmark: Big Four advisory firm with a strong Danish consulting practice covering strategy, technology, and operational improvement. Overlaps with Forte Advice's Agendas and Technology practices across both enterprise and public-sector clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Advice A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advice A/S leadership team
Management profileNumber of profiles
Profiles1 record
Advice A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advice A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advice A/S
What does Advice A/S do?
Advice A/S is a Danish consultancy delivering professional services across three integrated practice areas: Agendas (strategic advisory and messaging), Brands (brand development and marketing communications), and Technology (technology consulting and implementation). The firm complements these services with Indblik, an AI-enhanced daily analytics panel that uses representative data to support business decision-making for Danish enterprises and government agencies.
Is Advice A/S a public or private company?
Advice A/S is a private company. It is classified as unknown and is currently operating.
When was Advice A/S founded?
Advice A/S was founded in 1991. It employs 101 to 250 people.
Where is Advice A/S based?
Advice A/S is headquartered in Copenhagen, Denmark, in the Europe region.
How does Advice A/S make money?
One revenue line is on record: consulting Services.
Who are Advice A/S's main competitors?
Direct peers on record are Kunde & Co, Implement Consulting Group, Hjelm & Forsberg, Geelmuyden Kiese, Republica and Kreab. Valtech is listed as an emerging player. Broad incumbents are McKinsey & Company (Copenhagen), Accenture Denmark and Deloitte Denmark.
Does Advice A/S have an API?
No public API is recorded for Advice A/S.
What industry is Advice A/S in?
Advice A/S's product category is Management Consulting. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting. Its NAICS code is 54161 and its SIC code is 8742.