Cultural Intelligece Center

What Cultural Intelligece Center does

The Cultural Intelligence Center (CQC) is a privately held research-driven assessment and training company founded in 2004 and headquartered in Southfield, Michigan, with regional operations in the United Kingdom (Bristol) and the Europe/Middle East region. The company specializes in Cultural Intelligence (CQ), a framework for measuring and developing the capability to work and relate effectively across cultural contexts, and serves enterprises, educators, healthcare organizations, government agencies, faith-based organizations, and individual professionals across 100+ countries. The company is founder-led by Dr. Linn Van Dyne (CEO), Dr. David Livermore (Co-Founder), and Mike Knox (Founder), and operates without disclosed external funding.

CQC's product portfolio spans individual psychometric assessments priced between $19 and $57 (Behavioral Preferences Profile at $19, CQ Standard Assessment at $31, CQ Pro Assessment at $57), a flagship CQ Certification program priced at $2,695, workshop delivery and facilitator licensing ranging from $595 to $2,695, and subscription-based e-learning. The underlying assessment instruments have been validated through over 1,000 peer-reviewed academic studies, which forms the technical and scientific basis for the company's content. The company also develops specialized training modules for verticals including healthcare (with state-level regulatory compliance such as LARA in Michigan and IDPFR in Indiana), K-12 education, law enforcement, and faith-based communities, with new offerings such as the K-12 Educators Workshop scheduled to launch in 2026.

The business operates on a diversified revenue model combining high-volume individual assessment sales (over 300,000 individuals assessed cumulatively), professional certification of practitioners (over 3,000 certified), facilitator licensing (600+ educational institutions), and enterprise training contracts with named Fortune 500 clients including Google, McDonald's, BMW, Goldman Sachs, AT&T, Walmart, Coca-Cola, Unilever, Shell, IBM, and Boeing. The company also holds continuing education accreditations from SHRM, HRCI, and ICF, and recently rebranded to the abbreviated CQC mark. No external funding rounds, acquisitions, or revenue figures are disclosed in the available data.

Name

Cultural Intelligece Center

Legal name

Cultural Intelligence Center

Website

https://culturalq.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cultural Intelligence Center (CQC) is a privately held research-driven assessment and training company founded in 2004 that provides Cultural Intelligence (CQ) certifications, assessments, workshops, and e-learning to enterprises, educators, healthcare organizations, and individuals across 100+ countries.

Ownership category

akta.pro rank

Product category

Cultural Intelligence Assessment and Training

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Corporate Learning & Training Content Development (EDAGAKAC), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

Keywords

• Cultural intelligence assessments
• Diversity and inclusion training
• Implicit bias training
• Cross-cultural leadership development
• Behavioral preferences profiling

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Assessments: One-time purchase of CQ assessments delivered online. Individual learners purchase CQ Standard Assessment ($31), Behavioral Preferences Profile ($19), or CQ Pro Assessment ($57) with instant digital report delivery upon completion.
2. Certification Programs: Instructor-led virtual certification programs where participants pay upfront for 8-hour (2-day) training to become CQ Certified. Certification ($2,695) is a prerequisite for Workshop Delivery and Licensing programs. Financing available through Affirm.
3. Workshop Delivery and Licensing: Train-the-trainer programs that equip certified facilitators to deliver specific CQ workshops. Pricing ranges from $595 (CQ Refresher) to $2,695 (CQ Your Bias Workshop Licensing). Includes licenses to use proprietary materials, slide decks, and participant guides.
4. E-Learning Subscriptions: Self-paced online courses including MyCQ (Understanding Cultural Intelligence), MyCQ Pro, MyUB (Managing Bias in French), CQ Starter (10-minute intro), and implicit bias training. Lifetime access included with 24/7 availability.
5. Public Workshops: Live instructor-led workshops available virtually or in-person. Individual workshop registration (2-4 hours) priced at $395 per participant, with group discounts available for organizations.
6. Keynotes and Lunch & Learns: Expert-led keynote presentations (60-90 minutes) and Lunch & Learn sessions (45-60 minutes) available for virtual or in-person booking. Pricing varies by organization and format; designed to introduce CQ concepts and inspire deeper learning.
7. Enterprise/Organizational Solutions: Custom scalable CQ solutions for organizations including group assessments, custom workshops, and enterprise certifications. Business development team works with organizations to design tailored approaches for team, leadership, or company-wide learning programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Cultural Intelligence Center delivers a scientifically validated Cultural Intelligence (CQ) Assessment platform that measures four capabilities (CQ Drive, CQ Knowledge, CQ Strategy, CQ Action) across 13 subdimensions, combined with a Behavioral Preferences Profile mapping 10 cultural value dimensions. The company sells individual and organizational assessments, professional certification programs, train-the-trainer workshop licensing, self-paced e-learning courses, live workshops, and keynotes through its CQ Store and enterprise sales channels. All offerings are delivered via the CQ Learning Portal and grounded in 1,000+ peer-reviewed research studies.

Product overview

The Cultural Intelligence Center (CQC) offers a comprehensive suite of Cultural Intelligence (CQ®) products and services built around its proprietary, scientifically validated CQ® Assessment. The core portfolio consists of: (1) Assessments including the CQ® Standard Assessment ($31), Behavioral Preferences Profile ($19), CQ® Pro Assessment for organizations ($57), plus specialized assessments for teams, 360-degree feedback, youth, study abroad, and pre/post measurement; (2) CQ® Certification and Train-the-Trainer Licensing programs for facilitators who want to deliver CQ workshops, with programs like Developing CQ, CQ for Teams, Enhancing Team Leadership, CQ Your Bias, and Implicit Bias in Healthcare (ranging from $595 to $2,695); (3) E-Learnings including MyCQ®, MyUB® for bias management, CQ Starter, and Implicit Bias in Healthcare courses; (4) Live Workshops such as Introduction to CQ, CQ for Teams, Enhancing Team Leadership, and Cultural Intelligence for K-12 Educators; and (5) Keynotes and Lunch & Learns for conference and team event presentations. All offerings are delivered through the CQ Learning Portal and are backed by 20+ years of research spanning 100+ countries and 1,000+ peer-reviewed studies.

Differentiator

Problem solved

Functional benefit

Brands

• CQ Standard Assessment: Flagship individual assessment measuring cultural intelligence and behavioral preferences with personalized feedback report
• CQ Pro Assessment
• Behavioral Preferences Profile
• CQ Certification

Products and services

• CQ Standard Assessment The flagship individual Cultural Intelligence assessment measuring four CQ capabilities (CQ Drive, CQ Knowledge, CQ Strategy, CQ Action) and 13 subdimensions, plus mapping of 10 Behavioral Preferences. Includes a personalized digital feedback report, comparison to worldwide norms, and development suggestions. Priced at $31 for individual purchase with instant digital delivery.
• Behavioral Preferences Profile Assessment mapping an individual's 10 Behavioral Preferences across cultural value dimensions including Individualism/Collectivism, Power Distance, Uncertainty Avoidance, Cooperative/Competitive, Time Orientation, Indirect/Direct Communication, Being/Doing, Universalism/Particularism, Neutral/Expressive, and Monochronic/Polychronic Focus. Includes personal action plan and lifetime report access. Priced at $19.
• CQ Pro Assessment Organizational assessment package including full course suite deployment, participant invitation tools, engagement monitoring, progress tracking, and team result reviews (minimum 10 participants for group reports). Includes CQ Starter and Applying CQ digital courses. Priced at $57 per seat with educational pricing available.
• Team Behavioral Preferences Map Team assessment helping prevent conflicts and misunderstandings, improving team communication through non-judgmental mapping of behavioral preferences across teams.
• CQ Pre/Post Assessment Assessment measuring CQ scores over time, comparing results before and after CQ development interventions. Includes mapping of 10 cultural value preferences.
• CQ 360 Assessment Comparison of self and observer-rated Cultural Intelligence, collecting feedback on participants' CQ from peers on their capability for working and relating across cultures. Usable by Certified Facilitators only.
• CQ Assessment for Youth Cultural Intelligence assessment with simplified language for better comprehension and practice, designed for K-12 and youth groups.
• CQ Pre/Post Assessment for Study Abroad Assessment comparing CQ scores before and after a study abroad experience for students preparing for overseas education.
• CQ Certification Instructor-led virtual certification program (8 hours over 2 days) equipping individuals to administer and debrief CQ assessments. Covers the four-factor CQ model and research-based strategies. Includes CQ 360 Assessment as pre-work, facilitation materials, instructional resources, digital credentials, and a free seat to observe a Master Facilitator session. Priced at $2,695 per person. Financing available through Affirm.
• Developing CQ Workshop Delivery and Licensing Train-the-trainer program equipping certified facilitators to deliver the Developing CQ Workshop. Includes workshop slide deck, digital participant guide, and activity templates. Priced at $1,395.
• CQ for Teams Workshop Delivery and Licensing Train-the-trainer program for leading the CQ for Teams Workshop using CQ and Behavioral Preferences understanding to improve team effectiveness. Priced at $1,395. Audience is team members.
• Enhancing Team Leadership with CQ Workshop Delivery and Licensing Train-the-trainer program for strategies and tips to improve team leadership effectiveness using CQ capabilities. Includes coaching and best practices for engaging team leaders. Priced at $1,395.
• CQ Your Bias Workshop Delivery and Licensing Train-the-trainer program for the science-based approach to understanding and managing unconscious bias using CQ capabilities. Priced at $2,695.
• Implicit Bias in Healthcare Workshop Delivery and Licensing Train-the-trainer certification for teaching the Implicit Bias in Healthcare Workshop; qualifies as mandated training for state licensing requirements (LARA compliant). Priced at $595.
• CQ Refresher Refresher program allowing certified CQ facilitators to refresh their knowledge and maintain credentials at a fraction of the full certification price. Priced at $595.
• MyCQ Pro: Understanding Cultural Intelligence & Behavioral Preferences Interactive 2-3 hour online course learning about cultural intelligence and cultural values, customized based on individual CQ assessment results. Includes lifetime access and 24/7 availability.
• MyCQ: Understanding Cultural Intelligence Interactive 1-2 hour online course for learning about Cultural Intelligence (CQ). Includes lifetime access and 24/7 availability.
• MyUB: Managing Bias with Cultural Intelligence Interactive 1-hour online course for learning how to recognize bias in self and others using cultural intelligence. Includes lifetime access.
• MyUB: Managing Bias with Cultural Intelligence (French Language) French language version of the 1-hour online course for managing bias with cultural intelligence, expanding accessibility to French-speaking markets.
• CQ Starter: A 10-Minute Introduction to Cultural Intelligence Interactive 10-minute online course introducing what Cultural Intelligence is and how to apply the CQ model.
• Implicit Bias in Healthcare Online Training (1 HR) 1-hour self-paced e-learning program on implicit bias in healthcare with non-polarizing language, written by CQ and implicit bias experts. LARA (Michigan) and IDPFR (Illinois) compliant.
• Implicit Bias in Healthcare Self-Paced Masterclass (2 HR) LARA-compliant program including 1-hour self-paced e-learning and 1-hour instructor-led recorded webinar, available on-demand 24/7.
• CQ Credential: A Masterclass in Cultural Intelligence Comprehensive credential package including CQ Pro Assessment, Feedback Report, MyCQ e-learning course, Understanding My Behavioral Preferences e-learning course, and professional digital badge for sharing.
• Cultural Intelligence for K-12 Educators Workshop Workshop for K-12 teachers, mentors, and administrators developing and applying cultural intelligence in teaching practices. Includes CQ Pro Assessment, Feedback Report, 4-hour virtual workshop, participant guide, digital book, e-learning course, certificate, and 6 hours of professional development credit toward licensure. Special introductory price $295 (regularly $395).
• Introduction to CQ Workshop Workshop building foundational skills needed to navigate cultural differences effectively with self-awareness of how culture influences interactions. Available for individuals and teams.
• CQ for Teams Workshop Workshop improving intercultural performance of individuals and diverse teams, increasing awareness of culture's impact on collaboration and developing skills to use differences for synergy.
• Enhancing Team Leadership with Cultural Intelligence Workshop Workshop reframing diversity as synergy to elevate leader effectiveness, driving inclusive team culture through perspective-taking and honesty, and leveraging CQ skills to curb bias in hiring.
• CQ Your Bias Workshop Workshop helping participants understand why bias matters and recognize sources of explicit and implicit/unconscious bias, identifying systemic bias in organizations.
• Implicit Bias in Healthcare Workshop LARA-compliant blended learning including 3-hour interactive instructor-led session and online learning course with expert healthcare facilitators, available on multiple dates.
• CQ Keynote Address 60-90 minute dynamic, story-driven keynote introducing Cultural Intelligence, available virtual or in-person for leadership summits or company-wide events.
• CQ Lunch & Learn 45-60 minute relaxed session for teams to explore CQ concepts with engaging discussion and Q&A, available virtual or in-person.
• Introduction to Behavioral Preferences Workshop Workshop creating self-awareness of how behavioral preferences influence interactions and learning to flex behavior to fit others' preferences.
• Enterprise/Organizational Solutions Custom scalable CQ solutions for organizations including group assessments, custom workshops, and enterprise certifications. Business development team works with organizations to design tailored approaches for team, leadership, or company-wide learning programs.

Quantifiable outcome

• 300,000+ individuals assessed in 100+ countries
• +4 more outcomes

Named customers33 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a large DEI, leadership development, and talent assessment practice. Operates at significantly greater scale and offers CQ as part of a much broader portfolio rather than as a specialized focus.
• Center for Creative Leadership (CCL): Research-driven leadership development institution offering assessments, executive education, and certification to global enterprises and governments. Comparable research-backed methodology and emphasis on measurable leadership outcomes.
• Development Dimensions International (DDI): Global leadership development and assessment company serving large enterprises with leadership programs, behavioral simulations, and certification offerings. Comparable B2B sales motion and enterprise customer base to CQC, though broader portfolio.
• FranklinCovey: Established leadership and organizational training provider (The 7 Habits, Leading at the Speed of Trust) targeting enterprises and educators. Broad incumbent in leadership development with comparable enterprise sales motion and certification/licensing of facilitators.
• SHL (a CEB/Gartner company): Leading psychometric assessment provider offering behavioral, cognitive, and leadership assessments used by large enterprises for hiring and development. Comparable in psychometric rigor and enterprise assessment distribution, but with significantly broader scope.

Direct peers

• Berlitz Corporation: Global cross-cultural and language training provider offering intercultural training, cultural coaching, and global leadership programs to enterprises. Directly comparable to CQC in product category (intercultural training), target market (multinational corporations), and content (cross-cultural effectiveness for global teams).
• Aperian Global: Specialist provider of cultural intelligence and global team effectiveness training, including the GlobeSmart and TeamPulse assessments. Closest direct peer to CQC, with overlapping product (CQ-style assessments + e-learning) and comparable enterprise customer base.
• RW3 CultureWizard: Provider of intercultural training and global team effectiveness solutions, including assessments, e-learning, and country-specific guides for assignees and global teams. Direct competitor to CQC in the expatriate and global-mobility training niche.
• Kozai Group: Boutique intercultural training and coaching firm delivering CQ-style assessments and workshops to Fortune 500 clients. Comparable offering to CQC in the intercultural/cultural intelligence space with similar enterprise delivery model.
• Wiley (Everything DiSC): Wiley's Everything DiSC is a widely adopted behavioral assessment for workplace teams covering similar ground to CQC's Behavioral Preferences Profile. Comparable in product (validated psychometric) and distribution (train-the-trainer Certified Practitioner network), though broader in scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CQ_Center
• Facebookfacebook.com/CulturalIntelligenceCenter
• LinkedInlinkedin.com/company/cultural-intelligence-center-llc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cultural Intelligece Center