Veezi

What Veezi does

Veezi is a cloud-based cinema management software platform purpose-built for independent and small-circuit cinemas, operated by Vista Group (NZ) Limited and wholly owned by Vista Group International Ltd. The platform is engineered on a multi-tenant Microsoft Azure architecture with regional data centers (West US, East US, West Europe, Australia East) and consists of a core Cinema Management module (box office, POS, concessions, film programming, reporting) augmented by optional add-on modules including V-Tix internet ticketing, Movie Mailer email marketing, Loyalty, Vouchers & Gift Cards, Kiosk, Digital Signage, Inventory, Time & Attendance, the UsherPoint mobile app, and Veezi Payments (Stripe-powered payment processing). The platform connects into Vista's wider cinema ecosystem via Numero, MaccsBox, and MovieXchange for industry-standard box office reporting and showtimes distribution to studios and distributors.

Veezi monetizes through a usage-based Monthly License Fee (MLF) charged per admission processed, supplemented by transaction fees from Veezi Payments (Stripe) and additional module subscriptions managed through the Veezi Back Office. Pricing is quote-based and personalized, with a free trial available on the website. The go-to-market is product-led: independent cinemas can self-serve sign up, with regional sales-assisted support available across North America, EMEA, APAC, Latin America, and China. The company holds PA-DSS payment application compliance and serves a globally distributed long-tail customer base of SMB cinema operators across at least ten countries including the US, Canada, UK, Netherlands, South Africa, Australia, New Zealand, China, Malaysia, and Mexico.

Name

Veezi

Legal name

Vista Group (NZ) Limited

Website

https://veezi.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Veezi is a cloud-based cinema management software platform built for independent and small-circuit cinemas, offering ticketing, POS, film programming, payments, and operations modules. It is wholly owned by Vista Group International Ltd and serves SMB cinema operators globally across ten-plus countries.

Ownership category

akta.pro rank

Product category

Cinema Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cinema & Movie Ticketing (HSACALAD)

akta.pro secondary industry

Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• Cinema management software
• Cinema point of sale
• Internet ticketing software
• Film programming software
• Movie theater operations platform

Headquarters

HQ city

Newton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Monthly License Fee (MLF): Variable monthly subscription fee based on the number of admissions (ticket sales) processed by the cinema using the software. Invoiced and charged to customer's credit card at the end of each calendar month. This is a usage-based pricing model tied to cinema throughput.
2. Veezi Payments Processing: Payment processing fees from integrated Stripe payment services for both online and POS transactions. Fees are deducted from transaction settlements along with any applicable card network fees included in blended pricing.
3. Additional Modules Subscription: Additional optional software modules (VISTA Additional Modules) available via Veezi Back Office subscription. Third Party Additional Modules also available with separate terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Veezi sells a cloud-based cinema management software platform designed for independent cinemas. The offering bundles an integrated core (Cinema Management with Point of Sale, Film Programming, and Reporting) with optional add-on modules for online ticketing (V-Tix), email marketing (Movie Mailer), loyalty programs, vouchers and gift cards, self-service kiosks, digital signage, inventory, time and attendance, usher mobile apps, and integrated payment processing (Veezi Payments powered by Stripe). It is licensed on a monthly usage-based fee tied to the number of admissions processed, with customers onboarding via self-serve free trial or sales-assisted regional teams.

Product overview

Veezi is a cloud-based cinema management software platform designed specifically for independent cinemas. Engineered by Vista Group (NZ) Limited, the platform follows a unified core-plus-modules architecture consisting of the Cinema Management core platform with integrated Point of Sale, Film Programming, and Reporting modules, supplemented by optional add-on modules including V-Tix Internet Ticketing, Web, Movie Mailer, Loyalty, Vouchers & Gift Cards, Kiosk, UsherPoint App, Digital Signage, Inventory, and Time & Attendance. The platform is hosted on Microsoft Azure with a multi-tenant central database (Client Management) and single-tenant databases for each cinema. Veezi Payments (powered by Stripe) is available as an additional payment processing module. All modules are managed through the Veezi Back Office administrative dashboard. The software is licensed on a monthly fee basis calculated per admission processed.

Differentiator

Problem solved

Functional benefit

Brands

• V-Tix Internet Ticketing: Online ticketing platform integrated with Veezi cinema management software for moviegoers to purchase tickets.
• Movie Mailer
• UsherPoint App

Products and services

• Cinema Management Core cloud-based cinema management platform engineered by Vista for independent cinemas, enabling operators to run box office, concessions, and theatre operations from a single integrated system. Includes integrated Point of Sale, Film Programming, and Reporting modules.
• V-Tix Internet Ticketing Online internet ticketing add-on module that lets moviegoers select seats and purchase cinema tickets via a web interface accessible on desktop and mobile, integrated with the Veezi Cinema Management platform.
• Movie Mailer Automated email marketing add-on module that delivers weekly cinema showtime schedules directly to moviegoers' inboxes, with embedded links to V-Tix for ticket purchase. Integrates with Veezi Film Programming and mailing lists.
• Loyalty Loyalty program add-on module that enables independent cinemas to reward repeat moviegoers and drive customer engagement through points, rewards, and membership management.
• Vouchers & Gift Cards Voucher and gift card add-on module that allows independent cinemas to sell, manage, and redeem digital vouchers, promotional codes, and gift cards through a dedicated Voucher Manager.
• Kiosk Self-service kiosk add-on module that enables moviegoers to purchase tickets and concessions independently from in-lobby kiosks integrated with the Veezi Cinema Management platform.
• Digital Signage Digital signage add-on module for displaying cinema screens, showtime information, wayfinding, and promotional content on digital displays inside the cinema, managed centrally through Veezi.
• Inventory Inventory management add-on module for tracking and managing cinema concession items such as popcorn and soda, accessible on desktop and mobile via the Veezi platform.
• Time & Attendance Employee time and attendance add-on module providing shift scheduling and work-hours tracking for cinema staff, accessible on desktop and mobile through the Veezi platform.
• UsherPoint App Mobile application add-on module for cinema usher staff to manage queues, verify tickets, and process advance ticket sales (e.g., from a tablet at a drive-in queue).
• Veezi Payments Integrated payment processing add-on module powered by Stripe that handles online (Card Not Present) and in-venue (Point of Sale) transactions for ticket and concession sales, with fraud screening, dispute/chargeback management, and integration with payment terminals.

Quantifiable outcome

• New staff can be rostered on busy nights immediately after onboarding without weeks of training
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature15 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Vista Group (NZ) LimitedcoreStrategic or Co-development PartnerVista Group (NZ) Limited is the parent company and licensor of Veezi software. Vista Group (NZ) Limited, company number 817774, is incorporated in New Zealand and is the counterparty in the license agreement with Veezi customers. Vista is described as the number one cinema software company in the world.
• Stripe LLCcoreTechnology or IntegrationStripe provides payment processing and acquiring services for both online (Card Not Present) and in-venue (POS) transactions integrated into Veezi Payments. Vista integrates Stripe Services with Veezi Services to enable cinemas to complete sales of tickets, vouchers, and food/beverages. Stripe handles fraud control, chargebacks, and KYC/AML verification.
• Microsoft AzurecoreTechnology or IntegrationVeezi cloud infrastructure is hosted on Microsoft Azure cloud services. Veezi hosts all components including databases in Microsoft Azure datacenters with industry-leading physical and network security practices.
• Numero (Aust) Pty LimitedcoreTechnology or IntegrationVista affiliate providing box office reporting services via Numero cloud-based SaaS platform. Enables cinemas to provide daily gross box office data per film and per cinema to studios and distributors.
• Maccs International B.V.coreTechnology or IntegrationVista affiliate providing MaccsBox electronic box office returns and hold over data services. Enables cinemas to provide weekly box office receipt data per film and per cinema to studios/distributors.
• MovieXchange Limited (MX)coreTechnology or IntegrationVista affiliate providing showtimes data services via cloud-based SaaS platform. Enables cinemas to provide showtimes data per film and per cinema for distribution to ticketing platforms.
• Vista Group International (UK) LimitedcoreStrategic or Co-development PartnerVista affiliate providing support services to Veezi customers in the UK and EMEA region.
• Vista Entertainment Solutions (NL) B.V.coreStrategic or Co-development PartnerVista affiliate providing support services to Veezi customers in the Netherlands and broader European region.
• Vista Group (US), Inc.coreStrategic or Co-development PartnerVista affiliate providing support services to Veezi customers in North America.
• Vista International Entertainment Solutions South Africa (Pty) LimitedminorStrategic or Co-development PartnerVista affiliate providing support services to Veezi customers in South Africa and Africa region.
• Vista Latin America, S.A. de C.V.minorStrategic or Co-development PartnerVista affiliate providing support services to Veezi customers in Latin America.
• Vista Entertainment Solutions (Asia) Sdn. Bhd.minorStrategic or Co-development PartnerVista affiliate providing support services to Veezi customers in Asia and APAC region.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vista Entertainment Solutions: Vista Entertainment Solutions is the enterprise cinema management software product of Vista Group, Veezi's parent company. It directly competes for the same cinema operator customers at the large-circuit end of the market, making it the closest direct comparable.
• Arts Alliance Media: Arts Alliance Media (AAM) is a long-established cinema software and services provider offering exhibitor software, projection, and content services. It competes head-to-head with Veezi in providing software to independent and mid-sized cinema operators.
• Rowa (Wanzl Group): Rowa, part of Wanzl, provides cinema automation, ticketing, and POS solutions globally. It serves independent and chain cinemas with comparable cinema operations software, making it a direct peer in the cinema technology space.
• Microsmith: Microsmith is a US-based cinema management software vendor serving independent and small-circuit cinemas with ticketing, POS, and back-office modules — directly comparable to Veezi's core offering for the independent cinema segment.
• Compeso: Compeso is a German cinema software provider offering ticketing, POS, and administration solutions for independent cinemas across Europe. It serves the same independent cinema vertical with similar core product modules as Veezi.
• Datasym: Datasym is a UK-based cinema management software provider focused on independent cinemas, offering ticketing, POS, and back-office functions. It competes with Veezi for the same SMB cinema customer profile in the UK and Europe.

Regional players

• Galitho CineTech: Galitho is a Spain-based cinema technology company providing ticketing and management software to independent cinemas, primarily in Iberia and select European markets. It is a regional peer with similar functionality to Veezi in a different geographic footprint.

Emerging players

• CenterEdge Software: CenterEdge Software provides integrated point-of-sale, ticketing, and management software for entertainment venues including cinemas, FECs, and amusement parks. It overlaps with Veezi in cinema POS/ticketing but serves a broader entertainment-venue base.

Others

• Stripe: Stripe is Veezi's payment processing partner, powering Veezi Payments for both online and POS transactions. While not a competitor, it is a critical ecosystem participant whose pricing and roadmap directly impact Veezi's unit economics.
• Microsoft Azure: Microsoft Azure is Veezi's core cloud infrastructure provider, hosting all cinema databases and the application stack across multiple regions. It is an enabling technology partner rather than a competitor, but its reliability and pricing directly shape Veezi's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmnBL-gNHugRUUW8nL3v7Wg
• Facebookfacebook.com/VeezibyVista
• LinkedInlinkedin.com/company/veezi
• Xx.com/VeeziByVista

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veezi