MACCS International

What MACCS International does

MACCS International B.V. (trading as Maccs) is a Netherlands-incorporated, privately held enterprise software vendor that builds specialized back-office software for the global film distribution industry. Founded in 1995 in Groningen and operating as a subsidiary of New Zealand-based Vista Group, the company serves two primary segments — film distributors and film exhibitors — with a modular product suite covering the full movie lifecycle from rights purchase through theatrical release to home entertainment.

The platform is anchored by Mica, a cloud-based distribution-management assistant that handles bookings, invoicing, digital delivery (DCP/KDM) and box-office collection, supported by the MaccsCore suite of on-prem modules: TDS for theatrical distribution, R&R for rights and royalty, and P&A for prints-and-advertising accounting (Sarbanes-Oxley/IFRS compliant). Adjacent products include MaccsBox Distributor and MaccsBox Exhibitor for secure electronic data exchange and box-office reporting, MaccsDCHub as a vendor-agnostic content-fulfilment connector to multiple DCP/KDM providers, and Self Booking for exhibitor-side self-service booking. The architecture relies on integrations with Numero, Filmdepot, Gofilex and exhibitor ticketing systems rather than AI-driven automation.

Commercially, MACCS sells through direct enterprise field sales ([email protected]) with bespoke subscription/license agreements under custom pricing; revenue is not publicly disclosed. The customer base spans small independent distributors to major global studios — including Warner Bros, Universal Pictures, Paramount, Netflix and Sony Pictures — across 50+ territories, reaching 90+ distributors and 70+ exhibitors worldwide. With 11-50 employees and offices in Groningen, Beverly Hills and Point Cook (Australia), the company is a profitable-looking niche incumbent within Vista Group's broader entertainment-technology portfolio rather than a venture-backed growth-stage business.

Name

MACCS International

Legal name

Maccs International B.V.

Website

https://maccs.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

MACCS International provides modular enterprise software for global film distribution, serving 90+ distributors and 70+ exhibitors across 50+ territories with cloud-based booking, invoicing, royalty and box-office data exchange tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Enterprise Software Licensing/Subscription: MACCS provides market-leading software solutions to film distributors and exhibitors through enterprise licensing arrangements. The company offers multiple software products (Mica, MaccsCore, MaccsBox, MaccsDCHub) as part of comprehensive software solutions for the film industry.
2. Software Services: Access to software and services governed by separate license or subscription agreements as agreed between Maccs and customers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

MACCS International develops and sells enterprise software for the global film distribution industry. Its core offering is the Mica cloud-based distribution management platform, supported by the MaccsCore suite (TDS, R&R, P&A), the MaccsDCHub automated content fulfillment platform, and the MaccsBox electronic data exchange systems serving both distributors and exhibitors across 50+ territories.

Product overview

MACCS International provides a modular software platform for the global film distribution industry. The core product is Mica, a cloud-based distribution management assistant. Complementing Mica are the MaccsCore modules (TDS for Theatrical Distribution, R&R for Rights & Royalty, and P&A for Prints & Advertising) that enable distributors to manage the complete movie lifecycle from rights purchase to home entertainment. The ecosystem includes MaccsDCHub for automated content fulfilment, MaccsBox Distributor for secure data exchange and e-invoicing, MaccsBox Exhibitor for exhibitor box office reporting, and Self Booking for self-service cinema bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Mica: Cloud-based automated assistant for distribution management handling bookings, invoicing, digital delivery, and box office collection
• MaccsCore TDS
• MaccsCore R&R
• MaccsCore P&A
• MaccsBox Distributor
• MaccsDCHub
• MaccsBox Exhibitor
• Self Booking

Products and services

• Mica Cloud-based automated assistant for distribution management that handles bookings, invoicing, digital delivery, and box office collection across browser, smartphone, and tablet for film distributors.
• MaccsCore TDS (Theatrical Distribution System) Core module providing distributors full control and visibility of theatrical distribution from release and sales planning, movie properties, booking and contract management, through shipping, box office collection, invoicing and cash handling.
• MaccsCore R&R (Rights & Royalty) Module for managing film rights purchases and the sale of rights to TV, airlines, closed circuits, VoD, and sub-licensees, including comprehensive licensor reporting tools.
• MaccsCore P&A (Prints & Advertising) Full accounts payable system handling film-related expenses from ordering to payment, including budget management, invoicing, purchasing, delivery control, inventory management, approval processes, and audit facilities (Sarbanes-Oxley/IFRS compliant).
• MaccsDCHub Automated content fulfilment platform through which DCP and KDM orders can be placed seamlessly from the Theatrical Distribution System and routed to a vendor of choice, with real-time status feedback across a vendor-agnostic network.
• MaccsBox Distributor Secure electronic data exchange platform for distributors that automates data feeds from exhibitor ticketing systems, streamlines e-invoicing, and provides real-time box office reporting.
• MaccsBox Exhibitor Secure electronic data exchange system for cinema exhibitors that streamlines the process of collecting and reporting Electronic Box Office Returns to distributors and provides an extensive reporting suite with real-time insights.
• Self Booking Platform Self-service booking platform that streamlines the entire film booking workflow from title selection to invoicing, allowing exhibitors to independently book films with automated DCP/KDM delivery and integrated contract and invoicing functionality.

Quantifiable outcome

• 15-20% operational savings reported by Warner Bros Germany since introduction of MaccsDCHub
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Vista GroupcoreStrategic or Co-development PartnerMACCS International is a subsidiary of Vista Group, a New Zealand-based entertainment technology company. Vista Group provides shared services including privacy and data protection oversight, with offices at Shed 12, City Works Depot, 90 Wellesley Street West, Auckland 1010, New Zealand. Maccs terms state they are incorporated in the Netherlands as Maccs International B.V. (company number 27153388).
• NumerocoreTechnology or IntegrationIntegration partnership with Numero for box office data collection and processing. MaccsBox integrates seamlessly with Numero for automated box office return data collection.
• Multiple DCP and KDM Fulfilment CompaniescoreTechnology or IntegrationMaccsDCHub is a vendor-agnostic platform with many of the industry's leading DCP and KDM fulfilment companies already connected. The platform provides real-time status information and automated dispatching to cinemas.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Movio: Vista Group sister company providing cinema marketing analytics and audience targeting for exhibitors. Movio operates on the exhibitor side of MACCS's market and could either complement or compete with MACCS's exhibitor-side MaccsBox offerings.
• Vista Entertainment Solutions: Sister company within Vista Group and the leading cinema management software vendor globally. Vista Entertainment Solutions provides exhibitor-side management software; together with MACCS's distributor software, the two cover the full distributor-exhibitor value chain in theatrical exhibition.
• FilmTrack: Cloud-based rights, royalties, and contract management platform for film, TV, and digital media. FilmTrack directly competes with MACCS's MaccsCore R&R module and addresses the same rights-management pain points across licensing to TV, airlines, VoD, and sub-licensees.
• Powster: Vista Group sister company specializing in movie marketing, trailer delivery, and digital press kits. Powster addresses adjacent parts of the film distribution workflow that MACCS covers in its P&A module.

Emerging players

• Cinelytic: AI-driven film analytics and decision-support platform for distributors and studios. Cinelytic overlaps with MACCS's analytics and release-planning workflows and represents an emerging AI-native competitor in the same distributor buyer base.
• Studio System: Film and TV industry data and intelligence platform used by distributors and studios for project tracking and rights research. Studio System addresses adjacent research and analytics workflows that overlap with MACCS's MaccsCore R&R licensing visibility.

Broad incumbents

• Comscore: Major provider of box office measurement, theatrical analytics, and film industry data. While Comscore focuses on data and analytics rather than transactional distribution software, its services overlap with MACCS's MicaAnalytics and MaccsBox reporting offerings for distributors and exhibitors.

Others

• Gofilex: DCP and KDM fulfilment service provider that integrates with MACCS's MaccsDCHub. Gofilex operates as a partner in the content-fulfilment ecosystem that MACCS orchestrates.
• Numero: Box office data collection and processing vendor that integrates with MACCS's MaccsBox. Numero is a key integration partner rather than a direct competitor, but addresses overlapping use cases in exhibitor-side data ingestion.
• Film Depot (Filmdepot): Digital content delivery platform for theatrical distribution that integrates with MACCS's MaccsDCHub. Filmdepot is a partner/vendor in MACCS's fulfilment ecosystem rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maccsint

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MACCS International