Sport New Zealand
- Company typePrivate
- Founded1987
- HeadquartersWellington, New Zealand
- Headcount—
- GTM typeB2B
- OfferingServices
Sport New Zealand firmographics
Firmographics- Name
- Sport New Zealand
- Legal name
- Sport New Zealand
- Website
- https://sportnz.org.nz
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Ownership category
- akta.pro rank
Sport New Zealand industry classification
Industry- Product category
- Sport and recreation sector administration
- NAICS
- Spectator Sports (71121), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- National Governing Bodies (NGBs) (MPAKAFAC)
- akta.pro secondary industries
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)
Keywords
Where Sport New Zealand is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Sport New Zealand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Others, Operations, Technology or R&D
Revenue model
- Government Funding: Sport NZ is a Crown entity funded by the New Zealand Government. As the national body for sport, they receive government appropriations to invest in the play, active recreation and sport sector across multiple funding streams including community funding, high performance sport, and targeted initiatives.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Sport New Zealand product offering
Product offeringCore offering
Sport New Zealand is a Crown entity that leads the play, active recreation and sport system in Aotearoa New Zealand by distributing government funding to sport organisations, conducting nationwide participation research through the Active NZ survey, providing sector data via the Insights Tool, and delivering capability-building programmes through Sport Tutor and initiatives such as Tū Manawa Active Aotearoa, Healthy Active Learning, Balance is Better, and the High Performance Sport New Zealand subsidiary.
Product overview
Sport NZ operates as a government agency overseeing the play, active recreation and sport sector in Aotearoa New Zealand. The organisation offers a portfolio of interconnected products and programmes: the Insights Tool (built on Tableau) serves as the core data analytics platform aggregating data from government agencies and research partners; Active NZ is the nationwide participation survey; Sport Tutor provides self-paced eLearning for sector professionals; and subsidiary brands include High Performance Sport NZ and Balance is Better. Supporting initiatives include Tū Manawa Active Aotearoa funding, Healthy Active Learning in schools, the Te Au Mātāhae Leadership Programme, Connections Conference, NZ Sport and Recreation Awards, and the ongoing Media and Gender Study.
Differentiator
Problem solved
Functional benefit
Brands
- Balance is Better: A Sport NZ initiative about creating quality experiences to help young people stay in sport for life.
- Sport Tutor
- Active NZ
- Tū Manawa
Products and services
- Insights Tool Sector data analytics resource built on Tableau, providing stakeholders across the sport and recreation sector with access to participation and other sector data for evidence-based decision making.
- Active NZ Active NZ is Sport New Zealand's nationwide participation survey and research programme, providing the evidence base on how New Zealanders participate in play, active recreation, and sport across population segments.
- Sport Tutor Sport Tutor is Sport New Zealand's e-learning platform delivering capability-building courses to the sport and recreation sector workforce.
- Tū Manawa Active Aotearoa Tū Manawa Active Aotearoa is Sport New Zealand's community sport funding programme, distributed through Regional Sports Trusts to community organisations delivering play, active recreation, and sport to tamariki and rangatahi.
- Te Au Mātāhae Leadership Programme Te Au Mātāhae is a Sport New Zealand leadership development programme for sport sector leaders across Aotearoa New Zealand.
- Balance is Better Balance is Better is Sport New Zealand's initiative addressing why young people drop out of sport, promoting a participation-focused, player-centred approach to youth sport.
- High Performance Sport New Zealand High Performance Sport New Zealand is Sport New Zealand's subsidiary focused on high-performance sport, supporting New Zealand's elite athletes and high-performance sport organisations.
- Healthy Active Learning Healthy Active Learning is a joint initiative supporting schools and kura to deliver quality physical education, sport, and play to tamariki within the school setting.
- Media and Gender Study The Media and Gender Study is a Sport New Zealand research programme examining the representation and participation of women and girls in sport across Aotearoa New Zealand.
Quantifiable outcome
- Healthy Active Learning now in 40% of schools and kura
- +4 more outcomes
Companies that use Sport New Zealand
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
Sport New Zealand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Sport New Zealand partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ACCcoreSport NZ and ACC signed a refreshed 10-year Memorandum of Understanding (MOU) to work together to make play, active recreation and sport safer and keep communities healthy and active.
- New Zealand GovernmentcoreCross-government Sport Diplomacy Strategy 2025-2030 launched to leverage sport for international relations and diplomatic engagement.
- DiversitasminorPartnership to deliver free DEI (Diversity, Equity and Inclusion) online workshops to the play, active recreation and sport sector.
- Bank of New Zealand (BNZ)coreCommercial partnership with Basketball New Zealand, built around shared belief that 'what's good for basketball is good for New Zealand'. Upgraded BNZ Kiwi Hoops community programme reaching 90,000 participants since 2023.
- Te Pūtahitanga o Te WaipounamucorePartnership to provide Te Kīwai Fund - $850,000 Government funding for Māori communities.
- ICCE (International Coach and Coach Educator)minorTe Whanganui-a-Tara Wellington to host ICCE Global Coach Conference 2027.
- Te Taumata MāoricoreNew National Māori Sport Authority partnership to support and grow Māori leadership and participation in sport.
- Les MillsminorDigital collaboration to encourage and support young women to move through Les Mills workout content.
- Variety NZ - the Children's Charitycore$2.15 million two-year partnership to reduce financial barriers to physical activity for tamariki and rangatahi in high need communities. Later extended with further $5.5 million investment.
- Ministry of Health and Ministry of EducationcoreJoint government initiative for Healthy Active Learning - $47.6 million initiative as part of 2019 Wellbeing Budget.
- Sport SingaporeminorKnowledge sharing collaboration with Sport Singapore to collaborate and share insights with sector organisations.
- Japan (Japan Sport Association)minorNew Zealand and Japan signed sport relationship agreement for knowledge sharing and collaboration.
- Duke of Edinburgh's Hillary AwardminorPartnership supporting youth development through the Duke of Edinburgh's Award programme in schools.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Sport New Zealand competitors and assessment
Company assessmentDirect peers
- Sport England: UK's national sport funding body and government arm's-length body responsible for grassroots and community sport. Directly comparable to Sport NZ in mandate (growing participation, tackling inactivity), Crown-equivalent status, and reliance on government funding distributed via national partners.
- Australian Sports Commission (Sport Australia): Australian Government's primary agency for sport policy, funding, and high performance. Closest geographic and structural peer to Sport NZ — same Crown/government-backed model, similar high performance + community sport + capability-building portfolio.
- Sport Canada: Canadian federal sport policy and funding agency within the Department of Canadian Heritage. Comparable mandate across participation, high performance, and bilingual/multicultural inclusion — operates on a similar government appropriation model.
- UK Sport: UK's high performance sport funding agency. Directly comparable to Sport NZ's High Performance Sport NZ (HPSNZ) subsidiary in mandate — funding elite athlete pathways and Olympic/Paralympic preparation — and often paired with Sport England in the UK structure.
- sportscotland (Sport Scotland): Scotland's national sport agency funded by the Scottish Government. Comparable as a sub-national Crown-equivalent body with a participation + high performance + coaching remit, smaller scale than Sport England but very similar structure to Sport NZ.
- Sport Ireland: Ireland's statutory authority for sport, established by the Sport Ireland Act 2015. Operates on a similar government funding model with participation, high performance, and capability-building programmes — directly comparable to Sport NZ's mandate and scale.
- Sport Singapore (SportSG): Singapore's national sport agency under the Ministry of Culture, Community and Youth. Sport NZ explicitly lists Sport Singapore as a knowledge-sharing partner. Comparable mandate in driving national participation via government funding distributed to national sport associations.
- Japan Sport Association (JSPO): Japan's national sport promotion body and Sport NZ's named counterpart under a 2017 NZ-Japan sport relationship agreement. Comparable as a national sport promotion body with a coach certification system (analogous to Sport NZ's Sport Tutor).
Broad incumbents
- Les Mills International: New Zealand-headquartered global fitness programming and content company. Existing Sport NZ partner (2022) and the dominant commercial provider of group fitness content that targets the same 'young women' segment Sport NZ seeks to move. Broader incumbent in the sport/recreation ecosystem rather than a direct competitor.
Others
- Variety NZ – the Children's Charity: Existing Sport NZ partner under a $5.5M programme to support tamariki in financial hardship. Comparable as a complementary ecosystem player addressing physical activity access for disadvantaged youth, with co-funded programme delivery rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sport New Zealand social profiles
Digital presenceSport New Zealand compliance and trust
Trust signalCompliance1 record
Sport New Zealand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sport New Zealand leadership team
Management profileNumber of profiles
Profiles2 records
Sport New Zealand subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sport New Zealand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sport New Zealand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sport New Zealand
What does Sport New Zealand do?
Sport New Zealand is a Crown entity that leads the play, active recreation and sport system in Aotearoa New Zealand by distributing government funding to sport organisations, conducting nationwide participation research through the Active NZ survey, providing sector data via the Insights Tool, and delivering capability-building programmes through Sport Tutor and initiatives such as Tū Manawa Active Aotearoa, Healthy Active Learning, Balance is Better, and the High Performance Sport New Zealand subsidiary.
Is Sport New Zealand a public or private company?
Sport New Zealand is a private company. It is classified as state government owned and is currently operating.
When was Sport New Zealand founded?
Sport New Zealand was founded in 1987.
Where is Sport New Zealand based?
Sport New Zealand is headquartered in Wellington, New Zealand, in the Oceania region.
How does Sport New Zealand make money?
One revenue line is on record: government Funding.
Who are Sport New Zealand's main competitors?
Direct peers on record are Sport England, Australian Sports Commission (Sport Australia), Sport Canada, UK Sport, sportscotland (Sport Scotland), Sport Ireland, Sport Singapore (SportSG) and Japan Sport Association (JSPO). Les Mills International is listed as a broad incumbent. Variety NZ – the Children's Charity is listed as an others.
Does Sport New Zealand have an API?
No public API is recorded for Sport New Zealand.
What industry is Sport New Zealand in?
Sport New Zealand's product category is Sport and recreation sector administration. Its primary akta.pro industry code is MPAKAFAC, National Governing Bodies (NGBs), with a secondary code of MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional). Its NAICS code is 71121 and its SIC code is 8600.