Sport Singapore

What Sport Singapore does

Sport Singapore is a statutory board under Singapore's Ministry of Culture, Communications and Youth, established as the Singapore Sports Council and rebranded on 1 April 2014, mandated to develop the national sports ecosystem under the Vision 2030 sports masterplan. It operates a multi-brand portfolio including ActiveSG (mass participation and facility access), ActiveSG Circle (digital gateway for facility booking and programmes), CoachSG with SportSync and SportSG-ED (national coach accreditation via NROC and continuing education), the High Performance Sport Institute or HPSI (sport science, sport medicine, biomechanics, physiology, nutrition, psychology, strength & conditioning, sport technology, plus spexCareer and spexEducation programmes for athletes), SportCares (sport-based social impact for vulnerable communities via Communities of Care grants and Play Inclusive events), Team Nila (national volunteerism movement), Team Singapore (national athletes' identity), YouthCreates, Active Health, Active Parents, SafeSport, Anti-Doping Singapore, and the Sport Data Exchange Singapore platform.

The organisation is funded through Singapore government public expenditure and operates without commercial pricing for its core citizen-facing services; instead, programmatic funding mechanisms include the S$165M Major Sports Events Fund (MSEF) over four years, InnoGrant (up to S$1M per sport-tech project), the SportCares Communities of Care Starter (up to S$50K) and Development (up to S$200K Year 1) grants, SSSTRG (up to S$50K per 12-month research project), and the Sports Education Programme's S$10,000 dollar-to-dollar matching grant per school via co-management with the Ministry of Education. Headcount of 501–1,000 supports an island-wide operating footprint anchored by the 3 Stadium Drive headquarters and Sports Medicine Centre.

Customer segments span Singapore residents (mass participation through ActiveSG), national athletes and elite sports (HPSI, Team Singapore), coaches (NROC-registered via CoachSG), schools (Primary through Special Education under SEP), vulnerable communities (SportCares), sport and fitness businesses (InnoGrant), and social service agencies (Social Service Corporate Membership). Distribution combines owned facilities (ActiveSG centres), digital platforms (ActiveSG Circle, SportSync, SportSG-ED), channel partnerships with MOE and MSF, community and corporate partners via SportCares, and event-driven engagement (MSEF-supported tournaments including the 2023 Olympic Esports Week, Urban Sports & Fitness Festival with 70,000+ participants, and SEA Games 2029 hosting).

Name

Sport Singapore

Legal name

Singapore Sports Council (rebranded as Sport Singapore)

Website

https://sportsingapore.gov.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sport Singapore is a Singapore government statutory board that develops the national sports ecosystem through ActiveSG (mass participation), CoachSG (coach accreditation), the High Performance Sport Institute (elite athlete support), SportCares (social impact), and Team Nila (volunteerism), serving citizens, schools, athletes, coaches, and community organisations.

Ownership category

akta.pro rank

Product category

National Sports Development Services

NAICS

Spectator Sports (71121), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• National sports development
• Sports facility management
• Coach education programmes
• Elite athlete support
• Community sports outreach

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Government Funding: Sport Singapore operates as a statutory board under the Singapore government, funded through public expenditure to deliver national sports policy and programmes.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sport Singapore is the national statutory board that develops and manages Singapore's sport ecosystem, delivering accessible facilities and participation programmes (ActiveSG), elite athlete support and sport science (High Performance Sport Institute), national coach development and certification (CoachSG, NROC), social impact programmes for vulnerable communities (SportCares), and industry grants for sport tech innovation and major events (InnoGrant, MSEF). Services are funded through government allocations and delivered via island-wide sports centres, schools, digital platforms, and event programmes.

Product overview

Sport Singapore operates a multi-platform ecosystem spanning consumer-facing participation, elite performance, coach development, and social impact. The core consumer platform is ActiveSG, with ActiveSG Circle serving as the digital gateway for facility bookings, programmes, and academy registrations. CoachSG is the national coach development platform, integrating with SportSync (for coach profile and NROC management) and SportSG-ED (for online learning). The High Performance Sport Institute (HPSI) delivers elite athlete support through sport science disciplines including biomechanics, nutrition, physiology, psychology, strength & conditioning, sport technology, and sports medicine, alongside athlete life management via spexCareer and spexEducation. SportCares is the philanthropic arm running social impact programmes including the Communities of Care grants, bursaries, and Play Inclusive events. Industry-facing initiatives include the InnoGrant (up to S$1M per project), Major Sports Events Fund (S$165M fund), and the Sport and Fitness Technology Ecosystem programme. Additional platforms include SafeSport (safeguarding), the National Registry of Coaches (NROC), Sport Data Exchange Singapore, Anti-Doping Singapore, YouthCreates, Team Nila, Team Singapore, Active Health, Active Parents, and the Sports Education Programme (SEP) for schools.

Differentiator

Problem solved

Functional benefit

Products and services

• ActiveSG National movement under Sport Singapore promoting inclusive and widespread participation in sport through accessible facilities and programmes across Singapore, serving as the primary platform for citizens to discover sports opportunities and book facilities.
• ActiveSG Circle Digital gateway giving Singaporeans access to an active and sporty lifestyle; serves as the customer-facing portal for booking ActiveSG facilities, joining programmes, and accessing academies and clubs.
• SportSync Sports event management platform used by coaches for profile management and National Registry of Coaches (NROC) membership applications, enabling coaches to manage credentials and track professional development.
• SportSG-ED Online learning platform for coaches to access curated courses, videos, workshops, and reading materials to stay updated with coaching knowledge.
• CoachSG National platform under Sport Singapore for coach development, managing the National Registry of Coaches (NROC), coach education programmes, continuing coach education (CCE), and the Game For Life framework.
• SportCares Philanthropic arm of Sport Singapore using sport to uplift vulnerable communities, including at-risk youth, isolated seniors, and persons with disabilities, through impactful programmes and meaningful partnerships with community and corporate organisations.
• High Performance Sport Institute (HPSI) Supports Team Singapore athletes by providing high-performance systems and services including sport science, sport medicine, innovation, and athlete life management.
• YouthCreates Movement by SportSG to build a fun and vibrant youth sporting community, empowering youth to take action and create positive change through sport.
• Team Nila National volunteerism movement championed by SportSG that promotes the culture of giving, citizenship partnership, and social cohesion through sport, offering curated volunteering and training opportunities.
• Team Singapore United identity of elite athletes, coaches, and officials representing Singapore at major multi-sport games and international competitions, anchored by Pride, Performance, and Perseverance.
• Active Health Initiative by Sport Singapore that empowers individuals to improve well-being through science-backed guidance, promoting sustainable habits across activity, nutrition, screen time, and sleep.
• Active Parents Initiative by Sport Singapore supporting parents in guiding their child's sporting journey through resources, programmes, and activities that strengthen family bonds and promote holistic development through sport.
• SafeSport Reporting and case management system for abuse or harassment in sport, providing a platform to report concerns and supporting safeguarding efforts across Singapore's sporting community.
• National Registry of Coaches (NROC) National registry accrediting qualified coaches, upholding professional standards, ensuring ongoing education, and providing public access to certified coaching profiles.
• Sport Data Exchange Singapore Digital platform enabling data sharing across the sport ecosystem, supporting policy, innovation, collaboration, and strategic decision-making through secure data sharing.
• Anti-Doping Singapore National anti-doping programme enforcement body promoting doping-free sport, monitoring compliance, investigating violations, and driving education and research initiatives.
• Sports Education Programme (SEP) Collaborative partnership between Sport Singapore and the Ministry of Education providing S$10,000 dollar-to-dollar matching grants to schools to take up endorsed sports programmes from registered service providers.
• InnoGrant (Enterprise Innovation and Capability Development Grant) Grant programme supporting innovative projects in Performance Technology, Engagement and Experience Technology, Material Technology, Sustainability, and Gamification, with funding up to S$1,000,000 per project for sport and fitness businesses.
• Major Sports Events Fund (MSEF) S$165 million fund over four years supporting world-class sporting events in Singapore, enhancing the nation's global sports profile, boosting local participation, and driving economic benefits.
• Communities of Care Grant SportCares funding programme providing Starter Grants (up to S$50,000) and Development Grants (up to S$200,000 in year one, decreasing subsequent years) for individuals and organisations committed to using sport as a tool for community development and social change.
• Singapore Sport Science & Technology Research Grant (SSSTRG) Research grant administered by HPSI to advance sports science R&D and build national capabilities, with funding up to S$50,000 (inclusive of GST and 20% indirect cost) for up to 12-month collaborative sports research projects.
• Strength and Conditioning (HPSI) Service at HPSI developing innovative, tailored training programmes and methodologies to enhance athletes' physical capabilities for peak performance through evidence-based, sport-specific programmes and R&D.
• Sport Psychology (HPSI) Service at HPSI delivering evidence-based mental strategies to support athlete well-being, build resilience, and foster high-performance mindsets, employing technology such as the Vienna Test System (VTS) and Dynavision (D2).
• Sport Physiology (HPSI) Service at HPSI developing data-driven training strategies tailored to competitive demands to optimise athlete performance and readiness for Major Games through routine monitoring and environmental interventions.
• Sport Nutrition (HPSI) Service at HPSI, led by nutrition specialists, delivering evidence-based guidance to optimise athlete performance, promoting health and competitive advantage through a 'Food-First' approach.
• Sport Biomechanics (HPSI) Service at HPSI enhancing athletes' sport-specific techniques using mathematical modelling and computer simulation to improve performance and prevent injury, offering motion analysis and performance consulting.
• Sport Technology (HPSI) Service at HPSI driving performance innovation through data-driven systems, tailored analytics, and smart tech to maximise athlete safety, readiness, and results in collaboration with HPSI Sport Science teams.
• Sports Medicine Centre (HPSI) Service at HPSI delivering multidisciplinary care including injury management, rehabilitation, screening, and medical support from physicians, physiotherapists, sports trainers, podiatrists, and sports masseurs.
• Major Games Preparation (HPSI) Service at HPSI coordinating planning, recovery, and workshops to support athletes' peak performance across SEA, Asian, Commonwealth, and Olympic Games.
• spexCareer Programme Programme at HPSI providing career support initiatives to help athletes pursue high-performance sport without compromising their career aspirations.
• spexEducation Programme Programme at HPSI developing comprehensive education support programmes and advisory services by working with Institutes of Higher Learning, private institutes, and overseas universities.

Quantifiable outcome

• SportCares reached 40,000+ individuals with sport-based social programmes
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ministry of Education (MOE)coreStrategic or Co-development PartnerJoint management of the Sports Education Programme (SEP), supporting schools with S$10,000 matching grants for endorsed sports programmes. Collaboration spans Primary, Secondary, Junior College, Centralised Institution, and Special Education schools.
• Singapore National Olympic CouncilcoreStrategic or Co-development PartnerCollaboration for high-performance preparation plans, major games preparation workshops, performance analysis, and coordination of on-site operations for SEA, Asian, Commonwealth, and Olympic Games.
• National Sports AssociationscoreStrategic or Co-development PartnerPartnerships with National Sports Associations (NSAs) for sport-specific biomechanical measurement, injury prevention programmes, sports trainer courses, and major games medical support coordination.
• Global Sport Innovation CenterminorStrategic or Co-development PartnerCollaboration to gather industry problem statements identifying needs in the sport and fitness industry, bridging real-world challenges with innovative solutions.
• Institutions of Higher LearningminorStrategic or Co-development PartnerEligible applicants for Singapore Sport Science & Technology Research Grant, collaborating with HPSI on sports R&D projects.
• National Laboratories/Research InstitutionsminorStrategic or Co-development PartnerEligible applicants for SSSTRG research grants, working with HPSI sports scientists on multidisciplinary sports research.
• Hospitals/Medical InstitutionsminorStrategic or Co-development PartnerEligible collaborators for sports medicine research and coordination of specialist consultation and intervention services.
• Corporate PartnerscoreStrategic or Co-development PartnerSportCares partnerships with corporate organisations providing financial and in-kind support for sport-based social programmes benefiting vulnerable communities.
• Community OrganisationscoreStrategic or Co-development PartnerSportCares collaborations with community groups to deliver sport-based development programmes and Communities of Care grants.
• Special Education Schools (MOE)coreChannel Partner/ Reseller/ DistributorSocial Service Corporate Membership scheme enabling SPED schools to access ActiveSG sports facilities for students with disabilities.
• Social Service Agencies (MSF)coreChannel Partner/ Reseller/ DistributorSSCM scheme facilitating membership sign-ups and access to sports centres for persons with disabilities served by registered social service agencies.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Athletics Australia: Athletics Australia is the national federation for athletics in Australia, combining grassroots participation pathways with elite performance support. Regional peer at the sport-specific governing-body level (NSA peer within the Sport Singapore ecosystem).

Direct peers

• Japan Sport Council: Japan Sport Council is a Japanese government-affiliated entity that operates national sport facilities, supports elite athletes, and conducts sport science research. Comparable in facility operations and elite athlete support functions to Sport Singapore.
• UK Sport: UK Sport is the UK government agency responsible for elite athlete funding and major event attraction, including medal-targeting programmes. Closely comparable to Sport Singapore's HPSI and MSEF functions.
• Sport Australia: Sport Australia is the Australian government's lead agency for sport policy and participation, including the High Performance sport strategy and AusPlay participation tracking. Comparable mandate structure to Sport Singapore's HPSI and ActiveSG.
• Sport Canada: Sport Canada is the Canadian government's federal sport policy and funding arm, supporting both grassroots participation and high-performance sport through the Canadian Sport Policy. Comparable statutory/governmental mandate.
• Sport England: Sport England is the United Kingdom's national sports agency, distributing public and lottery funding to grassroots and elite sport. Highly comparable to Sport Singapore as a statutory body delivering Vision-style national sport strategies and operating an analogous Active-style participation movement.
• Sport New Zealand: Sport New Zealand is the New Zealand government's crown entity responsible for sport and recreation policy, funding, and participation initiatives. Directly comparable in scope and governance model.
• High Performance Sport New Zealand (HPSNZ): HPSNZ is New Zealand's elite athlete development agency, providing sport science, medicine, and performance support. Comparable to Sport Singapore's High Performance Sport Institute in scope and disciplines offered.
• Korea Sports Promotion Foundation (KSPO): KSPO is a Korean public institution under the Ministry of Culture, Sports and Tourism that promotes national sport development, operates facilities, and supports Team Korea athletes. Direct functional analogue in Asia.

Broad incumbents

• National Collegiate Athletic Association (NCAA): The NCAA is a US-based association organising collegiate athletics with strong governance, eligibility, and safeguarding frameworks. Comparable as a broad sports governance body, though its collegiate focus differs from Sport Singapore's national-statutory scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SportSingapore
• YouTubeyoutube.com/sportsingapore
• Facebookfacebook.com/livebetterthroughsport
• LinkedInlinkedin.com/company/sport-singapore
• Instagraminstagram.com/sportsingapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Singapore