What meap does

meap GmbH is a privately held, founder-owned full-service communications and design agency headquartered in Witten, Germany, operating from a 1,000m² office with approximately 80 permanent employees supplemented by a freelancer pool. Founded in 2001 as a two-person company, meap delivers six integrated service pillars to German B2B and B2C clients: design and conception (corporate identity, responsive web design, print); data management (address marketing, fingerprinting, geomarketing, lettershop, returns handling); content management on TYPO3, WordPress, and Drupal; online marketing and lead generation (SEO, SEA, analytics, social, campaigns); e-commerce development on Shopware with module and payment integrations; and online software development spanning apps, APIs, CRMs, intranets, and portals. System integration services — including hosting, SSL, IT support, VoIP telephony, and groupware — round out the offering, supported by vendor partnerships with Google, Microsoft, Sophos, SEMrush, Proxmox, and Lenovo.

The agency's underlying technology stack is built around established European open-source platforms (TYPO3, Drupal, Shopware) plus a proprietary ETL/fingerprinting capability for B2B and B2C address deduplication and routing into lettershop operations. Technical implementation work is delivered by an in-house software development function led by department heads, with no public-facing API product or developer platform offered.

Commercial operations run as project-based professional services: pricing is custom-quoted per engagement, customer acquisition is conducted almost exclusively through referrals, and the GTM motion is sales-led through a Leitung Sales function with dedicated sales assistance managing inbound inquiries and proposals. Customer concentration is diversified across healthcare institutions (four hospitals, hearing-aid brands), sports (Borussia Mönchengladbach as flagship), automotive (KOSTAL, Bierhake), pharma (Johnson & Johnson), and other sectors. The company remains under founder ownership with no disclosed external capital, no M&A activity, and a single-location footprint.

Name

meap

Legal name

meap GmbH

Website

https://meap.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

meap GmbH is a privately held, founder-owned full-service communications and design agency in Witten, Germany, employing about 80 staff to deliver design, CMS/e-commerce development, data management, online marketing, and system integration services to German B2B and B2C clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Witten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services / Professional Services: As a full-service communications and design agency, meap generates revenue through project-based professional services spanning design and conception, data management, content management, online marketing and lead generation, e-commerce, online software development, and system integration. Projects are quoted and delivered on a per-project basis, with ongoing client relationships managed through dedicated account management and sales coordination.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

meap is a full-service communications and design agency that delivers integrated digital services spanning design and conception, data management, content management, online marketing and lead generation, e-commerce development on Shopware, online software development, and system integration. The agency operates as a single partner across the entire digital value chain, from strategy and design through development, marketing, and ongoing IT operations for B2B and B2C clients in Germany.

Product overview

meap is a full-service communications and design agency with over 20 years of experience offering a unified portfolio of services rather than a single product. The agency operates six core service pillars: Design & Concept (corporate design, logos, brand development, print, responsive web design), Data Management (address marketing, B2B/B2C data, fingerprinting, geomarketing, lettershop, returns), Content Management (TYPO3, WordPress, Drupal, Zend Framework/Laminas), Online Marketing & Lead Generation (analytics, SEA, SEO, social media, campaigns, reporting), E-Commerce on Shopware (module development, interfaces, shipping, payments, merchandise management), and Online Software Development (apps, APIs, CRMs, frontends, intranets, portals). System integration services (hosting, SSL, VoIP, networking) and notable projects like the Borussia Mönchengladbach FohlenWelt digital museum complete the offering. The agency serves diverse clients including Borussia Mönchengladbach, SONOVA, Kostal, Johnson & Johnson, and university hospitals.

Differentiator

Problem solved

Functional benefit

Products and services

• Design und Konzeption (Design and Concept) Creative design and concept services including corporate design, logos, brand development, trade show materials, newsletters, print media, and responsive web design for business clients.
• Datenmanagement (Data Management) Data management services including address marketing, order data processing, B2B and B2C data handling, store/facility data, fingerprinting, geomarketing, lettershop operations, returns processing, and Robinson list management for business clients.
• Content-Management (Content Management) Content management services using TYPO3, WordPress, and Drupal platforms, including content maintenance and Zend Framework/Laminas-based development for business clients.
• Online-Marketing & Lead Generierung (Online Marketing & Lead Generation) Online marketing and lead generation services including analytics, conversion optimization, campaign management, monitoring, reporting, social media, SEA, SEO, and workshops for business clients.
• E-Commerce (Shopware) E-commerce solutions built on the Shopware platform including module development, interface integrations, shipping systems, merchandise management, and payment systems for B2B and B2C clients.
• Online-Softwareentwicklung (Online Software Development) Full-stack online software development services including apps, APIs, blogs, CRM systems, forums, frontend development, intranet solutions, portals, surveys, websites, and wikis for business clients.
• Systemintegration (System Integration) System integration services including web and email hosting, SSL certificates, IT/network support, domain management, VoIP telephony, and groupware for business clients.
• FohlenWelt Digital Museum Experience Interactive digital museum layer featuring immersive content experiences delivered for the Borussia Mönchengladbach football club's FohlenWelt club museum.

Quantifiable outcome

• New customers acquired almost exclusively through referrals — indicating high client satisfaction and service quality.
• +1 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• ShopwarecoreTechnology or Integrationmeap develops e-commerce solutions on the Shopware platform, including module development, interface integrations, and custom Shopware implementations for B2B and B2C clients.
• TYPO3coreTechnology or Integrationmeap is a TYPO3 specialist agency, offering content management system implementations, extension development (Extbase, Fluid), TYPO3 updates, and ongoing technical maintenance for client websites.
• WordPresscoreTechnology or Integrationmeap offers WordPress-based website development and content management services for clients.
• Borussia MönchengladbachflagshipStrategic or Co-development Partnermeap serves as the digital lead agency (digitale Leitagentur) for Bundesliga football club Borussia Mönchengladbach. The agency developed the digital layer of the club's new museum (FohlenWelt) and likely handles broader digital communications for the club.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Scholz & Friends: Long-established German full-service agency group offering brand, advertising, digital, and technology services. Comparable to meap on the integrated-services model for DACH clients, but at substantially larger scale and broader geographic footprint.
• Jung von Matt: Major German independent creative and digital agency group with a strong technology and digital storytelling practice. Competes with meap for digital mandates from German brands but operates at materially greater scale and creative profile.
• Serviceplan Group: Europe's largest independent, owner-managed agency group headquartered in Munich. Competes with meap for the same DACH enterprise digital mandates but at significantly greater scale, with full-service creative, media, digital, and technology capabilities.
• Territory (Gudrun Putz): Germany-based content, commerce, and digital agency network with a strong CMS, e-commerce, and brand experience practice. Overlaps with meap on TYPO3/Shopware-style CMS and e-commerce implementation work for German enterprise clients.

Direct peers

• nexum AG: Cologne-based full-service digital agency spanning consulting, creation, technology, and online marketing for B2B/B2C clients. Comparable to meap in offering an integrated digital-services value proposition targeting German enterprise and mid-market customers.
• UDG United Digital Group: Hamburg-based full-service digital agency offering strategy, creative, technology, and media services to enterprise clients. Comparable to meap across the full digital value chain and DACH enterprise customer base.
• virtual identity AG: Munich-based digital agency focused on brand, content, e-commerce, and technology consulting for mid-market and enterprise German clients. Closely comparable to meap in size, integrated digital-services scope, and DACH mid-market focus.
• Syzygy Group: German digital agency group with similar service pillars (design, technology, data, marketing) and listed/PE-backed structure. Compares to meap on service breadth and DACH enterprise customer focus, though typically at a larger scale.
• denkwerk GmbH: Cologne-based full-service digital agency of comparable size (~200 employees) offering strategy, design, software development, e-commerce, and online marketing for German enterprise clients. Highly comparable horizontally-integrated service portfolio and mid-market DACH positioning to meap.

Emerging players

• netpioneer GmbH: Smaller German digital agency offering web development, e-commerce, and online marketing services. Comparable to meap at a smaller scale, competing for similar mid-market digital mandates in the German-speaking market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-i7B7nKY9gz0zxD_7jvC_A
• Facebookfacebook.com/meap

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about meap