What Superusers does

SuperUsers a/s is a privately-held Danish IT training and certification provider founded in 1984 and headquartered in Hillerød, Denmark. The company operates as Denmark's self-described largest IT course provider, delivering over 1,000 guaranteed open-enrollment IT courses annually across 35+ technology areas — including Cloud (AWS, Azure, Microsoft 365, Power Platform, Copilot), Databases/BI/SQL (Power BI, SQL Server, Databricks, Microsoft Fabric, Python, R), IT Security (CompTIA, EC-Council, Microsoft Security), Networking (CCNA, CCNP, TCP/IP), Programming (Python, Java, C#, DevOps, Docker), and Server & Desktop (Linux/UNIX, macOS, Windows Server, VMware, Dynamics, Exchange). It serves roughly 3,000 course participants per year spanning individual professionals, enterprise IT departments, public-sector municipalities, and Danish competence-fund-subsidized learners.

The company's platform rests on three distinctive physical training facilities — the Karlebogaard estate in Hillerød (also the corporate HQ), the Kampehøjgaard farmhouse near Aarhus, and the Tivoli Hotel in Copenhagen — supported by virtual live-streamed courses via VideoLink and on-site corporate delivery. Its underlying technology stack includes a proprietary, closed training management system handling registrations, scheduling, and participant administration, plus proprietary SuperUsers certification exams (TSU-100 through TSU-112 in Linux/UNIX/security/scripting; TAP-099 and TAP-101 in macOS) delivered in Danish. The company additionally operates as an authorized Pearson VUE test center, administering Microsoft, Cisco, CompTIA, and EC-Council exams on-site and via OnVUE online proctoring. Its 13+ instructors hold industry credentials (including Microsoft Certified Trainer) and maintain active consulting practices.

Revenue is generated across five streams: per-seat open-enrollment course fees (4,500-25,000 DKK excluding VAT), negotiated corporate training (Firmakurser) engagements, bundled certification packages (e.g., SCA macOS Certified Supporter at 29,800 DKK, SCA LINUX/UNIX Certified Administrator at 43,800 DKK), Pearson VUE and proprietary exam services, and prepaid Course Clipping Cards (Kursusklippekort) sold to organizations on multi-year contracts. Distribution is direct via the company website, supplemented by phone/email advisory consultation, LinkedIn and Facebook presence, and Danish competence fund subsidy brokering. The company is independently owned by founder/chairman Brian Eberhardt, with no institutional capital, M&A activity, or subsidiaries disclosed.

Name

Superusers

Legal name

SuperUsers a/s

Website

https://superusers.dk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

SuperUsers a/s is a privately-held Danish IT training and certification provider founded in 1984, delivering 1,000+ guaranteed open-enrollment courses annually across 35+ technologies to 3,000+ individual professionals, enterprise IT departments, and public-sector clients through three physical venues in Hillerød, Aarhus, and Copenhagen.

Ownership category

akta.pro rank

Product category

IT Training and Certification Services

NAICS

Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Infrastructure, Networking & Systems Administration Training (BPAEANAJ)

akta.pro secondary industries

Information Technology (IT) & Cybersecurity Certifications (EDAAANAA), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH)

Keywords

• IT training services
• Certification courses
• Corporate training
• IT education
• Professional development

Headquarters

HQ city

Hillerød

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Open Enrollment IT Courses: Individual participants enroll in scheduled public courses. Prices range from 4,500 DKK (1-day courses like Outlook Grundkursus) to 24,800 DKK (4-day courses like Dynamics 365 Finance). Course fees include materials, taxi service, parking, and full catering (breakfast, lunch, refreshments). Prices are exclusive of VAT.
2. Corporate / Firmakurser: Tailored in-house training for organizations, delivered at SuperUsers' facilities or on-site at the client's location. Pricing for corporate engagements is negotiated and likely quote-based for custom engagements.
3. Certification Packages: Bundled course + exam packages at discounted prices vs. individual purchases. Examples: Dynamics 365 Sales Functional Consultant Associate (14,600 DKK, normally 15,400 DKK list), macOS Certified Supporter (29,800 DKK, normally 33,100 DKK list), LINUX/UNIX Certified Administrator (43,800 DKK, normally 57,600 DKK list).
4. Exam/Testing Services: SuperUsers operates authorized Pearson VUE test centers in Hillerød and Aarhus, offering exams for Microsoft, Cisco, CompTIA and other vendors. They also administer their own proprietary SuperUsers certification exams. Exam-only purchases are available separately from courses.
5. Course Clipping Card (Kursusklippekort): An organization purchasing a course clipping card receives the lowest course pricing, future-proofs their training budget, and can share cards among colleagues. This represents a pre-paid, multi-use revenue stream with volume pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SuperUsers delivers open-enrollment and corporate IT training courses plus certification exams across 35+ technologies (Cloud, Databases/BI/SQL, IT Security, Networking, Programming, Server & Desktop). The company operates physical training academies at Karlebogaard (Hillerød), Kampehøjgaard (Aarhus) and Tivoli Hotel (Copenhagen), offers virtual VideoLink delivery, runs an authorized Pearson VUE test center, and issues its own proprietary SuperUsers certifications in Linux/UNIX, macOS, and shell scripting.

Product overview

SuperUsers is a Danish IT training provider offering over 1,000 guaranteed open IT courses annually across Cloud, Databases/BI/SQL, IT Security, Networking, Programming, and Server & Desktop categories, with corporate training, certification packages, and exam testing services. Founded in 1984, the company operates at three physical locations in Denmark: Karlebogaard in Hillerød, Kampehøjgaard in Aarhus, and Tivoli Hotel in Copenhagen. The core product portfolio includes open IT courses, corporate training programs, course cards for budget optimization, job-relevant training, competence fund subsidies, and authorized exam testing (SuperUsers and Pearson VUE). Technology-specific training covers Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Project), Microsoft Dynamics 365 (Sales, Finance, Business Central, CRM), macOS Support, Linux/UNIX (fundamentals, configuration, security, shell programming, Docker, Ansible), and certification packages including SCA macOS Certified Supporter, SCA LINUX/UNIX Certified Administrator, Dynamics 365 Functional Consultant Associates, and Power Platform Solution Architect Expert.

Differentiator

Problem solved

Functional benefit

Products and services

• Open IT Courses Over 1,000 guaranteed open IT training courses delivered annually across Cloud, Databases/BI/SQL, IT Security, Networking, Programming, and Server & Desktop categories. Courses are held at SuperUsers' physical locations in Hillerød, Aarhus, and Copenhagen, with virtual participation via VideoLink. Available to individual IT professionals and corporate attendees on scheduled dates.
• Corporate IT Courses (Firmakurser) Customized IT training programs tailored for entire organizations to elevate their IT department's capabilities. Delivered either at SuperUsers' facilities or on-site at the client's location, with content adapted to lift the entire IT department.
• Course Card (Kursusklippekort) A pre-paid course clipping card program offering organizations the lowest course pricing, future-proofing their training budget, and allowing the card to be shared among colleagues across the organization.
• Job-Relevant Training (Jobrettet Uddannelse) Training programs designed for jobseekers to develop IT competencies, intended to help unemployed individuals gain job-relevant IT certifications and skills.
• Competence Fund Subsidy Assistance (Tilskud fra Kompetencefonde) Guidance and assistance obtaining course approvals through Danish competency funds including the State Competency Fund (Den Statslige Kompetencefond), IKUF, and Finance Competency Pool (Finanskompetencepuljen).
• Exam Testing Services Computer-based exam testing at authorized test centers in Hillerød and Aarhus, offering SuperUsers' own proprietary certification exams (Linux/UNIX, macOS, shell scripting) and Pearson VUE exams covering Microsoft, Cisco, CompTIA, EC-Council, and other vendors. Exams can be taken on-site or online via OnVUE proctoring.
• Linux/UNIX Training Comprehensive Linux/UNIX training from fundamentals to advanced configuration, operations, security, and shell programming. Courses include Linux/UNIX Grundkursus (4 days, 21,000 DKK), Konfiguration og Drift Grundkursus (3 days), Konfiguration og Drift Videregående (3 days), Shell Programmering (2 days, 11,500 DKK), Linux Security (2 days, 12,000 DKK), Automatisering med Ansible (2 days, 10,000 DKK), and Docker Grundkursus (2 days, 10,000 DKK).
• Microsoft Office Training Comprehensive Microsoft Office suite training including Word, Excel, PowerPoint, Outlook, Access, Project, and Teams, with courses ranging from beginner to advanced levels. Prices range from 4,500 to 8,500 DKK for 1-2 day courses.
• macOS Support Training Apple macOS administration, support and troubleshooting training. Includes macOS Introduction (1 day, 5,500 DKK) and macOS Support Essentials (4 days, 24,000 DKK).
• Microsoft Dynamics 365 Training Enterprise business application training covering Dynamics 365 Sales, Finance, Business Central, Customer Engagement, and CRM customization. Courses range from 2-5 days with prices from 9,902 to 25,000 DKK.
• SCA - LINUX/UNIX Certified Administrator Certification Package Advanced Linux certification package (10 days, 43,800 DKK list price; bundled price) combining Linux/UNIX Grundkursus, Konfiguration og Drift Grundkursus, and Konfiguration og Drift Videregående, with three associated exams (SU-100, SU-110, SU-111).
• SCA - macOS Certified Supporter Certification Package Certification package (5 days, 29,800 DKK bundled price vs. 33,100 DKK list price) including macOS Introduction (AP-099) and macOS Support Essentials (AP-101) courses, plus two associated macOS exams (TAP-099 and TAP-101).
• Power Platform Solution Architect Expert Certification Expert-level certification (11 days, 45,800 DKK) combining Power Platform Fundamentals, Functional Consultant, and Solution Architect courses for enterprise architecture expertise.

Quantifiable outcome

• 40+ years of continuous operation as IT training provider since 1984
• +3 more outcomes

Named customers22 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Pearson VUEcoreTechnology or IntegrationSuperUsers a/s is an authorized Pearson VUE Test Center. Candidates can take all Pearson VUE exams (Microsoft, Cisco, CompTIA, and others) at SuperUsers' test centers in Hillerød and Aarhus. Exams can also be taken online through OnVUE proctoring. This partnership positions SuperUsers as a comprehensive one-stop certification destination.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Firebrand Training: Firebrand is a UK-based accelerated IT training and certification provider focused on Microsoft, AWS, Cisco, and EC-Council boot camps with an 'attendance guarantee' model — directly comparable to SuperUsers' guaranteed-course-dates positioning and authorized Pearson VUE test center delivery.
• Pluralsight: Pluralsight, owned by Vista Equity Partners, is a major IT skills and cloud-certification learning platform offering hands-on labs, skill assessments, and certification prep for AWS, Azure, Google Cloud, and security vendors — comparable to SuperUsers' vendor-certification prep portfolio but delivered as self-paced online rather than live in-person.
• QA (QA Ltd): QA is a major UK-headquartered IT and business training provider delivering vendor-authorized certification courses, corporate training, and apprenticeship programs — directly comparable to SuperUsers' open-enrollment and Firmakurser model, with similar breadth across Microsoft, Cisco, AWS, and cybersecurity content.
• NetCom Learning: NetCom Learning is a US-headquartered authorized IT training provider delivering Microsoft, AWS, Cisco, CompTIA, and EC-Council courses to corporate and government clients — directly comparable to SuperUsers' vendor-authorized corporate training (Firmakurser) and open-enrollment model.
• Learning Tree International: Learning Tree is a US/UK-headquartered IT and management training provider delivering authorized certification courses (Microsoft, Cisco, AWS, Project Management) to enterprises and individuals — directly comparable to SuperUsers' open-enrollment and Firmakurser offerings at similar price points.
• 4D (Danish IT training vendor): 4D is one of the largest Danish competitor IT training providers offering Microsoft, Cisco, and ITIL courses — directly comparable as a same-geography, same-vendor-authorized, same-language competitor to SuperUsers' open-enrollment and corporate Danish IT training business.
• New Horizons Computer Learning Centers: New Horizons is a global IT training franchise network delivering authorized vendor courses (Microsoft, Cisco, CompTIA) and corporate training — directly comparable to SuperUsers' open-enrollment and corporate IT course portfolio, though operating across many more geographies.

Broad incumbents

• Skillsoft: Skillsoft (NYSE: SKIL) is a global corporate learning company spanning IT certification, leadership development, and compliance training via the Skillsoft/Global Knowledge/SumTotal brands — broadly comparable as a portfolio incumbent in the same enterprise IT training category SuperUsers competes in.
• Global Knowledge (Skillsoft): Global Knowledge, acquired by Skillsoft in 2021, is one of the world's largest authorized IT training providers offering Microsoft, Cisco, AWS, and vendor-certification courses across multiple geographies — directly comparable to SuperUsers' authorized training and certification exam delivery model, though at vastly larger scale.

Regional players

• Cegos (Datis HR): Cegos is a France-headquartered global corporate training and e-learning provider (with a Danish presence via Datis HR) — comparable as a European corporate IT and professional development training incumbent operating adjacent to SuperUsers' Firmakurser segment in Denmark and the broader Nordic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/superusers.dk
• LinkedInlinkedin.com/company/superusers-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superusers