What Sherco does

Sherco is a privately held French motorcycle manufacturer founded in 1998 and headquartered in Nîmes, operating as a SARL under French law. The company specializes in off-road motorcycles across three primary disciplines — enduro, trial, and supermoto — plus leisure/youth models and the BIKEN electric mountain bike, with both 2-stroke and 4-stroke engine platforms spanning 50cc to 500cc. Its product range is one of the broadest in the specialty off-road segment, with 40+ SKUs covering everything from entry-level 50cc youth bikes to elite FACTORY-tier 500cc enduro and trial machines, including limited-edition replicas tied to sponsored factory riders (Steve Holcombe, Hamish Macdonald, Adam Raga).

Underlying technology emphasizes competition-grade components and racing-derived engineering: Kayaba/KYB suspension (including Kashima-coated DLC variants on EnduroGP Replicas), Akrapovič exhausts, Brembo/Galfer braking, Vitesco fuel injection on the 500 SM FACTORY, and a 2026 model-year 125 Enduro 2T featuring frame geometry revisions and revised exhaust valve actuation. The 2026 lineup introduces electric-assisted trial motorcycles (250 ST-E and 300 ST-E FACTORY) alongside the existing Shimano-powered BIKEN e-bike (EP08 motor, 630Wh battery, full carbon frame), marking Sherco's first moves into electrified off-road powertrains.

Revenue mechanics are anchored in hardware sales through an international dealer network spanning at least 8 countries (France, UK, Germany, Spain, Portugal, Italy, China), supplemented by a PG&A (Parts, Gear & Accessories) division served via a B2B Pro Access portal, and event-tied services (factory motorcycle rental at €3,400–€3,600 and race assistance packages at €1,700 for ISDE 2026). Customer segments span enduro riders (primary), trial riders, leisure/youth riders, street/urban commuters seeking 125cc 4-stroke options, and electric mountain bikers; go-to-market is event-driven, anchored by Sherco's presence in EnduroGP, the British Enduro Championship, and ISDE, with marketing executed via a 7-language website, an Instagram factory account, and a strategic MOTOREX partnership.

Name

Sherco

Legal name

Sherco SARL

Website

https://sherco.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Sherco is a French, privately held off-road motorcycle manufacturer (founded 1998, Nîmes) producing 2-stroke and 4-stroke enduro, trial, supermoto, and youth bikes (50cc–500cc), plus the BIKEN e-mountain bike, sold through an international dealer network with racing-driven brand positioning.

Ownership category

akta.pro rank

Product category

Off-Road Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-Bikes & Electric Bicycles (CRACASAA), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Off-road motorcycles
• Enduro motorcycles
• Trial motorcycles
• Supermoto bikes
• Electric mountain bikes

Headquarters

HQ city

Nîmes

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Motorcycle Sales: Sherco generates primary revenue through the sale of enduro, trial, supermoto, and leisure motorcycles across multiple engine sizes and configurations, sold through dealer networks globally.
2. Parts, Clothing & Accessories (PG&A): Sherco sells a dedicated line of parts, clothing, and accessories through its PG&A (Parts, Gear & Accessories) division, available via dealers and its online Pro Access portal.
3. ISDE Motorcycle Rental & Race Assistance Services: Sherco offers factory motorcycle rental for the ISDE event (€3,400 for 2-stroke, €3,600 for 4-stroke) and technical race assistance packages (€1,700) for riders competing in the International Six Days Enduro in Portugal.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Sherco designs, manufactures, and sells off-road motorcycles across four disciplines — Enduro, Trial, Supermoto, and Leisure/Youth — in 2-stroke and 4-stroke configurations from 50cc to 500cc, along with the BIKEN electric mountain bike and a Parts, Gear & Accessories (PG&A) line. The company also provides event-based services including factory motorcycle rental and technical race assistance for the International Six Days Enduro (ISDE).

Product overview

Sherco is a French motorcycle manufacturer specializing in off-road motorcycles across three main product lines: Enduro (competitive trail riding), Trial (obstacle competition), and Leisure/TY models, plus the BIKEN electric mountain bike. The Enduro lineup includes 4-stroke models (250/300/450/500 SEF FACTORY) and 2-stroke models (125/250/300 SE FACTORY and XTREM variants), targeting competitive riders and enthusiasts. The Trial lineup features 2-stroke and electric-assisted (ST-E) models in FACTORY specification, including the premium Adam Raga Replica, plus the budget-conscious ST ACCESS. Youth/mini motorcycles (50cc) span enduro and supermoto variants with special editions (PINK, SILVER, BLACKMOON). Supermoto models include 125 2T and 500 SM FACTORY, plus 125 4T variants. The BIKEN e-bike uses SHIMANO EP08 motor system with full carbon frame and FOX suspension. Sherco competes at professional levels with factory racing support and offers limited-edition replica models inspired by championship-winning machines.

Differentiator

Problem solved

Functional benefit

Brands

• BIKEN: Electric mountain bike (e-bike) product line with full carbon frame, 150mm travel, Shimano EP08 motor, 630Wh battery. Part of Sherco's leisure/mountain bike product category.

Products and services

• 250 SEF FACTORY 2027 4-stroke enduro motorcycle with 250cc displacement, part of Sherco's FACTORY line for competitive enduro riding.
• 300 SEF FACTORY 2027 4-stroke enduro motorcycle with 300cc displacement, Sherco's premier 4-stroke enduro model in the FACTORY lineup.
• 450 SEF FACTORY 2027 4-stroke enduro motorcycle with 450cc displacement, high-capacity model in Sherco's 4-stroke enduro FACTORY range.
• 500 SEF FACTORY 2027 4-stroke enduro motorcycle with 500cc displacement, largest displacement in Sherco's 4-stroke enduro FACTORY lineup.
• 300 SE XTREM 2026 2-stroke enduro motorcycle with 300cc displacement, XTREM variant featuring aggressive performance setup for extreme enduro conditions.
• 250 SE XTREM 2026 2-stroke enduro motorcycle with 250cc displacement, XTREM variant designed for aggressive enduro riding with enhanced performance characteristics.
• 125 SE FACTORY 2027 2-stroke enduro motorcycle with 125cc displacement, entry-level FACTORY model ideal for discovering enduro in both touring and competition.
• 250 SE FACTORY 2027 2-stroke enduro motorcycle with 250cc displacement, mid-range FACTORY enduro model balancing performance and accessibility.
• 300 SE FACTORY 2027 2-stroke enduro motorcycle with 300cc displacement, premium FACTORY enduro model featuring high-performance components and competition-ready specifications.
• 300 ST-F FACTORY ADAM RAGA REPLICA 2025 Limited edition trial motorcycle replica of Adam Raga's competition machine, featuring factory-level components for elite trial competition performance.
• Sherco ST Access Trial motorcycle designed for trial enthusiasts seeking to manage their budget while enjoying competition-capable performance.
• 125 ST FACTORY 2026 2-stroke trial motorcycle with 125cc displacement, FACTORY-level trial bike for competition use.
• 300 ST FACTORY 2026 2-stroke trial motorcycle with 300cc displacement, premium FACTORY trial model for competitive trial riding.
• 250 ST-E FACTORY 2026 Electric-assisted trial motorcycle with 250cc-equivalent displacement, FACTORY-level electric trial bike combining traditional trial handling with electric motor assistance.
• 250 ST FACTORY 2026 2-stroke trial motorcycle with 250cc displacement, mid-range FACTORY trial model.
• 300 ST-E FACTORY 2026 Electric-assisted trial motorcycle with 300cc-equivalent displacement, high-performance electric trial model in Sherco's FACTORY lineup.
• 125 TY Limited Edition Limited edition TY series motorcycle with 125cc displacement, special edition model for enthusiasts seeking exclusivity.
• 125 TY Long Ride TY series motorcycle with 125cc displacement designed for longer rides and touring on varied terrain.
• 50 SE-RS FACTORY Mini enduro motorcycle with 50cc displacement, FACTORY-level performance for young or entry-level riders.
• 50 SM-R FACTORY Mini supermoto motorcycle with 50cc displacement, FACTORY-level supermoto for young riders entering the discipline.
• 50 SM-RS FACTORY Mini supermoto motorcycle with 50cc displacement, RS variant featuring enhanced specifications for competitive young riders.
• 50 SE-R FACTORY Mini enduro motorcycle with 50cc displacement, R variant offering accessible performance for young enduro riders.
• 125 2T SM FACTORY 2026 2-stroke supermoto motorcycle with 125cc displacement, 2026 model featuring new design, floating Galfer front brake disc, and black anodized 17-inch rims for discovering supermoto.
• 500 SM FACTORY 4-stroke supermoto motorcycle with 500cc displacement, features 2025 graphics kit, grey plastic kit, KYB cartridge closed forks, KYB shock absorber, Sherco Factory header and Akrapovič silencer, Galfer Ø320mm front brake disc, black Excel 17-inch rims, and A2 license accessible.
• 125 4T SE-RS FACTORY 4-stroke enduro motorcycle with 124.45cc displacement, single-cylinder 4-stroke DOHC engine with 4 valves and VVA, 260mm front disc brake, 180mm rear disc brake, 41mm inverted fork with 253mm travel, electric starter, and 8L fuel tank for daily commuting in city or countryside.
• 125 4T SM-RS FACTORY 4-stroke supermoto motorcycle with 125cc displacement in FACTORY specification, competition-ready supermoto with high-quality components.
• BIKEN Electric Mountain Bike Electric mountain bike with full carbon frame, 150mm travel, FOX36 2023 150 Grip Rythm fork, FOX Float DPS P-S 3-position shock, SHIMANO EP08 85Nm motor, SHIMANO 630Wh integrated battery, SHIMANO MT420 4-piston hydraulic disc brakes, 29-inch front / 27.5-inch rear wheels with Michelin tires, SHIMANO DEORE M610 12-speed drivetrain, weighing 23.5kg.
• 300 SE EnduroGP Replica Steve Holcombe (Limited Edition) Limited edition 2-stroke enduro replica of Steve Holcombe's EnduroGP competition machine. Features Kayaba semi-factory Kashima fork with DLC bars, Kayaba semi-factory rear shock with triple adjustment, Akrapovič silencer, CNC blue 4GD hubs, Galfer brakes, Scar handlebar. Limited to 100 units worldwide.
• 300 SEF EnduroGP Replica Hamish Macdonald (Limited Edition) Limited edition 4-stroke enduro replica of Hamish Macdonald's EnduroGP competition machine. Features Kayaba semi-factory Kashima fork with DLC bars, Kayaba semi-factory rear shock with triple adjustment, full Akrapovič system with titanium header, CNC blue 4GD hubs, Galfer brakes, Scar handlebar. Limited to 40 units worldwide.
• 125 Enduro 2T Model 2026 2026 model year 125cc 2-stroke enduro motorcycle featuring new 2026 graphics kit, blue plastic kit, optimized frame for better front-end feel, new Lock-on Oxia grips, new Galfer rear brake disc, new Nilos sealer at base of steering column, new kickstarter and friction bushings, new exhaust valve system, new output sprocket with circlip fixation, and 0.5° engagement angle gear for improved gear shifting under load.
• Parts, Gear & Accessories (PG&A) Dedicated line of parts, clothing, and accessories sold through dealers and the Sherco Pro Access online portal for Sherco motorcycle owners and enthusiasts.
• ISDE 2026 Motorcycle Rental and Assistance Package Factory motorcycle rental (€3,400 for 2-stroke, €3,600 for 4-stroke) and technical race assistance packages (€1,700) for riders competing in the International Six Days Enduro 2026 in Grândola, Portugal. Includes transport to event, registration, insurance, paddock access, GP mechanics, fuel, Motorex lubricants, 30% discount on spare parts, daily filters, restoration, and FIM-compliant technical support.

Quantifiable outcome

• Steve Holcombe won the 2026 Santon Enduro by a 27.51-second margin aboard the Sherco 300SE 2-stroke
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MOTOREXcoreGTM or Marketing Partner · 9 December 2025MOTOREX is Sherco's official lubricant and powersports product partner. The partnership includes joint marketing activities such as the MOTOREX X SHERCO International Contest (December 2025), where Sherco and MOTOREX co-offered 30 exclusive prize packs. MOTOREX products are used in Sherco's factory race assistance services at ISDE events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TM Racing: Italian boutique manufacturer of enduro, motocross and supermoto bikes targeting the same competition-focused off-road customers as Sherco.
• GasGas: Spanish off-road brand (now part of KTM/Pierer) specializing in enduro and trial bikes, a direct competitor across Sherco's core product lines.
• Montesa (Honda): Honda-owned trial motorcycle marque competing head-to-head with Sherco's ST trial lineup at the elite level.
• Beta Motor: Italian manufacturer of enduro and trial off-road motorcycles, directly competing with Sherco in the same specialty disciplines and rider segments.
• Vertigo Motors: Spanish trial-specialist motorcycle maker competing directly in the same observed-trials segment Sherco serves.
• Fantic Motor: Italian manufacturer of enduro and off-road motorcycles and e-bikes, overlapping closely with Sherco's combined bike-and-e-bike portfolio.

Broad incumbents

• Husqvarna Motorcycles: Established off-road brand within the Pierer group offering enduro and related bikes that overlap Sherco's range as part of a larger portfolio.
• KTM: Dominant global off-road motorcycle maker with full enduro/trial/supermoto ranges; far larger but competes broadly across all of Sherco's categories.

Emerging players

• Stark Future: Spanish electric off-road motorcycle startup intersecting with Sherco's nascent electric (ST-E) ambitions in the dirt/enduro segment.

Regional players

• Rieju: Spanish manufacturer of small-displacement and off-road enduro motorcycles serving similar entry-level and recreational segments, primarily focused on the Iberian market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sherco_racing_factory
• Xx.com/shercoracing
• Facebookfacebook.com/ShercoRacingFactory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherco