Nutrikeo
- Company typePrivate
- Founded2009
- HeadquartersPessac, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Nutrikeo firmographics
Firmographics- Name
- Nutrikeo
- Legal name
- NUTRIKEO CONSULTING
- Website
- https://nutrikeo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nutrikeo industry classification
Industry- Product category
- Nutrition Consulting Services
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
Keywords
Where Nutrikeo is headquartered
LocationHeadquarters
- HQ city
- Pessac
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Nutrikeo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Consulting Services: Professional consulting services including market studies, strategic positioning, brand development, communication strategy, scientific consulting, and crisis management for nutrition and health companies.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Nutrikeo product offering
Product offeringCore offering
Nutrikeo is a B2B consulting and communication agency that helps companies in the food, nutraceutical, pharmaceutical, ingredient, cosmetic, investment, and agriculture sectors develop and deploy nutrition-focused projects. It sells five integrated service pillars: market studies and trends, innovation consulting, marketing and creative strategies, multichannel communication, and prevention and crisis management. Engagements are tailored to each client and span the full project lifecycle from idea generation to deployment.
Product overview
Nutrikéo is a consulting agency and communication firm dedicated to nutrition strategy. The company operates as a services-based consultancy rather than a software product company. Its core offerings include five service pillars: Studies and Trends (market research, competitive intelligence, Nutrisafari trade show monitoring), Innovation Consulting (ideation, product development, NewFoodData proprietary database), Marketing and Creative Strategies (positioning, branding, packaging), Multichannel Communication (content creation, social media, web, video), and Prevention and Crisis Management (CriseNutra offering). The company merged with ProtéinesXTC in early 2025 to form the European independent leader in food and nutrition-health consulting. Its media platform Culture Nutrition publishes articles, hosts a podcast series, and distributes publications on nutrition trends and innovations.
Differentiator
Problem solved
Functional benefit
Products and services
- Etudes et Tendances (Studies and Trends) Market studies, opportunity analysis, bibliographical panoramas, scientific data vulgarization, international trade show monitoring (Nutrisafari), trend notebooks, and strategic due diligence services for nutrition and health sector clients.
- Innovation Consulting Ideation and collaborative workshops, strategic and nutritional audits, formulation and scientific claim research, product design, and partner or provider sourcing and management for nutrition-focused product development.
- Marketing et Stratégies Créatives (Marketing and Creative Strategies) Positioning strategy, brand platform development, editorial content and storytelling, branding, packaging design and visual identity, charter and brandbook creation, and communication strategy for consumer, healthcare professional (HCP), and B2B channels.
- Communication Multicanal (Multichannel Communication) Content creation and scientific vulgarization, web design, video and audio production, social media and influence marketing, press relations, and creation and facilitation of training programs.
- Prévention et Gestion de Crise (Prevention and Crisis Management) Risk identification and anticipation, crisis cell organization consulting, and crisis management support services, with a dedicated CriseNutra offering tailored to nutraceutical sector actors.
- NewFoodData Proprietary database of protein and food innovation data used to support Innovation Consulting engagements, accessible through the ProtéinesXTC ecosystem.
Quantifiable outcome
- Reached half of all general practitioners in France for Lesieur ISIO 4 campaign without sales force
- +3 more outcomes
Companies that use Nutrikeo
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles5 records
Nutrikeo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nutrikeo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- CNRA (Conseil National pour la Résilience Alimentaire)coreNutrikeo is a member of CNRA, working on collaborative projects for food resilience including illustrations for the 'Guide de bonnes pratiques pour la résilience alimentaire des territoires' published at the 3rd parliamentary day at the Senate.
- CrédocminorCollaboration with Crédoc research institute for European fiber observatory survey ('observatoire des fibres de Limagrain') to support Limagrain Ingredients communication strategy.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Nutrikeo competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Global advertising and communications holding company with dedicated food, health, and wellness practices (Publicis Health, Publicis Communications). Competes with Nutrikeo for marketing-services spend from the same large multinational food and pharma clients but with vastly broader scale and media capabilities.
- Edelman: Global communications firm with dedicated food, beverage, and health practices. Competes with Nutrikeo for press relations, corporate communication, and health-claim storytelling mandates from large CPG and healthcare clients, but with a broader generalist offering.
- Ogilvy Health: Global health-focused advertising and communications network within WPP. Comparable to Nutrikeo in serving pharmaceutical and consumer health clients with scientific communication, but with significantly larger scale and global delivery capability.
- Havas Health & You: Global health and wellness communications network within Havas, serving pharma, biotech, and consumer health clients. Comparable in addressing health-adjacent communication needs of Nutrikeo's pharmaceutical and nutraceutical clients, though at much larger scale and broader scope.
- McCann Health: Global health marketing and communications network within IPG. Comparable to Nutrikeo in addressing HCP (healthcare professional) communication and patient-education needs of pharma clients, though at much larger scale and broader geographic reach.
Direct peers
- FoodMinds: US-based food and nutrition communications consultancy providing strategic communications, scientific affairs, and marketing services to food, beverage, and nutrition companies. Closely comparable to Nutrikeo in combining scientific credibility with B2B marketing for nutrition brands, though operating from the US.
- Ingredient Communications: UK-based specialist B2B communications agency dedicated to the food and nutrition ingredients industry. Comparable to Nutrikeo's ingredients-sector offering, providing PR, marketing, and content services to ingredient suppliers seeking to communicate health and functional benefits.
- Foodmix Marketing Communications: Chicago-based B2B marketing communications agency specializing in food ingredients and nutrition. Similar to Nutrikeo in serving ingredient suppliers with marketing strategy, brand development, and content-driven demand generation.
- Cultivate Communications: US food and nutrition marketing communications agency offering PR, social media, and influencer marketing for food, beverage, and nutrition brands. Closely comparable to Nutrikeo's multichannel communication and nutraceutical marketing services.
Regional players
- Hopscotch: Major French public relations and communications agency headquartered in Paris. Geographically overlapping with Nutrikeo in France and serving overlapping consumer/beauty/health clients, though with a broader generalist positioning rather than nutrition specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nutrikeo social profiles
Digital presenceNutrikeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutrikeo leadership team
Management profileNumber of profiles
Profiles8 records
Nutrikeo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nutrikeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutrikeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutrikeo
What does Nutrikeo do?
Nutrikeo is a B2B consulting and communication agency that helps companies in the food, nutraceutical, pharmaceutical, ingredient, cosmetic, investment, and agriculture sectors develop and deploy nutrition-focused projects. It sells five integrated service pillars: market studies and trends, innovation consulting, marketing and creative strategies, multichannel communication, and prevention and crisis management. Engagements are tailored to each client and span the full project lifecycle from idea generation to deployment.
Is Nutrikeo a public or private company?
Nutrikeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nutrikeo founded?
Nutrikeo was founded in 2009. It employs 11 to 50 people.
Where is Nutrikeo based?
Nutrikeo is headquartered in Pessac, France, in the Europe region.
How does Nutrikeo make money?
One revenue line is on record: consulting Services.
Who are Nutrikeo's main competitors?
Broad incumbents on record are Publicis Groupe, Edelman, Ogilvy Health, Havas Health & You and McCann Health. Direct peers are FoodMinds, Ingredient Communications, Foodmix Marketing Communications and Cultivate Communications. Hopscotch is listed as a regional player.
Does Nutrikeo have an API?
No public API is recorded for Nutrikeo.
What industry is Nutrikeo in?
Nutrikeo's product category is Nutrition Consulting Services. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory. Its NAICS code is 54169.