Champion Chevrolet

What Champion Chevrolet does

Champion Chevrolet is a privately held, single-rooftop Chevrolet franchise dealership located at 3606 Bristol Highway in Johnson City, Tennessee, serving retail and commercial customers across Northeast Tennessee including Johnson City, Kingsport, Bristol, Elizabethton, Jonesborough and Greenville. The dealership sells new Chevrolet vehicles across the full OEM lineup — including passenger cars, SUVs, trucks, the Bolt EV and Blazer EV battery-electric models, and the BrightDrop commercial EV — alongside used vehicles, manufacturer-certified pre-owned units, parts, and service. The company also originates financing through GM Financial's captive lending arm and accepts trade-ins valued via a Kelley Blue Book integration.

The business operates a multi-revenue-stream dealership model: gross profit on new and used vehicle sales, F&I income on financing and protection products, and recurring service and parts revenue tied to the local Chevrolet parc. Inventory disclosed at the time of review was 252 new, courtesy and demo vehicles. The dealership has invested in digital retailing infrastructure, including a dedicated online purchase platform at buy.championjc.com, Botdoc-powered secure document exchange for remote transactions, and a KBB-based trade-in valuation tool.

The go-to-market is omnichannel but locally anchored: in-person showroom traffic supported by digital browsing, remote paperwork, and same-day delivery options. No headcount, revenue, or ownership data is publicly disclosed, and there is no evidence of multi-rooftop expansion, M&A activity, or external funding. The company self-positions as the leading Chevrolet dealer in Johnson City by reputation rather than by disclosed unit-volume figures.

Name

Champion Chevrolet

Legal name

Champion Chevrolet

Website

https://championjc.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Champion Chevrolet is a privately held single-rooftop Chevrolet franchise dealership in Johnson City, Tennessee, selling new and used vehicles, parts, service and GM Financial financing to retail and commercial customers across Northeast Tennessee.

Ownership category

akta.pro rank

Headquarters

HQ city

Johnson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet vehicles including trucks, SUVs, cars, and commercial vehicles. Revenue generated from MSRP pricing minus any dealer discounts and manufacturer incentives.
2. Used Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles. CPO vehicles include factory-backed limited warranties with roadside assistance.
3. Service and Parts: Automotive repair, maintenance, and genuine Chevrolet parts sales. Services include brakes, oil changes, batteries, tires, and collision repair.
4. Financing: Vehicle financing through GM Financial and other lenders. Offers 0% APR financing for qualified buyers on select models.
5. Trade-in Valuations: Kelley Blue Book trade-in value services for customers looking to trade their current vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Champion Chevrolet sells new Chevrolet vehicles and pre-owned vehicles from its Johnson City, Tennessee dealership, and supports those sales with an on-site service department, parts department, and consumer financing. The dealership markets itself as a locally owned "No-Hassle Experience" retailer that pays top dollar for trade-ins and supports customers across the vehicle ownership lifecycle.

Product overview

Champion Chevrolet is a Chevrolet franchise dealership offering a comprehensive portfolio of new Chevrolet vehicles and automotive services. The product lineup includes light-duty trucks (Colorado, Silverado 1500), heavy-duty trucks (Silverado 2500 HD, Silverado 3500 HD), sports cars (Corvette, Corvette E-Ray, Corvette Z06, Corvette ZR1), crossovers/SUVs (Trax, Equinox, Blazer, Trailblazer, Traverse, Tahoe, Suburban), electric vehicles (Bolt EV, Blazer EV), and commercial vehicles (Express vans, Silverado medium-duty trucks, BrightDrop). Services include new and used vehicle sales, certified pre-owned programs, full service and collision repair, parts sales, and financing. The dealership serves the Johnson City, Tennessee area including nearby communities of Kingsport, Bristol, and Greenville.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership franchise selling new Chevrolet vehicles, certified pre-owned vehicles, and genuine GM parts and accessories.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Asbury Automotive Group: Large U.S. automotive retailer (Larry H. Miller, Park Place, etc.) with 150+ franchises. Comparable to Champion as a scaled franchise dealer operating new, used, F&I, service, and parts with omnichannel capabilities like Clicklane.
• AutoNation: America's largest automotive retailer with hundreds of franchise stores across multiple OEMs. Comparable as a multi-franchise dealer group operating new/used vehicle sales, service, parts, and F&I at scale — identical business model to Champion Chevrolet but at national scope.
• Group 1 Automotive: Major U.S./U.K. automotive retailer with ~200 dealerships across multiple OEM franchises. Comparable to Champion because it operates the same mix of new-vehicle sales, used vehicles (including Prime automotive), service, and parts within discrete regional markets.
• Lithia Motors: One of the largest U.S. auto dealership groups, operating hundreds of new-vehicle franchises plus Driveway online used-vehicle retail. Comparable to Champion as a franchise dealer of new Chevrolet and other brands plus full service/parts/F&I offering.
• Hendrick Automotive Group: Privately held, one of the largest U.S. dealer groups, with multiple Chevrolet franchises among its portfolio. Comparable to Champion in being a privately owned franchise dealer selling new and used vehicles plus service and parts across the Southeast.
• Sonic Automotive: U.S. automotive retailer with franchise dealerships and EchoPark standalone used-vehicle stores. Directly comparable business model to Champion — new franchise sales, used cars, F&I, and service — though operating at much larger scale.

Direct peers

• Carvana: Online-only used vehicle retailer with home delivery and ATM-style vending machines. Direct competitor to Champion's online buying portal and used-vehicle inventory in the under-$25K price band.
• CarMax: National used-vehicle retailer with online browsing, no-haggle pricing, and in-store financing. Comparable to Champion's Certified Pre-Owned / used vehicle business and tests the same digitally-led Tri-Cities buyer.

Regional players

• Champion Cadillac: Affiliated/related Cadillac dealership sharing the Champion brand and likely common ownership from the same Johnson City campus. Closest direct peer sharing both ownership and back-office operations with Champion Chevrolet.
• Bill Gatton Chevrolet: Authorized Chevrolet franchise dealer in the Tri-Cities/Southwest Virginia region. Operates the same new Chevrolet lineup, service, parts, and F&I motion as Champion from a neighboring geography, making it the closest direct regional peer.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/champion-chevrolet-cadillac-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion Chevrolet