Gartenart Swimming Ponds
Gartenart Swimming Ponds is a London-based specialist contractor founded in 2003 that designs, builds, and maintains natural swimming ponds and chemical-free pools for UK residential, commercial, and (via the Polyplan Network) European public clients.
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gartenart Swimming Ponds does
Gartenart Swimming Ponds is a UK-based specialist contractor that designs, builds, and maintains natural swimming ponds and chemical-free pools. Founded in 2003 by Tim Evans and operating commercially since 2004, the company is headquartered in London and delivers projects across the UK and selectively internationally via the Polyplan Network (Germany, Sweden, Guernsey, Jersey). The firm self-describes as the UK's leading swimming pond and natural pool provider. Its three core product lines are Naturalistic Swimming Ponds (organic, pond-like designs with visible planted filtration zones), Semi-formal Swimming Ponds (a hybrid aesthetic with defined pool-style walls and coping), and Natural Pools (concrete structures with hidden filtration), plus a commercial/public vertical.
The underlying technology is a proprietary low-nutrient biological filtration system using shingle, specialist filtration media, planted zones, and a small pump, maintaining equilibrium of micro-organisms (bacteria, phytoplankton, zooplankton) instead of chemical sterilisation. The system meets German swimming pond association standards — adopted by default by the British Association of Natural Swimming Pools (BANSP), which Evans co-founded in 2003 — and is more stringent than international standards. A dual summer/winter filter configuration and an underliner drainage system for high water table conditions address reliability across seasons and sites.
Gartenart runs a consultative direct-sales motion: an initial 30-60-minute phone or video call, followed by an on-site design consultation (free within 25 miles of the M25, scaling up to £720+ at greater distances), with final pricing issued after site assessment. Project fees for residential work range from £85,000 to £270,000 incl VAT depending on style and size. The firm additionally sells optional recurring maintenance visits (recommended at least annually) and operates a part-build option where clients use local contractors for non-core elements. The team of 1-10 employees includes three working foremen (Anthony Artingstall, Ed Clay, Adam Eynon) and qualified landscape architects in design and operations leadership, with all design and construction retained in-house since inception.
Gartenart Swimming Ponds firmographics
Firmographics- Name
- Gartenart Swimming Ponds
- Legal name
- Gartenart Swimming Ponds
- Website
- https://gartenart.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gartenart Swimming Ponds is a London-based specialist contractor founded in 2003 that designs, builds, and maintains natural swimming ponds and chemical-free pools for UK residential, commercial, and (via the Polyplan Network) European public clients.
- Ownership category
- akta.pro rank
Gartenart Swimming Ponds industry classification
Industry- Product category
- Swimming Pond Design and Construction Services
- NAICS
- Landscape Architectural Services (541320), Landscape Architectural Services (54132)
- akta.pro primary industry
- Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)
- akta.pro secondary industries
- Residential Landscape Design (HSAIABAA), Landscape Architecture & Site Design (BPAHAKAC), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)
Keywords
Where Gartenart Swimming Ponds is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gartenart Swimming Ponds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Swimming Pond Design and Construction: One-time project fees covering complete design (AutoCAD drawings) and construction. Includes naturalistic swimming ponds, semi-formal swimming ponds, and natural pools. Pricing ranges from £85,000 to £270,000 inclusive of VAT depending on size and style. The company also offers a part-build service where clients handle some construction elements while Gartenart completes core elements including the filtration system.
- Design Consultation: On-site design consultation fees ranging from free (within 25 miles of M25) to £720 plus travel expenses (more than 100 miles from M25). This stage precedes the main design and construction contract.
- Maintenance Services: Ongoing maintenance service offered with visits as often or infrequent as needed. The company has a dedicated maintenance team and recommends at least annual visits to check pond development and equipment. Also carries out maintenance on ponds built by other companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Naturalistic swimming ponds - smallest size |
| One time/ perpetual license | Multi-year contract | Naturalistic swimming ponds - medium sizes |
| One time/ perpetual license | Multi-year contract | Naturalistic swimming ponds - largest size |
| One time/ perpetual license | Multi-year contract | Semi-formal swimming ponds |
| One time/ perpetual license | Multi-year contract | Natural pools - entry level |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Gartenart Swimming Ponds product offering
Product offeringCore offering
Gartenart Swimming Ponds designs, constructs, and maintains chemical-free natural swimming ponds and natural pools for residential, commercial, and public-sector clients. Its core offerings include naturalistic swimming ponds (organic, planted-filtration designs), semi-formal swimming ponds (hybrid pond/pool aesthetics), and natural pools (pool-like structures with hidden filtration), each delivered as a one-stop service from initial consultation and AutoCAD design through in-house construction to optional ongoing maintenance. Pricing for full design-and-build projects ranges from £85,000 to £270,000 inclusive of VAT.
Product overview
Gartenart Swimming Ponds is a specialist provider of natural swimming solutions offering three core product lines: Naturalistic Swimming Ponds (organic pond-like designs with visible planted and filtration zones), Semi-formal Swimming Ponds (half-pond, half-pool with more defined swimming areas), and Natural Pools (pool-like concrete structures with hidden filtration). The company provides end-to-end services from design consultation through construction to optional maintenance, operating since 2003 and serving residential, commercial, and public clients across the UK and internationally through the Polyplan Network partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Naturalistic Swimming Ponds
Quantifiable outcome
- Water temperature naturally reaches 23-26°C in summer periods (record of 28°C unheated)
- +3 more outcomes
Companies that use Gartenart Swimming Ponds
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Gartenart Swimming Ponds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gartenart Swimming Ponds partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- British Association of Natural Swimming Pools (BANSP)coreTim Evans, co-founder and Managing Director of Gartenart, also co-founded the British Association of Natural Swimming Pools (BANSP) in 2003 and sits on its board. Gartenart follows standards required by the German swimming pond association which are adopted by default by BANSP.
- Polyplan-Kreikenbaum GmbH / Polyplan NetworkcoreGartenart is part of the Polyplan Network, a collaboration of natural swimming pool builders across Europe. International projects like Wasserturmpark in Beelitz Germany (1050m2), Eckermannpark in Winsen Germany (2700m2), Großenvörde in Germany (825m2), and Millenium Pool in Gothenburg Sweden were built by Polyplan-Kreikenbaum GmbH following Gartenart's specifications and network standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Gartenart Swimming Ponds competitors and assessment
Company assessmentDirect peers
- BioNova Natural Pools: UK-based specialist designer and builder of chemical-free natural swimming pools using planted filtration zones. Directly competes for the same mid-market residential and small commercial customer in the UK.
- Clear Water Revival: UK natural swimming pool specialist offering design, build and maintenance of chemical-free pools and ponds. Comparable in product offering, biological-filtration approach, and UK residential/hospitality customer base.
- Natural Swimming Pools UK: UK specialist installer of natural swimming pools and ponds. Competes on the same residential segment, biological-filtration technology and design-consultation-led sales motion as Gartenart.
- Polyplan-Kreikenbaum GmbH: German natural swimming pool design-and-build firm and Gartenart's primary international network partner. Builds swimming ponds and natural pools to the same biological-filtration standards and is the closest like-for-like peer in the UK/European specialist pond market.
- Teich & Garten Landscaping (Living-Pools): Austrian natural pool and swimming pond builder using the same biological-filtration philosophy. Direct competitor for premium residential pond projects in the German-speaking market that adjacent to the UK.
- Biotop Landschaftsgestaltung: Austrian/German natural pool pioneer and one of the most established European natural swimming pond builders. Highly comparable in technology stack (planted biological filtration), premium pricing, and high-end residential/hospitality clientele.
Broad incumbents
- OASE Living Water: Large German manufacturer and supplier of pond, water-garden and swimming-pond products and pre-engineered systems across Europe. Adjacent rather than head-to-head: OASE provides components/turnkey kits while Gartenart delivers fully bespoke design-build, but they overlap in the same customer consideration set.
- Compass Pools UK: Established UK swimming pool manufacturer and installer of conventional (typically ceramic) pools. Competes for the same discretionary backyard-spend wallet but with a chlorine/pool-centric rather than natural-pond proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gartenart Swimming Ponds social profiles
Digital presenceGartenart Swimming Ponds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gartenart Swimming Ponds leadership team
Management profileNumber of profiles
Profiles6 records
Gartenart Swimming Ponds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gartenart Swimming Ponds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gartenart Swimming Ponds
What does Gartenart Swimming Ponds do?
Gartenart Swimming Ponds designs, constructs, and maintains chemical-free natural swimming ponds and natural pools for residential, commercial, and public-sector clients. Its core offerings include naturalistic swimming ponds (organic, planted-filtration designs), semi-formal swimming ponds (hybrid pond/pool aesthetics), and natural pools (pool-like structures with hidden filtration), each delivered as a one-stop service from initial consultation and AutoCAD design through in-house construction to optional ongoing maintenance. Pricing for full design-and-build projects ranges from £85,000 to £270,000 inclusive of VAT.
Is Gartenart Swimming Ponds a public or private company?
Gartenart Swimming Ponds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gartenart Swimming Ponds founded?
Gartenart Swimming Ponds was founded in 2003. It employs 1 to 10 people.
Where is Gartenart Swimming Ponds based?
Gartenart Swimming Ponds is headquartered in London, United Kingdom, in the Europe region.
How does Gartenart Swimming Ponds make money?
Three revenue lines are on record. Swimming Pond Design and Construction is the primary driver. The others are design Consultation and maintenance Services.
Who are Gartenart Swimming Ponds's main competitors?
Direct peers on record are BioNova Natural Pools, Clear Water Revival, Natural Swimming Pools UK, Polyplan-Kreikenbaum GmbH, Teich & Garten Landscaping (Living-Pools) and Biotop Landschaftsgestaltung. Broad incumbents are OASE Living Water and Compass Pools UK.
Does Gartenart Swimming Ponds have an API?
No public API is recorded for Gartenart Swimming Ponds.
What industry is Gartenart Swimming Ponds in?
Gartenart Swimming Ponds's product category is Swimming Pond Design and Construction Services. Its primary akta.pro industry code is HSAIABAE, Water Features Design & Installation (Ponds, Fountains, Waterfalls), with a secondary code of HSAIABAA, Residential Landscape Design. Its NAICS code is 541320.