M&J Toys
M&J Toys is a privately held wholesale distributor based in City of Industry, California, supplying retailers with novelties, toys, gifts, and die-cast model cars since 1987.
- Company typePrivate
- Founded1987
- HeadquartersCity Of Industry, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What M&J Toys does
M&J Toys is a privately held wholesale distributor based in City of Industry, California, operating since 1987. According to its firmographic profile, the company offers a complete portfolio of novelties, toys, gifts, and die-cast model cars to its customers, functioning as an intermediary supplying retail buyers across multiple consumer product categories. The firm employs between 101 and 250 people and operates as a for-profit private company with no public ticker.
The input data does not disclose specific product lines, supplier relationships, customer segments, pricing mechanics, or distribution channel structure (e.g., brick-and-mortar retail accounts, e-commerce resellers, export markets). The company's public website (mjtoysinc.com) was inaccessible during data collection, returning only a verification/loading page, so no first-party content on catalog breadth, exclusive product lines, brand licensing arrangements, or proprietary technology could be extracted. Consequently, the underlying business model — likely a margin-on-volume wholesale model with standard trade credit terms — can only be inferred from the wholesale-distributor designation rather than confirmed from disclosed sources.
No funding rounds, M&A activity, leadership roster, certification profile, or partnership data are available in the source material. The absence of these signals, combined with the 37-year continuous operating history and mid-sized employee base, is consistent with a stable, founder- or family-controlled specialty wholesaler rather than a venture-backed or PE-portfolio growth platform.
M&J Toys firmographics
Firmographics- Name
- M&J Toys
- Website
- https://mjtoysinc.com
- Company type
- Private
- Founded year
- 1987
- Headcount range
- 101–250 employees
- Short description
- M&J Toys is a privately held wholesale distributor based in City of Industry, California, supplying retailers with novelties, toys, gifts, and die-cast model cars since 1987.
- Ownership category
- akta.pro rank
M&J Toys industry classification
Industry- Product category
- Wholesale Toy and Novelty Distribution
- NAICS
- Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)
- SIC
- Wholesale-Durable Goods (5000)
- akta.pro primary industry
- Traditional Toys Distribution (CRAOAMAA)
Keywords
Where M&J Toys is headquartered
LocationHeadquarters
- HQ city
- City Of Industry
- HQ country
- United States
- HQ region
- North America
Markets served
M&J Toys business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
M&J Toys product offering
Product offeringCore offering
M&J Toys is a wholesale distributor that supplies a complete portfolio of novelties, toys, gifts, and die-cast model cars to its retail and reseller customers. The company purchases finished goods and resells them in volume, serving as an intermediary between manufacturers and downstream retail buyers in the U.S. market.
Product overview
No product or service information available in the source content. The source website (mjtoysinc.com) displayed only a loading/verification page stating 'One moment, please... Please wait while your request is being verified...'
Differentiator
Problem solved
Functional benefit
Products and services
- Novelties Wholesale supply of novelty merchandise to retail and reseller customers.
- Toys Wholesale supply of toys to retail and reseller customers.
- Gifts Wholesale supply of gift merchandise to retail and reseller customers.
- Die-cast Model Cars Wholesale supply of die-cast model cars to retail and reseller customers, including collectors' and impulse-purchase channels.
Companies that use M&J Toys
Customer profileIdeal customer profiles1 record
M&J Toys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
M&J Toys competitors and assessment
Company assessmentBroad incumbents
- Spin Master: Spin Master is a major global toy manufacturer/distributor with broad portfolio across multiple toy categories — a larger incumbent serving similar retail channels as M&J Toys.
- Oriental Trading: Oriental Trading is a large-scale wholesale and direct-to-consumer distributor of novelties, party supplies, and toys — a broader incumbent in the same novelties/gifts category as M&J Toys.
- Mattel: Mattel is a global toy manufacturer (Barbie, Hot Wheels, Matchbox) — the die-cast line is directly comparable to M&J Toys' model cars, and Mattel serves overlapping retail customers.
- Hasbro: Hasbro is a major global toy and games manufacturer — operates in the same broad toy/games category and sells through overlapping retail channels as M&J Toys.
Direct peers
- Funrise: Funrise is a US toy company that manufactures and distributes a wide range of toys and novelties to mass-market retailers — directly comparable to M&J Toys in product mix and channel.
- Toysmith: Toysmith is a US-based wholesale distributor of toys, novelties, and impulse-buy items to retailers — directly comparable to M&J Toys' core wholesale novelties and toy business.
- S&S Worldwide: S&S Worldwide is a wholesale distributor of novelties, party supplies, crafts, and games to institutional and retail buyers — highly comparable to M&J Toys' gifts/novelties mix.
- Alex Brands: Alex Brands designs and distributes toys, games, and activities to retailers — directly comparable in category mix and distribution approach to M&J Toys.
- Jazwares: Jazwares is a toy manufacturer/distributor focused on licensed and collectible products — overlapping with M&J Toys' toy and die-cast collectibles distribution.
- HM Wholesale: HM Wholesale is a US-based wholesale distributor of novelties, toys, and gift items to retailers — a direct comparable to M&J Toys in scale and product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
M&J Toys social profiles
Digital presenceM&J Toys financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&J Toys leadership team
Management profileNumber of profiles
M&J Toys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&J Toys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&J Toys
What does M&J Toys do?
M&J Toys is a wholesale distributor that supplies a complete portfolio of novelties, toys, gifts, and die-cast model cars to its retail and reseller customers. The company purchases finished goods and resells them in volume, serving as an intermediary between manufacturers and downstream retail buyers in the U.S. market.
When was M&J Toys founded?
M&J Toys was founded in 1987. It employs 101 to 250 people.
Where is M&J Toys based?
M&J Toys is headquartered in City Of Industry, United States, in the North America region.
Who are M&J Toys's main competitors?
Broad incumbents on record are Spin Master, Oriental Trading, Mattel and Hasbro. Direct peers are Funrise, Toysmith, S&S Worldwide, Alex Brands, Jazwares and HM Wholesale.
Does M&J Toys have an API?
No public API is recorded for M&J Toys.
What industry is M&J Toys in?
M&J Toys's product category is Wholesale Toy and Novelty Distribution. Its primary akta.pro industry code is CRAOAMAA, Traditional Toys Distribution. Its NAICS code is 423920 and its SIC code is 5000.