Kunsthaus Zurich
Kunsthaus Zurich is Switzerland's largest art museum, operated by the Zürcher Kunstgesellschaft. Founded in 1910, it presents an 800-year-spanning collection, rotating exhibitions, and educational programs, serving 500,000+ visitors annually and 25,000 members through tickets, memberships, sponsorships, and venue rentals.
- Company typePrivate
- Founded1910
- HeadquartersZürich, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Kunsthaus Zurich does
Kunsthaus Zurich is a Swiss private art museum founded in 1910 and operated by the Zürcher Kunstgesellschaft, a private association under Swiss law. It is Switzerland's largest art museum, housing a permanent collection that spans 800 years of art history from the Middle Ages to contemporary works, augmented by major on-loan private collections including the Alberto Giacometti Foundation, Emil Bührle Collection, Merzbacher Collection, Hubert Looser Collection, and Knecht Collection. The museum occupies the Heimplatz 1/5 site in central Zurich (with the Chipperfield-designed extension and additional Moser-Bau space) plus a research library at Rämistrasse 45, and draws 500,000+ annual visitors and 25,000 members.
The institution generates revenue through a portfolio of streams: per-visit ticket sales (CHF 24 full / CHF 17 reduced), tiered membership subscriptions (Single CHF 135, Couple CHF 225, Junior CHF 40 annually), museum retail shops, on-site gastronomy at 'Bei Moudi am Kunsthaus', venue rental for corporate and private events, educational programs and guided tours, and corporate sponsorship arrangements with UBS (main partner) and Swiss Re (partner for contemporary art). Distribution is omnichannel: physical museum visits, online ticketing at tickets.kunsthaus.ch, digital members platform at join.kunsthaus.ch, and group bookings for schools and corporate clients.
Digital services include an online collection platform (collection.kunsthaus.ch), an interactive visitor guide (visitorguide.kunsthaus.ch), a DigiLab digital archive documenting 1,530+ exhibitions since 1910 (digilab.kunsthaus.ch), and a library OPAC. The 2025-2026 exhibition calendar includes Marisol, Wolfgang Laib, Kerry James Marshall, the first Swiss retrospective of Vilhelm Hammershøi, the Wu Tsang 'La montaña invertida' sound installation, Refik Anadol's 'Glacier Dreams' immersive installation, and the Maria Lassnig / Edvard Munch pairing. Marketing spans the institutional website, active social channels (Facebook, Instagram, LinkedIn, YouTube), email newsletter, and a press/media corner for earned coverage.
Kunsthaus Zurich firmographics
Firmographics- Name
- Kunsthaus Zurich
- Legal name
- Zürcher Kunstgesellschaft
- Website
- https://kunsthaus.ch
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kunsthaus Zurich is Switzerland's largest art museum, operated by the Zürcher Kunstgesellschaft. Founded in 1910, it presents an 800-year-spanning collection, rotating exhibitions, and educational programs, serving 500,000+ visitors annually and 25,000 members through tickets, memberships, sponsorships, and venue rentals.
- Ownership category
- akta.pro rank
Kunsthaus Zurich industry classification
Industry- Product category
- Art Museum
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Museums (71211)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industries
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Museum, Zoo & Attraction Gift Shops (CRALAJAG)
Keywords
Where Kunsthaus Zurich is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Kunsthaus Zurich business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Ticket Sales: Admission fees for exhibitions and permanent collection access. Standard tickets CHF 24/17, reduced rate available.
- Membership Program: Annual memberships providing free admission, event invitations, shop discounts, and magazine delivery. Tiers include single (CHF 135), couple (CHF 225), and junior (CHF 40).
- Museum Shops: Art & Design Shops selling exhibition merchandise, catalogs, and art-related products.
- Sponsorships and Partnerships: Corporate partnerships with major sponsors including UBS and Swiss Re for cultural sponsorship.
- Gastronomy: On-site dining facilities including Café, Bar and Restaurant 'Bei Moudi am Kunsthaus'.
- Private Events and Rentals: Venue rental for corporate events, team building, and private functions.
- Educational Programs: Guided tours, workshops, school programs, and specialized educational offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard admission ticket |
| Subscription | Annual | Single membership |
| Subscription | Annual | Couple membership |
| Subscription | Annual | Junior membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Kunsthaus Zurich product offering
Product offeringCore offering
Kunsthaus Zürich operates as an art museum presenting rotating international exhibitions alongside a permanent collection spanning 800 years of art history from the Middle Ages to the contemporary period. Its core deliverable is in-person and online access to art through ticketed exhibitions, museum memberships, educational tours and workshops, venue rentals, and on-site retail and gastronomy. The museum also maintains a research library, a digital collection portal, and an interactive visitor guide to extend access beyond the physical building.
Product overview
Kunsthaus Zürich is Switzerland's largest art museum presenting a comprehensive portfolio of offerings centered on art appreciation, education, and cultural engagement. The museum operates as a unified institution combining physical exhibitions (rotating shows like Marisol, Wu Tsang, Vilhelm Hammershøi alongside permanent collection presentations) with digital services (Online Collection, Visitor Guide, DigiLab). Revenue streams include membership programs (Single, Couple, Junior tiers), venue rental, and retail through Art & Design Shops. Research and educational services are provided through the Library & Archive with specialized Dada collection. The museum's 800-year art history collection spans Medieval to Contemporary periods, enhanced by significant private collections (Bührle, Giacometti, Merzbacher, Looser, Knecht).
Differentiator
Problem solved
Functional benefit
Products and services
- Exhibitions and Permanent Collection Rotating international exhibitions and a permanent collection spanning the Middle Ages to the contemporary period, including works by Giacometti, Monet, Munch and others; ticketed access for individual visitors.
- Membership Program
- Private and Corporate Events / Venue Rental
- Educational Programs and Guided Tours
- Art & Design Shops
- On-site Gastronomy (Café, Bar, Restaurant 'Bei Moudi am Kunsthaus')
- Library and Archive
- Private Collection Presentations (Bührle, Giacometti, Merzbacher, Looser, Knecht)
- Online Collection
Companies that use Kunsthaus Zurich
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Kunsthaus Zurich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kunsthaus Zurich partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- UBScoreUBS serves as the main partner of Kunsthaus Zürich, providing corporate sponsorship and cultural partnership support. The partnership positions UBS as a key supporter of Swiss arts and culture.
- Swiss RecoreSwiss Re is the partner for contemporary art (Partner für zeitgenössische Kunst), supporting the museum's commitment to contemporary art programming and exhibitions.
- Stadt ZürichcoreCity of Zurich provides cultural support and partnership as the municipality where the museum is located, supporting local arts and culture initiatives.
- The Leir FoundationminorThe Leir Foundation supports the Wu Tsang exhibition 'La montaña invertida' as part of the ReCollect! series, providing funding for this specific contemporary art intervention.
- Klanghaus ToggenburgminorCollaborated with Klanghaus Toggenburg for the development of the sound installation component of the Wu Tsang exhibition, combining artistic and acoustic expertise.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Kunsthaus Zurich competitors and assessment
Company assessmentDirect peers
- Albertina Museum: Vienna art museum combining a major Habsburg-era collection with rotating blockbuster exhibitions (e.g., Monet, Picasso). Comparable in German-speaking European cultural positioning, premium pricing, and family/individual membership economics.
- Städel Museum: Frankfurt art museum with a permanent collection spanning 700+ years old masters through contemporary; similar institutional scale, pricing, and historic-private-collection model (founder's collection comparable in spirit to Kunsthaus's private holdings).
- Musée d'Orsay: Major European art museum with comparable collection scope (Impressionism, post-Impressionism, classical modernism) and blockbuster exhibition programming. Closest continental peer in art-historical depth and visitor scale.
- Tate Modern: London-based contemporary and modern art museum of similar size and international drawing power. Comparable in event-driven exhibitions, commercial sponsorships, and museum-shop merchandise revenues.
- Pinakothek der Moderne: Munich modern and contemporary art museum in the Bayerische Staatsgemäldesammlungen network. Closely comparable on collection scope (modern/contemporary), ticketing tiering, and educational/school-group programming.
- Kunstmuseum Bern: Swiss art museum of similar institutional scale and programming model (permanent collection plus temporary exhibitions). Directly comparable on visitor volume and member/revenue mix.
- Kunstmuseum Basel: Switzerland's other major art museum with a comparable permanent collection (old masters to contemporary). Closest domestic peer competing for visitors, donors, and exhibition prestige within Switzerland.
Broad incumbents
- National Gallery (London): Larger British national art institution with a 13th-20th century collection overlapping Kunsthaus's old masters through early modern holdings. Different scale and ownership structure (state-funded), but a clear comparator in exhibition programming and visitor base.
- Museo Nacional del Prado: Spain's flagship art museum; relevant comparator for old-masters/classical-modernism collection depth, exhibition programming, and corporate sponsorship model, though significantly larger and state-backed.
- MoMA - The Museum of Modern Art: Larger, internationally dominant art institution with significant overlap in classical modernism and contemporary programming, retail/merchandise, and member tiers. Comparable in revenue diversification and digital platforms (MoMA's app/store) but operates at much higher scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kunsthaus Zurich social profiles
Digital presenceKunsthaus Zurich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kunsthaus Zurich leadership team
Management profileNumber of profiles
Kunsthaus Zurich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kunsthaus Zurich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kunsthaus Zurich
What does Kunsthaus Zurich do?
Kunsthaus Zürich operates as an art museum presenting rotating international exhibitions alongside a permanent collection spanning 800 years of art history from the Middle Ages to the contemporary period. Its core deliverable is in-person and online access to art through ticketed exhibitions, museum memberships, educational tours and workshops, venue rentals, and on-site retail and gastronomy. The museum also maintains a research library, a digital collection portal, and an interactive visitor guide to extend access beyond the physical building.
Is Kunsthaus Zurich a public or private company?
Kunsthaus Zurich is a private company. It is currently operating.
When was Kunsthaus Zurich founded?
Kunsthaus Zurich was founded in 1910. It employs 101 to 250 people.
Where is Kunsthaus Zurich based?
Kunsthaus Zurich is headquartered in Zürich, Switzerland, in the Europe region.
How does Kunsthaus Zurich make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are membership Program, museum Shops, sponsorships and Partnerships, gastronomy, private Events and Rentals and educational Programs.
Who are Kunsthaus Zurich's main competitors?
Direct peers on record are Albertina Museum, Städel Museum, Musée d'Orsay, Tate Modern, Pinakothek der Moderne, Kunstmuseum Bern and Kunstmuseum Basel. Broad incumbents are National Gallery (London), Museo Nacional del Prado and MoMA - The Museum of Modern Art.
Does Kunsthaus Zurich have an API?
No public API is recorded for Kunsthaus Zurich.
What industry is Kunsthaus Zurich in?
Kunsthaus Zurich's product category is Art Museum. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 7121.