What Pinakothek der Moderne does

Pinakothek der Moderne is a state-run museum complex in Munich, Germany, founded in 2002 and operated under the Bayerische Staatliche Museen (Bavarian State Museums), a governmental institution of the Free State of Bavaria. The complex houses four distinct museums under one roof — Sammlung Moderne Kunst (Modern Art), Staatliche Graphische Sammlung München (Prints & Drawings), Architekturmuseum der TUM (Architecture), and Die Neue Sammlung – The Design Museum (the world's oldest design museum) — connected by a central glass rotunda and accessible via a single ticket. Beyond the four collection museums, the institution operates the X-D-E-P-O-T (a 600 square meter publicly accessible storage-display), FLUX (a 2025 community 'third place' designed by Morag Myerscough), and the OPEN4 educational programme encompassing sub-programmes such as PIN.k for children, Pi.lot for youth, Kunstzeit for people with dementia, RUND-GANG tours in easy language, and KulturSalon+ for seniors.

The digital platform includes the Pinakothek der Moderne mobile app (iOS/Android, launched 2022) with themed walks covering over 100 objects and 80+ artists, the pinakothek.shop webshop for ticketing, and digital content such as the ONE ON ONE video series and 360° tours of X-D-E-P-O-T. The organisation is heavily partnership-driven: Stiftung Pinakothek der Moderne (founded 1994, ~€13 million in construction donations), PIN. Freunde der Pinakothek der Moderne e.V. (founded 1965, ~1,000 members), Allianz, DJE Kapital AG, IKEA Stiftung, and various Bavarian ministries support programming. Compliance includes BITV 2.0 and BayDiV (accessibility) and GDPR. The Kunstareal München network — 18 museums and 6 universities in a 500x500m district — provides combined ticketing and cross-promotion, with the Pinakothek serving as the largest institution and founding nucleus.

Commercially, revenue derives from €10 standard admission (€7 reduced, €1 Sundays, free under 18), annual passes (valid across all Bavarian State Painting Collections museums and special exhibitions for 12 months), combined day tickets, guided tours, webshop sales (publications via CEDON), and café concessions. The museum operates daily 10:00–18:00 (Thursday until 20:00, closed Mondays) at Barer Straße 40, Munich, with 22 employees and a hybrid GTM combining event-driven physical programming with direct-to-consumer ticketing and digital outreach. The institution is not a commercial enterprise and revenue is supplemented by state appropriations and private donations.

Name

Pinakothek der Moderne

Legal name

Pinakothek der Moderne

Website

https://pinakothek-der-moderne.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinakothek der Moderne is a state-run Munich museum complex housing four museums — Modern Art, Prints & Drawings, Architecture, and Design — under one roof, accessible via a single ticket. It serves general public, families, schools, seniors, and inclusive audiences through physical exhibitions, the X-D-E-P-O-T, FLUX community space, and the OPEN4 educational programme.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Admission Fees: Single admission tickets to the Pinakothek der Moderne complex, allowing access to all four museums. Special exhibitions may have separate fees.
2. Annual Passes: Annual passes entitling holders to enter all Bavarian State Painting Collections museums and branch galleries throughout Bavaria, including fee-charging special exhibitions for 12 months.
3. Combined Tickets: Combined tickets for multiple museums within the Bavarian State Painting Collections network (Alte Pinakothek, Pinakothek der Moderne, Museum Brandhorst, Sammlung Schack).
4. Café and Shop: On-site café (operated by external provider) and museum shop CEDON selling publications and souvenirs.
5. Guided Tours: Fee-charging and free public guided tours with limited participant numbers. Separate tour tickets required.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Pinakothek der Moderne is a state museum complex that presents and conserves modern art, prints and drawings, architecture, and design through four dedicated museums accessible with one ticket. Beyond exhibitions, it delivers guided tours, an education and outreach program (OPEN4), digital experiences via its mobile app and online events, a webshop for ticketing and merchandise, and community spaces such as the FLUX "third place" and the X-D-E-P-O-T design storage-display.

Product overview

The Pinakothek der Moderne is a museum complex housing four distinct museums under one roof: Kunst (modern art), Graphik (prints and drawings), Architektur (architecture), and Design (Die Neue Sammlung – The Design Museum). The institution operates as a unified platform offering both physical and digital visitor experiences. Physical products include exhibition spaces, guided tours, and educational programmes, while digital offerings encompass the Pinakothek der Moderne App, Live Chats, and the webshop for ticketing. The OPEN4 education programme serves as the umbrella initiative containing sub-programmes such as PIN.k (children), PIN.A (kindergartens), Pi.lot Projekt (youth), Kunstwerkraum (intercultural), and inclusive offerings like Kunstzeit (dementia) and RUND-GANG (easy language). The X-D-E-P-O-T represents a distinctive permanent exhibition format for design, while FLUX functions as a community 'third place' designed by Morag Myerscough. All offerings interconnect through the central glass rotunda as the hub of visitor experience.

Differentiator

Problem solved

Functional benefit

Brands

• OPEN4: Education and outreach programme of the Pinakothek der Moderne offering diverse activities for children, families, youth, and adults including guided tours, workshops, and digital programmes.
• FLUX
• X-D-E-P-O-T

Products and services

• X-D-E-P-O-T
• FLUX
• OPEN4 Education and Outreach Program
• ONE ON ONE Video Series
• Webshop
• Pinakothek der Moderne Mobile App
• Museum Admissions and Annual Pass
• Guided Tours
• Live Chats and 30-Minuten-Ein-Werk

Quantifiable outcome

• Access to four world-class collections with single ticket
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• PIN. Freunde der Pinakothek der Moderne e.V.coreStrategic or Co-development Partner · 1 January 1965Founded in 1965 as 'Galerie Verein', this support association with approximately 1000 members promotes acquisitions, exhibitions, and educational projects for both Pinakothek der Moderne and Museum Brandhorst. Offers ~70 events per year including previews, studio visits, artist talks, and the annual PIN. Party with charity auction.
• Museum BrandhorstcoreStrategic or Co-development PartnerJointly supported by PIN. Freunde alongside Pinakothek der Moderne. Located nearby in the Kunstareal with complementary collection of 20th and 21st century art.
• MPZ (Museumspädagogisches Zentrum)majorStrategic or Co-development PartnerCooperation partner for the KunstWerkRaum intercultural program, bringing together people of different origins, languages, and all ages through art encounters.
• Botanische Staatssammlung MünchenminorStrategic or Co-development PartnerCollaboration partner for guided tours connecting art exhibition themes with scientific botanical research.
• St. Markus ChurchminorStrategic or Co-development PartnerPartner in 'Das Ewige im Jetzt' dialogue series combining art history and theology.
• Evangelische Studentengemeinde (ESG) der LMUminorStrategic or Co-development PartnerPartner in interfaith dialogue program.
• Evang.-Luth. Dekanat MünchenminorStrategic or Co-development PartnerPartner in dialogue programming.
• Evangelische StadtakademieminorStrategic or Co-development PartnerPartner in dialogue programming.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Design Museum London: London's Design Museum is dedicated to contemporary design and architecture and a direct international analogue to Die Neue Sammlung's design collection and the X-D-E-P-O-T format, including permanent design exhibitions, education, and digital programming.
• MAK – Museum für angewandte Kunst: Vienna's MAK is one of the leading European museums of applied arts, design, and contemporary art. It compares closely to Die Neue Sammlung – The Design Museum, the design wing of Pinakothek der Moderne, with overlapping collections of decorative arts, design, and contemporary craft.
• Alte Pinakothek: The Alte Pinakothek is the sister museum under the same Bayerische Staatsgemäldesammlungen umbrella and is bundled into the same combined day-ticket. It shares staffing, ticketing, and Kunstareal positioning, making it a near-direct operational peer for cross-visitation.
• Museum Brandhorst: Munich's Museum Brandhorst is the closest neighbor and the most direct peer: a 20th- and 21st-century art museum co-supported by PIN. Freunde, sharing a combined day-ticket with Pinakothek der Moderne, and located in the same Kunstareal district. Comparable on scale, audience, and operating model.

Broad incumbents

• Museum of Modern Art (MoMA): MoMA in New York is the canonical global multi-disciplinary modern museum combining painting, sculpture, design, prints, architecture and film. It is a clear benchmark for the Pinakothek's modern art and design programming, including educational outreach and digital initiatives.
• Centre Pompidou: Paris's Centre Pompidou is a major multi-disciplinary museum of modern art, design, architecture and industrial creation — directly comparable in combining four of the same disciplines (Art, Design, Architecture, Industrial/Visual communication) that Pinakothek der Moderne covers, and operating as a flagship European modern-culture institution.
• Victoria and Albert Museum: London's V&A is a multi-disciplinary museum of art, design and performance and one of the most direct European comparables to Pinakothek der Moderne's four-in-one (Art / Prints / Architecture / Design) model. Both institutions combine decorative arts and design with broader collections under a single visitor offering, and both run deep education and digital programs.
• Staatliche Museen zu Berlin (Staatliche Museen / Kulturforum): Berlin's Staatliche Museen house related art, prints, design and architectural collections (e.g., Kunstgewerbemuseum, Kupferstichkabinett) and are Germany's principal other state-museum system, making them a direct structural and operational comparator for Pinakothek der Moderne's state-museum governance model.

Emerging players

• Vitra Design Museum: The Vitra Design Museum in Weil am Rhein operates exhibitions, a permanent collection, and educational programs focused on design and architecture. It is a focused design-museum peer to Die Neue Sammlung's X-D-E-P-O-T, with comparable thematic exhibitions on industrial and furniture design.
• Triennale Milano (Museo del Design Italiano): Milano Triennale is Italy's principal design, architecture and applied-arts institution with a dedicated Italian design museum. It overlaps with Pinakothek's design collection and X-D-E-P-O-T's 'design without chronology' thesis, and is a relevant Southern-European comparator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pinakothekdermoderne
• Instagraminstagram.com/pinakothekdermoderne
• LinkedInlinkedin.com/company/pinakothek-der-moderne

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinakothek der Moderne