What GM Modular does

GM Modular Private Limited is an Indian electrical solutions and home automation company headquartered in Mumbai, founded in 2002 and led by CEO Jayanth Jain. The company manufactures and distributes a broad portfolio of building infrastructure products organized across seven core categories: modular switches and accessories, LED lighting, fans, wires and cables, pipes and fittings, home protection devices (MCBs, RCCBs, distribution boards), and home automation solutions. It serves primarily residential homeowners across India, with secondary reach into commercial and industrial customers, builders, contractors, retailers, and electricians, supported by a pan-India distribution footprint of 30,000+ retail stores and 1,000+ employees.

The technology stack spans both wired and wireless home automation. The G-BUS platform uses the international KNX open standard for villa-grade wired installations, while the i-Fi platform offers wireless retrofit control via smartphone apps and voice assistants. Wall-mounted smart control screens (3.5" and 5") with up to 18 buttons enable centralized scene control. Other proprietary technologies include DisplayPulse (a built-in digital screen showing real-time wattage on GaN-based fast chargers), MOV-based surge protection in spike guards, and BLDC fan motors delivering 50% energy savings versus conventional fans. The product catalogue includes sub-brands such as GX, G-MAGIC, G-HOME, G-ERA, G-NINE, G-BUS, CUBA, G+, G7, SHINE LED, and FACADE Lights.

Revenue is generated primarily through one-time hardware sales via a multi-channel distribution strategy combining 30,000+ retail stores, an authorized dealer network, an own e-commerce storefront (store.gmmodular.com), Amazon and Flipkart marketplace listings, and experiential showrooms (GM Experience Centers and Smart Living Studios). Consumer pricing is MRP-based, with disclosed SKU price points ranging from PVC conduits at ₹84 per unit to pedestal fans at ₹6,000. Manufacturing is anchored in Mumbai and Hyderabad, with a third facility under development in Vijayawada; a North India distribution depot and a 1,353 sq. ft. Smart Living Studio were launched in Lucknow in April 2026. The GM Bandhan loyalty program, launched October 2024, supports retention among retailers and electricians through QR-code-based reward points.

Name

GM Modular

Legal name

GM Modular Private Limited

Website

https://gmmodular.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

GM Modular Private Limited is an Indian manufacturer of modular switches, LED lighting, fans, wires, pipes, home protection devices, and KNX-based smart home automation, distributed through 30,000+ retail stores and serving primarily residential homeowners across India.

Ownership category

akta.pro rank

Product category

Electrical Products Manufacturing

NAICS

Wiring Device Manufacturing (33593), Small Electrical Appliance Manufacturing (335210), Relay and Industrial Control Manufacturing (335314)

SIC

Electric Housewares & Fans (3634), Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

akta.pro secondary industries

Smart Home Hubs & Controllers Retail (CRAIAMAA), Smart Home Installation Kits & Bundles Retail (CRACAGAL), Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

Keywords

• Modular electrical switches
• LED lighting products
• Home automation solutions
• Wires and cables
• Ceiling and exhaust fans

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time hardware sales across multiple product categories including modular switches, LED lighting, fans, wires and cables, pipes and fittings, and home protection devices through retail, dealer, and e-commerce channels

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

GM Modular manufactures and sells a comprehensive portfolio of electrical and home automation products in India, organized across seven core categories: modular switches and accessories, LED lighting, fans, wires and cables, pipes and fittings, home protection devices (MCBs, RCCBs, distribution boards), and home automation systems (i-Fi wireless retrofit and G-BUS KNX-based wired). The company also offers small appliances such as dry irons and GaN-based DisplayPulse charging adapters. Products are sold through the company's own e-commerce store, 30,000+ retail outlets, dealer network, experiential showrooms, Amazon and Flipkart marketplaces, and a regional depot in Lucknow.

Product overview

GM Modular is an Indian electrical solutions and home automation company manufacturing a broad portfolio of building infrastructure products organized into seven core categories: Switches & Accessories, LED Lighting, Fans, Wires & Cables, Pipes & Fittings, Home Protection (MCBs, RCCBs, Distribution Boards), and Home Automation (wired KNX-based G-BUS and wireless i-Fi retrofit solutions). The product catalogue includes multiple named sub-brands and series: the GX umbrella covering GX, G-MAGIC, G-HOME, G-ERA, G-NINE, G-BUS, G-HOME LED; switch sub-brands CUBA, G+, G7; and LED sub-brands SHINE LED and FACADE Lights. Key named products include the G-Lux modular LED downlight with built-in driver, Fiesta and G90 COB spot lights, Air9 Plus and Airwave ceiling fans, Tempest Farrata pedestal fans, GM G+ DisplayPulse 100W GaN charger, GM Spike Guard power strips, and GM Dry Irons (750W-1200W). The company also operates digital products including the GM Catalogue App (iOS/Android) and GM Bandhan loyalty program for retailers and electricians. Products are available across over 30,000 retail stores in India with manufacturing facilities in Mumbai, Hyderabad, and Vijayawada.

Differentiator

Problem solved

Functional benefit

Products and services

• Switches & Accessories Modular switches (standard, touch, and infrared variants), cover plates, and accessories including door bells, night lamps, spike guards, USB chargers, buzzers, indicators, FM radios, dimmers, video door phones (VDPs), and motion sensors, sold to residential and commercial buyers in India.
• Home Automation (i-Fi wireless and G-BUS wired KNX) Wired KNX-based home automation (G-BUS) for villa-grade and large installations plus wireless i-Fi retrofit automation controllable via smartphone app and voice assistant, with centralized Smart Control Screens (3.5" and 5") supporting up to 18 buttons, scene control, and remote monitoring. Targeted at residential homeowners and premium commercial installations.
• LED Lighting Comprehensive range of LED luminaires including tube lights, wall lights, strip lights, slim panel lights, COB spot lights, flood lights, down lights, panel lights, track lights, street lights, and LED bulbs (e.g., EVO LED bulb range), sold under sub-brands G-Lux (modular LED downlight with built-in driver), G-Home LED, SHINE LED, and FACADE Lights for residential and commercial applications.
• Fans Full range of ceiling, table, wall, pedestal, personal, exhaust/ventilation, axial, and industrial fans, including the Air9 Plus, Air9 Plus Deco, Airwave, and Tempest Farrata product lines as well as Fresh Air, Afresh, Uniair, Flo Air, Fresho, Aero, Fluro, Ventilo, and Afresho ventilation fans. Includes BLDC motor options that provide 50% energy savings versus conventional fans.
• Wires & Cables Electrical wiring solutions including coaxial cables, flame-retardant cables, and submersible cables designed for residential and commercial electrical installations across India.
• Pipes & Fittings PVC pipes and fittings manufactured from premium-grade polyvinyl chloride, including Oval Conduits in 25mm, 32mm, and 60mm sizes, flexible conduits, and polypropylene flexible conduits for electrical routing in residential and commercial spaces (e.g., GMPL OC 25 PVC Oval Conduit, MRP ₹84).
• Home Protection Devices Circuit protection devices including Distribution Boards, MCBs (Miniature Circuit Breakers), and RCCBs (Residual Current Circuit Breakers) that guard electrical circuits against overload and earth fault currents in residential and commercial installations.
• GM Spike Guard Range Surge protection power strips including GM 3060 E-Book (4 sockets + master switch), GM G-Power (6 sockets + master switch), and GM Quadro (7 sockets + twin USB), featuring fire-retardant housing, thermal trip technology, child safety shutters, and multiple high-power MOVs for voltage spike protection. Targeted at residential and small-office users in India.
• GM G+ DisplayPulse 100W Adapter USB-C Power Delivery (PD) fast charger with proprietary DisplayPulse technology featuring a built-in digital screen that shows real-time power output in watts; uses GaN semiconductor technology, supports multi-device smart power allocation, and includes over-voltage, over-current, and short-circuit protections. Targeted at consumer and prosumer users in India.
• GM Dry Irons Line of dry irons ranging from 750W to 1200W including the Ferro heavyweight 1200W model, featuring German-technology dual-layer non-stick PTFE soleplate, 360-degree swivel 1.8-metre cord, six fabric settings, thermal fuse auto-cut protection, dual LED indicator, ISI mark certification, and 2-year warranty. Targeted at Indian household consumers.

Quantifiable outcome

• BLDC fans provide 50% reduction in energy consumption compared to conventional fans
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Messe Frankfurt Trade Fairs India Pvt LtdminorGTM or Marketing Partner · 1 April 2026GM Modular participating as exhibitor at Smart Home Expo 2026 organized by Messe Frankfurt, featuring 450+ brands and 8,000+ products across smart home technology categories

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Schneider Electric India: Global energy management and automation major with a strong India presence in wiring devices, home automation (Wiser), distribution boards, and switchgear. Overlaps with GM Modular's premium home-automation and protection-device lines but addresses broader industrial and B2B markets.
• Signify (Philips Lighting India): Global lighting leader operating in India through Philips and Signify brands; strong in professional and consumer LED luminaires. Overlaps directly with GM Modular's LED Lighting category, especially commercial and architectural segments.

Direct peers

• Polycab India: Leading Indian wires & cables manufacturer that has expanded into switches, lighting, fans, and home automation under the 'Polycab' and 'Silvan' brands. Closely comparable as a multi-category Indian electrical player competing in GM Modular's categories.
• Havells India: India's largest listed electrical and lighting brand with a broad portfolio spanning switches, fans, lighting, wires, and home automation. Directly comparable to GM Modular across nearly every category, with deeper institutional reach and a much larger manufacturing footprint.
• Legrand India: Indian arm of global electrical group Legrand; specializes in wiring devices (switches, sockets), home automation, distribution boards, and cable management. Direct head-to-head competitor in premium modular switches and KNX-based wired automation.
• Orient Electric: CK Birla Group company and major Indian player in fans, lighting, and home appliances; BLDC fan category leader. Strongly comparable on the fan and lighting portfolio where GM Modular competes.
• Anchor by Panasonic: Panasonic's Indian electrical wiring devices brand, one of the original modular switch pioneers in India with deep builder/architect relationships. Direct competitor in modular switches, MCBs, and distribution boards, with similar distribution-led GTM.
• Wipro Lighting: Wipro Enterprise's lighting division; one of India's established commercial and architectural lighting brands. Direct peer in LED lighting, with comparable institutional/B2B go-to-market and growing smart-lighting portfolio.
• Crompton Greaves Consumer Electricals: India-listed consumer electricals brand with leadership in fans, lighting, pumps, and small appliances. Directly comparable in fan and lighting categories where GM Modular fields Air9 Plus, Airwave, and Tempest product lines.

Emerging players

• Syska Group: Indian brand with strong positioning in LED lighting, smart home accessories, and personal care appliances; emerging competitor in the connected-home retail channel where GM Modular's i-Fi solutions compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gmmodular
• Facebookfacebook.com/gmmodular
• LinkedInlinkedin.com/company/gmmodular

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GM Modular