The Candle Company

Name

The Candle Company

Legal name

The Candle Company

Website

https://candleco.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Fragrance Products

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE)

Keywords

• Handcrafted scented candles
• Reed diffusers
• Home fragrance products
• Bespoke candle manufacturing
• Room spray cologne

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of candles, diffusers, room sprays, and personal care products to consumers through their e-commerce platform. Products include various formats (tins, glass jars, reed diffusers) and fragrance options.
2. Bespoke and White Label Manufacturing: Custom manufacturing and white labelling services for businesses including gift shops, hotels, corporate clients, and retailers. They offer tailored fragrance solutions and branded products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Candle Company manufactures and retails handcrafted luxury home fragrance products, including scented candles in tins and glass (30/40/80-hour burn times), reed diffusers, and room spray colognes, alongside complementary hand wash and hand lotion personal care items. The company also offers bespoke candle manufacturing and white-label services for business clients such as hotels, gift shops, and retailers, using natural and sustainable ingredients manufactured at its Herefordshire facility.

Product overview

The Candle Company is a UK-based manufacturer and retailer of luxury, handcrafted fragranced products established in 1997. The product portfolio is organized as a unified platform of home fragrance and personal care offerings centered around the core candle and diffuser lines. The main product categories include Scented Candle Tins (35-hour burn time), Candles in Glass (30/40/80-hour options in tumblers and glass bowls), Diffusers (200ml with reed options), Room Spray Cologne (150ml sprays), Bespoke Candles (custom manufacturing), and complementary personal care items including Hand Wash and Hand Lotion. The company also offers white labelling services for retail and hospitality businesses. Fragrances include Jasmine, Stem Ginger, French Lime Blossom, Bergamot Rosemary & Sandalwood, Fig, English Lavender, and seasonal scents. Products are manufactured using natural and sustainable ingredients with eco-friendly packaging, sold under the TCC (The Candle Company) brand alongside custom/bespoke offerings.

Differentiator

Problem solved

Functional benefit

Brands

• TCC: The Candle Company's own brand label, used on products such as 'Make: TCC' and 'Brand: TCC - The Candle Company'.

Products and services

• Scented Candle Tins Handcrafted scented candles in silver tins with a 35-hour burn time. Available in a range of fragrances including Autumn Mystery, Bergamot Rosemary & Sandalwood, Black Pomegranate, Christmas Orange Cinnamon & Spices, English Lavender, Fig, Jasmine, Lime Blossom, Moroccan Orange Blossom Jasmine & Basil, Oudh, Rose Geranium, Stem Ginger, and Tuberose. Sold to retail consumers and B2B buyers with volume pricing.
• Candles in Glass Luxury scented candles set in heavy tumblers or glass bowls, available in 30-hour, 40-hour, and 80-hour (3-wick glass bowl) burn time formats. Available in multiple fragrance options including Jasmine White Tea and Bergamot Rosemary Sandalwood. Priced from approximately £20.25 to £51.75.
• Diffusers Reed diffusers in 200ml bottles with 8-12 reeds, featuring fragrances including Jasmine, Stem Ginger, and French Lime Blossom that last 2-3 months. Stem Ginger Diffuser 200ml priced at approximately £40.50.
• Room Spray Cologne 150ml room spray colognes with silver atomisers presented in luxury gift boxes. Available in scents such as Fig, French Lime Blossom, Jasmine White Tea, and Stem Ginger. Priced at approximately £17.50 per 150ml bottle.
• Bespoke Candles Custom-made candles manufactured to specific requirements for retailers and businesses, with low minimum order quantities available. Allows business clients to specify fragrance, format, and packaging.
• Hand Wash Luxury hand wash products infused with the company's signature fragrances, complementary to the candle and diffuser product range.
• Hand Lotion Moisturising hand lotion with scented formulations matching the company's candle and diffuser fragrance collection.
• Diffuser Refills 200ml refill bottles for reed diffusers, containing replacement fragrance oil with new replacement reeds (8-12 reeds per refill). Extends the life of existing diffuser bottles.
• White Label Manufacturing Custom manufacturing and white labelling services for retailers, gift shops, hotels, and other businesses to create branded fragranced products under the client's own brand identity.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Diptyque Paris: Global luxury home fragrance brand (candles, diffusers, room sprays) sold in premium retail and own boutiques. Comparable product formats and premium positioning, but with significantly larger scale and brand recognition.
• Yankee Candle: Mass-market UK/US scented candle brand with the largest retail footprint in the category. Direct product overlap in scented candles and home fragrance, but competes on price/availability rather than premium/natural positioning.
• Jo Malone London: Premium British fragrance house (Estée Lauder) offering luxury candles, diffusers, and home fragrances with significant retail distribution. Comparable premium positioning and product format, but with vastly larger scale, brand, and capital.

Direct peers

• Molton Brown: British heritage luxury fragrance and home/lifestyle brand producing candles, diffusers, hand wash, and lotion — overlapping product range, UK manufacturing heritage, similar premium positioning, and overlapping B2B/hospitality distribution.
• Baylis & Harding: UK-based manufacturer of hand wash, hand lotion, and home fragrance/gifting products sold through gifting channels, hotels, and own website. Comparable product mix and B2B gifting/hospitality distribution, though weighted more toward personal care.
• Bomb Cosmetics: UK-based handcrafted bath, body, and home fragrance manufacturer producing candles, melts, and gift sets for wholesale and retail. Directly comparable on UK handcrafted manufacturing, B2B/wholesale distribution, and gift-led product strategy.
• Stoneglow Candles: UK-based manufacturer of hand-poured scented candles and home fragrance products sold through wholesale and own-brand channels. Closely comparable as a small/mid-sized UK candle manufacturer with overlapping B2B/wholesale and DTC distribution.
• Neom Organics: UK-based natural/organic candle, diffuser, and body care brand sold DTC and through department stores. Closely comparable on natural-ingredients positioning, product mix, and direct-to-consumer model with multi-format home fragrance line.

Emerging players

• Truefitt & Hill: British heritage grooming brand offering luxury candles, colognes, and personal care products in premium gifting channels. Comparable on UK heritage positioning and luxury amenity/hospitality distribution, though grooming-led rather than fragrance-led.
• D.S. & Durga: Independent US-based niche fragrance house producing candles, room sprays, and perfumes in a handcrafted/artisanal style. Comparable on DTC-led premium artisanal model and overlapping product formats (candles, room sprays), though geographically weighted toward the US.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheCandleCompanyUK
• Instagraminstagram.com/candleco.co.uk
• LinkedInlinkedin.com/company/the-candle-company-uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Candle Company