The Momentum

What The Momentum does

The Momentum is a privately held digital media publication headquartered in San Diego, California, founded in 2021 by Dave Winslow. It operates as a focused vertical publisher covering sustainability topics across 12 categories including Climate, Business, Fashion, Food, Technology, Transportation, Innovation, Wellness, Policy, and Farming. The platform's core offering is a content-led editorial website complemented by The Momentum Studio (podcasts), The Edition (a sustainable restaurant guide), The List (a curated sustainable products directory), The Momentum Reports (aggregated corporate sustainability reporting), and an Experiences/Channels section covering sustainability-focused events.

Underlying the publication is a standard web-based digital media platform built on a content management system with email newsletter distribution and podcast/audio hosting (SoundCloud). There is no proprietary technology, public API, or developer-facing integration layer. Distribution is multi-channel: website, weekly email newsletter, Instagram, Facebook, Twitter, LinkedIn, and SoundCloud, plus experiential event partnerships.

The business model combines three revenue streams: (1) a reader-supported membership program under the tagline 'Support Journalism. Promote Sustainability,' (2) display and sponsorship advertising including dedicated sponsored content pieces (e.g., the WNDR Alpine 'Nothing Comes From Nothing' article), and (3) channel sponsorships (Epik Media). Named strategic content partners include Surf Re-Evolution (core), WNDR Alpine, Epik Media, Coast Film & Music Festival, and OHANA Festival. The company serves two primary customer segments: sustainability-conscious consumers (B2C, long-tail) and sustainability-focused brands seeking to reach that audience (B2B advertising/sponsorship). Pricing is not publicly disclosed. The company is bootstrapped with no disclosed venture funding and operates as a California LLC (Momentum LLC).

Name

The Momentum

Legal name

Momentum LLC

Website

https://themomentum.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The Momentum is a bootstrapped San Diego-based digital media publication founded in 2021 that produces sustainability-focused editorial content, podcasts, and brand storytelling across 12 verticals, serving sustainability-conscious consumers through free content and membership, and monetizing via advertising and sponsored content from eco-friendly brands.

Ownership category

akta.pro rank

Product category

Sustainability Digital Media

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO)

Keywords

• Sustainability journalism
• Digital media publishing
• Environmental content
• Podcast production
• Email newsletter publishing

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Membership/Subscription: The company operates a membership program where readers can support journalism in exchange for content access and benefits. The tagline 'Support Journalism. Promote Sustainability' indicates a reader-supported membership model.
2. Advertising: The site features an 'Advertise' page and displays sponsored content sections throughout the platform, indicating advertising revenue from sustainability-focused brands.
3. Sponsored Content: The platform features sponsored content from sustainability brands like WNDR Alpine. This includes branded articles and sponsored report sections showcasing company sustainability reports.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Momentum is a sustainability-focused digital media publication that produces editorial content, podcasts, and curated guides across 12 sustainability verticals (Climate, Business, Fashion, Food, Technology, Transportation, Innovation, Wellness, Policy, Farming, International, and Lifestyle). It sells membership subscriptions, advertising, and sponsored content partnerships to sustainability brands. The platform distributes content via website, email newsletter, social media, and podcasts to sustainability-conscious readers and brand advertisers.

Product overview

The Momentum is a sustainability-focused media publication offering a multi-channel editorial platform. The core offering is the Editorial Platform delivering news, articles, stories, and roundups across sustainability topics including Climate, Business, Food, Fashion, Technology, Transportation, Innovation, Wellness, Policy, and Lifestyle. Supporting content channels include The Momentum Studio (podcasts), The Edition (sustainable restaurant guide), The List (sustainable products guide), and Experiences/Channels (festival coverage). The publication also aggregates third-party sustainability reports through its Reports section and offers membership and advertising programs for revenue generation.

Differentiator

Problem solved

Functional benefit

Brands

• The Edition: A local foodies guide to sustainable eats from top travel destinations.
• The List
• The Momentum Studio

Products and services

• The Momentum Editorial Platform The primary sustainability-focused news and editorial platform delivering articles, stories, and roundups across categories including Climate, Business, Food, Fashion, Technology, Transportation, Innovation, Wellness, Policy, Farming, International, and Lifestyle, targeted at sustainability-conscious readers.
• The Momentum Studio (Podcasts) A podcast studio featuring sustainability-focused audio content including episodes on kelp ecosystems, sustainable surf culture, marketing sustainability, community building, and interviews with environmental entrepreneurs, targeted at podcast listeners.
• The Edition A local foodie's guide to sustainable dining, featuring restaurant and food establishment recommendations from sustainable destinations, highlighting eco-conscious eateries in San Diego, San Francisco, Los Angeles, and Santa Monica.
• The Momentum Reports An aggregation of sustainability reports from partner companies including Bite, Allbirds, TOMS, e.l.f Beauty, YETI, Blue Diamond Growers, Seventh Generation, Oatly, Atlantic Packaging, Tesla, Nordstrom, Walmart, GoDaddy, Nestlé, and Chevron, providing behind-the-scenes analysis of corporate sustainability initiatives for sustainability-conscious readers.
• The List A curated guide to sustainable goods and services, providing recommendations for eco-conscious consumer products, targeted at sustainability-minded shoppers.
• The Momentum Membership A membership program enabling users to support sustainability journalism, providing access to exclusive content and community engagement benefits, targeted at sustainability-conscious readers who want to support independent reporting.
• Sustainable Advertising (Advertise) An advertising offering connecting sustainable brands with The Momentum's audience of sustainability-engaged consumers, offering sponsored content and display ad opportunities, targeted at sustainability-focused brand marketers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• WNDR AlpineminorGTM or Marketing PartnerWNDR Alpine is featured as a sponsored content partner. The Momentum published sponsored content ('Nothing Comes From Nothing') highlighting WNDR Alpine's innovation using bio-based alternatives to petroleum-based ski materials. This represents sponsored editorial content partnership.
• Epik MediaminorGTM or Marketing PartnerEpik Media is listed as a channel sponsor with tagline 'The Future of Media / That Matters.' The partnership appears to be a marketing/sponsorship arrangement supporting The Momentum's channel content.
• Coast Film & Music FestivalminorGTM or Marketing PartnerThe Momentum features Coast Film & Music Festival under its Experiences section, promoting the festival to its sustainability audience. This appears to be a content/event partnership showcasing sustainable surf and outdoor culture.
• OHANA FestivalminorGTM or Marketing PartnerThe Momentum features OHANA Festival under its Experiences section, promoting the festival to its sustainability and surf-focused audience.
• Surf Re-EvolutioncoreStrategic or Co-development PartnerSurf Re-Evolution is a featured partner/event that The Momentum covers extensively as 'more than just a day of play with sustainable vendors—it's a community that is changing surf to better the planet.' The Momentum published a 2023 Surf Re-Evolution report. This represents a significant strategic content partnership around sustainable surf culture.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Grist: Independent, reader-supported sustainability and climate journalism outlet with a membership model. Directly comparable to The Momentum in mission, audience, and revenue mix.
• GreenBiz: Business-focused sustainability media company producing editorial content, reports, and events for sustainability professionals. Comparable in audience (sustainability-engaged readers) and sponsored content model.
• Sustainable Brands: Community and media platform for sustainability-focused brands, combining editorial content with events and member services. Comparable to The Momentum's blend of editorial, community, and sponsored content.
• Triple Pundit: Online publication covering sustainability, ESG, and responsible business, with sponsored editorial and contributor content. Comparable as a sustainability-focused digital media outlet with similar advertising/sponsored revenue mix.
• EcoWatch: Environmental news site covering climate, sustainability, and green living. Comparable to The Momentum in editorial scope across climate, lifestyle, and sustainability topics.
• Earth.org: Environmental media outlet producing articles, features, and multimedia on climate and sustainability. Comparable in editorial focus, audience profile, and digital-first distribution model.
• DeSmog: Investigative journalism outlet focused on climate disinformation and corporate climate accountability. Comparable to The Momentum in climate journalism positioning and reader-supported funding model.
• Atmos Magazine: Sustainability-focused magazine publishing long-form journalism on climate, culture, and the environment. Comparable to The Momentum as a sustainability editorial publication with brand-supported content.

Emerging players

• Reasons to be Cheerful: Solutions-focused sustainability publication covering climate, policy, and culture. Comparable in editorial scope but operates as a nonprofit, making it a partially overlapping rather than fully direct competitor.

Broad incumbents

• TreeHugger: Long-established sustainability publication covering green design, technology, and lifestyle, now part of a larger media portfolio. Comparable in editorial focus but with significantly greater scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/themomentum_now
• Facebookfacebook.com/the_momentum_now
• LinkedInlinkedin.com/company/themomentum-now
• Instagraminstagram.com/the_momentum_now

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Momentum