Dentstore

Name

Dentstore

Legal name

DENTSTORE SRL

Website

https://dentstore.ro

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Dental Supplies Distribution

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Dental supplies distribution
• Dental equipment retail
• CAD-CAM dentistry products
• Orthodontic supplies
• Dental consumables

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Online sales of dental consumables, equipment, and CAD-CAM products to dental professionals. Transaction-based model with per-order pricing in Lei (RON).
2. Hardware Sales: Sale of dental equipment including dental units, sterilization systems, imaging systems, surgical equipment, and CAD-CAM machinery
3. Installment Payment Processing: Facilitates installment payments through partner banks (BT 6 rate, BRD Finance, Alpha Bank) - receives full payment upfront from customer while offering financing options

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dentstore operates an online distribution platform that sells dental consumables, dental office and laboratory equipment, CAD-CAM solutions, and orthodontic products to dental professionals in Romania. The company sources products from 150+ international dental brands (including Ivoclar, Dentsply Sirona, 3Shape, GC, Coltene) and ships orders from its Bucharest warehouse with free nationwide delivery. It also offers a digital dentistry educational hub, a loyalty points program (Puncte Bonus), and interest-free installment payment options through partner banks.

Product overview

Dentstore is a Romanian e-commerce platform serving dental practices and laboratories. Its portfolio is organized into four main product categories: (1) Cabinet products and equipment covering consumables, instruments, sterilization, radiology, surgical devices, and dental furniture; (2) Laboratory products and equipment including ceramics, acrylics, furnaces, and milling tools; (3) CAD-CAM solutions encompassing both consumables (zirconia discs, blocks, milling burs, 3D printing materials) and equipment (scanners, milling machines, 3D printers) plus design software (Exocad, CEREC, Ivoclar); and (4) Orthodontics products including brackets, archwires, and laboratory components. The platform also carries health monitoring devices (blood pressure monitors, thermometers) under the Dr. Mayer brand, alongside educational resources. Dentstore distributes products from a broad range of international manufacturers (including Ivoclar, Dentsply Sirona, 3Shape, GC, Coltene, and over 150 other brands) and offers loyalty points, installment payment plans, and free delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinet Consumables (Produse Cabinet) Dental practice consumables including restorative materials (composites, cements, adhesives), impression materials, prophylaxis products (whitening, scaling, polishing), surgical biomaterials, endodontic instruments, and infection control supplies. Targeted at dentists and dental practices.
• Dental Office Equipment (Echipamente Cabinet) Dental office equipment including dental units, turbines and micromotors, sterilization systems (autoclaves, distilatoare, ultrasonic cleaners), photography and whitening lights, prophylaxis devices, endodontic equipment, radiology systems, surgical devices (piezo, lasers, fiziodispensere), microscopes, compressors and suction units, and cabinet furniture.
• Laboratory Consumables (Produse Laborator) Dental laboratory consumables including ceramics, investment materials, acrylics, composite materials, waxes, plasters, alloys, and dental laboratory instruments. Targeted at dental technicians and laboratories.
• Laboratory Equipment (Echipamente Laborator) Dental laboratory equipment including furnaces (sintering, crystallization, heating, firing, photopolymerization), vacuum pumps, laboratory benches, mixers, sandblasters, micromotors, wax baths, electric spatulas, and other lab devices.
• CAD-CAM Products (Produse CAD-CAM) Full digital dentistry workflow covering CAD-CAM consumables (zirconia discs, PMMA, wax, metal, ceramic, composite discs; blocks; 3D printing materials; scan posts; Ti bases; milling burs) and CAD-CAM equipment (cabinet and laboratory scanners, milling machines, 3D printers). Catalog contains 1283+ items from brands including 3Shape, CEREC, and Exocad.
• CAD-CAM Software (Software CAD-CAM) CAD-CAM design software including Exocad, CEREC (Dentsply Sirona), and Ivoclar software solutions for dental digital design workflows.
• Orthodontic Products (Produse Ortodontie) Orthodontic supplies for clinics and laboratories including archwires, brackets, bands, ligatures, springs, retainers, orthodontic adhesives, and mini-implants, as well as laboratory components such as screws, wires, and distalization systems.
• Health Monitoring Devices (Dr. Mayer brand) Health monitoring devices marketed under the Dr. Mayer brand, including digital blood pressure monitors (arm and wrist) and infrared 3-in-1 thermometers (body, ear, object). Used in dental practices and at home.
• Educational Hub Content Free educational content including courses, articles, and training materials covering digital dentistry, orthodontics, infection control, and the Basic Guide to Orthodontics. Targeted at dental professionals for continuing development.

Quantifiable outcome

• Orders placed before 17:00 shipped same day with free 24h delivery in Romania
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Banca TransilvaniaminorOthersPayment processing partner enabling up to 6 interest-free installment payments for customers using Star Card from Banca Transilvania.
• BRD FinanceminorOthersCredit card financing partner offering up to 6 interest-free rates and up to 47 days grace period for BRD Finance cardholders.
• Alpha BankminorOthersCredit card financing partner offering installment payment options with 0% interest for Alpha Bank credit card holders.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Henry Schein: Global #1 dental and medical distributor with a broad B2B catalog and digital ordering platform. Directly comparable as a multi-brand dental supply distributor serving practices and laboratories, though at vastly larger scale and global footprint.
• Patterson Companies: Major US-headquartered dental and animal health distributor offering consumables, equipment, and technology solutions to practices. Comparable business model (B2B dental distribution) with a strong equipment + consumables portfolio.
• Dentsply Sirona: World's largest dental equipment and technology manufacturer. While Dentstore resells Dentsply Sirona products, the company represents both a key supplier and a long-term disintermediation threat via direct-to-practice sales channels.
• Envista Holdings: Dental products manufacturer (Nobel Biocare, Ormco, KaVo Kerr) spun out of Danaher. Comparable as a multi-brand dental equipment and consumables supplier whose products Dentstore distributes and which could pursue direct distribution in CEE.

Direct peers

• Dental Sky: UK-based online dental supplies retailer offering consumables, equipment, and same-day dispatch to dental practices. Most direct functional peer given its pure-play online B2B dental distribution model.
• Benco Dental: US largest independent dental distributor with full catalog of supplies, equipment, and technology. Comparable as a broad-line dental distributor with strong service culture serving practices and labs.
• Burkhart Dental: US family-owned dental distributor serving practices with supplies, equipment, and consulting services. Comparable independent dental distributor positioning as a full-service alternative to Henry Schein/Patterson.
• Young Innovations: US-based dental products manufacturer and distributor focused on preventive care, prophylaxis, and instruments. Comparable in offering consumables that Dentstore distributes under broader portfolio.

Regional players

• Pluradent: Leading German dental depot group distributing consumables, equipment, and CAD-CAM solutions to dental practices. Comparable regional European dental distributor serving DACH with multi-brand portfolio.
• Dentamed: Polish online dental supplies distributor serving Central European practices. Comparable regional Central European e-commerce dental supplier with overlapping geographic and product scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dentstorero

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentstore