Girls on the Run of Montgomery County

What Girls on the Run of Montgomery County does

Girls on the Run of Montgomery County is a 501(c)(3) nonprofit local council (EIN 20-5531978), headquartered at 11821 Parklawn Drive, Suite 125, Rockville, Maryland, and an independent affiliate of Girls on the Run International. Founded in 2006 and actively serving Montgomery County since 2007, the organization delivers evidence-based, after-school programs that combine physical activity with social-emotional learning for girls in grades 3–5 (Girls on the Run) and grades 6–8 (Heart & Sole), each culminating in a celebratory 3.1-mile 5K. The Junior Coach program layers a leadership track for high school girls aged 16–18. Curriculum is structured around six competencies — Confidence, Character, Care, Connection, Competence and Contribution — and is delivered by certified volunteer coaches at host sites (primarily Montgomery County Public Schools and community centers).

The operating model is volunteer- and community-led: roughly 4,000 girls and 1,500 volunteers participate each year, with 8,000+ finishers crossing 5K event lines annually. To protect access, the council offers a tiered fee schedule (standard $210 per season, $150 for daughters of certified volunteer coaches, free for daughters of head coaches, and 10% sibling/military discounts) and provides more than $165,000 in annual program scholarships plus 200+ pairs of running shoes for underserved participants. Bilingual English/Spanish operations extend reach across the county.

Revenue is diversified across participant registration fees, individual donations, a sustainable monthly giving program, corporate sponsorships across five tiers (Olympic to Sprinter), peer-to-peer fundraising through SoleMates, event-driven fundraising (Pickle-Fest, 5K buddy runner fees), and a Maryland state-employee charitable campaign. Sponsorship infrastructure includes 15+ local partners (Clark Construction, Suburban Hospital, Westfield Montgomery Mall, Grandview, Guidehouse, Macy's and others) and national brand ties (Adidas, Gamma Phi Beta) via the parent organization. Outcomes are externally validated: 97% of participants report learning critical life skills, 98% would recommend the program, 94% of parents report valuable experiences, and 40% increases in physical activity among previously least-active girls — earning recognition from the U.S. Surgeon General and citation in a Harvard study on equitable social-emotional learning.

Name

Girls on the Run of Montgomery County

Legal name

Girls on the Run of Montgomery County

Website

https://girlsontherunofmoco.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls on the Run of Montgomery County is a 501(c)(3) nonprofit local council delivering evidence-based, after-school running and social-emotional learning programs for girls in grades 3–8 across Montgomery County, Maryland, supported by 1,500 annual volunteers and tiered corporate sponsors.

Ownership category

akta.pro rank

Product category

Youth Development Nonprofit Programs

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

After-School & Extended-Day Programs (School-Run) (EDAJAJAK), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth & Junior Tournament Organizers (MPAKADAL)

Keywords

• Youth development programs
• Social-emotional learning
• After-school enrichment
• Physical activity education
• Girls leadership programs

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Program Registration Fees: Seasonal program registration fees for Girls on the Run (grades 3-5) and Heart & Sole (grades 6-8) teams. Includes twice-weekly practices, curriculum materials, journal, t-shirt, 5K registration, and finisher medal.
2. Donations and Charitable Contributions: Individual donations, monthly giving program (sustainable giving), and general fund contributions. 501(c)(3) nonprofit organization EIN 20-5531978.
3. Financial Aid Program: Provides more than $165,000 in program scholarships annually for families in need. Also provides running shoes to underserved girls (200+ pairs per year).
4. SoleMates Fundraising: Community of individuals who fundraise for Girls on the Run while training for physical activity challenges of their choice. Includes personalized fundraising pages and event participation.
5. Pickle-Fest Event Revenue: Pickleball tournament fundraising event with entry fees, with proceeds benefiting the financial aid fund. Includes parent/child tournaments, beginner clinics, and adult tournament divisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Girls on the Run of Montgomery County delivers evidence-based after-school programs for girls in grades 3-5 (Girls on the Run) and grades 6-8 (Heart & Sole), combining physical activity with social-emotional learning through twice-weekly 90-minute practices led by trained volunteer coaches. Each seasonal program concludes with a celebratory non-competitive 5K run. The organization also operates a Junior Coach leadership program for high school-aged girls (16-18), the SoleMates adult fundraising program, and the Pickle-Fest pickleball tournament fundraiser, all supporting its youth development mission.

Product overview

Girls on the Run of Montgomery County offers a portfolio of youth empowerment programs centered on physical activity and social-emotional learning. The core offerings include the Girls on the Run program for 3rd-5th graders and Heart & Sole for 6th-8th graders, both combining running with life skills development and culminating in celebratory 5K events. The organization also provides volunteer leadership opportunities through its Junior Coach Program for high school students, and supports participants through a Scholarship Program. Fundraising initiatives include the SoleMates program and Pickle-Fest tournament event. The programs operate seasonal 10-week cycles with in-person practices at schools and community locations across Montgomery County, Maryland.

Differentiator

Problem solved

Functional benefit

Products and services

• Girls on the Run (3rd-5th Grade Program) Evidence-based after-school program for girls in grades 3-5 that combines physical activity with social-emotional learning through dynamic discussions, games, and running, structured around six core life skills (Confidence, Character, Care, Connection, Competence, Contribution) and culminating in a celebratory 5K run. Registration includes twice-weekly 90-minute practices led by certified volunteer coaches, curriculum materials, journal, t-shirt, 5K registration, and finisher medal.
• Heart & Sole (6th-8th Grade Program) Middle school program for girls in grades 6-8 with up to 15 participants per team, addressing the whole person (body, brain, heart, spirit, and social connections) through age-appropriate curriculum focused on emotional exploration, empathy cultivation, and physical-emotional health, concluding with a celebratory 5K race.
• Girls on the Run 5K End-of-season celebratory 3.1-mile fun run providing participants with a tangible sense of accomplishment and confidence-building through completion. Open to participants, buddy runners, families, and community members, with early bird ($35), standard ($45), and late ($50) registration tiers. Spring 5K scheduled for May 17, 2026 at Westfield Montgomery Mall.
• Pickle-Fest Annual pickleball tournament fundraiser at Dill Dinkers North Bethesda featuring Parent/Child King of the Court tournament, beginner clinics, and adult tournament divisions, with entry fees and proceeds benefiting the Girls on the Run financial aid fund.
• SoleMates Community fundraising program enabling individuals to train for a physical activity challenge of their choice while raising critical funds to support girls in the community, with access to personalized fundraising pages and staff support.
• Junior Coach Program Leadership development program for high school girls aged 16-18 who serve as role models and assistant coaches for Girls on the Run teams, developing leadership skills and earning community service hours while mentoring younger participants.

Quantifiable outcome

• 97% of participants learned critical life skills including resolving conflict, helping others, and making intentional decisions
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Clark ConstructioncoreGTM or Marketing PartnerMajor local sponsor and Olympian-level supporter. Board member Christine Beever represents Clark Construction on the GOTR MOCO Board. Provides significant funding and visibility for girls' programs in Montgomery County.
• Suburban Hospital (Johns Hopkins Medicine)coreGTM or Marketing PartnerChampion-level sponsor and community health partner. Board member LeighAnn Sidone represents Suburban Hospital. Supports girls' health and wellness programming.
• Westfield Montgomery MallcoreGTM or Marketing PartnerMarathon-level local sponsor and 5K venue host. Provides location for season-ending 5K celebrations at 7101 Democracy Blvd, Bethesda MD. Major community partner.
• Grandview (Erickson Senior Living)coreGTM or Marketing PartnerChampion-level sponsor supporting community programs for girls.
• GuidehousecoreGTM or Marketing PartnerPacesetter-level sponsor. Board Chair Moshe Nelson represents Guidehouse. Provides strategic support and funding.
• Macy's (Bethesda)minorGTM or Marketing PartnerPacesetter-level sponsor at Bethesda Westfield location supporting girls' programming.
• District DanceminorGTM or Marketing PartnerPacesetter-level sponsor supporting dance and movement aspects of girls' programs.
• Jim Coleman AutomotiveminorGTM or Marketing PartnerSprinter-level local sponsor supporting girls in the community.
• Adventure Theatre & ATMTCminorGTM or Marketing PartnerSprinter-level sponsor supporting performing arts and girls' programming.
• Johns Hopkins Community Physicians Rockville PediatricsminorGTM or Marketing PartnerSprinter-level sponsor supporting girls' health and wellness.
• Kiwanis Club of BethesdaminorGTM or Marketing PartnerSprinter-level sponsor supporting community service and girls' development.
• Giant FoodminorGTM or Marketing PartnerSprinter-level sponsor supporting girls' programs through retail partnership.
• Wegmans (Rockville)minorGTM or Marketing PartnerSprinter-level sponsor supporting girls' programming.
• Crimsonbridge FoundationminorGTM or Marketing PartnerSprinter-level foundation sponsor supporting girls' programs.
• Bender FoundationminorGTM or Marketing PartnerSprinter-level foundation sponsor supporting girls' programs.
• AdidascoreGTM or Marketing PartnerNational partner providing athletic apparel and footwear support. Major international brand partner for Girls on the Run International.
• Gamma Phi BetacoreGTM or Marketing PartnerNational partner - women's fraternity aligned with GOTR mission to empower girls. Supports through volunteer engagement and awareness.
• RowanminorGTM or Marketing PartnerNational partner supporting girls' programs and community engagement.
• Pike DistrictminorGTM or Marketing PartnerCommunity partner that donated $1 to Girls on the Run for each newsletter sign-up (up to $200).
• Montgomery County Public SchoolscoreStrategic or Co-development PartnerPrimary delivery partner providing school locations for program teams. Programs operated in coordination with MCPS for grades 3-8.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Girls Inc. National nonprofit delivering research-based after-school and summer programming that builds self-esteem, life skills, and physical confidence in girls ages 5-18. Highly comparable in mission, target demographic, and SEL/empowerment curriculum structure.
• Girls on the Run International: The national parent organization and franchisor of the Girls on the Run curriculum. It directly defines the program model, brand, and national partnerships (Adidas, Gamma Phi Beta) that the Montgomery County council delivers locally.
• Playworks: Nonprofit that places trained coaches in low-income elementary schools to run recess, physical-activity, and SEL programming during and after school. Comparable in delivering evidence-based physical-activity/SEL curriculum through school partnerships, though co-ed and broader in scope.

Broad incumbents

• 4-H (National 4-H Council): Largest U.S. youth-development organization, delivered through Cooperative Extension and 100+ land-grant universities, with STEM, civic, and healthy-living programming for K-12 youth. Comparable as a national, evidence-based youth-development nonprofit with local delivery and school partnerships.
• Girl Scouts of the USA: The largest girls' youth-development organization in the U.S. While broader in scope (STEM, outdoor, life skills, entrepreneurship), it overlaps with GOTR on building confidence, leadership, and life skills in school-age girls, and competes for similar families, volunteers, and corporate sponsors.
• YMCA of Metropolitan Washington: Regional YMCA operating after-school programming, youth sports, and summer camps in the greater D.C. region, including Montgomery County. Direct overlap in school-age physical-activity and SEL programming and in corporate-sponsor fundraising channels.
• Boys & Girls Clubs of America: Largest U.S. youth-development nonprofit operating club-based after-school and summer programs for K-12 youth. Competes for similar school, civic, and corporate partnerships and for the same parent and donor audiences, with overlap in life-skills and physical-activity programming.

Emerging players

• Black Girls RUN!: National running-focused community and nonprofit aimed at African-American women and girls that combines physical activity with health and confidence outcomes. Overlaps with GOTR on the running-as-confidence-building thesis and on the use of community-based group runs to drive engagement.
• Minds Matter: Nonprofit providing after-school academic and mentoring programming to high-achieving, low-income middle and high school students. Comparable as a youth-development nonprofit using evidence-based curriculum, volunteer mentors, and corporate sponsors to drive measurable outcomes.

Others

• National AfterSchool Association: Professional membership association for the after-school field that has recognized GOTR as one of the most influential extracurricular programs. It is an industry/peer-association reference point for curriculum standards, training, and policy advocacy relevant to GOTR's after-school delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GOTRMoCo
• Facebookfacebook.com/GOTRMoCo
• LinkedInlinkedin.com/company/girls-on-the-run-of-montgomery-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls on the Run of Montgomery County