District Dance Academy

What District Dance Academy does

District Dance Academy is a privately held, founder-led adult dance education business headquartered in Clearwater, Florida (Largo/Tampa Bay area), established in 2018 by professional dancers Hugo Miguez and Stacy. The company operates a single physical studio at 11141 US Hwy 19 N, offering 20+ weekly group classes, tiered private lessons, social dances, and monthly Spotlight Night performance events across dance styles including West Coast Swing, Lindy Hop, Salsa, Ballroom, Latin, Line Dance, Two Step, Hip-Hop, and Country Swing. Its instructor base of 15 professionals is organized into a structured three-tier system (Growers, Builders, Improvers) governed by a proprietary DDA Methodology and a Student Training Pathway Policy that requires 80 private lessons before access to elite coaching from the founders.

The company's product portfolio spans in-person services (drop-in group classes, private lessons at hourly rates, ProAm choreography packages at $850-$2,000, wedding dance choreography, intensives) and a digital content product — the 'Hugo & Stacy' subscription platform hosted on uscreen.io, which contains 500+ recorded tutorials (300+ West Coast Swing-specific) with 2-5 new uploads weekly, structured into three membership tiers ($24/month Library, $44/month Academy, $440/year Annual Academy) plus a 7-day free trial. Spotlight Night events are managed through a Luma integration.

Revenue mechanics are diversified across five streams: subscription/group class attendance (drop-in, no registration fee), professional-services private lessons, wedding choreography packages, ProAm routine packages, and online tutorial subscriptions. The go-to-market is primarily direct-to-consumer with a community-led layer (social dances, Spotlight Nights, social media on Instagram and Facebook). The global customer footprint is served through the online platform while the physical studio concentrates customers in the Tampa Bay region. The company is founder-owned with no external investors identified.

Name

District Dance Academy

Legal name

District Dance Academy

Website

https://districtdanceacademy.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

District Dance Academy is a Clearwater, Florida-based dance education business serving adult learners through group classes, private lessons, social dances, wedding choreography, and a global online tutorial subscription platform under the Hugo & Stacy brand.

Ownership category

akta.pro rank

Product category

Dance Education & Instruction

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620), Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Adult dance education
• West coast swing classes
• Wedding dance choreography
• Private dance lessons
• Online dance tutorials

Headquarters

HQ city

Largo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Group Dance Classes: Drop-in group classes offered in multiple dance styles including West Coast Swing, Lindy Hop, Salsa, Ballroom, Latin, Line Dance, Two Step, Hip-Hop, and Country. The studio runs 20+ classes weekly with no registration fee required.
2. Private Lessons: Tiered instructor system with Grower, Builder, and Improver level instructors offering varying rate structures. Elite coaching available with Hugo & Stacy for advanced students meeting pathway requirements (80 private lessons completed, WSDC Intermediate+, or instructor referral).
3. Online Tutorial Subscriptions: Three-tier membership model: Library Access at $24/month for foundational content, Academy Access at $44/month for complete platform including advanced classes and premium training, and Annual Academy at $440/year (2 months free). Includes 7-day free trial.
4. Wedding Dance Packages: Personalized first dance choreography and lessons for engaged couples. Includes 4-step process (song selection, choreography, private lessons, performance practice). Pricing: $850 with DDA instructor choreography, $2,000 with Hugo & Stacy choreography.
5. ProAm Routine Packages: Competition-ready routine choreography and lessons for ProAm students. Includes song cut, custom choreography video with music and counts, plus 5 lessons to get started.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

District Dance Academy is an adult-focused dance education studio offering in-person group classes and tiered private lessons across 8+ dance styles (West Coast Swing, Lindy Hop, Salsa, Ballroom, Latin, Line Dance, Two Step, Hip-Hop) plus wedding choreography, ProAm competition routines, and a subscription-based online video tutorial library. The studio operates on a drop-in attendance model with no registration fee and is supported by social dance and Spotlight Night performance events that build community engagement.

Product overview

District Dance Academy operates a multi-format dance education platform offering four core service delivery modes: Group Classes, Private Lessons, Social Dances, and Intensives. The academy provides specialized offerings including Wedding Dance Lessons with custom choreography, an Online Tutorial Library via Hugo & Stacy on uscreen.io with 500+ video tutorials, Spotlight Night performance events, and a structured ProAm Routine Training pathway. Dance instruction spans 8+ styles including West Coast Swing, Lindy Hop, Salsa, Ballroom, Latin, Line Dance, Two Step, and Hip-Hop. The private lesson program uses a tiered instructor development system (Growers, Builders, Improvers) leading to advanced coaching with founders Hugo & Stacy, while group classes follow four progressive levels plus competitive training.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Dance Classes Drop-in adult group classes offered in Levels 1-4 plus competitive across 8+ dance styles, with partner rotation so solo dancers can attend; the studio runs 20+ classes per week with no registration fee. Target audience is adult beginners through competitive dancers in the Largo/Clearwater area.
• Private Lessons One-on-one dance instruction delivered by DDA instructors organized into three tiers (Grower, Builder, Improver), each with distinct rate structures; advanced students meeting pathway requirements (80 private lessons completed, WSDC Intermediate+ standing, or instructor referral) gain access to elite coaching with founders Hugo & Stacy. For adult hobbyists, advanced dancers, and competition-track students.
• Wedding Dance Lessons Personalized wedding first-dance choreography for engaged couples, including song selection, custom choreography, private lessons, and performance practice. Available across diverse styles from classic waltz to hip-hop, with packages from $850 (DDA instructor) to $2,000 (Hugo & Stacy). Targeted at engaged couples in the Largo/Clearwater area.
• Hugo & Stacy Online Tutorial Library Subscription-based digital video library of 500+ dance tutorials, anchored in West Coast Swing content and spanning full-length classes, workshop recaps, intensives, technique/styling/musicality drills, and beginner-to-advanced courses. Hosted on uscreen.io with three tiers (Library Access $24/month, Academy Access $44/month, Annual Academy $440/year) and a 7-day free trial. Designed for self-directed adult dancers worldwide.
• ProAm Routine Training Competition-ready ProAm routine choreography and lessons for dancers progressing toward WSDC-level competition. Each package includes song cut, a custom choreography video with music and counts, and 5 introductory lessons, with availability across Grower, Builder, and Improver instructor tiers and at the elite Hugo & Stacy tier for advanced competitors.
• Intensives Focused, multi-session training programs including workshop weekends, intensive trainings, and advanced technique sessions offered to accelerate skill development beyond weekly classes. Targeted at intermediate and advanced dancers seeking concentrated progress.
• Spotlight Night Performance Events Recurring structured performance events held during social dance nights where couples take turns performing to the community without judges, offered as Tuesday Spotlight Night (1st Tuesday, West Coast Swing focused, up to 5 couples) and Thursday Spotlight Night (3rd Thursday, WCS and Country Swing crossover, up to 6 couples). Sign-up handled via Luma with first-come, first-served slots and waitlist management. Open to adult dancers at the studio.

Quantifiable outcome

• Guided hundreds of couples through wedding dance choreography
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DanceTutorialsLIVE: Long-running free dance tutorial YouTube channel covering hip-hop, contemporary, and partner dances to a global audience. Represents the free-content benchmark DDA's online subscription must overcome for West Coast Swing and similar styles.
• TakeLessons: Online marketplace connecting students to independent dance (and other) instructors for private lessons. Comparable as an adult-targeted private lesson acquisition channel that competes indirectly for wedding dance and beginner-level private lesson demand.

Direct peers

• Steezy Studio: Online dance tutorial subscription platform offering structured hip-hop and other style classes via subscription. Directly comparable to DDA's Hugo & Stacy online arm in terms of subscription monetization, video-first delivery, and adult instructional content.
• Arthur Murray Dance Studios: Established franchised ballroom dance studio network offering private and group lessons to adults across multiple dance styles including wedding dances. Closely matches DDA's group/private lesson plus wedding dance structure and adult-targeted positioning.
• CLI Studios: Online dance education platform offering filmed classes, intensives, and tutorials across multiple styles with celebrity instructors. Closely comparable to the Hugo & Stacy online library given its premium-tier subscription model, elite-instructor branding, and video-on-demand delivery.
• Fred Astaire Dance Studios: Large franchised ballroom and Latin dance studio chain offering group classes, private lessons, and wedding dance services to adults. Directly comparable to DDA's in-person lesson, wedding choreography, and multi-style adult-focused offering, though at much larger scale across hundreds of franchise locations.

Regional players

• Deborah's Dance Studio: Independent multi-style adult dance studio providing group and private lessons across Latin, ballroom, and swing styles in regional US markets. Comparable to DDA in format (multi-style, adult-focused) and competitive overlap in private/group lesson segments outside Tampa Bay.
• Move Dance Studio: Independent dance studios offering group classes and private instruction across swing, salsa, and ballroom styles to adult learners. Comparable in multi-style adult focus and community-driven weekly social dance format that resembles DDA's 20+ weekly class schedule.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DistrictDanceAcademy
• Instagraminstagram.com/districtdanceacademy
• LinkedInlinkedin.com/company/district-dance-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about District Dance Academy