What INDIANA does

INDIANA (legal entity INDIANA.LT UAB) is a private creative and activation agency headquartered in Vilnius, Lithuania, operating in the Baltic region. Founded in 2011, the firm employs 11–50 people and delivers B2B creative services across five project categories: activations, retail/in-store displays, advertising, events, and exhibition stands. Its core service mix spans promotional marketing, shopper marketing, and experiential marketing for brand clients.

The agency's work centers on tailored creative and physical execution — brand campaigns, in-store gondola-end displays, event productions, video content, exhibition booths, and tech-enabled installations. Technical capabilities are delivered primarily through partner firms rather than an in-house platform, and include augmented reality photo activations, AI-powered personalized tourism route generation, interactive digital experiences (e.g., a gamified claw machine), and autonomous retail kiosks (e.g., a self-dispensing popcorn machine). Notable client work includes campaigns for Coca-Cola HBC Lietuva, Nestlé Baltics (Kit Kat), HALEON, Surfshark, SEB, GO Vilnius, Lavazza, NESCAFE, JACOBS, RIMI, IKI, and 15MIN GRUPĖ, with a stated geographic reach spanning Lithuania, Latvia, and Estonia and a one-off Western European engagement at MIPIM 2025 in Cannes.

The business model is project-based: revenue is generated as one-time creative project fees negotiated per engagement, with no subscription or recurring component disclosed. Go-to-market is sales-led, driven by a portfolio of branded case studies on the company website and a LinkedIn presence, supplemented by existing client relationships. Distribution is direct to enterprise brand marketing departments, with no intermediary or reseller channel structure. Key technology and production partners include surikatos.lt (digital programming, multimedia, AI integration), Creator.lt (video production), and ink.lt (animation); an international agency partner, pankreator.pl, has also been used for cross-border Coca-Cola work. No funding rounds, M&A activity, or institutional investors are disclosed.

Name

INDIANA

Legal name

INDIANA.LT UAB

Website

https://indiana.lt

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

INDIANA is a Vilnius-based B2B creative and activation agency serving brand clients across the Baltics, delivering promotional, shopper, and experiential marketing projects including campaigns, in-store displays, events, and tech-enabled installations.

Ownership category

akta.pro rank

Product category

Advertising Services / Creative Agency Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Promotional marketing services
• Experiential marketing agency
• Shopper marketing services
• Brand activation campaigns
• Creative agency services

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Agency Services: Project-based fee model for delivering creative and activation solutions to brands. Services include brand image development, video production, promotional campaigns, exhibition stands, experiential activations, and logo/identity work. Revenue is generated as one-time project fees with no recurring subscription component disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

INDIANA is a creative and activation agency that designs and executes brand solutions for consumer goods, pharma, retail, technology, and government/tourism clients. Its services are organized across five project categories: brand activations, retail/in-store displays, advertising campaigns, event production, and exhibition stand design, delivered as discrete B2B creative projects on a per-engagement basis across the Baltic region.

Product overview

INDIANA is a creative and activation agency providing brand solutions. The agency offers promotional marketing, shopper marketing, and experiential marketing services. The company organizes projects across five main categories: Activations (Aktyvacijos), Retail Spaces (Prekybos vietos), Advertising (Reklama), Events (Renginiai), and Stands/Exhibits (Stendai). Key project types include brand campaigns, in-store displays, experiential activations, event organization, and exhibition booth design.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activations
• Shopper Marketing / In-Store Displays
• Promotional Marketing Campaigns
• Event Production and Management
• Exhibition Stand Design and Production
• Video Production and Brand Content
• Brand Image Development and Identity

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• surikatos.ltcoreTechnology or IntegrationTechnology and programming partner for digital interactive installations. Collaborated on SEB TECH interactive claw machine at BUILD STUFF 2023, the smart Vilnius Tourism Information Center with AI route generation, and JACOBS AR photo activation stand. Provides digital programming, multimedia, and AI integration capabilities.
• surikatos.ltcoreTechnology or IntegrationDigital programming, multimedia, and technology implementation partner for the Vilnius smart tourism information center (AI-powered personalized route generation) and other digital activation projects.
• BM BoutiqueminorStrategic or Co-development PartnerCreative partner for Vilnius stand at MIPIM 2025 property exhibition in Cannes, France. Provided creative solutions for presenting Vilnius as 2025 European Green Capital.
• pankreator.plminorStrategic or Co-development PartnerInternational creative partner for Coca-Cola Christmas caravan project. Poland-based agency providing creative solutions for the international activation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MullenLowe: Global creative network with established Baltic operations. Comparable as a full-service ad agency serving similar brand clients, though at greater scale and via a network model.
• Nord DDB: DDB's regional operations serving the Baltic and Nordic markets with full-service creative and advertising. A relevant regional competitor for Indiana's consumer goods and government clients in the Baltics.
• Publicis Groupe: Global advertising holding company with extensive creative, experiential, and shopper marketing capabilities. Sets the structural benchmark Indiana is benchmarked against when competing for multinational brand accounts.
• Geometry Global: WPP-owned activation and shopper marketing network. Overlaps with Indiana's experiential and shopper marketing offerings but operates as part of a broader portfolio within a global holding company.
• Havas Creative: Global advertising and communications network with significant creative and experiential capabilities across CEE. Representative of the type of incumbent Indiana competes against for major brand pitches.
• TBWA: Global creative media network operating across the Baltics (e.g., TBWA\Hakuhodo and Lithuania-based affiliates). Directly competes for brand creative and activation work that Indiana pitches for.

Direct peers

• GMR Marketing: Global experiential and shopper marketing agency serving sports and consumer brands. Directly comparable in providing activation, in-store merchandising, and event creative services to enterprise clients.
• Sparks: Experiential marketing agency delivering brand experiences, pop-ups, and consumer activations globally. Closely mirrors Indiana's experiential, shopper marketing, and event-based service lines.
• MKG Marketing: Experiential and creative agency producing brand activations, events, and content for consumer brands. Comparable to Indiana in combining creative campaign work with event-based experiential execution.
• Jack Morton Worldwide: Global brand experience agency focused on experiential marketing, events, and activations for enterprise brands. Direct comparable to Indiana's activation, event, and brand experience work for major consumer brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/indiana-lt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INDIANA