HATponics

What HATponics does

HATponics is a privately-held sustainable agriculture company founded in 2013 by Ryan Cox and headquartered in Lenoir City, Tennessee. The company designs, manufactures, and sells modular aquaponics, hydroponics, and greenhouse systems packaged into shipping-container form factors, integrating solar and wind power for off-grid deployment. Its product catalog spans large turnkey systems (Portable Farm at $150,000, Modular Strawberry Farm at $163,180, Agricultural Drying System at $80,000, HAT-house greenhouse at $62,500), pre-welded Deep Water Culture hydroponic channels and components, BJB LED grow lights, and Autogrow's Intelli Network smart controllers for remote climate and dosing automation. The HATponics technology stack combines in-house engineered hardware with third-party automation, targeting three primary customer segments: commercial agriculture operations (including hemp/cannabis cultivators), K-12 educational institutions with STEM aquaponic units (50+ schools installed), and international development NGOs deploying food security projects in the Dominican Republic, Nicaragua, Swaziland, and Honduras.

The business model is primarily hardware sales with attached services. Revenue is generated through one-time turnkey system sales, smaller component and accessory purchases via direct e-commerce, and recurring project-based revenue from agricultural consulting and full construction/installation services. Distribution operates globally through a combination of direct e-commerce (27 SKUs), consultative field sales with full project management for enterprise customers, and partnership-led deployment via NGOs and foundations. Pricing is publicly disclosed for standard products while custom projects carry bespoke quotes on multi-year consulting contracts. Headcount remains small at 1-10 employees, and no external institutional funding has been disclosed, indicating a bootstrapped, founder-led operation. The company pairs this commercial activity with a stated mission to feed 30 million people by 2030, leveraging international humanitarian projects as proof points and brand-building assets alongside its domestic commercial and education channels.

Name

HATponics

Legal name

HATponics

Website

https://hatponics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

HATponics designs and sells modular aquaponics, hydroponics, and greenhouse systems packaged in shipping containers with integrated solar and wind power, serving commercial agriculture operations, K-12 schools, and international humanitarian NGOs worldwide from its Tennessee headquarters.

Ownership category

akta.pro rank

Product category

Agricultural Equipment

NAICS

Agricultural Implement Manufacturing (33311), Aquaculture (1125), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD)

akta.pro secondary industries

Aquaponics (Integrated Fish & Plant Production) (AFAEAAAI), Hydroponic & Soilless Greenhouse Production (NFT, DWC, Substrate Grow Bags) (AFAGAHAI), Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Irrigation & Water Management Equipment (IMAHACAE)

Keywords

• Aquaponics systems
• Hydroponic equipment
• Greenhouse solutions
• Modular farming systems
• Sustainable agriculture equipment

Headquarters

HQ city

Rossville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Complete System Sales: Sale of complete modular agricultural systems including Portable Farms ($150,000), Modular Strawberry Farms ($163,180), Agricultural Drying Systems ($80,000), and HAT-house greenhouses ($62,500). These are one-time hardware purchases with turnkey delivery.
2. Component and Accessory Sales: Sale of individual components including DWC hydroponic channels, grow lights, system controls, and mounting equipment. Products range from $0.86 (mounting clips) to $26,240 (Raised DWC Bay 40' Fully Loaded Package).
3. Agricultural Consulting Services: Expert consulting in aquaponics, hydroponics, terraponics, greenhouse solutions, and sustainable agriculture. Services include farm design, business model strategy, and operational planning for both domestic and commercial operations.
4. Construction Services: Greenhouse construction, steel building construction, and full project management. Services include installation of portable farm systems, hoop houses, high tunnels, and complete agricultural facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

HATponics designs, manufactures, and sells modular aquaponics, hydroponics (DWC and NFT), terraponics, and greenhouse systems packaged into shipping containers for portable, off-grid deployment worldwide. The company also delivers agricultural consulting, greenhouse and steel building construction, full project management, and STEM-focused educational programming for K-12 schools, with optional remote monitoring through Autogrow Intelli Network smart controllers.

Product overview

HATponics is a sustainable agriculture company offering a comprehensive portfolio of aquaponics, hydroponics, and greenhouse solutions. The product lineup consists of modular agricultural systems (Portable Farm, Modular Strawberry Farm, Agricultural Drying System), DWC (Deep Water Culture) hydroponic channels and components, grow lights (BJB LED modules and drivers), greenhouse solutions (HAT-house), and smart automation controls (Autogrow Intelli Network including IntelliClimate, IntelliDose, IntelliLink, EnviroSensor, and Twin Relay systems). Their modular systems are built from shipping containers for portability and can be controlled via smartphone, serving both commercial operations and educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Portable Farm Turnkey portable aquaponics system equivalent to a 2.5-acre farm, packed into a shipping container for global deployment, priced at $150,000. Includes 16,000 fish capacity, 7,500 plants, 7.25 KW Solar Ray, and 2 x 4000W micro wind turbines for off-grid, zero-carbon operation. Targets commercial farms, NGOs, and humanitarian deployments that need rapid (45-day) food production readiness.
• Modular Strawberry Farm A modular farming solution designed for portable strawberry production, priced at $163,180. Part of the Modular AG Solutions line and built from shipping-container architecture for global deployment.
• Agricultural Drying System An agricultural drying system for processing harvested crops, priced at $80,000, sold as part of the Modular AG Solutions line for use alongside HATponics farm deployments.
• HAT-house A 30 x 48 ft farm-in-a-box turnkey off-grid greenhouse solution, quick and lightweight to deploy, priced at $62,500. Listed as out of stock in source materials.
• Raised DWC Bay 40' Fully Loaded Package A complete 40-foot raised Deep Water Culture hydroponic package with pre-welded frames for simplified bolt-together assembly, priced at $26,240. Designed for commercial and educational growers building larger DWC installations.
• Raised DWC Channel 8' An 8-foot raised Deep Water Culture channel with pre-welded frames for easy bolt-together assembly, priced at $2,330, sold as a component of the DWC Hydroponic Channels line.
• NFT Support Add-On Nutrient Film Technique (NFT) support add-on for hydroponic systems, priced at $1,189.99, enabling NFT configuration on HATponics DWC channels.
• Cabled Light Support System for DWC 8' Cabled light support system designed for 8-foot DWC channels, priced at $1,445, used to mount grow lights above hydroponic bays.
• IntelliClimate Climate control system for greenhouse environments priced at $1,500, part of the Autogrow Intelli Network and used for remote monitoring and control of HATponics systems.
• IntelliClimate Kit with 3x Twin Relay Boxes IntelliClimate bundled with three Twin Relay Boxes for expanded climate control, priced at $2,200, sold as part of the Autogrow Intelli Network line.
• IntelliDose Kit Automated nutrient dosing kit from Autogrow with three 300ml/min peristaltic pumps for precise fertigation management, priced at $2,025, used to dose nutrient solutions into hydroponic and aquaponic systems.
• IntelliLink Kit Network connectivity kit for linking Autogrow Intelli Network controllers, priced at $150, enabling system-wide remote monitoring.
• EnviroSensor Temp/RH/CO2/Light Multi-parameter environmental sensor monitoring temperature, relative humidity, CO2, and light levels, priced at $800, used as part of the Autogrow Intelli Network for greenhouse and grow-room control.
• EC Mini Kit Electrical conductivity monitoring and control kit for nutrient management, priced at $655, used to measure and regulate hydroponic nutrient strength.
• pH Mini Controller Kit Compact pH monitoring and control system for hydroponic nutrient solutions, priced at $550, used to maintain target pH in DWC and NFT systems.
• Twin Relay Box Dual relay control box by Autogrow for switching electrical equipment, priced at $230, used as part of the Intelli Network control system.
• LED-Module 37.132.2001.00 BJB vertical farming LED module (model 37.132.2001.00) for plant growth optimization, priced at $145.16, supplied by HATponics under its Grow Lights line.
• LED-Module 37.132.3001.00 BJB vertical farming LED module variant (model 37.132.3001.00) for plant growth optimization, supplied by HATponics under its Grow Lights line alongside model 2001.00.
• Driver for 4 LED Module LED driver powering up to four LED modules, priced at $179.79, sold as part of HATponics's Grow Lights line.
• Driver for 6 LED Modules LED driver powering up to six LED modules, priced at $266.58, sold as part of HATponics's Grow Lights line.
• Driver for LED Modules Generic LED module driver priced at $79.91, sold as part of HATponics's Grow Lights line.
• Agricultural Consulting Services Expert consulting in aquaponics, hydroponics, terraponics, greenhouse solutions, and sustainable agriculture. Services include farm design, business model strategy, and operational planning for both domestic and commercial operations, with custom quotes provided based on project scope.
• Construction Services Greenhouse construction, steel building construction, and full project management. Services include installation of portable farm systems, hoop houses, high tunnels, and complete agricultural facilities delivered worldwide.

Quantifiable outcome

• 50+ schools worldwide with aquaponic units
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ROI Metal BuildingscoreStrategic or Co-development PartnerConstruction partnership for steel building solutions. ROI Metal Buildings specializes in agricultural buildings, equestrian arenas, industrial shops, factories, garages, and custom buildings. HATponics has partnered with them to bring premium steel structures to customers.
• AutogrowcoreTechnology or IntegrationTechnology partnership for smart controllers and Intelli Network systems. HATponics offers the full suite of Autogrow smart controllers including IntelliClimate, IntelliDose, IntelliLink, and EnviroSensor products. Autogrow's Intelli Network enables remote monitoring of all systems.
• YOCO and Emerald Youth FoundationminorStrategic or Co-development PartnerLocal community partnership in East Tennessee to feed families through aquaponics deployment. Video documentation shows impact on local community food security.
• Winds of Hope and One Heart AfricaminorStrategic or Co-development PartnerHumanitarian partnerships for aquaponics farm deployment in Swaziland, Africa. Projects demonstrate international development focus.
• Christian HeritageminorStrategic or Co-development PartnerPartnership for aquaponics farm project in Swaziland, Africa. Christian Heritage participated in building the farm.
• Guaraguao FoundationminorStrategic or Co-development PartnerDominican Republic foundation leading aquaponics adoption with HATponics portable farms. Foundation laid November 9, 2020. Goals include preventing erosion, adding jobs, feeding community, preventing deforestation, and saving endangered species including El Gavilan de la Espanola.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hatponics
• LinkedInlinkedin.com/company/hatponics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HATponics