ROI Metal Buildings

What ROI Metal Buildings does

ROI Metal Buildings, LLC is a privately held metal building supplier and specialist sales organization headquartered in Lenoir City, Tennessee. Founded in 2023, the company sells pre-engineered steel building kits and self-storage structures nationwide, sourcing products from some of the industry's largest steel building manufacturers rather than manufacturing itself. Its core offerings span customizable metal building kits, barndominium packages, commercial structures (aviation hangars, warehouses, industrial, agricultural, equestrian, offices), residential buildings (garages, shops, barndominiums), and a full self-storage product line (single- and multi-level, retro-fit, boat and RV storage, portable containers). Pre-engineered in-stock specials in standard dimensions (e.g., 30x50, 40x100, 100x100) complement fully customizable builds, and supplementary components such as thermal insulation and overhead/storage doors are sold as add-ons.

The company's technology stack centers on a direct-to-consumer e-commerce-style website featuring a 3D Metal Building Designer configurator, an educational blog, and a 'Fast, Free, Accurate Quote' lead capture flow. Lead generation runs on Facebook Lead Ads piped into internal sales systems through an in-house ROI N8N Lead Connection application built on N8N workflow automation. Nationwide delivery is coordinated from the Lenoir City office. The business operates a sales-led, quote-based pricing model with no public price list and no dealer or reseller network; all sales are direct via website, phone, or email, with a forthcoming Builder Program intended to extend reach through external contractors.

ROI Metal Buildings monetizes through one-time kit and component sales across three primary verticals: residential/homeowners (barndominiums, garages, hobby shops, farm buildings), commercial/business (aviation, agricultural, industrial, warehouse, equestrian), and self-storage investors (facility, multi-level, boat/RV storage). A secondary equestrian vertical targets private arena, stable, and horse barn buyers. The company employs 11-50 specialists with over 90 years of combined industry experience, holds a BBB Business Review, and is registered as an LLC with no disclosed outside funding or parent company.

Name

ROI Metal Buildings

Legal name

ROI Metal Buildings, LLC

Website

https://roimetalbuildings.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

ROI Metal Buildings is a Tennessee-based, nationwide specialist seller of pre-engineered steel building kits, barndominiums, commercial structures, and self-storage buildings, sourced from major manufacturers and sold direct-to-consumer via quote-based pricing.

Ownership category

akta.pro rank

Product category

Pre-Engineered Metal Buildings

NAICS

Prefabricated Metal Building and Component Manufacturing (332311), Metal Window and Door Manufacturing (332321)

SIC

Prefabricated Metal Buildings & Components (3448), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)

akta.pro secondary industries

Metal Roofing Systems (IMADAFAB), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• Pre-engineered metal buildings
• Steel building kits
• Barndominium construction
• Self-storage buildings
• Commercial steel structures

Headquarters

HQ city

Lenoir City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Metal Building Kit Sales: The primary revenue stream. The company sells pre-engineered steel building kits (metal buildings, commercial structures, barndominiums, aircraft hangars, mini-storage buildings) sourced from major steel building manufacturers. Revenue is generated through one-time purchase transactions for building kits, with additional services offered including site optimization, foundation engineering, and estimation. The company emphasizes fair pricing with no-nonsense sales tactics.
2. Self-Storage Building Kits: Specialized selling of self-storage and mini-storage building kits including self-storage buildings, multi-level storage buildings, retro-fit storage buildings, preconstructed portable self-storage containers, boat storage buildings, and RV storage buildings.
3. Building Components (Insulation, Doors): Sells building components including thermal insulation, storage doors, and commercial and residential overhead doors as add-on products to building kit sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

ROI Metal Buildings is a specialist retailer and broker of pre-engineered steel building kits sourced from major steel building manufacturers, sold direct-to-consumer nationwide. The company offers customizable and pre-configured metal buildings, barndominiums, self-storage buildings, and commercial steel structures for residential, commercial, and self-storage investor customers. It also provides building components such as insulation and doors as add-ons, along with a 3D Building Designer tool and foundation engineering guidance.

Product overview

ROI Metal Buildings operates as a specialist steel building retailer and broker, offering pre-engineered metal building kits and turnkey structures primarily for commercial, residential, and self-storage applications. Its core product portfolio centers on Metal Building Kits (customizable and in-stock specials), Barndominiums (residential steel homes), Commercial Metal Buildings (aviation, agriculture, equestrian, industrial, office, and warehouse structures), Residential Metal Buildings (garages, shops), and Mini-Storage/Self-Storage Buildings (including multi-level and retrofit configurations). Supplementary components include Thermal Insulation and Doors (self-storage, overhead), offered as add-ons to building kits. The company also provides a 3D Metal Building Designer tool for customer configuration, Foundation Engineering Services for site-specific design, and a forthcoming Builder Program. Metal Building Specials (in-stock discounted packages), Self-Storage Specials, and Barndominium Specials serve as sub-product lines with pre-configured dimensions and pricing. The company does not manufacture buildings itself; it sources from large steel building manufacturers and leverages strategic partnerships to provide self-storage and metal building kits at competitive prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Customizable Metal Building Kits
• Barndominiums Open-concept, energy-efficient steel homes offering modern design, flexible layouts, and exceptional durability, offered as customizable shell packages or turnkey solutions for residential customers.
• Mini-Storage and Self-Storage Buildings Pre-engineered structures designed for self-storage facility operators and investors, including self-storage buildings, multi-level storage buildings, retro-fit storage buildings, preconstructed portable self-storage containers, boat storage buildings, and RV storage buildings.
• Commercial Metal Buildings Commercial and industrial steel structures encompassing aviation/hangars, agriculture/ag shops, equestrian facilities, commercial garages, industrial buildings, office buildings, and warehouses, engineered for code compliance, wide-span clearance, and heavy-duty operational demands.
• Residential Metal Buildings Steel structures for residential use including metal garages, shops/multi-purpose farm buildings, barndominiums, and equestrian buildings, designed for vehicles, workshops, hobby spaces, and property expansion.
• Metal Building Specials In-stock, pre-configured metal building packages at discounted pricing, available in standard dimensions (e.g., 30x50x12, 40x100x14, 100x100x20), engineered with specified snow loads, wind speeds, and IBC compliance ratings.
• Self-Storage Specials Pre-configured self-storage building packages including The Basic (40x100), The Beginner (30x150), The Small Boat (35x120), and The RV Starter (50x150), designed for rapid delivery and efficient facility construction.
• Barndominium Specials Pre-designed barndominium packages including Country Lake (30x34), Cedar Creek (30x60), Cedar Creek w/ Garage (30x60), Cedar Creek Duplex (30x120), and Roper Ranch Duplex (56x44), offered at promotional pricing.
• Building Components (Insulation and Doors) Supplementary components including thermal insulation for temperature control and condensation prevention, self-storage doors (roll-up, swing, and sliding options), and commercial and residential overhead doors, sold as add-on purchases to complement building kits.

Quantifiable outcome

• Customer testimonial claims savings of tens of thousands of dollars on their project due to Lisa Wirth's attention to detail from design to delivery.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Major Steel Building Manufacturers (backed by some of the industry's largest)coreStrategic or Co-development PartnerROI Metal Buildings is backed by some of the industry's largest steel building manufacturers and brands. They use these strategic partnerships to assist clients in sourcing the highest quality self-storage and metal building kits for a fair price. These manufacturer partnerships provide supply chain access, quality assurance, and competitive pricing advantages.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Morton Buildings: Established national post-frame/metal building supplier serving agricultural, commercial, and residential customers — broader scale and brand recognition in the same product category.
• Mueller Inc. A larger established manufacturer and retailer of metal buildings, roofing, and components serving residential, commercial, and agricultural customers with broader portfolio offerings.

Direct peers

• Viking Steel Structures: Nationwide metal building and steel structure retailer competing in residential garages, barns, barndominiums, and commercial buildings with similar go-to-market.
• SteelMaster Buildings: Manufacturer and direct seller of pre-engineered steel and metal buildings for residential, commercial, and storage applications — overlaps ROI's self-storage and mini-storage business.
• Worldwide Steel Buildings: A major online metal building broker selling pre-engineered steel building kits nationally — same product, customer, and business model as ROI, with similar quote-based DTC sales.
• Armstrong Steel: National broker of pre-engineered metal buildings, garages, barndominiums, and self-storage with a similar quote-based DTC model and nationwide delivery footprint.
• Future Steel Buildings: Metal building broker offering pre-engineered steel structures across residential, agricultural, and commercial segments with similar nationwide DTC delivery model.
• General Steel Corporation: Metal building supplier offering pre-engineered steel building kits for commercial, residential, and self-storage use with nationwide delivery — same operational model and target market as ROI.
• Rhino Steel Building Systems: National metal building broker and retailer serving residential, commercial, agricultural, and self-storage customers via direct and dealer channels.
• Bulldog Steel Structures: Online metal building broker selling pre-engineered kits and barndominiums direct to end customers — competes head-to-head with ROI in residential and self-storage verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ROIMetalBuildings
• Facebookfacebook.com/roimetalbuildings
• LinkedInlinkedin.com/company/101728558
• Pinterestpinterest.com/roi-metal-buildings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROI Metal Buildings