Szymanowski Orthodontics

What Szymanowski Orthodontics does

Szymanowski Orthodontics is a privately held, single-location orthodontic practice based in Sacramento, California, operating under the DBA "Dr. Damon Smiles." The practice was founded by Dr. Damon Szymanowski in 2009 (building on a family dental legacy dating to 1970, when his father Cas opened a periodontic practice in Sacramento) and serves children, teenagers, and adults in the Sacramento metropolitan area. Core offerings include metal braces (self-ligating brackets), clear ceramic braces, and Invisalign clear aligners (including a teen variant with compliance indicators), supported by iTero 3D digital intraoral scanning for treatment planning and post-treatment retainers. Supporting digital services include a free virtual consultation for prospective patients and a virtual visit remote-monitoring feature for existing patients.

The practice operates a direct-to-consumer, sales-led go-to-market model: prospective patients schedule a free consultation, receive a digital scan and examination, and are presented with a customized treatment plan. Pricing is per case, typically multi-year contracts in the $3,000-$7,000 national range, with flexible financing, low/no down payment options, a 3% prepayment discount, and most major insurance plans accepted. Revenue is generated entirely from in-office orthodontic treatment fees plus retainer sales. Marketing relies on organic SEO, Google/Yelp/Facebook reviews, a blog, a Refer-a-Friend / Smile Rewards program, and community engagement in Sacramento.

The practice is small (1-10 employees) and family-operated, with Dr. Damon as the principal orthodontist, his brother Jonathan (joined 2001), and father Cas (periodontist) operating in an integrated multi-disciplinary model. It holds no patents, has no disclosed funding, no institutional investors, no acquisitions, and operates exclusively in the Sacramento geographic market.

Name

Szymanowski Orthodontics

Legal name

Szymanowski Orthodontics

Website

https://drdamonsmiles.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Szymanowski Orthodontics is a private, single-location Sacramento orthodontic practice offering metal braces, clear ceramic braces, and Invisalign for children, teens, and adults, with digital scanning, virtual consultations, and flexible financing.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Clear Aligner Orthodontics (HLABABAD), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Teeth alignment solutions
• Braces and Invisalign
• Dental orthodontic care
• Clear aligner therapy

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: The primary revenue stream is orthodontic treatment services, including metal braces, clear ceramic braces, and Invisalign. Revenue is generated through one-time treatment fees that cover the full course of treatment from initial placement through removal and retainer phase. Treatment fees vary based on complexity, appliance type, and duration. The practice offers flexible financing, payment plans, and works with insurance providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Szymanowski Orthodontics is a Sacramento-based orthodontic practice delivering teeth alignment treatment for children, teens, and adults. Core offerings include metal braces, clear ceramic braces, Invisalign clear aligners, and post-treatment retainers. The practice supports its treatments with iTero 3D digital scanning, virtual consultations, and virtual visit monitoring.

Product overview

Szymanowski Orthodontics is a Sacramento-based orthodontic practice offering a comprehensive suite of teeth alignment treatments. The core offerings include traditional metal braces and clear ceramic braces for fixed appliance therapy, along with the Invisalign clear aligner system (including a specialized Teen variant) for removable aligner treatment. The practice provides age-segmented orthodontic services for children (starting age 7), teens, and adults. Supporting services include digital scanning via iTero technology for treatment planning, virtual consultations for new patients, virtual visit monitoring for existing patients, and post-treatment retainers. The practice emphasizes a multi-disciplinary approach combined with modern technology including digital records and imaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces Traditional self-ligating metal braces using stainless steel brackets bonded to teeth and connected by archwires to gradually align teeth. Designed for children, teens, and adults seeking an affordable orthodontic treatment option.
• Clear Ceramic Braces Tooth-colored or translucent ceramic brackets that blend with natural teeth, providing a less noticeable alternative to metal braces. Best suited for adults and older teens seeking discreet fixed-appliance treatment.
• Invisalign FDA-cleared clear aligner system using custom-made, removable thermoplastic trays that gradually straighten teeth without metal brackets or wires. Typically worn 20-22 hours daily over 6-18 months for mild to moderate cases.
• Orthodontics for Children Early orthodontic evaluation and treatment for children as young as age seven, focusing on monitoring jaw growth, addressing developing issues like crowding and bite problems, and guiding healthy dental development.
• Orthodontics for Teens Orthodontic treatment tailored for teenagers, offering metal braces, ceramic braces, and Invisalign Teen with compliance indicators, addressing common issues like crowding, spacing, and bite problems during adolescent development.
• Orthodontics for Adults Orthodontic treatment options for adult patients including traditional braces, clear braces, and Invisalign, addressing cosmetic concerns, dental health issues, and bite alignment at any age.
• Retainers Post-treatment retention devices including removable upper retainers and fixed lower retainers bonded to the inside of front teeth, designed to maintain tooth alignment after braces or Invisalign treatment.
• Invisalign for Teens Specialized version of Invisalign clear aligners designed for teenage patients, featuring built-in compliance indicators to verify aligner wear time and including replacement aligners.

Quantifiable outcome

• Treatment typically completed in 12-24 months for braces, 6-18 months for mild-moderate Invisalign cases
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Smile Doctors: Largest U.S. orthodontic DSO operating multi-location orthodontic offices with similar treatment offerings (braces and Invisalign) to patients of all ages. Directly comparable as an orthodontic-office operator competing for similar consumer/patient segments in metro markets including Sacramento.
• Gorton & Schmohl Orthodontics: Multi-doctor orthodontic practice serving teens and adults in the Sacramento region offering braces and Invisalign. Directly comparable small/regional orthodontic office competing for similar Sacramento-area patients with similar treatment modalities.

Broad incumbents

• Western Dental & Orthodontics: Large dental support organization (Sonrava Health) that provides general dentistry plus orthodontic services including braces and clear aligners. Competes for orthodontic patients in California markets and offers overlapping treatment categories, though orthodontics is one of many services.
• Pacific Dental Services: Major DSO supporting hundreds of dental offices across the U.S., many offering orthodontic services alongside general dentistry. Wide portfolio incumbent with overlapping orthodontic service line but not orthodontics-focused.
• Heartland Dental: Large U.S. dental support organization backing dental offices with broad service lines including orthodontics in many locations. Comparable as a DSO competitor scaling practice operations and insurance acceptance in regional markets.
• Aspen Dental: National dental practice brand with locations offering orthodontic services alongside general dentistry. Comparable as a multi-location, brand-backed general/orthodontic practice operator rather than a specialist orthodontic practice.

Emerging players

• Candid Co. Direct-to-consumer clear aligner brand competing for adult orthodontic patients via remote impression kits and affiliated orthodontist network. Comparable as a competitor for the same Sacramento-area adult patient seeking lower-touch aligner treatment.
• Byte: Direct-to-consumer clear aligner brand selling remote orthodontic treatment nationwide. Competes for the same patient population interested in clear aligner treatment without in-office visits, overlapping with the practice's adult Invisalign segment.

Others

• Align Technology: Manufacturer of the Invisalign system and iTero scanners used by Szymanowski Orthodontics. Comparable as a key technology supplier and ecosystem participant rather than a direct competitor, but strategically influences the practice's product roadmap and patient expectations.

Regional players

• Raney Orthodontics: Multi-location orthodontic practice serving the Sacramento and Northern California region with traditional braces, clear braces, and Invisalign offerings. Comparable as another regional orthodontic practice group targeting the same Sacramento-area patient demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SzymanowskiOrtho
• Facebookfacebook.com/SzymanowskiOrthodontics
• Instagraminstagram.com/szymanowski_orthodontics/?hl=en
• LinkedInlinkedin.com/company/szymanowski-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Szymanowski Orthodontics