What Eurozet does

Eurozet Sp. z o.o. is one of Poland's leading commercial radio and digital media groups, operating since 1993 and tracing its origins to the 1990 launch of Radio ZET. The group runs nine national radio stations — Radio ZET, TOK FM, Radio Złote Przeboje, Antyradio, Radio Plus, Radio Pogoda, Meloradio, Rock Radio, and Chillizet — all ranked within the Polish TOP20 most-listened stations, plus the Tuba music and podcast platform, eleven internet portals (e.g., radiozet.pl, tokfm.pl, chillizet.pl, planeta.pl), a music/podcast streaming layer, and an online reach of approximately 6.6 million real users and 56 million page views per month (Mediapanel, May 2026). Production assets comprise Studio ZET (Warsaw, two digital audio studios plus non-linear video editing with 2D/3D graphics) and SVG Studio (Wrocław and Katowice, including 5.1 spatial sound for cinema). Experiential reach is delivered through the Eurozet Live brand, which executes large-scale televised concert tours and outdoor events such as Lato ZET and Przebojowe Lato Radia ZET i Polsatu.

The company's revenue model is advertising-led across multiple surfaces: (i) radio airtime sales through the Biuro Reklamy Grupy Eurozet for the nine owned stations; (ii) digital advertising across the eleven owned portals via direct sales, an agency desk, and programmatic buying through Google Display Network and Spotify; (iii) production services for radio, internet, TV, in-store audio, and film soundtracks via Studio ZET and SVG Studio; (iv) cross-media and event marketing under Eurozet Live; and (v) brokerage/transaction-fee revenue from acting as the exclusive national advertising representative for 62 independent local stations in the Pakiet Niezależnych. Pricing is not publicly disclosed; programmatic and direct inventory are quoted through the Biuro Reklamy and the agency desk. Distribution is single-country and based in Poland (Warsaw, Wrocław, Katowice). The customer base spans national advertisers and brands, digital/programmatic-focused advertisers, the 62 represented local radio stations, and event-activation clients.

Since June 14, 2024, Eurozet has been wholly owned by Agora S.A., a publicly listed Polish media conglomerate (Warsaw Stock Exchange, since 1999) that also operates Helios (cinemas), AMS (outdoor advertising), Gazeta Wyborcza, and Gazeta.pl. Agora first acquired majority control (51%) in February 2023 and launched the unified "Grupa Eurozet" branding on March 31, 2023, consolidating Eurozet and Agora Radio Group operations. The Meloradio 2024 youth-format repositioning, the 2025 AI-based content segment on Radio Złote Przeboje, and ongoing Eurozet Live event expansion are the most recent documented product and ecosystem moves. Group-level governance, brand strategy, and capital allocation are now exercised centrally through Agora, while station-level programming and editorial identity (recognized via repeated Top Marka, Kryształowe Pióra, and Melchiory awards) remain differentiated across the nine brands.

Name

Eurozet

Legal name

Eurozet Sp. z o. o.

Website

https://eurozet.pl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Eurozet is one of Poland's leading commercial radio and digital media groups, operating nine national radio stations, eleven internet portals, in-house audio and video production studios, and the Eurozet Live event-marketing brand, with revenue driven by radio and digital advertising, production services, event sponsorships, and brokerage for 62 independent local stations.

Ownership category

akta.pro rank

Product category

Radio Broadcasting and Advertising Services

NAICS

Radio Broadcasting Stations (51611), Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

akta.pro secondary industries

Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Radio broadcasting services
• Digital advertising sales
• Media sales brokerage
• Audio production studios
• Event marketing services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising Time Sales: Sale of radio advertising airtime across 9 national stations (Radio ZET, TOK FM, Radio Złote Przeboje, Antyradio, Radio Plus, Radio Pogoda, Meloradio, Rock Radio, Chillizet). The Biuro Reklamy Grupy Eurozet handles sales for all Group stations and acts as a broker for 62 independent local stations.
2. Online/Digital Advertising: Sale of standard display, audio, and video advertising campaigns across Eurozet's 11 internet portals reaching approximately 6.6 million real users and 56 million page views monthly (Mediapanel, May 2026). Also includes programmatic buying and content marketing solutions.
3. Ad and Content Production (Studio ZET & SVG Studio): Production of radio, internet, TV, and in-store advertising; multimedia program soundtracks; film production (training, instructional); original music composition and advertising arrangements; voice-over services. Studios located in Warsaw (Studio ZET) and Wrocław/Katowice (SVG Studio).
4. Cross-Media and Event Marketing (Eurozet Live): Eurozet Live brand dedicated to cross-media projects and place/event marketing. Delivers large-format televised concert tours, plenerowe (outdoor) events, branded activations for corporate clients.
5. Brokerage for Independent Radio Stations: Eurozet acts as exclusive national representative for 62 local independent radio stations through its Biuro Reklamy, brokering advertising sales on the broader Polish radio market.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Eurozet is one of Poland's leading media groups, operating 9 national radio stations (Radio ZET, TOK FM, Radio Złote Przeboje, Antyradio, Radio Plus, Radio Pogoda, Meloradio, Rock Radio, Chillizet) along with 11 internet portals and the Tuba music/podcast platform. Through its Biuro Reklamy, the company sells radio advertising time across its own stations and acts as exclusive national advertising broker for 62 independent local stations. It also provides professional ad and content production (Studio ZET in Warsaw, SVG Studio in Wrocław/Katowice) and cross-media event marketing under the Eurozet Live brand.

Product overview

Grupa Eurozet is one of Poland's leading media companies operating a multi-platform radio and digital media portfolio. The company operates 9 radio stations (Radio ZET, TOK FM, Radio Złote Przeboje, Antyradio, Radio Plus, Radio Pogoda, Meloradio, Rock Radio, Chillizet), the Tuba music/podcast service, 11 internet portals (radiozet.pl, tokfm.pl, zloteprzeboje.pl, antyradio.pl, chillizet.pl, meloradio.pl, planeta.pl, tuba.fm, rockradio.pl, radiopogoda.pl), advertising production studios (Studio ZET, SVG Studio), and event marketing brand Eurozet Live. The group is 100% owned by Agora S.A. since June 14, 2024. The core offering combines traditional radio broadcasting with digital platforms, content marketing services, and experiential marketing capabilities reaching nearly 10 million monthly users online.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio ZET Flagship national radio station of Grupa Eurozet, featuring news, music, and talk programming targeting a general audience. Radio ZET has been recognized as the strongest radio brand in Poland for four consecutive years.
• TOK FM News and talk radio station, the most popular station in the news and talk format in Poland. Offers podcast services including TOK FM Premium.
• Radio Złote Przeboje Music radio station specializing in hits from the 1980s and 1990s, targeting a nostalgic adult audience.
• Antyradio Rock music radio station and exclusive media partner for the Pol'and'Rock Festival, known for its rock and alternative music programming.
• Radio Pogoda Music radio station focused on classic melodies and entertainment programming, targeting a mature audience with competitions and cultural content.
• Meloradio Youth-oriented music radio station with energetic contemporary hits. Tagline: 'Meloradio – podkręcamy tempo' (turning up the tempo).
• Rock Radio Classic rock music radio station featuring rock classics and live events from Hard Rock Cafe.
• Chillizet Culture and chillout music radio station featuring jazz, cultural programming, and 'Glitterbox' club music show, targeting sophisticated listeners.
• Tuba Music and podcast streaming platform operated by Grupa Eurozet, offering streaming and podcast content across multiple radio stations.
• Eurozet Online Advertising Services Digital advertising offerings including standard display, audio, and video campaigns across Eurozet's network of websites reaching nearly 10 million monthly users.
• Studio ZET Professional advertising production studio in Warsaw offering radio, internet, and TV commercial production, video editing, 2D/3D graphics, and original music composition for brands and corporate clients.
• SVG Studio Professional recording studio with locations in Wrocław and Katowice, specializing in radio ads, internet commercials, in-store radio, TV audio dubbing, and 5.1 surround sound production.
• Eurozet Live Event marketing and cross-media projects brand managing large-scale events including TV concert tours, 'Lato ZET i Dwójki', 'Przebojowe Lato Radia ZET i Polsatu', 'Siła Muzyki Radia ZET', and seasonal outdoor events for corporate clients.
• Biuro Reklamy Grupy Eurozet Advertising time sales and brokerage operations for Eurozet group stations, as well as exclusive national representative for 62 independent local stations in the Niezależni Pakiet (Independent Package).
• Radio Plus Radio station targeting listeners interested in Polish music and culture, part of the Eurozet group.
• Content Marketing Services Custom content solutions for brands including native podcasts, content marketing articles, competitions, and cross-media promotional activities.

Quantifiable outcome

• Nearly 10 million monthly online users
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Stowarzyszenie DemagogminorStrategic or Co-development Partner · 20 June 2023Radio ZET and Stowarzyszenie Demagog (Demagog Association) launched a pre-election fact-checking partnership. Demagog verifies statements made by politicians on Radio ZET programs. Results are presented on-air and on demagog.org.pl and radiozet.pl under hashtags #DemagogxRadioZet and #RadiowyFactCheck. Stowarzyszenie Demagog is Poland's first and largest fact-checking organization, member of IFCN (International Fact-Checking Network) since May 2019.
• SpotifyminorChannel Partner/ Reseller/ DistributorEurozet offers programmatic ad buying through Spotify as one of its digital intermediary channels. Spotify serves as a platform for reaching listeners in Poland through audio advertising placements.
• Wielka Orkiestra Świątecznej Pomocy (WOŚP)coreGTM or Marketing PartnerEurozet Group radio stations actively support WOŚP charity annually. Radio ZET is official media patron of WOŚP for 6 consecutive years. Antyradio is exclusive rock media patron for 13 consecutive years. All stations run special programming, charity auctions, 'Złote Serduszko' licytacje, and eSkarbonki during the annual WOŚP Final.
• Pol'and'Rock FestivalminorGTM or Marketing PartnerAntyradio provides exclusive radio coverage of the Pol'and'Rock Festival (formerly Przystanek Woodstock), Poland's largest open-air music festival organized by WOŚP. Coverage includes festival studio, live interviews, concert broadcasts, and late-night programming.
• Circle KminorGTM or Marketing PartnerCircle K serves as fuel partner and voucher sponsor for Radio ZET's 'Radio ZET nr 1 w moim samochodzie' summer competition. Winners receive 1000 PLN vouchers valid at Circle K fuel stations.
• Zenith (Media Agency)minorChannel Partner/ Reseller/ DistributorZenith handled media planning and buying for Radio ZET's 'Radio ZET nr 1 w moim samochodzie' summer campaign. Campaign covered TV, outdoor, and digital placements.
• Dom Produkcyjny 'Spokój'minorStrategic or Co-development PartnerDom Produkcyjny 'Spokój' was the creative production house for Radio ZET's summer campaign spot, in collaboration with the Radio ZET Marketing Department.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ZPR Media: ZPR Media is a major Polish commercial media group operating radio (Radio Eska, Radio VOX FM), TV, and digital properties. Directly comparable to Eurozet as a competing national radio group with multi-format portfolio targeting similar Polish mass-market demographics.
• Polskie Radio: Polskie Radio is Poland's national public broadcaster, operating multiple national stations (Jedynka, Dwójka, Trójka, Czwórka) in news, classical, rock, and youth formats. Directly competes with Eurozet's stations for national listenership and ad/underwriting share.
• RMF Group: RMF Group is Poland's largest commercial radio group, operating RMF FM (the country's leading station) plus RMF MAXX, RMF Classic, and other formats. Directly comparable to Eurozet as a competing national multi-format radio group selling national ad inventory in the same Polish market.

Broad incumbents

• iHeartMedia: iHeartMedia is the largest US radio operator with 860+ stations, iHeartRadio digital, and live events. Comparable as a broad incumbent operating both broadcast radio and digital audio ad inventory at national scale, including events business.
• Bauer Media Group: Bauer Media is a large European media group operating radio stations across multiple countries (including Poland) plus magazines and digital. Comparable as a broad incumbent in commercial radio, with multi-market reach and similar ad-funded business model.
• Audacy, Inc. Audacy is a major US-based multi-platform audio entertainment company operating hundreds of radio stations and digital audio properties. Comparable as a broad incumbent in commercial radio + digital audio with similar ad sales model across owned-and-operated stations.
• Agora S.A. Agora S.A. is the parent company of Eurozet and Poland's largest listed media conglomerate (Gazeta Wyborcza, Helios cinemas, AMS outdoor, Sport.pl, Plotek.pl). Comparable as a broad incumbent media group now encompassing Eurozet's radio business.
• Ringier Axel Springer Polska: Ringier Axel Springer Polska is a major Polish digital and print media group (Onet, Newsweek, Fakt). Comparable as a broad incumbent media group competing for the same Polish advertising budgets across digital, print, and other formats that Eurozet also monetizes.

Regional players

• Global Media & Entertainment: Global is the UK's largest commercial radio group (Capital, Heart, LBC, Classic FM, Smooth) plus digital platforms. Comparable as a multi-format national radio group with similar portfolio strategy and ad sales approach, but operating in the UK rather than Poland.

Emerging players

• Grupa Wirtualna Polska: Wirtualna Polska is one of Poland's largest digital media groups (WP.pl, money.pl, o2.pl) competing for Polish digital ad budgets. Comparable as a digital-focused competitor taking share of Polish ad spend away from radio/legacy media, intersecting on the digital audience monetization side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/agora_sa
• Facebookfacebook.com/RadioZET
• LinkedInlinkedin.com/company/agora-sa
• Instagraminstagram.com/radiozet

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurozet