Sports Timing Solutions
Sports Timing Solutions is a UK-based electronic chip timing services provider for running, cycling, triathlon, and HYROX events. The company delivers RFID-based timing systems with live results, HD finish-line video, and integrated online entry platforms to event organizers across the UK.
- Company typePrivate
- Founded2006
- HeadquartersKingston upon Hull, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Sports Timing Solutions firmographics
Firmographics- Name
- Sports Timing Solutions
- Legal name
- Sports Timing Solutions
- Website
- https://sportstimingsolutions.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sports Timing Solutions is a UK-based electronic chip timing services provider for running, cycling, triathlon, and HYROX events. The company delivers RFID-based timing systems with live results, HD finish-line video, and integrated online entry platforms to event organizers across the UK.
- Ownership category
- akta.pro rank
Sports Timing Solutions industry classification
Industry- Product category
- Sports Event Timing Services
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
- akta.pro secondary industries
- Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE), Sports Event Promotion & Ticketing (MPAGAMAH)
Keywords
Where Sports Timing Solutions is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sports Timing Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Chip Timing Services: Professional electronic chip timing for running, cycling, triathlon, and multi-sport events. Revenue generated through service fees based on event size and type, with packages including live results, finish line video, and finisher certificates.
- Low Cost Online Entry System: Online race entry platform with lowest fees in UK guaranteed. Generates transaction-based revenue from entry fees, with no setup fees, no monthly costs, and fast payouts to organizers.
- Race Equipment Hire: Hire of start/finish race arches (branded), race clocks, and other timing equipment. Revenue from rental fees.
- Race Products Sales: Sale of race numbers, cycle number sets, personalised gifts (race results mugs), and race pack fulfilment services.
- Medal Category Systems: Customisable medal category support (Gold/Silver/Bronze) based on completion time standards, automatically assigned and displayed on certificates and results pages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Race Timing for Small Events |
| Other | Pay-as-you-go | Professional Chip Timing Packages |
| Transaction based/ take rate | Pay-as-you-go | Low Cost Online Entry System |
| Other | Pay-as-you-go | Cycle Sportive Timing with Free Chips |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sports Timing Solutions product offering
Product offeringCore offering
Sports Timing Solutions provides professional electronic RFID chip timing for running, cycling, triathlon, and HYROX-style events across the UK. Its offering bundles live online race results, HD finish-line video streaming, personalised finisher certificates, branded start/finish arches, and a low-cost online race entry platform into tailored packages for event organisers, with free chip timing available for events under 200 participants.
Product overview
Sports Timing Solutions is a UK-based race timing service provider operating for over 20 years, offering a portfolio of chip timing services and supporting products for running, cycling, triathlon, and HYROX events. Their core offering comprises electronic RFID chip timing systems for accurate race timing, supplemented by real-time live results publishing, HD finish-line video streaming, and an online entry platform. Supporting products include personalised finisher certificates, reusable timing chips, race clocks, race arches, race numbers, and personalised merchandise. The company serves events of all sizes from local charity runs to large mass-participation races, with a free timing option for smaller events under 200 participants. Their services are bundled into packages that include equipment hire, branded materials, and digital deliverables.
Differentiator
Problem solved
Functional benefit
Products and services
- Running Chip Timing Professional chip timing service for marathons, 10Ks, stair climbs, charity walks, and HYROX-style events across the UK, targeting race directors and event organisers who need accurate participant timing.
- Cycle Sportive Chip Timing Chip timing and live results service for sportives, gravel rides, time trials, duathlons, and mass-participation cycling events across the UK, including free reusable timing chips, free branded start/finish arch, free finisher certificates, and free finish-line video.
- Triathlon & Duathlon Race Timing Multi-sport event timing service for triathlons and duathlons across the UK, providing live results, finish-line video clips, and personalised certificates with split times per discipline.
- Cyclo Cross Race Timing Specialised chip timing service for cyclo-cross racing events across the UK, leveraging reusable RFID timing chips suited to off-road cycling conditions.
- Mountain Bike Race Timing Specialised chip timing service for mountain bike racing events across the UK, providing rugged timing solutions for off-road, outdoor environments.
- Open Water Swimming Chip Timing Chip timing solutions for open water swimming events, providing accurate timing for swim segments and integrated results across multi-sport races.
- Free Race Timing System Complimentary chip timing platform offering accurate chip timing and live online results at no cost for events with fewer than 200 participants, used as a lead generation tool for paid timing packages.
- Real-Time Live Race Results Real-time race timing results published online during events, allowing riders, friends, and family to track participant progress as the race unfolds.
- Live Finish Line Video HD finish-line video streaming service that captures finishers in real time, with footage automatically linked to participant results for social media sharing and sponsor visibility.
- Personalised Finisher Certificates Customisable downloadable certificates featuring participant name, completion time, event branding, and medal standard (Gold/Silver/Bronze) suitable for framing and race achievement commemoration.
- Low Cost Online Entry System Online race entry platform with claimed lowest fees in the UK, providing fully branded entry pages, free event website with domain name, membership portal, no setup fees, no monthly costs, and fast payouts to organisers.
- Sustainable Reusable Cycle Timing Chips In-house developed reusable RFID timing chips (25mm x 130mm) for cycle sportive, cyclo-cross, and mountain bike events, pre-printed and pre-encoded for event-ready deployment and provided free with timing services as a sustainable alternative to disposable tags.
- Race Arch Hire Start and finish race arch hire service providing durable, eye-catching branded arch designs for marathons, 10Ks, HYROX events and other races, with free fully-branded arch included in timing packages.
- Aluminium Race Arch Hire Lightweight aluminium race arch hire option for event organisers seeking a portable alternative to standard race arches.
- Race Clock Hire Race timing clock rental service for displaying real-time event countdown and finish times on race day for running, cycling, and multi-sport events.
- Race Numbers Race number printing and supply service, including free running race numbers provided with timing packages and cycle number sets with integrated RFID chips, available via the company's online store.
- Free Running Race Numbers Free running race number supply service provided to event organisers as part of timing packages, lowering the total cost of race-day delivery.
- Cycle Sportive Number Sets Complete cycle sportive rider number set including two race numbers on A4 waterproof paper, seat post number with integrated RFID timing chip, helmet stickers (front and back), and baggage label, available in custom number ranges.
- Budget Race Numbers (Online Store) Budget race numbers available for direct purchase via the company's online store for individual participants and event organisers.
- Race Pack Fulfilment Service Complete race pack preparation and fulfilment service for event logistics, supporting organisers with end-to-end handling of participant race-day materials.
- Personalised Race Results Mugs Custom merchandise in the form of personalised mugs featuring individual race results, sold as participant commemoration gifts via the company's online store.
- Low Cost Cycle Sportive Timing Packages Affordable cycle sportive timing package bundle for UK charity and community events, including chip timing, free branded start/finish arch, free finisher certificates, free finish-line video, and free live rider times with a price match guarantee.
Quantifiable outcome
- Free branded start/finish arch saves organizers hundreds of pounds compared to hiring inflatable arches separately
- +1 more outcomes
Companies that use Sports Timing Solutions
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Sports Timing Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sports Timing Solutions partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
Sports Timing Solutions competitors and assessment
Company assessmentDirect peers
- RACE RESULT AG: RACE RESULT is a German-headquartered race timing systems provider offering RFID chip timing, live results software, and integrated event management software used widely for running, cycling, triathlon and mass-participation events - a directly analogous offering to Sports Timing Solutions.
- ChronoTrack: ChronoTrack is a US-based chip timing provider with the BIB Tag system, live results platform, and finish-line cameras widely used for endurance races globally. It competes head-to-head with Sports Timing Solutions in the same RFID chip timing + live results category.
Broad incumbents
- Mylaps: Mylaps (formerly ChampionChip) is a global sports timing incumbent providing RFID chip timing, transponders, and timing systems across motorsports, running, cycling and skating. It overlaps directly with Sports Timing Solutions on running/triathlon/cycling timing but operates at a much broader, multi-sport scale.
Others
- RunSignup: RunSignup is a US-based race registration, timing, and event management platform serving thousands of endurance events annually. It overlaps with Sports Timing Solutions in the integrated online entries + timing space and represents a free/low-cost alternative for race directors in the same customer base.
- Race Roster: Race Roster is a Canadian-built race registration and event management platform with integrated timing integrations and a strong North American endurance customer base. It is thematically and competitively adjacent to Sports Timing Solutions' online entry + timing system offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Sports Timing Solutions social profiles
Digital presenceSports Timing Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sports Timing Solutions leadership team
Management profileNumber of profiles
Sports Timing Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sports Timing Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sports Timing Solutions
What does Sports Timing Solutions do?
Sports Timing Solutions provides professional electronic RFID chip timing for running, cycling, triathlon, and HYROX-style events across the UK. Its offering bundles live online race results, HD finish-line video streaming, personalised finisher certificates, branded start/finish arches, and a low-cost online race entry platform into tailored packages for event organisers, with free chip timing available for events under 200 participants.
Is Sports Timing Solutions a public or private company?
Sports Timing Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sports Timing Solutions founded?
Sports Timing Solutions was founded in 2006. It employs 11 to 50 people.
Where is Sports Timing Solutions based?
Sports Timing Solutions is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does Sports Timing Solutions make money?
Five revenue lines are on record. Chip Timing Services are the primary driver. The others are low Cost Online Entry System, race Equipment Hire, race Products Sales and medal Category Systems.
Who are Sports Timing Solutions's main competitors?
Direct peers on record are RACE RESULT AG and ChronoTrack. Mylaps is listed as a broad incumbent. Others are RunSignup and Race Roster.
Does Sports Timing Solutions have an API?
No public API is recorded for Sports Timing Solutions.
What industry is Sports Timing Solutions in?
Sports Timing Solutions's product category is Sports Event Timing Services. Its primary akta.pro industry code is MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K), with a secondary code of MPAKAIAB, Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon). Its NAICS code is 33992 and its SIC code is 3949.