RunSignup
RunSignup is an employee-owned, US-based endurance event registration platform that processed $650M across 39,000 events in 2025, serving race directors, timers, running clubs, and nonprofits with integrated registration, websites, email, fundraising, and race-day tools, and commanding over 50% domestic market share.
- Company typePrivate
- Founded2010
- HeadquartersMoorestown, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What RunSignup does
RunSignup is an employee-owned endurance event technology platform founded in 2010 and headquartered in Moorestown, New Jersey. The company provides an all-in-one SaaS suite for race directors, timers, running clubs, and nonprofit event organizers — spanning online registration, customizable event websites, free email marketing, integrated fundraising and donations, race-day check-in mobile apps, real-time GPS tracking via RaceJoy, scoring and results integration with timing partners, volunteer management, merchandise stores, and optional participant insurance through Protecht RegShield. The platform is PCI Level 1 compliant and ships 2,000+ software releases per year, including 500+ updates in Q3 2025 alone. In 2025 the company also launched a free AI Chatbot for event websites and an AI support agent (Echo), which collectively handled 13,000+ participant conversations and reduced email support load by up to 80%.
RunSignup operates a freemium model: core registration, websites, email, the RaceDay CheckIn app, and AI Chatbot are free, with revenue generated through per-registration transaction processing fees and revenue-share arrangements on optional services such as participant insurance. Sub-brands extend the platform vertically — GiveSignup ($200M+ raised for nonprofits), TicketSignup (1M+ tickets sold for non-race events), and vertical-registration sites PaddleSignup, BikeSignup, TriSignup, SkiSignup, and AdventureSignup. Distribution is product-led and self-serve via runsignup.com, supplemented by a partner program for timers and race management companies and inside-sales support for larger events.
Commercially, RunSignup processed $650M across 39,000 events in 2025 (up from $562M in 2024), serving 10M+ annual registrants and commanding 50%+ US endurance event market share, with record-low 3.1% race churn. The company is privately held, has never taken institutional venture capital, is debt-free and profitable, and formalized employee ownership in June 2025 by issuing stock awards to every employee, with co-founders Bob Bickel (CEO) and Allison Bickel (VP Product) continuing to lead the business.
RunSignup firmographics
Firmographics- Name
- RunSignup
- Legal name
- RunSignup, Inc.
- Website
- https://runsignup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RunSignup is an employee-owned, US-based endurance event registration platform that processed $650M across 39,000 events in 2025, serving race directors, timers, running clubs, and nonprofits with integrated registration, websites, email, fundraising, and race-day tools, and commanding over 50% domestic market share.
- Ownership category
- akta.pro rank
RunSignup industry classification
Industry- Product category
- Event Registration & Management Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
- akta.pro secondary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where RunSignup is headquartered
LocationHeadquarters
- HQ city
- Moorestown
- HQ country
- United States
- HQ region
- North America
Markets served
RunSignup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Transaction Processing Fees: Platform charges fees on race registrations processed through the platform. Core revenue driver with over $650M processed in 2025 across 39,000 events.
- Fundraising Platform: GiveSignup nonprofit fundraising platform with $200M+ raised; Take rate on donations and fundraising campaigns for nonprofits
- Ticketing Platform: TicketSignup platform for non-race events with 1M+ tickets sold, generating transaction and service fees
- Race Insurance Revenue Share: 20% revenue share on participant insurance premiums purchased through platform (offered via Protecht RegShield)
- Store/Merchandise: Race store functionality for merchandise sales with inventory management and order fulfillment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with basic features |
| Transaction based/ take rate | Pay-as-you-go | Multi-race bundle discounts |
| Usage-based | Pay-as-you-go | Participant insurance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
RunSignup product offering
Product offeringCore offering
RunSignup provides an all-in-one SaaS platform for endurance event organizers, covering online registration, free customizable event websites, email marketing, integrated fundraising, race-day technology (check-in, timing, GPS tracking, scoring, results), memberships, marketing tools, merchandise stores, and participant insurance. The platform is offered primarily as a free-to-start service with revenue generated through transaction processing fees on registrations and donations.
Product overview
RunSignup is an all-in-one endurance event technology platform offering a comprehensive suite of integrated products for race directors and event organizers. The core platform centers on Registration and Email marketing, complemented by RaceDay Real-Time tools (including RaceDay CheckIn App, RaceJoy GPS tracking, RaceDay Scoring, and RaceDay Results), Fundraising capabilities, and Membership management. Supporting products include Websites, Race Marketing with referral rewards, Volunteer Platform, Store/merchandise, and Participant Insurance. The company operates sub-brands including GiveSignup (nonprofit fundraising - $200M+ raised) and TicketSignup (ticketed events - 1M+ tickets sold), plus specialized variants like PaddleSignup for paddle sports. AI capabilities are embedded across the platform through the AI Chatbot and AI Agent Echo for customer support. The platform processes over $650 million annually across 39,000+ events with 50%+ US endurance market share.
Differentiator
Problem solved
Functional benefit
Brands
- GiveSignup: Nonprofit fundraising platform that has grown to over $200 million raised, enabling charities and organizations to accept donations and run peer-to-peer fundraising campaigns.
- TicketSignup
- RaceJoy
Products and services
- Registration Core event registration platform enabling race directors to capture participants with fast, mobile-friendly registration workflows, flexible pricing, and comprehensive participant data collection.
- Email Marketing Free email marketing platform with unlimited contacts and sends, dynamic personalization elements, and automated drip campaign capabilities for participant communication.
- Free Websites Free, customizable race websites with brand customization, website builder, menu structuring, and event calendar integration.
- RaceDay Real-Time Race day technology suite including check-in app, timing solutions, scoring, results, and real-time participant tracking for streamlined race day operations.
- Fundraising Integrated donations and peer-to-peer fundraising platform with customizable donation levels, automatic fundraising pages, team fundraising, leaderboards, and gamification elements.
- Memberships Membership organization management platform for running clubs and similar groups, offering member directories, discounts, website building, and merchandise store capabilities.
- Race Marketing Marketing tools including referral rewards programs, incentive-based pricing, social sharing, and RaceInsights Analytics dashboard for tracking registrations and optimizing marketing spend.
- Ticket Events Ticketing functionality for race events and activities requiring ticket-based registration rather than participant racing format.
- GiveSignup Nonprofit fundraising sub-brand platform that has grown to over $200 million raised, enabling charities and organizations to accept donations and run peer-to-peer fundraising campaigns.
- TicketSignup Ticketing sub-brand platform for non-race events like tours, classes, and general admission events, reaching over 1 million tickets sold.
- PaddleSignup Branded registration platform variant for paddle sports events, accessible via PaddleSignup.com with same functionality as RunSignup.
Quantifiable outcome
- Email support reduced by up to 80% with AI Chatbot
- +5 more outcomes
Companies that use RunSignup
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
RunSignup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature11 records
RunSignup partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Bryn Mawr Racing CompanycoreKey timing partner working with 200+ races annually; Represents RunSignup at events and provides full-service race timing; Sits on Customer Advisory Board
- Protecht RegShieldcoreInsurance partner providing participant insurance at 8.1% of registration fee with 20% revenue share to races; Automated integration for insurance sales during registration
- Race Day EventscoreRace management company working with 350+ races using RunSignup; Provides registration, timing, and promotion services; Member of Customer Advisory Board
Scale indicators20 records
Recent moves7 records
Expansion highlights6 records
RunSignup competitors and assessment
Company assessmentBroad incumbents
- Active.com: Long-standing endurance event registration platform owned by Eventbrite/Active Network. Offers registration, ticketing, and activity software overlapping with RunSignup's core registration product, particularly for running, triathlon, and cycling events.
- Eventbrite: Global ticketing and event technology platform serving a wide range of event categories. While Eventbrite is not endurance-specific, it directly competes with TicketSignup for ticketed events and overlaps with RunSignup on basic registration functionality.
Direct peers
- RunReg: Online race registration service for running events providing registration, results, and event management tools. A long-standing direct competitor in the endurance registration space, particularly for mid-sized road races.
- Athlinks: Endurance athlete results and event database platform. Provides registration-adjacent services and timing results, with overlap in race results, athlete profiles, and event discovery.
- Race Roster: Endurance event registration platform owned by ASICS, offering similar registration, timing integration, and fundraising features. Most direct competitor in the endurance event registration space, primarily operating in Canada and expanding globally.
Emerging players
- ChronoTrack: Race timing and scoring technology provider integrated with event registration platforms. Complements RunSignup's timing integration partners (MyLaps, RunScore) and competes in the timing/scoring layer of race day operations.
- Ticketbud: Event ticketing and registration platform for fundraising events, galas, and community gatherings. Competes with TicketSignup in non-endurance event ticketing, particularly for nonprofits and small events.
- Givebutter: Modern fundraising and donation platform with strong nonprofit customer base. Directly competes with GiveSignup on donation processing, peer-to-peer fundraising, and charity event functionality.
- Haku: Cloud-based event management platform serving nonprofits and associations with registration, ticketing, and member management. Overlaps with RunSignup's Memberships and GiveSignup offerings in the nonprofit vertical.
Others
- RaceDay Events: Race management company working with 350+ races as a core partner of RunSignup. Provides full-service registration, timing, and promotion services using the RunSignup platform—illustrating a partner/channel relationship rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RunSignup social profiles
Digital presenceRunSignup compliance and trust
Trust signalCompliance2 records
RunSignup financial estimates
Financial estimateRevenue estimate
Valuation estimate
RunSignup leadership team
Management profileNumber of profiles
Profiles6 records
RunSignup subsidiaries and ownership
Company hierarchySubsidiaries7 records
RunSignup funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RunSignup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RunSignup
What does RunSignup do?
RunSignup provides an all-in-one SaaS platform for endurance event organizers, covering online registration, free customizable event websites, email marketing, integrated fundraising, race-day technology (check-in, timing, GPS tracking, scoring, results), memberships, marketing tools, merchandise stores, and participant insurance. The platform is offered primarily as a free-to-start service with revenue generated through transaction processing fees on registrations and donations.
Is RunSignup a public or private company?
RunSignup is a private company. It is classified as management employee owned and is currently operating.
When was RunSignup founded?
RunSignup was founded in 2010. It employs 51 to 100 people.
Where is RunSignup based?
RunSignup is headquartered in Moorestown, United States, in the North America region.
How does RunSignup make money?
Five revenue lines are on record. Transaction Processing Fees are the primary driver. The others are fundraising Platform, ticketing Platform, race Insurance Revenue Share and store/Merchandise.
Who are RunSignup's main competitors?
Broad incumbents on record are Active.com and Eventbrite. Direct peers are RunReg, Athlinks and Race Roster. Emerging players are ChronoTrack, Ticketbud, Givebutter and Haku. RaceDay Events is listed as an others.
Does RunSignup have an API?
Yes. RunSignup offers a public API with Zapier integration enabling developers to build automations and connect RunSignup data to other platforms. The API supports triggers for New Participant Registration, New Registration Add-on, New Donation, and Removed Participant Registration events. Users can authenticate as Partners or Race Directors and configure storage keys for data synchronization. The platform also supports custom development via Open API with AI tools to create custom dashboards, results pages, and event lists. Developer documentation is at help.runsignup.com/support/solutions/folders/17000141829.
What industry is RunSignup in?
RunSignup's product category is Event Registration & Management Software. Its primary akta.pro industry code is MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K), with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 711320 and its SIC code is 7948.