Pensionsync

What Pensionsync does

Pensionsync is positioned at the intersection of UK payroll and workplace pensions, automating statutory auto-enrolment processes that employers are legally required to perform. It functions as a product module within Employment Hero's broader HR, payroll, and employee experience platform, integrating directly with payroll runs to assess employee eligibility, calculate employer and employee contributions, manage opt-in/opt-out windows, generate statutory notifications, and submit data to the UK's six dominant auto-enrolment providers: NEST, The People's Pension, NOW: Pensions, Aviva, Smart Pension, and Legal & General. Technical differentiation centres on an 'Error Correction Wizard' that allows pension fixes without payroll rework and on real-time status updates following each pay run finalisation.

The business model is subscription-based, bundled inside Employment Hero's tiered UK pricing rather than sold as a standalone product. Distribution combines a freemium 'Start Free' payroll tier for SMEs, direct enterprise sales for larger organisations, and a Bureau Partner Programme plus Referral Partner Programme that channels the product through UK accountants and payroll bureaus. Primary customers are UK SMEs that need to satisfy auto-enrolment obligations without dedicated payroll specialists, with secondary use by accounting firms and bureaus managing multiple clients.

There is a structural inconsistency in the source data: firmographics describe Pensionsync as a standalone for-profit company founded in 2015 with 11–50 employees headquartered in Llanfallteg, UK, while detailed product and corporate records describe it as a 2021-launched feature of Employment Hero (an Australian-domiciled, private company) with co-founder/CTO Ian Cox. The analysis above treats Pensionsync primarily as the Employment Hero UK product module, but this entity-level conflict is a material data gap.

Name

Pensionsync

Legal name

Employment Hero

Website

https://pensionsync.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

PensionSync is an automated workplace pension submission module within Employment Hero's UK payroll platform, integrating with six major UK auto-enrolment providers to serve UK SMEs with statutory auto-enrolment compliance and contribution management.

Ownership category

akta.pro rank

Product category

Workplace Pension Software

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Pensions & Retirement Benefits Administration (BPAIAKAA), Full-Service Payroll Processing (BPACAIAA)

Keywords

• Workplace pension software
• Automatic enrolment
• Payroll pension integration
• Pension contribution automation
• Pension compliance software

Headquarters

HQ city

Llanfallteg

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Platform Revenue: Employment Hero operates as an all-in-one HR and payroll SaaS platform with subscription-based pricing. The platform includes Payroll, HR software, PensionSync, and employee experience features bundled together. Additional services include managed payroll and HR advisory.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

PensionSync is an automated workplace pension submission product that integrates with payroll software to assess employee eligibility, enrol staff into UK pension schemes, calculate employer and employee contributions, and submit payments to pension providers. It supports the 6 main UK auto-enrolment providers (NEST, The People's Pension, NOW: Pensions, Aviva, Smart Pension, and Legal & General), manages opt-in/opt-out periods, and provides compliance notifications and contribution reporting for UK employers.

Product overview

Employment Hero is an all-in-one HR and payroll platform that operates as a platform-plus-modules architecture. The core platform provides HR software, payroll processing, and hiring capabilities, supplemented by specialized modules including PensionSync (automated pension submissions), HR advisory services, managed payroll, time and attendance, onboarding software, HR reporting, business health insurance, and employee experience features such as earned wage access and a learning management system. PensionSync is a payroll-integrated module that automates workplace pension contributions and auto-enrolment compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• PensionSync An automated workplace pension submission product that integrates with payroll to automatically enrol employees into UK pension schemes, calculate contributions, submit payments to pension providers, manage opt-in/opt-out periods, and deliver compliance notifications. It supports 6 main UK auto-enrolment providers (NEST, The People's Pension, NOW: Pensions, Aviva, Smart Pension, and Legal & General) and is aimed at UK employers.

Quantifiable outcome

• Eliminate manual pension calculations and human error
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NESTcoreTechnology or IntegrationPension provider integration: PensionSync supports opt-in/opt-out management for NEST pension scheme, one of the 6 main UK auto-enrolment providers integrated with the platform.
• The People's PensioncoreTechnology or IntegrationPension provider integration: PensionSync supports opt-in/opt-out management for The People's Pension scheme, one of the 6 main UK auto-enrolment providers integrated with the platform.
• NOW: PensionscoreTechnology or IntegrationPension provider integration: PensionSync supports opt-in/opt-out management for NOW: Pensions scheme, one of the 6 main UK auto-enrolment providers integrated with the platform.
• AvivacoreTechnology or IntegrationPension provider integration: PensionSync supports opt-in/opt-out management for Aviva pension scheme, one of the 6 main UK auto-enrolment providers integrated with the platform.
• Smart PensioncoreTechnology or IntegrationPension provider integration: PensionSync supports opt-in/opt-out management for Smart Pension scheme, one of the 6 main UK auto-enrolment providers integrated with the platform.
• Legal & GeneralcoreTechnology or IntegrationPension provider integration: PensionSync supports opt-in/opt-out management for Legal & General pension scheme, one of the 6 main UK auto-enrolment providers integrated with the platform.
• Laetitia Paul ConsultancyminorChannel Partner/ Reseller/ DistributorCase study partner: Laetitia Paul Consultancy uses Employment Hero to drive SME growth and ROI. An accounting/consulting firm leveraging the platform for client services.
• Indie PeopleminorChannel Partner/ Reseller/ DistributorCase study partner: Indie People scaled support and secured compliance using Employment Hero's platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Smart Pension: UK workplace pension provider and auto-enrolment platform that integrates directly with payroll systems for automated contributions. Operates in the same UK employer auto-enrolment value chain as PensionSync, competing both as a pension scheme and as an integration endpoint for payroll vendors.
• NOW: Pensions: UK master trust workplace pension provider with payroll integration APIs used by employers and payroll bureaus. Directly comparable to PensionSync on the pension-provider side of the payroll-to-pension automation chain and is one of the six providers PensionSync already supports.
• The People's Pension: Large UK workplace pension master trust used by employers to meet auto-enrolment duties, with API-based payroll integration. Is itself both an integration partner to PensionSync and a competing endpoint in the UK auto-enrolment ecosystem.
• PayFit: European cloud-native payroll and HR SaaS provider with UK operations that includes pension/auto-enrolment automation within its payroll product. Direct competitor to PensionSync's core proposition of payroll-driven workplace pension compliance for SMEs.
• NEST (National Employment Savings Trust): UK government-backed workplace pension scheme used by millions of auto-enrolled employees, with an API for employer and payroll integration. Functions both as one of PensionSync's six integrated providers and as a major endpoint in the UK auto-enrolment ecosystem.

Broad incumbents

• Sage Payroll (UK): UK market-leading payroll software with built-in auto-enrolment workflows and broad pension-provider coverage. Competes with PensionSync for the same UK SMEs but as a much broader payroll/HR incumbent rather than a pension-specialist vendor.
• Xero Payroll: Cloud accounting and payroll platform widely used by UK SMEs, including pension/auto-enrolment support via partner integrations. A broad incumbent whose bundled offering constrains PensionSync's pricing and value proposition in the SME segment.
• IRIS Software (payroll & auto-enrolment): Established UK payroll, HR, and auto-enrolment software suite widely used by accountancy practices and bureaux. A broader incumbent that overlaps significantly with PensionSync's SME and bureau partner customer base.

Emerging players

• Moneysoft: UK SaaS specialising in workplace pension auto-enrolment tooling for accountants, bureaus, and employers. Closely overlapping with PensionSync's auto-enrolment-only focus and bureau-channel GTM motion.
• Pento: UK-native payroll startup focused on automating payroll for distributed/multi-country teams, including pension deduction flows. Competes with PensionSync on the payroll-automation-for-SMEs axis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pensionsync
• YouTubeyoutube.com/@Employmenthero
• Facebookfacebook.com/EmploymentHero
• LinkedInlinkedin.com/company/employment-hero
• Instagraminstagram.com/employmenthero

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pensionsync