Profinium
Profinium Bank is a privately held community bank headquartered in Fairmont, Minnesota, operating four branches across Southern Minnesota. It provides deposit, lending, mortgage, insurance, and wealth planning services to consumers, farmers, small-to-medium businesses, and non-profit organizations.
- Company typePrivate
- Founded1870
- HeadquartersMankato, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Profinium does
Profinium Bank, Inc. is a privately held community bank headquartered at 105 Lake Ave, Fairmont, Minnesota, with a 150+ year operating history in Southern Minnesota. The bank operates four branches across Fairmont, Mankato, Owatonna, and Truman, serving individual consumers, families, small-to-medium businesses, agricultural operations, and non-profit organizations. It is led by CEO Joel Staehling and operates through wholly owned subsidiaries Profinium Insurance Agency, Inc. and Profinium Financial Holdings, Inc., alongside a co-branded wealth planning service delivered through Cetera Investment Services LLC.
The product portfolio is a full-stack community bank offering: deposit products (checking, savings, CDs, IRAs, HSAs, Kids Savings, IntraFi cash services); consumer and commercial lending (auto, home equity, personal term loans, business loans, ag loans, beginning farmer loans, construction loans, leasing, and a rewards credit card with a 0% intro APR); mortgage products (conventional, FHA, VA, USDA/Rural Development, construction, and refinance, plus the Home$tart down payment assistance program with FHLB Des Moines); treasury management, cash management, and Tap to Pay merchant services; insurance (personal, ag/crop, and commercial lines) through Profinium Insurance Agency; and wealth planning and investment advisory through Cetera.
The technology stack is standard community bank infrastructure, with no proprietary platform disclosed. Core systems include a web-based online banking portal, native iOS and Android mobile apps, Ellie Mae (ICE Mortgage Technology) for mortgage origination, 256-bit SSL encryption, mobile wallet integration (Apple Pay, Google Pay, Samsung Pay), the PULSE ATM network, and embedded third-party tools including ClickSWITCH (account switching), CardSwap (card updater), Money Pro (personal financial management), and My Financial Health (credit monitoring). Revenue is generated primarily through net interest income on loans and deposits, complemented by insurance agency commissions, wealth advisory fees routed through Cetera, credit card interchange, treasury management fees, and ancillary service charges. Customer acquisition relies on physical branch presence, dedicated relationship bankers, local community reputation, and a growing self-serve digital layer for online account opening.
Profinium firmographics
Firmographics- Name
- Profinium
- Legal name
- Profinium Bank Inc
- Website
- https://profinium.com
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Profinium Bank is a privately held community bank headquartered in Fairmont, Minnesota, operating four branches across Southern Minnesota. It provides deposit, lending, mortgage, insurance, and wealth planning services to consumers, farmers, small-to-medium businesses, and non-profit organizations.
- Ownership category
- akta.pro rank
Profinium industry classification
Industry- Product category
- Community Banking
- NAICS
- Finance and Insurance (52), Portfolio Management and Investment Advice (523940)
- SIC
- Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE)
Keywords
Where Profinium is headquartered
LocationHeadquarters
- HQ city
- Mankato
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Profinium business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income (Loans & Credit): Profinium generates revenue through interest earned on agricultural loans, business loans, personal loans, auto loans, home equity loans, mortgages, and credit cards. The bank offers a full suite of lending products including conventional mortgages, FHA, VA, USDA/Rural Development loans, and construction loans.
- Deposit Account Fees & Services: Revenue from checking accounts, savings accounts, CDs, IRAs, treasury management services, cash management services, and intraFi cash services.
- Insurance Products: Commissions earned through Profinium Insurance Agency for personal insurance (auto, home, life, health, umbrella, Medicare supplements), agricultural insurance (crop, equipment, real estate), and business insurance (commercial property, liability, umbrella, health).
- Wealth Planning & Investment Services: Revenue from investment and advisory services offered through Cetera Investment Services LLC (member FINRA/SIPC), including retirement planning, estate planning, charitable giving strategies, and investment management.
- Credit Card Revenue: Revenue from the Profinium Rewards Credit Card, which earns interchange fees on purchases, with a variable APR of 13.75%-18.00% after a 0% introductory period of 6 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rewards Credit Card - 0% intro APR for 6 months, then 13.75%-18.00% variable APR, no annual fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Profinium product offering
Product offeringCore offering
Profinium is a community bank providing personal banking, business banking, agricultural lending, mortgage financing, insurance, and wealth planning services to individuals, families, farmers, and small-to-mid-sized businesses across Southern Minnesota. Core offerings span deposit products (checking, savings, CDs, IRAs, HSAs), a full lending suite (ag, commercial, consumer, mortgage, home construction), a rewards credit card, treasury management, insurance through its in-house agency, and investment advisory services delivered in partnership with Cetera Investment Services.
Product overview
Profinium Bank operates as a regional community bank offering a unified digital banking platform with integrated online and mobile banking services. The core product portfolio spans deposit accounts (checking, savings, CDs, IRAs, HSAs), lending products (agricultural, business, personal, mortgage, and construction loans), credit cards, treasury management, wealth planning through Cetera Investment Services, and insurance products through Profinium Insurance Agency. The digital experience centers on the Online Banking and Mobile Banking App platforms, augmented by integrated money management tools (Money Pro, My Financial Health) and switching services (ClickSWITCH, CardSwap). Traditional banking services are delivered alongside modern digital capabilities including mobile check deposit, bill pay, and mobile wallet integration.
Differentiator
Problem solved
Functional benefit
Brands
- Profinium Insurance: Insurance services including personal, agricultural, and business insurance offered through Profinium Insurance Agency, Inc.
- Profinium Wealth Planning
- Money Pro
- Home$tart
- ClickSWITCH
- CardSWAP
Products and services
- Online Banking Web-based digital banking platform providing 24/7 account management, fund transfers, bill payment, e-statements, and loan payments for personal and business customers.
- Personal Checking Accounts Checking account products for individuals, with online and mobile banking access.
- Savings Accounts Personal and business savings options including the Kids Savings Program and Health Savings Accounts.
- Certificate of Deposit (CD) Fixed-term deposit accounts with competitive rates offered to individuals and businesses.
- Individual Retirement Account (IRA) Tax-advantaged retirement savings accounts for individuals.
- Health Savings Account (HSA) Tax-advantaged savings account for qualified medical expenses.
- IntraFi Cash Services FDIC-protected deposit sweep service providing insurance coverage for deposits exceeding standard FDIC limits through the IntraFi network.
- Business Checking Accounts Business and non-profit checking account options for commercial customers.
- Ag Business Checking Accounts Checking accounts tailored for agricultural businesses and farm operations.
- Ag Loans Agricultural lending products including operating lines of credit and ag real estate loans for farm operations.
- Beginning Farmer Loans Specialized financing and resources designed for new farmers entering agriculture.
- Business Loans Commercial lending solutions supporting business growth, working capital, and operations.
- Business Leasing Program Equipment and property leasing solutions for business clients.
- Auto Loans Vehicle financing for personal purchases.
- Home Equity Loans / Lines of Credit Lines of credit secured by home equity for remodeling, debt consolidation, and major purchases.
- Personal Term Loans Fixed-term personal loans for major purchases and personal financial needs.
- Ready Reserve Line of Credit Revolving personal credit line available on demand.
- Rewards Credit Card Mastercard credit card offering 0% introductory APR for 6 months, unlimited reward points that never expire, no annual fee, real-time card management, and Mastercard ID Theft Protection.
- Business Rewards Credit Card Business credit card product for commercial customers.
- Home Mortgage Loan Home purchase financing including fixed-rate conventional, FHA, VA, and USDA Rural Development loans.
- Home Construction Loan Short-term construction financing with one-time or two-time close options and interest-only payments during construction, transitioning to a permanent mortgage upon completion.
- Mortgage Refinancing Mortgage refinance options to lower rates, reduce loan terms, access equity, or convert adjustable-rate loans to fixed-rate.
- Home$tart Down Payment Assistance Program Down payment and closing cost assistance program offered in partnership with the Federal Home Loan Bank of Des Moines and Minnesota Housing Finance Agency, providing up to $15,000 in grant funds for first-time homebuyers earning up to 80% of area median income.
- Treasury Management Cash management services for business banking clients including deposit services, payment solutions, and liquidity management.
- Personal Insurance Personal insurance products including auto, home, life, health, Medicare supplements, and umbrella liability coverage offered through Profinium Insurance Agency, Inc.
- Ag and Business Insurance Agricultural and commercial insurance including equipment coverage, crop insurance (multi-peril, hail, specialty crops), commercial property, commercial auto, umbrella policies, and health insurance offered through independent agency partnerships.
- Wealth Planning Financial planning and investment advisory services including retirement strategies, investment planning, estate considerations, and charitable giving, offered through Cetera Investment Services LLC (member FINRA/SIPC).
- Debit Card Instant-issue debit card with built-in controls (card on/off, spending limits, alerts, PIN management) and mobile wallet integration with Apple Pay, Google Pay, and Samsung Pay.
- Bill Pay Online bill payment service enabling one-time and recurring payments, advance scheduled payments, and payment reminders through online and mobile banking.
- Mobile Deposit Remote check deposit feature allowing customers to deposit checks by photographing them with a smartphone camera and submitting through the mobile banking app.
- Tap to Pay Acceptance Service Contactless payment acceptance service for business clients enabling secure tap-to-pay transactions on compatible devices.
Companies that use Profinium
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Profinium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Profinium partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Federal Home Loan Bank of Des Moines (FHLB)coreProfinium partners with FHLB Des Moines to offer the Home$tart down payment assistance program to qualifying first-time homebuyers, providing up to $15,000 in grant funds for down payments and closing costs.
- Minnesota Housing Finance AgencycoreProfinium participates in the Home$tart program administered by Minnesota Housing, targeting low-to-moderate income households for homeownership assistance.
- Cetera Investment Services LLCcoreProfinium Wealth Planning is a marketing name of Cetera Investment Services. Securities and advisory services are offered through Cetera Investment Services LLC (member FINRA/SIPC) and Cetera Investment Advisers LLC.
- Deluxe CorporationminorProfinium partners with Deluxe for check reordering. Customers can reorder checks online through Deluxe at orderpoint.deluxe.com.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Profinium competitors and assessment
Company assessmentDirect peers
- Merchants Bank: Minnesota-headquartered community bank offering personal, business, and ag lending across southern and central Minnesota, with comparable scale and a similar relationship-banking model to Profinium.
- Bell Bank: Fargo, ND-headquartered community bank with a multi-product platform (banking, mortgage, insurance through Bell Insurance) and a private banking arm — highly comparable to Profinium's banking-plus-insurance-plus-wealth model in the Upper Midwest.
- S&T Bank: Pennsylvania-based mid-sized community bank delivering banking, wealth, and mortgage services with comparable relationship-banking orientation and product breadth.
- Nicolet National Bank: Wisconsin community bank offering similar relationship-driven banking, ag lending, and wealth services to a comparable customer base; useful benchmark for Profinium's multi-product community bank economics.
- Tompkins Financial: Community-oriented bank holding company in the Northeast offering banking, insurance, and wealth services; comparable multi-product community bank model despite geographic distance.
- Glacier Bancorp: Community bank holding company operating a federation of community banks across the West and Midwest — directly comparable operating model of independent local brands supported by shared services.
- Choice Financial Group: North Dakota-based community bank holding company with banking, insurance, and wealth management subsidiaries — a close operating analog to Profinium's banking-plus-insurance-plus-wealth structure in the Upper Midwest.
Broad incumbents
- Old National Bancorp: Midwest community/regional bank with deep ag lending, treasury management, and wealth capabilities, overlapping Profinium's segments at larger scale.
- Bremer Bank: St. Paul-based regional bank with full personal, business, ag, and wealth management capabilities across the Upper Midwest, operating at larger scale but in overlapping geography and segments.
- Heartland Financial USA (HTLF): Multi-brand community banking franchise operating independent banks across the Midwest and Southwest, with ag, business, and wealth capabilities analogous to Profinium's product set at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Profinium social profiles
Digital presenceProfinium compliance and trust
Trust signalCompliance3 records
Profinium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profinium leadership team
Management profileNumber of profiles
Profiles13 records
Profinium subsidiaries and ownership
Company hierarchySubsidiaries2 records
Profinium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profinium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profinium
What does Profinium do?
Profinium is a community bank providing personal banking, business banking, agricultural lending, mortgage financing, insurance, and wealth planning services to individuals, families, farmers, and small-to-mid-sized businesses across Southern Minnesota. Core offerings span deposit products (checking, savings, CDs, IRAs, HSAs), a full lending suite (ag, commercial, consumer, mortgage, home construction), a rewards credit card, treasury management, insurance through its in-house agency, and investment advisory services delivered in partnership with Cetera Investment Services.
Is Profinium a public or private company?
Profinium is a private company. It is classified as unknown and is currently operating.
When was Profinium founded?
Profinium was founded in 1870. It employs 101 to 250 people.
Where is Profinium based?
Profinium is headquartered in Mankato, United States, in the North America region.
How does Profinium make money?
Five revenue lines are on record. Interest Income (Loans & Credit) is the primary driver. The others are deposit Account Fees & Services, insurance Products, wealth Planning & Investment Services and credit Card Revenue.
Who are Profinium's main competitors?
Direct peers on record are Merchants Bank, Bell Bank, S&T Bank, Nicolet National Bank, Tompkins Financial, Glacier Bancorp and Choice Financial Group. Broad incumbents are Old National Bancorp, Bremer Bank and Heartland Financial USA (HTLF).
Does Profinium have an API?
No public API is recorded for Profinium.
What industry is Profinium in?
Profinium's product category is Community Banking. Its primary akta.pro industry code is FSABADAE, Private Banking Lending (Securities-Backed, Real Estate, Structured Credit). Its NAICS code is 52 and its SIC code is 6035.