What Davanti does

Davanti Tyres Limited is a UK-based private tyre brand and global specialist tyre distributor, founded in 2015 and operating as a subsidiary of Oak Group Holdings Limited. The company designs, develops, and distributes a comprehensive range of tyres for passenger cars, commercial vans, SUVs, and off-road vehicles, spanning ultra-high-performance summer (Protoura Sport, Protoura Race, Ecoura HP1), all-season (Alltoura 4-Seasons, Alltoura H/T 4-Seasons, Vantoura 4-Seasons), all-terrain and mud-terrain (Terratoura A/T, Terratoura M/T), winter (Wintoura, Wintoura+, Wintoura SUV, Wintoura Van), commercial van (Vantoura DX450), and runflat (Protoura Sport Runflat) categories. Core technology focuses on advanced silica compound formulation, specialised tread patterns, and rigorous independent testing across European proving grounds including IDIADA in Spain and UTAC in the Arctic Circle, Finland, with Three-Peak Mountain Snowflake (3PMSF) certification across its winter and all-season ranges.

The business is headquartered in Newton-le-Willows, Merseyside, and the Oak Group employs over 400 staff with five main UK distribution hubs. Revenue is generated through wholesale tyre distribution to a global dealer network spanning the UK, China, Czech Republic, France, Germany, Hungary, Italy, Korea, Poland, and South America, supplemented by a B2B commercial fleet sales function for the UK and Ireland led by Sales Director Sean Maddocks, and a representative office in China that audits Far East supply chain risk. Marketing is anchored by long-term partnerships including Official Tyre Partner of Everton Football Club (since 2017) and Wigan Warriors Rugby League, plus motorsport control-tyre roles across Mini Challenge Clubsport, Suzuki Swift Sport Challenge, Mission Motorsport, AIA Racing School, and other series. The company is led by CEO Peter Cross, with AEO (Authorised Economic Operator) accreditation from HMRC underscoring supply chain security.

Name

Davanti

Legal name

Davanti Tyres Ltd

Website

https://davanti-tyres.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Davanti is a UK-based private tyre brand and global distributor, owned by Oak Group Holdings, offering a full range of UHP, all-season, all-terrain, winter, and commercial van tyres through a dealer network spanning the UK, Europe, Asia, and South America, with marketing anchored by the Everton FC partnership and motorsport control-tyre contracts.

Ownership category

akta.pro rank

Product category

Tyre Manufacturing

NAICS

Tire Manufacturing (32621), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Light Truck/SUV Tires Manufacturing (IMANAKAB)

Keywords

• Passenger car tyres
• Commercial van tyres
• Ultra-high-performance tyres
• All-season tyres
• Winter tyres

Headquarters

HQ city

Newton-le-willows

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tyre Sales (Wholesale and Distribution): Davanti Tyres Limited and Davanti World Limited operate as a global specialist distributor of tyres. Revenue generated through wholesale distribution to dealers and retailers worldwide, with B2B sales to commercial fleet operators.
2. Direct-to-Consumer Sales: Products available through dealer locator on website, enabling direct customer purchases through retail network.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Davanti manufactures and globally distributes a comprehensive range of tyres for passenger cars, commercial vans, and SUVs, covering ultra-high-performance summer, all-season, all-terrain, mud-terrain, winter, and runflat variants. The portfolio is sold wholesale to a global authorized dealer network and direct to commercial fleet operators, with products independently tested at European proving grounds.

Product overview

Davanti is a tyre manufacturer offering a comprehensive range of car, van, and SUV tyres across multiple seasons and terrain types. The product portfolio includes ultra-high-performance summer tyres (Protoura Sport, Protoura Race, Ecoura HP1), all-season tyres (Alltoura 4-Seasons, Alltoura H/T 4-Seasons, Vantoura 4-Seasons), all-terrain tyres (Terratoura A/T, Terratoura M/T), winter tyres (Wintoura, Wintoura+, Wintoura SUV, Wintoura Van), and van tyres (Vantoura DX450). Davanti also offers a runflat variant (Protoura Sport Runflat). The tyres are distributed globally through a network of dealers and are rigorously tested at European proving grounds including IDIADA in Spain and UTAC in Finland.

Differentiator

Problem solved

Functional benefit

Brands

• Protoura Sport: Ultra-high-performance summer tyre delivering control, grip and comfort on the road. Also available as Runflat variant.
• Protoura Race
• Terratoura M/T
• Terratoura A/T
• Alltoura 4-Seasons
• Alltoura H/T 4-Seasons
• Vantoura DX450
• Vantoura 4-Seasons
• Ecoura HP1
• Wintoura
• Wintoura SUV
• Wintoura Van
• Wintoura+

Products and services

• Protoura Sport Ultra-high-performance (UHP) summer tyre that maximises performance while delivering control, grip and comfort on the road through advanced silica compound and tread design innovations.
• Protoura Race Semi-slick track tyre specifically designed to excel on the track, providing excellent dry grip and wet-condition control without compromising speed; road legal for journeying to and from the track.
• Protoura Sport Runflat Runflat variant of Protoura Sport engineered to deliver the same power and precision with the added benefit of runflat technology, developed and tested to vehicle manufacturer OE standards.
• Ecoura HP1 Next generation high-performance passenger car tyre combining enhanced comfort, superior wet weather performance, and long-term value through circumferential grooves, varying tread block pitch for noise reduction, and an enclosed outer groove.
• Alltoura 4-Seasons All-season passenger tyre delivering exceptional wet and dry grip performance that reacts and adapts to evolving weather and climate conditions year-round.
• Alltoura H/T 4-Seasons All-season highway terrain tyre balancing the key technical features of winter and summer tyres for consistent cross-climate road performance.
• Terratoura A/T All-terrain tyre providing a balance of highway and off-road performance with market-leading traction, control and debris ejection, plus Three-Peak Mountain Snowflake (3PMSF) winter certification.
• Terratoura M/T Mud-terrain tyre designed for extreme off-road conditions with a specially-formulated compound providing rugged durability and exceptional grip across the toughest terrains.
• Vantoura 4-Seasons All-season commercial van tyre engineered for all-season confidence, offering van drivers a comfortable and reliable tyre that tackles extreme weather conditions year-round with robust construction and a durable contact patch.
• Vantoura DX450 Summer commercial van tyre designed to handle heavy loads while offering exceptional mileage, with deep circumferential grooves for water dispersion, solid shoulder blocks, and a strong central rib for stable wet and dry handling.
• Wintoura Directional high-performance winter pattern tyre providing safety, comfort and fuel efficiency, with optimised stability in all winter conditions for compact vehicles.
• Wintoura+ Ultra-high-performance asymmetric winter tyre optimised for safety, performance and a comfortable drive when temperatures drop.

Quantifiable outcome

• In 10-hour Ecuador endurance race, teams averaged only 3-4 sets of Protoura Race tyres vs expected 5+ sets
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, minor and secondary.

• Autoway (Japan)coreChannel Partner/ Reseller/ Distributor · 1 January 2026Japanese customer and distributor of Davanti tyres. Appointed Nanami Tsukamoto as brand ambassador for Davanti in Japan for 2026 Super Taikyu championship.
• Mission MotorsportcoreGTM or Marketing Partner · 1 January 2025Davanti partners with Mission Motorsport to provide Protoura Race tyres for the Race of Remembrance, an annual 12-hour endurance race supporting veterans. The partnership includes monetary donation to the charity. Mission Motorsport engages with over 2000 wounded veterans through recovery sport.
• Mini Challenge ClubsportcoreStrategic or Co-development Partner · 1 January 2025Three-year contract from January 2025 making Davanti the Technical Partner and Commercial Sponsor. Protoura Race is the control tyre powering aspiring drivers on UK circuits including Silverstone, Brands Hatch and Thruxton.
• Suzuki Swift Sport ChallengecoreStrategic or Co-development Partner · 1 January 2025Control tyre partner for this entry-level formula launched by the 750 Motor Club in 2025, designed to make competitive racing more accessible at tracks including Silverstone, Donington Park and Croft.
• Mini Rally ChallengeminorStrategic or Co-development Partner · 1 January 2025Tarmac tyre partner for all asphalt events in the 2026 Mini Rally Challenge, the first Road Rally series for Davanti.
• Wigan WarriorssecondaryGTM or Marketing Partner · 1 January 2020Multi-year partnership with Super League legends Wigan Warriors. Davanti name appears on men's and women's kits with content generated for rugby league fans across social channels.
• Everton Football ClubcoreGTM or Marketing Partner · 1 January 2017Since 2017 Davanti has been the Official Tyre Partner of Premier League side Everton Football Club. The partnership amplifies global awareness through player activities, social media, jointly-branded advertising, and pitchside visual presence during matches. First-team stars participate in racing activities to promote the brand.
• AIA Racing School (Autódromo Internacional do Algarve)coreTechnology or Integration · 1 January 2017Official tyre partner since 2017 for the racing school at Portimão circuit. Supercars and track cars including Porsche Cayman S, 911 GT3, Honda Civic Type R, Mercedes AMG drive over 250km/h daily on Davanti tyres.
• Edd CobleyminorGTM or Marketing PartnerOff-road racing star and official Terratoura Ambassador. Uses Terratoura tyres on custom-built Land Rover Defender 110 and at his East of England Land Rover Experience Centre in Corby.
• EcologiminorOthersDavanti is embarked on a climate positive journey with Ecologi, having planted 46,237 trees to date.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Toyo Tires: Japanese tyre brand with strong performance and motorsport heritage (drifting, off-road) overlapping directly with Davanti's Protoura Race and Terratoura positioning. Comparable mid-tier pricing strategy with premium product performance claims.
• Hankook Tire: South Korean mid-tier global tyre manufacturer with comparable positioning across passenger, SUV, and motorsport segments. Like Davanti, Hankook balances OE and replacement channels and has invested in motorsport (24H Series, Formula E) to build consumer brand credibility against premium incumbents.
• Kumho Tire: Korean mid-tier tyre manufacturer with overlapping product categories in passenger, SUV, winter, and motorsport tyres. Operates globally through distributor networks similar to Davanti and competes head-to-head in the European replacement market.
• Falken Tire: Performance-oriented mid-tier brand (Sumitomo Rubber subsidiary) with motorsport-led brand-building across drifting, endurance racing, and off-road — closely mirroring Davanti's motorsport-as-marketing strategy and product portfolio structure.
• Nexen Tire: Korean mid-tier manufacturer with similar global distribution model and emphasis on SUV/all-season product lines. Competes against Davanti in European replacement channels and pursues comparable value-positioning strategy.
• Cooper Tire & Rubber Company: US mid-tier tyre brand (Goodyear subsidiary) with broad passenger, SUV, and light truck coverage and a similar motorsport sponsorship history. Comparable in scale, distribution model, and brand-tier positioning to Davanti.
• Yokohama Tire: Japanese manufacturer with strong performance and motorsport credentials (including FIA World Touring Car) overlapping with Davanti's Protoura Sport/Protoura Race positioning. Competes in the same European replacement and motorsport-fitment channels.

Emerging players

• GT Radial: Asian value-tier tyre brand (Giti Tire) competing in the same replacement channels as Davanti but at lower price points. Represents the price-pressure floor below Davanti's mid-tier positioning.

Broad incumbents

• Continental AG: Premium global tyre incumbent with significantly larger R&D, OE fitment share, and marketing budget. Sets the technology and pricing ceiling above Davanti and competes across every segment Davanti serves.
• Michelin: World's largest premium tyre manufacturer and the dominant brand in European replacement channels. Represents the ultimate premium incumbent against which Davanti's brand-building investments must differentiate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Davanti_Tyres
• YouTubeyoutube.com/channel/UCZdXc-ka-6is1Rwf5tUV5hA
• Facebookfacebook.com/davantityres
• Instagraminstagram.com/davanti_tyres
• LinkedInlinkedin.com/company/davantityres

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davanti